2. z e s t . l o n d o n
WE ARE ZEST
WE CREATE
CONTENT THAT
PERFORMS
Zest is a full-service marketing agency with
a difference. Through listening, analysis
and detailed planning, Zest’s expert team
applies creative principles and strategic
thinking to a brand’s presence via multi-
channel platforms and communications.
Branded content is used to drive
awareness, sell products and grow
networks. Zest’s campaigns are fully
measured, showing clear returnon
investment against marketing objectives.
Why Zest?
3. z e s t . l o n d o n
It is the DNA of your
business.
A strong brand strategy is
focused on the consumer.
A powerful brand identity
should be clearly defined,
self-explanatory and appeal
to its target audience. The
monumental success of
Absolutely can be attributed
to the clear, strategic
thinking of the Zest team,
focusing on brand voice,
brand awareness and direct
communication. Find out
how the same strategic and
branding insights from Zest
can benefit your business.
BRAND
STRATEGY
5. z e s t . l o n d o n
Still and moving imagery
is proven to increase
engagement with audiences
by 80%, extend dwell time
and enhance the quality of
the content.
PHOTOGRAPHY
& VIDEO
6. z e s t . l o n d o n
BLOG DESIGN
& CAMPAIGNS
We can create unique,
SEO-optimised content for
your blog. This will boost
organic SEO rankings,
connect people to your
brand and provide sharing
opportunities, attracting
a wider audience.
7. z e s t . l o n d o n
SOCIAL
MEDIA
MARKETING
We will help you gain
website traffic and attention
through your social channels.
Social media recognition
will not only increase brand
awareness as a whole,
but it will also provide
real-time feedback from
your audience.
Social media channels also
help increase the amount of
interaction a brand has with
its target audience.
8. z e s t . l o n d o n
We like to take the mystery
out of SEO. Every day 25%
of search terms typed in
to search engines are new,
which means your website
has to be primed and ready
to appear at the top of
the rankings.
SEO
9. z e s t . l o n d o n
From design to
implementation, broadcast
analytics to reporting, email
marketing is immediate, cost-
effective and targeted.
We design responsive
email templates, which
view perfectly across
multiple devices.
Split testing variables are
used to ensure the most
targeted message reaches
your audience, with full
analysis provided after each
send, giving you a clear report
of return on investment from
email marketing.
EMAIL
MARKETING
10. z e s t . l o n d o n
Data-backed insight proves
the effectiveness of our work.
At Zest we deliver regular
reports on all your channels
and numbers to extract
meaningful data to serve
our creative and strategic
objectives. This allows us
to discover opportunities,
increase conversions
and optimise return
on investment.
Using the best-of-breed
analytical tools, Zest can
report on how your site
performs and the type of
people that visit. This allows
us to have a complete and
informed view of what can
be achieved through online
marketing best practice.
ANALYTICS
REPORTING
HOME
PURCHASES
91%
OF ALL
NEW CARS
65%
OF ALL
VACATIONS
90%
OF ALL HEALTH
CARE CHOICES
80%
DEMOGRAPHIC
PROFILE
ABSOLUTELY
MAGAZINES
78%
22% % OF READERS
10%
30%
29%
31%
18˜24
35˜44
25˜34
45+
% OF
READERS
AGE RANGE
WOMEN
MAKE THE FINAL
DECISIONS FOR
58,588
2010
0
50000
100000
150000
200000
250000
300000
350000
2011 2012 2013 2014 2015
DISTRIBUTION & PRINT RUN
F O L L O W E R S
7926
D O W N L OA D S I N 3 Y E A R S
2,138L I K E S
M O N T H LY D I G I TA L
M AG A Z I N E S I M P R E S S I O N S
45,000
11. z e s t . l o n d o n
CUSTOMER
MAGAZINES
Bespoke publishing from
the same high quality and
trusted Absolutely team.
Our products deliver
tangible, long-term brand
engagement through
intelligent content with value
for consumers. We print
and produce over 4 million
publications per year, and
that figure is growing rapidly.
Beyond the Absolutely
portfolio, we produce
contract publications
and bespoke consumer
magazines tailored to our
clients’ requirements and
their customers’ needs.
12. z e s t . l o n d o n
DIGITAL
MAGAZINES
Transform your offline assets
into digital content and
extend their value.
Easily shared, cost-effective
and with a quick turnaround,
a digital magazine allows
your existing content to take
on a new lease of life in the
online world.
13. z e s t . l o n d o n
We create illlustrations,
photography and
promotional material in
order to promote brands,
improve brand values, deliver
expertise and communicate
the brand’s message.
CREATIVE
DESIGN
14. z e s t . l o n d o n
BROCHURE
DESIGNS
Brochures are a great way
to explore every aspect of
a brand in an aethestically
pleasing and efficient way.
Using a combination of
innovative, tailored design,
brand-oriented content and
excellent print materials,
Zest is able to create the
best possible first impression
for your business.
15. z e s t . l o n d o n
At Zest, we create
magazines, show guides,
catalogues, adverts,
advertorials and more.
Our experienced advertising
sales teams come from
a variety of media sales
backgrounds, including
print, online, agency and
outdoor media. Our teams
sell targeted, multi-platform
advertising packages and
tailor bespoke commercial
revenue generation
strategies to maximise
the value of our clients’
marketing efforts.
PRINT
ADVERTISING
16. z e s t . l o n d o n
CREATIVE
PRINT
SOLUTIONS
We have a range of
actionable creative solutions
available for clients. Some of
our most popular are...
1 Belly Bands A belly band is the first
thing consumers see when they pick
up a magazine, ensuring your message
won’t be missed. It can be a wrap-
around or open on a specific page.
2 Polybagging Polybagging your
catalogue, brochure or small product
with the magazine ensures you
are automatically in the hands of
homeowners in your target areas.
3 Inserts Your literature can be
inserted into the magazine during
the print process. Your message will
be delivered into the homes of the
audience you are looking to target.
5 Bound-in Inserts These can be
printed on heavier paper to ensure
that when the magazine is flicked
through, it always opens on your
two-sided advert.
3 Cover Tip-Ons Perfect for customer
loyalty or membership schemes,
business card-sized tip-ons allow
full exposure and can be glued to a
specific page and peeled off easily.
1
2
3
4
5
17. z e s t . l o n d o n
DISTRIBUTION
The Absolutely management
team has produced and
distributed local magazines
in London for over 15 years.
A sophisticated combination
of Geoplan Tactician, Land
Registry details and estate
agent input ensures that
the right streets and homes
are targeted. Distribution
is further verified by Letter
Check & Redburst tagging,
as well as independently
audited distribution
verification of our flagship
title, Absolutely Notting Hill,
by the Audit Bureau
of Circulation (ABC).
WH
Smiths
Fashion
Boutique
LUXURY
Average
house price
M i l l i o n
£2.5
TASTE
WAITROSE
BAVIP
Lounge
Festival
19. z e s t . l o n d o n
The Objective To help
Bspoke Group, a leading
property investment company
that works to bring strong
financial returns for its clients
across the UK, Ireland and
Europe, with the online
launch and branding of their
new property investment site.
The Solution We
provided the client with
a detailed plan including
proposed design visuals,
UX, content strategy and
brand guidelines. Objectives
for the website included
being able to offer potential
investors an at-a-glance list
of investment opportunities,
SEO-optimised content and
interactive tools.
The Results A clean,
user-friendly and responsive
site based on a customised
WordPress theme. The client
is delighted with the finished
result, which gives them a
solid framework upon which
to expand their business.
b s p o k e
g r o u p
WEB DESIGN / SEO
20. z e s t . l o n d o n
L I S T E D
The Objective Leading
West London estate
agent Bective wanted to
produce a publication that
attracted applicants rather
than vendors as quickly as
possible. A product that was
equal in cost to a newspaper
but on-trend and attractive
enough to pick up. A digital
edition to mail out to a large
database needed to be
provided. Distribution had
to be unique and all lifestyle
content provided.
The Solution Listed was
successfully published and
launched in June with a
print run of 50,000 three
weeks after the first concept
meeting. It was distributed
by our partners at carefully
selected relevant tube
stations over one week,
to local businesses and to
select residential addresses.
The Results The client’s
objectives were entirely
met. Business was gained
instantly and the brand’s
profile has been elevated.
CONTRACT PUBLISHING
21. z e s t . l o n d o n
D E B E E R S
The Objective To devise a
creative alternative solution
to traditional advertising
and marketing for our
prospective client, De Beers.
The Solution The client
wanted to showcase their
products in a more creative
and imaginative way, so our
team of thinkers and doers
explored the options and
pitched a fashion shoot
takeover. We themed our
monthly fashion shoot around
the new De Beers collection,
Adonis Rose, and showcased
the jewellery in a high fashion
setting, which was then
published across all of the
London Absolutely titles.
The Results The client was
delighted with the outcome,
which led to them working
more closely with Zest on
a variety of other projects,
including advertorials,
advertising and editorial.
PRINT ADVERTISING
22. z e s t . l o n d o n
Absolutely’s 17 local titles
focus on London’s luxury
lifestyles – from cultural
events to celebrity profiles
and from interiors and
property news to fashion,
travel, food, drink and
entertaining, the magazines
are a visual delight. Always
intelligent, stylish and of
the moment, Absolutely is
London’s leading luxury title.
ABSOLUTELY
MAGAZINES
WEST GROUP:
Chiswick • West • Richmond
SOUTH WEST GROUP:
Putney & Wandsworth • Battersea & Clapham • Wimbledon
NORTH AND EAST GROUP:
City & Angel • East • North By North West
SOUTH EAST GROUP:
South East • Dulwich • Blackheath / Greenwich • Bromley / Chislehurst
PRIME CENTRAL GROUP:
Chelsea • Fulham • Notting Hill • Kensington
23. z e s t . l o n d o n
Building on the success of
the Absolutely range of titles,
Zest's portfolio has expanded
to include publications
which focus on readers’ life
stages (planning a wedding,
parenting and education).
Continuing with the
high-quality content for
which Zest Media is known,
they are quickly becoming
flagship titles within their
respective sectors.
ABSOLUTELY EDUCATION
Absolutely Education is the
go-to magazine for UK parents
who want to educate their
children privately. Packed with
news, features, debate and
informed opinion, Absolutely
Education will help you
negotiate the UK’s private
school maze. The magazine
covers everything from nursery
and pre-prep, prep and
senior schools to options for
school leavers to sport, music,
drama, travel and more. With
contributions from inspirational
heads and top education
journalists, it is both informative
and entertaining; enabling you
to make the right decision for
your child.
ABSOLUTELY MAMA
Absolutely Mama is the exciting
new parenting title for stylish,
active, ambitious London mums.
Packed full of news, views
and on-trend lifestyle content,
Absolutely Mama is firmly
focused on what mums really
think, feel, want and need. The
magazine covers everything
from the latest fashion and
beauty to nutrition, technology
and travel for families, and
features contributions from
some of Britain’s foremost
parenting experts and baby
brands – not to mention some
truly inspirational mamas.
BRITISH EDUCATION
British Education is a new
magazine for international
and ex-pat families interested
in educating their children
in Britain’s boarding schools.
From the team behind the
highly respected UK title,
Absolutely Education, British
Education covers every
aspect of the British boarding
system, the gold standard
in global education. Packed
with news and features and
with contributions from top
heads and leading education
journalists, British Education
will give you the inside track
on finding the right school for
your child.
ABSOLUTELY WEDDINGS
Absolutely Weddings is the
luxury magazine for glamorous,
sophisticated brides. With
a focus on sophisticated
bridal fashion and trends in
everything from hair, beauty
and jewels to luxury venues
and honeymoon destinations,
Absolutely Weddings is full of
inspiring ideas to help couples
plan their dream celebration.
And contributions from
leading experts in the UK and
international wedding industry
make it the essential source of
designer ideas, planning advice
and key contacts.
SPECIALIST
PUBLICATIONS
24. z e s t . l o n d o n
By using Zest’s talented
and highly-experienced
teams, our clients are
increasing sales and client
retention, building brand
awareness and engaging
their customers longer-
term through their own
customer magazines. Our
range of services includes
creative, editorial services,
print management and
distribution, with project
managers in place to oversee
the process from strategy
through to delivery.
CONTRACT
PUBLISHING
25. z e s t . l o n d o n
Viewed as an essential
marketing tool for events,
our guides help companies
engage with their attendees
prior to, during and post-
show. Used within a
multi-channel marketing
programme including social
media and email marketing,
your guide will ensure
visitors have the very best
experience at the event,
helping you build a loyal and
engaged community
long-term.
EVENT
GUIDES
THE TASTE OF UK
AND IRELAND
- RELAIS & CHATEAUX
Established more than 50
years ago, Relais & Chateaux
has come to represent the
highest standard in luxury
hotels throughout the world.
Our publication, The Taste
of UK and Ireland, beautifully
showcases the exceptional
hotels and people that make
up the Relais and Chateaux
brand in an easily digestible
and smartly presented guide
for guests, present and future.
TASTE OF LONDON
FESTIVALS
Taste of London is a unique
opportunity for passionate
foodies to sample some of
the world’s most ambitious
dishes made with premium,
high quality ingredients and by
leading chefs while Regent’s
Park supplies a gorgeous
backdrop to the innumerable
gourmet exhibitors and one-off
events. The guide provides
all visitors with invaluable
information in an accessible
format, making sure keen
foodies don’t miss out on a
single gastronomic adventure.
POLO IN THE PARK
Set in the stunning grounds
of The Hurlingham Club,
Chestertons Polo in the Park
has become a staple in the
London sporting and cultural
calendar. The luxe, compact
Chestertons Polo In The Park
Programme is a comprehensive
guide to the excellent food,
showstopping fashion and
thrilling horsemanship this
event has become known for
as well as containing useful
information on the grounds, the
scheduled games, the teams,
and the rules of the game.
THE BABY SHOW
The Baby Show is a must-visit
destination for new and
expectant parents in the
know, with superb shopping
opportunities, expert
advice and family-oriented
entertainment.
The official Show Guide,
which is distributed free of
charge to all Baby Show
visitors, is an essential
companion for anyone
navigating and exploring
the event.
26. z e s t . l o n d o n
ONLINE CONTENT
BLOG DESIGN + CAMPAIGNS
SOCIAL MEDIA MARKETING
EMAIL MARKETING
GOOGLE ADWORDS
PHOTOGRAPHY & VIDEO
ANALYTICS REPORTING
SEO
OTHER (PLEASE SPECIFY BELOW)
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................................................................................................................
ONLINE CONTENT
BLOG DESIGN + CAMPAIGNS
SOCIAL MEDIA MARKETING
EMAIL MARKETING
GOOGLE ADWORDS
PHOTOGRAPHY & VIDEO
ANALYTICS REPORTING
SEO
OTHER (PLEASE SPECIFY BELOW)
................................................................................................................
................................................................................................................
................................................................................................................
ONLINE CONTENT
BLOG DESIGN + CAMPAIGNS
SOCIAL MEDIA MARKETING
EMAIL MARKETING
GOOGLE ADWORDS
PHOTOGRAPHY & VIDEO
ANALYTICS REPORTING
SEO
OTHER (PLEASE SPECIFY BELOW)
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