Wpromote devised a SEO strategy for PAS that included meta tags and titles that better branded PAS and completed their XML sitemap. After 3 months PAS' traffic increased by 360% and held the number one ranking for their top 2 branded keywords.

1. SEO Client Case Study
Situation Content
A major provider of plastic welding supplies, the lion’s share of Our content strategy for PAS was two-fold: optimize and expand
Plastic Assembly Systems' came from offline sources, referrals, upon category and product-specific page content by adding H1
and repeat clients. Its website served as an online storefront but and H2 tags to every page and additional keyword-rich narrative
failed in terms of branding, boosting online visibility, and attracting where appropriate and add new, supportive content on
new business. It was time for PAS to optimize its site for ranking in welding-related topics to the site to drive more unique traffic
the search engines. from welding-related searches.
URL and linking structure
To improve site indexing within search engines, we expanded
PAS’ URLs to better describe individual pages using
comprehensive key phrases. We also improved the way pages
were linked internally and added appropriate anchor text to links
to further target important keywords. Finally, to account for PAS’
site migration to a new domain, we implemented 301 redirects to
ensure to visitors arriving at the old site were automatically
redirected to the proper pages.
Challenges
PAS had a long way to go. The company was not ranking #1 across Sitemaps
Google, Yahoo, and Bing for its branded keywords and competitors Sitemaps are used by search engines to find and index pages on
were dominating search results for popular, non-branded a website. PAS’ HTML sitemap was complete, but its XML version
keywords. The site needed editorial and structural work to help it failed to include all pages on the site prioritized each page
rank better for chosen keywords and become indexed higher in the equally, cancelling out any optimization work that would be done
search engines. to boost the ranking of specific pages. We fleshed out the XML
sitemap by adding every page on the site and then reprioritized
Strategy each page to give precedence to pages we wanted to be more
After performing a site audit, we devised a comprehensive SEO prominent.
strategy focused on optimizing the site for welding-specific,
category and subcategory keywords and branding PAS as a niche
online authority in plastic welding.
Meta descriptions and titles
PAS’ use of Meta descriptions and titles was doing little to brand it
within the plastic welding niche. PAS’ HTML sitemap was
complete, but its XML version failed to include all pages on the site
and prioritized each page equally, cancelling out any optimization
work that would be done to boost the ranking of specific pages.
This helped identify pages to users searching related terms and
search engines indexing the site.
Wpromote created a XML & HTML sitemap with all of the website pages.
W P R O M O T E Wpromote.com | sales@wpromote.com
#1 Ranked Search Engine Marketing Firm by TopSEOs.com Toll-Free 866.977.6668 | Tel: 310.421.4844

2. SEO Client Case Study
Results
Traffic highlights
2500
Within just 3 months of launching PAS’ SEO campaign, we were able +360% Since
2000 May 2009
to increase its overall site traffic by an incredible 360%.
1500
Ranking highlights 1000
In addition to increasing site traffic, within 3 months PAS was ranking 500 All Visitors
well for a number of new, incredibly lucrative and competitive niche 0
keywords. They also maintained #1 ranking for their top 2 May June July August
branded keywords and experienced significant gains on other competitive keywords in the welding niche.
Keyword Rank Previous Rank # of search results Search engine
Spin welders 5 100+ 6,890,000 Google
PAS 3 100+ 60,600 Yahoo
Ultrasonic welding 7 100+ 1,160,000 Bing
Keyword Rank # of search results Search engine
Spin welders +12 1,930,000 Google
Plastic welding equipment +11 903,000 Google
Ultrasonic welding +2 1,840,000 Yahoo
Keyword Rank # of search results Search engine
PAS 1 3,320,000 Google
Ultrasonic welding machines 1 246,000 Google
Ultrasonic welding 1 1,730,000 Bing
W P R O M O T E Wpromote.com | sales@wpromote.com
#1 Ranked Search Engine Marketing Firm by TopSEOs.com Toll-Free 866.977.6668 | Tel: 310.421.4844