1. Award-Winning Public
Relations
“We don’t guarantee media,
we just get it!”
www.MayoPR.com
LaEntertainmentPublicity.com
Los Angeles – San Diego – New York

2. About MAYO Communications
 100 percent Woman-owned, 100 percent Spanish Owned
(WMBE) registered with Los Angeles County
 Founded 1995
 2003-2013 “Best media placement-print,” said PRSA
 Crisis communications, damage control, image rebuilding,
community outreach, Social Media, SEO and proactive media
relations “Best Corporate Communications” PRSA and IABC
 12 independent contractors, offices in LA , NY & San Diego
New York
Los Angeles
San Diego

3. MAYO’s Campaign Team Project Mgt
Aida Mayo
President
• 10 years managing public
relations and public affairs
campaigns.
• Strong multimedia, minority
media relations and legal
communications skills.
Dan Lai
George S. Mc Quade III
Senior Account Exec.
General Manager
• 10 years award-winning
• Former print/radio/TV writing and high-tech PR.
newsman for 20 years.
• Outstanding transportation, life
• Extensive PR, Gov. and sciences, and governmental
corporate comm. experience affairs experience.
(10 years)

4. Thinking Outside The Box…
This project takes a different kind of thinking
…this is not just about moving a few trains.
That is why when the stakes are
high……Clients turn to
MAYO Communications.

5. An Award Winning Creative Team…
MAYO Communications has produced award-winning
material for all of its clients, including:
• “Business Beat News Tip Sheet™ “ PR
Voter approved “Prop B” - SCLC $20 Billion w/ (4 CA Governors)
• Counterterrorism Expert Elsa Lee – Adv
• OnTrac-Alameda Corridor East
• Wal-Mart “Superstores”
• World Trade Center Assn. LA/Long Beach
California Chamber of Commerce “C
• MTA-”Economic Warcast”
• Los Angeles County Economic Develop
• Stevie Wonder ‘STITCHES”
• Kyser Center for
• “10-day lockout at the Ports” Economic Research (10+ years)
• “60 Minutes A Eye On TheHousing Authority” PRSA award

6. When the stakes are high,
clients call upon The MAYO…
The 10-day LA Wal-Mart
 
and Long Beach
Ports Walkout
Superstores
Impact
There is no
alternative to a
successful
campaign.

7. Overview
1
RESEARCH
2
STRATEGY
3
TACTICS

8. Tactics: Social Media Theme Builder
Social Media Campaign Builder
is MAYO Communication’s system that
establishes two-way, high profile,
engaging, custom-tailored
communications between the client and
the target audiences.

9. Tactics: Building a dialog
 MAYO’s mail programs are designed to fit each
client’s specific needs and are tailored to your target
audience.
 MAYO has written and produced
scores of direct response letter
packages, self-mailers, brochures,
newsletters, and simple flyers.
 Variable personalized letters can be
generated at a moment’s notice to
communicate with individuals based on
their pre-programmed criteria to
generate a call to action.

10. Tactics: Grassroot campaigns
 Letter writing campaigns can even be generated
to targeted opinion leaders or elected officials on
individualized letterhead and with multiple
paragraph swapping capabilities.
 By building a dialog you can output targeted lists
for grassroots, phone banks, sophisticated
predictive dialers, patch-throughs, email lists and
social media platform at a moment’s notice.
 Creating blogs and social news sites to expand
brand Online.

11. Tactics: Dialog Builder
For our clients, potential target audiences include:
Congress, California, Statewide Government Affairs:
Los Angeles County:
• Leg. & Reg. Monitoring
•Lawmakers in the Dist. • High propensity voters within
•Transportation leaders targeted legislative districts
•Caltrans • Environmental organizations
•Governor’s Office • Business and Industry trade
•Cities impacted by ACTA associations
•Los Angeles Port • Manufacturing organizations
•Long Beach Port • Lobbying of Federal & Reg.
•IEE and regional chps • Relationship Building with key
•Calif. Realtors Assn. officials
…Dialog Builder builds a communications bridge.

12. Tactics: Proactive Media Relations
Rebranding Your Business or Organization:
• Message Development/Slogan
• Press Kit: (EPK’s for TV, films)
• Review and help create media press kits for key media outlets in
region and throughout the state, nationally or globally.
• Media Relations:
• Developing stories: Focus on how your organization helps in
quality of life issues such as traffic congestion relief, housing
environmental benefits, job creation and project technology.
• Media Tours: Give media outlets an opportunity to learn first-hand
how the technology and the system works.
• Survey Media
• Survey the media their knowledge on your industry
• Track information of program participants using Dialog Builder
• Google Analytics, ROI and customer feedback improves coverage.

13. Tactics: Pilot Program
Launch it projects:
• “Ride-Along-Day”
• Media Event: Create a high-impact media event to
secure coverage of your company’s new facilities.
• Corporate Partners: Develop partnerships with sponsor
or supporters - MTA, BNSF, Union Pacific and METRO
• Save-the- date card
• Announce the promotion-congressional & state tours.
• “Education” Kit
•Inspire local schools to have poster contests and
tours.
Launch award and financial award winning nonprofit projects
•SOCIAL MEDIA – A platform Online – All Critical networks

14. Tactics: Ongoing Program
Post-Launch:
• Monthly Newsletter
• Create and distribute a monthly newsletter with stories about the
success of the ACTA programs, recent headlines and testimonials.
• Media Hotline
• Manage the Media Hotline – a local telephone number to be used for
promoting media events and ongoing programs
• Industry Experts
• Register industry experts online with media
• Check print/trades editorial calendars and radio/TV talk shows
• Awards – Post Results on Company Facebook “Like” Page
• Submit your work for industry awards, local, state and national.
• Announce awards and ceremonies

15. Tactics: Growing the Brand Programs
Promoting the Success:
•Statewide Media Relations:
• Program Status Reports: Bi-monthly news releases on
the success of client’s Program.
• Media Targets: Major newspapers and broadcast
outlets, Journal of Commerce, WSJ, LA/NY Times USA
Today, Variety, LABJ and thousands of industry trades.
• Targeted Districts: Publications in the Legislative
districts of targeted State Senators and
Assemblymembers.
•Sacramento Briefing
• Brief State Legislators on the success of client
program.
• Attract media coverage to client’s success

16. Tactics: Media Relations Campaign
ID of Targets:
• State Industry Committees
• State Assembly Committee on Industry
• Governor Arnold Schwarzenegger
• California Commissions
• Local Legislators: Congressmen who
are your advocates
• Supporting Industry Associations
• Business Partners
• Potential Customers and Clients

17. Tactics: Gov. Relations Campaign
Grassroots Approach:
• Response Device:
• Write letters to elected officials
• Write letters-to-the-editor
• Meet with elected officials
Use Social Media Builder for dialogue with supporters.
• Newsletters/Updates
• Personalized letters

18. Tactics: Media Campaign
Grassroots Approach:
• Targets: Environmental Organizations, Business and Trade
Assns., Federal Administration, the California Commission
overseeing client industry and business partners.
• Brochure: Review and produce a new one pager with
environmental benefits and the client technology.
• Development of a Coalition:
• Distribute brochure with an endorsement form
• Solicit support via telephone and facsimile
• Setup up editorial board meetings or adversorials
• Media support
• Solicit community and nonprofit organizations

19. Tactics: Government Relations Campaign
Grassroots Approach:
• Mobilize the Coalition:
• Write letters to key elected officials
• Participate in meetings with select lawmakers
• Author opinion-editorials for newspapers
• Include information about client’s milestones in
organization’s newsletter
• Disseminate action alerts to membership
• Participate in earned media activities
• Coalition Newsletter: Write and distribute a Coalition
Newsletter aimed at current members, targeted
associations and elected officials. Take to Social Media.

20. Tactics: Media Relations Campaign
Media Relations:
• Editorial Board Meetings: Schedule meetings with client
representatives and editors at key publications.
• Opinion-Editorials: Work with Coalition members to place
op-eds in key publications across the state.
• Letters-to-the-Editor: Work with membership in the writing
and placement of letters-to-the-editor in key publications.
• Social Media Engagement: Engage Social Media sites Google+,
Facebook and Linkedin, etc.

21. Tactics: Media Relations via Internet
Web Site Media Marketing:
• Provide content and support to the client website with
updated information, list of supporters, sample letters to
elected officials and letters-to-the-editor, action alerts,
media information and contact information.
Images, TV interviews and news Stories
of Client events:
Business Beat News Tip Sheet™ to the media of
districts of key Senators and Assemblymembers
• Targeted to the districts of key Senators and
Assemblymembers
• Aimed at influencing members of the State Legislature.
• Timed to key events: committee vote, public hearing, floor
debate, etc.

22. Overview
1
RESEARCH
SUCCESS
2
STRATEGY
3
TACTICS

23. MAYO Communications Team
This is not just about moving trains…
The MAYO Team:
A firm that specializes in
complex issues…
A firm that brings PR and
political smarts together.
MAYO Communications:
A firm with a proven
track record of Media success.

24. The MAYO Team Group
MAYO Communications prides
itself in offering clients 24/7
accessibility to their account
Aida Mayo, President: George Mc Quade:
Work: 818.340.5300 Work: 818.340.5300
Cell: 818.618.9226 Cell: 818.618.9229

25. Award-Winning
Public Relations
“We don’t guarantee
media, we just get it!”
www.MayoPR.com
Call 818-340-5300 Today!