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- 1. Your WEB site as part of marketing or: „You have got three seconds left“ Werner Willeke http://www.e-projects4development.de http://eprojects4development.wordpress.com wkwilleke@web.de
- 2. If you miss it ... Werner Willeke wkwilleke@web.de
- 3. Organisational things •a WEB site is like ... a new department !! Werner Willeke wkwilleke@web.de
- 4. Your new department • WEB sites are work, work, and trouble so • If you don‘t want to invest time, nerves and money ... Werner Willeke wkwilleke@web.de
- 5. Forget it !!! Werner Willeke wkwilleke@web.de
- 6. A WEB Site is never „ready“ • A WEB site needs ALWAYS updates Werner Willeke wkwilleke@web.de
- 7. A WEB Site is NOT free of charge • It costs working hours • Server space • Equipment • ... in other words money !!! Werner Willeke wkwilleke@web.de
- 8. People who will read your WEB site Werner Willeke wkwilleke@web.de
- 9. Who is your reader / customer ? sampel: school Future students Parents Employers Local administration Ministry of Education Werner Willeke wkwilleke@web.de
- 10. Who is your reader / customer ? Foreign language pages (??) Minimum your mothertongue AND English if you are in international business What‘s their language? Young audience Werner Willeke wkwilleke@web.de
- 11. Competition Werner Willeke wkwilleke@web.de
- 12. Who is your competitor? • The competitor next door • Other companies • So you will have to be different Werner Willeke wkwilleke@web.de
- 13. WEB Site as part of your company • Corporate identity • WEB site • Business cards • Letter paper • All has to have the same outfit !!! Werner Willeke wkwilleke@web.de
- 14. Dos‘ & don‘t s Werner Willeke wkwilleke@web.de
- 15. Don‘t annoy your customer • Don‘t steal his time • You are in business • Behave accordingly • No „whistles and bells“ • Reduce the site to necessary information Werner Willeke wkwilleke@web.de
- 16. Don‘t hide yourself • Advertise your site • Letter head • Business card • Search engines • Press releases Werner Willeke wkwilleke@web.de
- 17. Have a brand !!! • Domaine name as part of your brand • Therefore: No XYZ.com • www.e-projects4development.de • No hosting on a free of charge provider Werner Willeke wkwilleke@web.de
- 18. If possible ... make a „present“ • People like „presents“, so offer things free of charge • Newsletter • Additional blog • Download page • Registration forms Werner Willeke wkwilleke@web.de
- 19. What to do ? • Guide your visitor (Navigation) • Implement a search function • Sitemap • Bread crump • „Help“-function Werner Willeke wkwilleke@web.de
- 20. What is good design ? Werner Willeke wkwilleke@web.de
- 21. WEB resources • Look at otherWEB sites • Use them as design samples • http://www.killersites.com Werner Willeke wkwilleke@web.de
- 22. URL-endings • COM - commercial • GOV - Government • ORG - Mainly NGOs • MIL - Military • TV - Television broadcasting sites • EDU - Educational Werner Willeke wkwilleke@web.de
- 23. URL-endings • Country specific endings • UA - Ukraine - http://www.kmu.gov.ua/ • RU - Russia - http://www.yandex.ru • DE - Germany - http://www.bundeskanzlerin.de • EU - European Union - http://europa.eu Werner Willeke wkwilleke@web.de
- 24. WEB site generations Static WEB Sites DynamicWEB Site (JavaScript, Flash) Database driven WEB sites (CMS) Werner Willeke wkwilleke@web.de
- 25. Sample school administration Werner Willeke wkwilleke@web.de
- 26. Some advice Don‘t think to much in technical dimensions Think „the message“ - what is your story? Take regularly care for yoursite and update it W3C compatibility (do not exclude anybody) Use a CMS based system Werner Willeke wkwilleke@web.de
- 27. T hank you for your attention Contact : wkwilleke@web.de Werner Willeke wkwilleke@web.de