Jeremy Pryor - WIstiaFest 2017

1. THE 10 TYPES OF VIDEO &
30 BEST PRACTICES TO TAKE YOUR
CONTENT STRATEGY TO THE NEXT LEVEL
THE TOP 10 VIDEOS ESSENTIAL FOR EVERY VIDEO STRATEGY
AND THE 30 SECRETS TO HOW THEY GET THE BEST RESULTS.

2. HOW THE VIDEO LANDSCAPE IS CHANGING

3. HOW THE VIDEO LANDSCAPE IS CHANGING
1. THE PROBLEM - THE VIDEO LANDSCAPE IS FRACTURING WITH EACH SOCIAL
PLATFORMS AND VIDEO PLAYER USING DIFFERENT BEST PRACTICES

4. HOW THE VIDEO LANDSCAPE IS CHANGING
1. THE PROBLEM - THE VIDEO LANDSCAPE IS FRACTURING WITH EACH SOCIAL
PLATFORMS AND VIDEO PLAYER USING DIFFERENT BEST PRACTICES
2. THE OPPORTUNITY - THE MORE COMPLEX VIDEO STRATEGY BECOMES THE
MORE NEW OPPORTUNITIES OPEN UP FOR THOSE WHO STAY UP TO SPEED

5. OUR GOAL FOR YOU

6. OUR GOAL FOR YOU
SIMPLIFY VIDEO STRATEGY FOR BUSINESS

7. OUR GOAL FOR YOU
SIMPLIFY VIDEO STRATEGY FOR BUSINESS

8. WHO IS EPIPHEO?
EPIPHANY + VIDEO

9. WHO IS EPIPHEO?
EPIPHANY + VIDEO
• 4000+ BUSINESS VIDEOS PRODUCED

10. WHO IS EPIPHEO?
EPIPHANY + VIDEO
• 4000+ BUSINESS VIDEOS PRODUCED
• STRATEGY + STORYTELLING

11. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
THE TOP 10 TYPES OF DIGITAL VIDEO

12. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

13. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

14. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
DEMAND GENERATOR
THE BRAND VIDEO
THE EVERYMAN EPIPHANY
THE SOCIAL MOMENT VIDEO

15. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
DEMAND GENERATOR
THE BRAND VIDEO
THE EVERYMAN EPIPHANY
THE SOCIAL MOMENT VIDEO

16. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
DEMAND GENERATOR
THE BRAND VIDEO
THE EVERYMAN EPIPHANY
THE SOCIAL MOMENT VIDEO

17. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
DEMAND GENERATOR
THE BRAND VIDEO
THE EVERYMAN EPIPHANY
THE SOCIAL MOMENT VIDEO

18. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRETS

19. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• FIRST ENTERTAIN THEN EDUCATE
SECRETS

20. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• FIRST ENTERTAIN THEN EDUCATE
• COORDINATED DIGITAL DEPLOYMENT CAMPAIGN
SECRETS

21. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• FIRST ENTERTAIN THEN EDUCATE
• COORDINATED DIGITAL DEPLOYMENT CAMPAIGN
• SHORT, NATIVE VERSIONS FOR EACH PLATFORM
SECRETS

22. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

23. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

24. “WE’RE GOING TO BECOME VIDEO FIRST.”
- MARK ZUCKERBERG

25. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
FACEBOOK / INSTAGRAM + CTA

26. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
LINKEDIN & EDUCATION

27. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SNAP AND THE AUDIENCE GRAB
“SNAPCHAT WILL BE AN EXCELLENT PLACE FOR B2B PLAYERS WHO
ACT LIKE MEDIA COMPANIES — MEDIA COMPANIES THAT CREATE
STORIES TO BRING VALUE TO THEIR END USERS. THOSE PLAYERS
WILL FIND THEIR NICHE AND THEIR AUDIENCE, ALLOWING THEM TO
DISPROPORTIONATELY PICK UP BUSINESS. MEANWHILE, THEIR
COMPETITORS WILL STILL BE DEBATING THE ROI OF SNAPCHAT.
AND THEY’LL BE LEFT BEHIND IF THEY CAN’T ADAPT AND EVOLVE
WITH THE EVOLUTION OF THESE PLATFORMS.” - GARY V

28. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRETS

29. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• MAKE IT NATIVE
SECRETS

30. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• MAKE IT NATIVE
• HIGHLY TARGETED DISTRIBUTION
SECRETS

31. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• MAKE IT NATIVE
• HIGHLY TARGETED DISTRIBUTION
• PRODUCTION COSTS MORE BUT YOU MAKE UP
FOR IT IN AD SPEND REDUCTION
SECRETS

32. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

33. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

34. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
MOTION DESIGN FOR IDEAS

35. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
MOTION DESIGN FOR IDEAS

36. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
CHARACTERS FOR STORYTELLING

37. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
CHARACTERS FOR STORYTELLING

38. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
LIVE ACTION FOR CONNECTION

39. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRETS

40. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• PATTERN INTERRUPTION
SECRETS

41. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• PATTERN INTERRUPTION
• MAKE YOUR CUSTOMER THE HERO AND YOUR
BRAND AS THE GUIDE
SECRETS

42. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• PATTERN INTERRUPTION
• MAKE YOUR CUSTOMER THE HERO AND YOUR
BRAND AS THE GUIDE
• CONTINUAL LANDING PAGE OPTIMIZATION
SECRETS

43. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

44. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

45. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
VIDEO SERIES

46. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
VIDEO WHITE PAPER / CASE STUDY

47. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
CONTENT MARKETING TEASER

48. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRETS

49. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• ONE BIG EPIPHANY PER VIDEO
SECRETS

50. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• ONE BIG EPIPHANY PER VIDEO
• CREATE A VIDEO CHANNEL WEBSITE (THINK LIKE
A MEDIA COMPANY)
SECRETS

51. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• ONE BIG EPIPHANY PER VIDEO
• CREATE A VIDEO CHANNEL WEBSITE (THINK LIKE
A MEDIA COMPANY)
• GATED CONTENT REQUIRES BUILDING UP
PERCEIVED VALUE
SECRETS

52. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

53. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

54. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRETS

55. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• OWN THE FRAMEWORK
SECRETS

56. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• OWN THE FRAMEWORK
• CONNECT YOUR PROSPECTS WITH YOUR
THOUGHT LEADER
SECRETS

57. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• OWN THE FRAMEWORK
• CONNECT YOUR PROSPECTS WITH YOUR
THOUGHT LEADER
• BUILD A WEBINAR SPECIFIC SALES FUNNEL
SECRETS

58. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

59. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

60. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
WALK THROUGH

61. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRETS

62. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• INTERACTIVE LANDING PAGE
SECRETS

63. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• INTERACTIVE LANDING PAGE
• BEWARE OF EXPIRING CONTENT
SECRETS

64. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• INTERACTIVE LANDING PAGE
• BEWARE OF EXPIRING CONTENT
• REVISE SPECIFIC UNDERPERFORMING ELEMENTS
INSTEAD OF THE WHOLE VIDEO
SECRETS

65. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

66. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

67. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
COMPREHENSIVE TESTIMONIAL

68. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
EMOTIONAL TESTIMONIAL

69. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRETS

70. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• MIRROR YOUR TARGET AUDIENCE
SECRETS

71. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• MIRROR YOUR TARGET AUDIENCE
• CLEAR, COMPELLING AND BRIEF
SECRETS

72. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• MIRROR YOUR TARGET AUDIENCE
• CLEAR, COMPELLING AND BRIEF
• WEAVE MULTIPLE STORIES TOGETHER INTO ONE
COMPELLING STORY ABOUT YOUR COMPANY
SECRETS

73. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

74. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

75. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRET #1: VIDEO + SALES
“CUSTOMERS ARE 144% MORE LIKELY TO BUY AFTER
WATCHING A VIDEO” - KISSMETRICS

76. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRET #2: VIDEO IN THE EMAIL
“VIDEO IN EMAIL CAN INCREASE CLICK-THROUGH
RATES BY 2-3X” - FORRESTER RESEARCH ANALYST

77. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRET #3: VIDEO IN THE SUBJECT
“HAVING THE WORD ‘VIDEO’ IN YOUR SUBJECT LINE CAN
DRASTICALLY INCREASE OPEN RATES BY UP TO 2X.” -
INBOUND.ORG

78. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
VIDEO IN EMAIL
PEOPLE ARE 2X MORE LIKELY TO OPEN
3X MORE LIKELY TO CLICK
AND 144% MORE LIKELY TO BUY
WHEN YOU PUT INTEGRATE VIDEO INTO
YOUR EMAIL
`
OPEN
CLICK
BUY

79. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRETS

80. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• PERSONALIZED BUMPER TO FAQ VIDEOS
SECRETS

81. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• PERSONALIZED BUMPER TO FAQ VIDEOS
• VIDEO THUMBNAIL WITH PLAY BUTTON THAT
LINKS TO AN AUTOPLAY LANDING PAGE
SECRETS

82. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• PERSONALIZED BUMPER TO FAQ VIDEOS
• VIDEO THUMBNAIL WITH PLAY BUTTON THAT
LINKS TO AN AUTOPLAY LANDING PAGE
• RESPONSIVE ALERTS AND ANALYTICS
SECRETS

83. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

84. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

85. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
CULTURE CAPTURE

86. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
SECRETS

87. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• TRUTH: ARE YOUR EMPLOYEES ON MISSION?
SECRETS

88. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• TRUTH: ARE YOUR EMPLOYEES ON MISSION?
• TRUST: DO YOU CARE FOR YOUR CUSTOMER?
SECRETS

89. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• TRUTH: ARE YOUR EMPLOYEES ON MISSION?
• TRUST: DO YOU CARE FOR YOUR CUSTOMER?
• TRACK: IF SOMEONE WATCHES ALL THE WAY
THROUGH YOU HAVE A HIGH CHANCE TO CONVERT
SECRETS

90. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

91. //THE COMPLETE VIDEO STRATEGY WEBINAR
THE BUYER’S JOURNEY - IN VIDEO
DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
ATTRACTCAPTURENURTURECONVERTEXPAND

92. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
EVENT IMMERSION

93. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
OVER-THE-TOP TESTIMONIAL
VIDEO IN EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
//ULTIMATE VIDEO CONTENT WEBINAR
• VIDEO IMMERSIVE BOOTHS
• VIDEO IMMERSIVE PRESENTATIONS
• VIDEO IMMERSIVE ENVIRONMENTS
EVENT IMMERSION USING VIDEO

94. DEMAND GENERATOR
SOCIAL CYCLONE
PREMIUM EXPLAINER
THOUGHT LEADER SERIES
ONE-THING WEBINAR
PRODUCT-WALK THROUGH
TIPPING POINT TESTIMONIAL
PERSONALIZED EMAIL
CULTURAL CAPTURE
EVENT IMMERSION
WHERE TO START? BIGGEST PROBLEM / BEST OPPORTUNITY

95. Q & A
• DOWNLOAD PRESENTATION AT
INFO.EPIPHEO.COM/WISTIAFEST
• CONTACT JEREMY - JP@EPIPHEO.COM