WistiaFest 2017 Customer Storytime

1. #WistiaFest
Using Video to Drive Sales

2. #WistiaFest
What we do
Pricing & profitability platform for commercial banks to win more deals,
strengthen customer relationships and improve profitability.
Not mainstream – niche market within a single vertical
Not effectively communicated verbally or through images
Not sexy

3. #WistiaFest
The Marketing Dilemma
How do we explain what our
commercial pricing &
profitability platform is? How do we show potential
customers the power of what
our platform can help them
achieve in real time?

4. #WistiaFest
VIDEO

5. #WistiaFest
Video, video, video

6. #WistiaFest
A Match Made in Marketing Heaven
+

7. #WistiaFest
Pardot + Wistia Connector

8. #WistiaFest
Can it get any better?

9. #WistiaFest
Sales Team Marketing
• More informed conversations with prospects
• Visibility into escalating behaviors, time investment and specific areas of interest
• Reason to reach out and provide related content and resources
• Video is an easy ask, and people love it

10. #WistiaFest
Don’t just take my word for it
VIDEO
10-11% conversion rate
5-8% play rate
45-75% engagement
EMAIL CONTENT
0.6% conversion rate
1.55% click through rate
7% click to open ratio
For all open inbound
opportunities in the last year
20% of potential revenue can
be attributed to video
with
100%of inbound inquiries that watched
videos prior to converting progressing
to qualified opportunities

11. #WistiaFest
Wistia is amazing by itself.
Pair it with marketing automation,
& it’s every marketer’s dream come true.

12. #WistiaFest
Thank you!
@tmagargal
linkedin.com/in/tmagargal
precisionlender.com
@precisionlender