1. Alex Stephany, CEO
Anthony Eskinazi, CTO & Founder
!
16 April 2014

2. Alex, CEO
Anthony, Founder & CTO
MANAGEMENT
2
• Berkeley Maths Graduate
• Former International chess player
• Co-founder of Parkopedia.com
• Oxford University Double First
• Former corporate lawyer at Clifford Chance
• Financial analyst with CFA qualification

3. >£2 BILLION OF PARKING TICKETS IN THE UK ALONE
EXPENSIVE METERS; OVER-PRICED (EMPTY) CAR PARKS
>20% OF POLLUTION CAUSED BY CIRCLING
3
PARKING: THE OLD WAY
WASTED TIME LOOKING FOR PARKING

4. 4
!
!
!
!
!
BY 2050, WE WILL NEED TO PARK
2.5 BILLION
VEHICLES
...AND IT’S GETTING WORSE
IN 2010, WE WERE PARKING 1 BILLION
VEHICLES GLOBALLY
!
!

5. SAVE MONEY: TYPICALLY HALF THE PRICE
PARK WITHOUT FEAR: NO PARKING TICKETS
REDUCE CARBON: RESERVED PARKING; EV CHARGING
5
PARKING: OUR WAY
SAVE TIME: PARKING SPACE WAITING ON ARRIVAL

6. OWNERS
LIST FOR FREE IN 5 MINUTES1
6
3 CASH BANK ACCOUNT
AUTOMATED MANAGEMENT2
DRIVERS
THE OTHER SIDE OF THE MARKETPLACE

7. £40B+ ADDRESSABLE MARKET
Global:
£38 BILLION
7
Residen'al*
Churches*
Businesses*
Car*Parks*
£330M
£2,900M
£7M
£50M
Residen'al*
Churches*
Businesses*
Car*Parks*
£18.5B
£11.5B
£8B*
* lack of reliable data
Europe'
US'
RoW'
Europe'
US'
RoW'
UK only:
£3.3 BILLION

8. A DOMINANTVISION
THEVISION
Reinventing parking for the mobile era
8
PROGRESS TOWARDS THATVISION:THE LAND GRAB
Drivers need just one conveniently located parking spot. Coverage is everything.
0"
2000"
4000"
6000"
8000"
10000"
12000"
14000"
16000"
18000"
Vinci"
Q-Park"
APCOA"
NCP"
Laz"
ABM
"
Im
park"
Standard""Parkatm
yHouse"
Parking locations:
ParkatmyHouse versus the
leading UK and US Parking
operators
18,000

9. OPERATORS NEED US
9
Premium experience of a reserved
space and with 25% off gate prices
Oxford Street APCOA
3.TECH: LACK OF ABILITY IN DYNAMIC PRICING; LEGACY SOFTWARE
2. SALES: UNDER-INVESTMENT IN ONLINE SALES AND MARKETING
1. MARGIN: UTILIZATION OF 40-60% AND FIXED COSTS

10. HIGHLIGHTS: LASTYEAR
10
Driveway rentals backed by UK Government followed by PAMH
in nationwide PR across major TV channels and print media
Opens new revenue stream through deal with the leading charge
point manufacturer for charge point installations
Completes a world first in parking, letting drivers book and pay for
parking through the vehicle (go-live: June 2014)
Partnership with the largest parking company in Europe; now rolling out
to their portfolio including Network Rail contracts
!
Completes test integration with The AA Route Planner which plans
240M journeys a year - full rollout imminent

11. 11
THANKYOU
David Galbraith, co-founder,Yelp