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iWeb and SEO

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Learn about how to maximize your web presence using functional layouts and standard SEO tools to ensure your hard work does not go undiscovered on the internet.

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iWeb and SEO

  1. 1. 
  2. 2. iWeb and Search Engine OptimizationTools for increasing your web presence with iWeb and MobileMe
  3. 3. Workshop Overview
  4. 4. Workshop Overview • How will visitors discover my site?
  5. 5. Workshop Overview • How will visitors discover my site? • How do I get noticed by Google®?
  6. 6. Workshop Overview • How will visitors discover my site? • How do I get noticed by Google®? • When will I have my moment?
  7. 7. Workshop Overview
  8. 8. Workshop Overview• Define Search Engine Optimization (SEO)
  9. 9. Workshop Overview• Define Search Engine Optimization (SEO)• Identify Search Engine Technologies
  10. 10. Workshop Overview• Define Search Engine Optimization (SEO)• Identify Search Engine Technologies• Make your iWeb site Search-Engine-Friendly
  11. 11. Workshop Overview• Define Search Engine Optimization (SEO)• Identify Search Engine Technologies• Make your iWeb site Search-Engine-Friendly• Increase your Web Presence
  12. 12. Who Are You?
  13. 13. Search Engine Optimization Definition: Search engine optimization (SEO) is the process ofimproving the volume or quality of traffic to a web site or a web page from search engines via “natural” search results. The theory is that the earlier (or higher) a site appears inthe search results list, the more visitors it will receive from the search engine.
  14. 14. Search Engine Optimization Definition: Search engine optimization (SEO) is the process of PROCESSimproving the volume or quality of traffic to a web site or a web page from search engines via “natural” search results. The theory is that the earlier (or higher) a site appears inthe search results list, the more visitors it will receive from the search engine.
  15. 15. Search Engine Optimization Definition: Search engine optimization (SEO) is the process of PROCESSimproving the volume or quality of traffic to a web site or a web page from search engines via “natural” search results. The THEORY is that the earlier (or higher) a site appears in theorythe search results list, the more visitors it will receive from the search engine.
  16. 16. Search Engine Optimization An “Optimized” website is one whose content is able to besearched by various engines, such as Google,Yahoo, Bing, etc.
  17. 17. Search Engine Optimization An “Optimized” website is one whose content is able to be CONTENTsearched by various engines, such as Google,Yahoo, Bing, etc.
  18. 18. Search Engine Optimization
  19. 19. Search Engine Optimization PROCESS THEORY CONTENT
  20. 20. Search Engine OptimizationIt’s the process of improving the traffic to your website PROCESS THEORY CONTENT
  21. 21. Search Engine OptimizationIt’s the process of improving the traffic to your website PROCESSIt’s the theory of how visitors get to your site THEORY CONTENT
  22. 22. Search Engine OptimizationIt’s the process of improving the traffic to your website PROCESSIt’s the theory of how visitors get to your site THEORYThe CONTENT is searchable by standard search engines content
  23. 23. Search Engine Technologies Crawlers MetaTags MetaTitles MetaDescriptions
  24. 24. Search Engine Technologies Crawlers
  25. 25. Search Engine Technologies Crawlers Computer programs that browse the web in a methodical, automated manner.
  26. 26. Search Engine Technologies Crawlers Computer programs that browse the web in a methodical, automated manner. They are generally used to make copies of web pages for later processing by a search engine.
  27. 27. Search Engine Technologies Crawlers Computer programs that browse the web in a methodical, automated manner. They are generally used to make copies of web pages for later processing by a search engine. Search engines can only scan through text information found on a website.
  28. 28. Search Engine Technologies MetaTags
  29. 29. Search Engine Technologies MetaTags Often referred to as Meta Keywords, they are invisible HTML tags placed to categorize websites.
  30. 30. Search Engine Technologies MetaTags Often referred to as Meta Keywords, they are invisible HTML tags placed to categorize websites. Made popular by search engines in 1995.
  31. 31. Search Engine Technologies MetaTags Often referred to as Meta Keywords, they are invisible HTML tags placed to categorize websites. Made popular by search engines in 1995. Most search engines dropped support for MetaTags in the early 2000s.
  32. 32. Search Engine Technologies MetaTags Often referred to as Meta Keywords, they are invisible HTML tags placed to categorize websites. Made popular by search engines in 1995. Most search engines dropped support for MetaTags in the early 2000s. MetaTags are useless in modern search engines.
  33. 33. Search Engine Technologies MetaTitles
  34. 34. Search Engine Technologies MetaTitlesThe visible HTML title that appears at the top of the browser window and in search engine results.
  35. 35. Search Engine Technologies MetaTitlesThe visible HTML title that appears at the top of the browser window and in search engine results.They are like the “chapters” to your website’s book.
  36. 36. Search Engine Technologies MetaTitles Your titles should contain keywords through which you want to be found.
  37. 37. Search Engine Technologies MetaTitles
  38. 38. Search Engine Technologies MetaTitles
  39. 39. Search Engine Technologies MetaTitlesMetaTitles are helpful in identifying the pages of your website.
  40. 40. Search Engine Technologies MetaDescriptions
  41. 41. Search Engine Technologies MetaDescriptions Appear in a search engine’s results list.
  42. 42. Search Engine Technologies MetaDescriptions Appear in a search engine’s results list.Provide a concise explanation of a web page’s content.
  43. 43. Search Engine Technologies MetaDescriptions
  44. 44. Search Engine Technologies MetaDescriptionsProvide a synopsis for each one of your web pages.
  45. 45. Search Engine Technologies MetaDescriptions Provide a synopsis for each one of your web pages.Very useful for visitors to find information about your site.
  46. 46. Search Engine Technologies
  47. 47. Search Engine Technologies Crawlers
  48. 48. Search Engine Technologies Crawlers Search TEXT content on pages.
  49. 49. Search Engine Technologies Crawlers Search TEXT content on pages. MetaTags
  50. 50. Search Engine Technologies Crawlers Search TEXT content on pages. MetaTagsOutdated technology - not used by modern search engines.
  51. 51. Search Engine Technologies Crawlers Search TEXT content on pages. MetaTagsOutdated technology - not used by modern search engines. MetaTitles
  52. 52. Search Engine Technologies Crawlers Search TEXT content on pages. MetaTagsOutdated technology - not used by modern search engines. MetaTitles Provide titles to your page - useful for optimization.
  53. 53. Search Engine Technologies Crawlers Search TEXT content on pages. MetaTagsOutdated technology - not used by modern search engines. MetaTitles Provide titles to your page - useful for optimization. MetaDescriptions
  54. 54. Search Engine Technologies Crawlers Search TEXT content on pages. MetaTagsOutdated technology - not used by modern search engines. MetaTitles Provide titles to your page - useful for optimization. MetaDescriptions Give a helpful synopsis to your pages.
  55. 55. Making iWeb Visible Content, Content, Content Make sure you pages have good content that people will want to see! Text, Text, Text Ensure that you have good TEXT content so search engines can see! iWeb SEO ToolFree program that will enable you to add MetaTitle and MetaDescription Info. Network, Network, NetworkThe more your site is visible online, the better people will be able to find you.
  56. 56. Increasing Your Web Presence Google Profile Google Places Social Networking
  57. 57. Increasing Your Web Presence Google Profile www.google.com/profiles A public profile for you as an individual. Options for a biography, resume, and linking to your website(s).
  58. 58. Increasing Your Web Presence Google Profile www.google.com/profiles
  59. 59. Increasing Your Web Presence Google Profile www.google.com/profiles
  60. 60. Increasing Your Web Presence Google Profile www.google.com/profiles
  61. 61. Increasing Your Web Presence Google Places www.google.com/places A public profile for your business. Provides location-based searches, options for store hours, payment choices, and contact information.
  62. 62. Increasing Your Web Presence Google Places www.google.com/places
  63. 63. Increasing Your Web Presence Google Places www.google.com/places
  64. 64. Increasing Your Web Presence Google Places www.google.com/places
  65. 65. Increasing Your Web Presence Social Networking
  66. 66. Increasing Your Web Presence Social Networking• Personal Accounts• Fan Pages• Huge Network
  67. 67. Increasing Your Web Presence Social Networking• Personal Accounts • MicroBlogging• Fan Pages • Immediacy• Huge Network • Huge Network
  68. 68. Increasing Your Web Presence Social Networking• Personal Accounts • MicroBlogging • Free video hosting• Fan Pages • Immediacy • Promote brand• Huge Network • Huge Network • Huge Network
  69. 69. Increasing Your Web Presence Social Networking• Personal Accounts • MicroBlogging • Free video hosting • Professional Network• Fan Pages • Immediacy • Promote brand • Generate contacts• Huge Network • Huge Network • Huge Network • Stay connected
  70. 70. ResourcesGoogle Webmaster ToolsSocial Media for Business

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