Recommended
Recommended
More Related Content
What's hot
What's hot (16)
Similar to VFM1
Similar to VFM1 (20)
Recently uploaded
Recently uploaded (20)
VFM1
- 2. Experts in Taxi Advertising; Verifone Media work with honesty, pride and passion. We are thought leaders who apply our unique Traditional & Digital Taxi solutions to achieve rewarding campaigns, producing ‘The Living Advert’.
- 3. DID YOU KNOW? ACCESS ALL AREAS 42%OF THAT TIME IS SPENT IN DESIRABLE OOH MEDIA COLD SPOTS Source: TaxiGPS 2015 92%OF A TAXI’S TIME IS SPENT IN CENTRAL LONDON Source: TaxiGPS 2015
- 4. BUS ROUTE Tottenham Court Road Piccadilly Circus Oxford Circus Bond Street Green Park Leicester Square Marble Arch MAYFAIR MARYLEBONE SOHO COVENT GARDEN HOLBORN
- 5. BUS ROUTE Tottenham Court Road Piccadilly Circus Oxford Circus Bond Street Green Park Leicester Square Marble Arch MAYFAIR MARYLEBONE SOHO COVENT GARDEN HOLBORN TAXI POTENTIAL
- 6. EXTERIOR AUDIENCE TRADITIONAL 77% MORE LIKELY TO EARN £75K+ TAXIS REACH UP TO 30M CONSUMERS PER WEEK 81% OF ABC1 CONSUMERS SPONTANEOUSLY RECALLED SEEING A BRAND ON A TAXI Source: PREMIER TGI 2015 Source: PREMIER TGI 2015
- 7. 60% ABC1 AUDIENCE EXTERIOR AUDIENCE DIGITAL 30% AGREE ‘I BUY NEW PRODUCTS BEFORE MOST OF MY FRIENDS’ 40% AGREE ‘I OFTEN BUY NEW BRANDS TO SEE WHAT THEY ARE LIKE’ Source: GB TGI 15 Q4 Source: GB TGI 15 Q4 Source: GB TGI 15 Q4
- 8. INTERIOR AUDIENCE 63%AB AUDIENCE 16MINUTE DWELL TIME 44%MORE LIKELY TO EARN OVER £75k Source: GB TGI 15 Q4Source: GB TGI 15 Q3
- 10. ACCOUNTABILITY ROUTE SERVICE CHARTER GPS POP’S REPORTS
- 12. Contact david.sore@verifone.com to run through this presentation in full Including our PR opportunities video, Voxpops and how we can bring your campaign to life
Editor's Notes
- Exterior audience are: Savvy spenders Active Tech conscious Looking out for deals Always on the look out for deals
- The Exterior audience for DigitalTops- a lot of time spent in Central London as green badge drivers Image conscious Influential Active Out and about in Central London
- The interior taxi audience are 55% more likely to be in the highest Liquid Asset Score