Real, Raw & Human by Glenn Elliott - WistiaFest 2017 Keynote

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Wistia

WistiaFest 2017 Keynote

Marketing

“Real, Raw & Human”
Using video to build cultural competitive advantage
Glenn Elliott
Entrepreneur & Employee Engagement Guy

growth = mission delivery
product + people = growth
mission + model = profits

Leaders need to look strong and
not show weakness

A great place to work is an easy
place to work

Results are more important
than leadership skills

Primetime
TV study
CEO’s were 4x
more likely to
commit a crime
than a drug
dealer or a gang
leader.

US Economic
Growth is stuck at
1.5% pot GDP. Slow
growth is the new
normal.

But you are in an
awesome position to
make a difference!

No medium can build
trust and convey
authenticity like video

Video can humanise
issues and connect
people across borders

“Brave, ‘human’ leadership is the
key to building trust.”
“

Help leaders be
humble, human and
vulnerable
1

Encourage leaders
to be welcoming,
kind and thoughtful
2

CEO on the spot no preparation
Welcomevideo

Help leaders show
they are connected,
listening and acting
3

CEO’s Update : Friday 21st April, London.

Videoblog
Note to sales 14 May 2017, Sydney

Trip Report : New Work Summit 2017, California

Special message for the Morrison’s Supermarket pitch

Encourage leaders
to demystify their
jobs. Show what is
behind the curtain.
4

postboardvideo
JB & Glenn : What happened at today’s board meeting?

Bamboo HR Conference Report ; Glenn & Charlie in Utah

VP Marketing, JB
at the SHRM
conference
Chicago

Help leaders build
social cohesion
across the
organisation
5

ABF
ABC
Always be filming
Always be
communicating

✔︎✔︎
✔︎
✔︎✔︎✔︎
Video has
so much
power
Marketing
Sales
Leadership

glennelliott
Message me for
a full Wistia
playlist of all the
videos
mentioned here.
glennelliott72

rebelplaybook.com
Pre-order by this Friday
with code wistiavip get
20% off.

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Real, Raw & Human by Glenn Elliott - WistiaFest 2017 Keynote

1. “Real, Raw & Human” Using video to build cultural competitive advantage Glenn Elliott Entrepreneur & Employee Engagement Guy

2. hello…

3. #nerd

4. #bignerd

5. #biggernerd

6. #introvertednerd

9. growth = mission delivery product + people = growth mission + model = profits

10.

11. What have I learned about people?

12.

13. People can’t be trusted with the truth

14.

15. stand business so there’s no point in

16.

17. Leaders need to look strong and not show weakness

18.

19. A great place to work is an easy place to work

20.

21. Results are more important than leadership skills

22.

23.

24.

25. Primetime TV study CEO’s were 4x more likely to commit a crime than a drug dealer or a gang leader.

26.

27. 63% of employees do not trust their CEO

28. 70% of people are disengaged at work

29. US Economic Growth is stuck at 1.5% pot GDP. Slow growth is the new normal.

30.

31. But you are in an awesome position to make a difference!

32. No medium can build trust and convey authenticity like video

33. Video can humanise issues and connect people across borders

34. Video is magic at being human at scale

35. “Brave, ‘human’ leadership is the key to building trust.” “

36. 5 ways you can help an authentic leader

37. Help leaders be humble, human and vulnerable 1

38. CEOonthespot

39. Encourage leaders to be welcoming, kind and thoughtful 2

40. CEO on the spot no preparation Welcomevideo

41. CEO on the spot no preparation Welcomevideo

42. Help leaders show they are connected, listening and acting 3

43. CEO’s Update : Friday 21st April, London.

44. Videoblog Note to sales 14 May 2017, Sydney

45. Trip Report : New Work Summit 2017, California

46. Special message for the Morrison’s Supermarket pitch

47. Encourage leaders to demystify their jobs. Show what is behind the curtain. 4

48. postboardvideo JB & Glenn : What happened at today’s board meeting?

49. Bamboo HR Conference Report ; Glenn & Charlie in Utah

50. VP Marketing, JB at the SHRM conference Chicago

51. Help leaders build social cohesion across the organisation 5

52. interviewnewstaff

53.

54.

55. ABF ABC Always be filming Always be communicating

56. Shotsofofficefilming

57. ✔︎✔︎ ✔︎ ✔︎✔︎✔︎ Video has so much power Marketing Sales Leadership

58. glennelliott Message me for a full Wistia playlist of all the videos mentioned here. glennelliott72

59. rebelplaybook.com Pre-order by this Friday with code wistiavip get 20% off.

60. rebelplaybook.com Pre-order by this Friday with code wistiavip get 20% off.

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Editor's Notes

hi, how you doing now you guys don't know who the hell I am biut you showed up anyway, so thanks so let me tell you my story I grew up as an engineer.
And I spent the first 20 years of my life playing about with computers and electronics But my first love was always business.
From my earliest memory, I wanted to run a bsuness. I didn't know what and entrepreneur was and I never actually used the term back then, I didn't actually use it until I was over 30 but there was no doubt that its what I really wanted to do. So when the other boys were out playing football, I was playing shops and drawing logos for a company that I didn't even know what it would do
and I did this, kind of quietly in my bedrpoom, largely alone, quite happy with myself and a small circle of friends
And I went to school and i was lucky enough to find a teacher who taught business - we didn't really use the word entrepreneur back then - not like now where everyone is one so he got us into groups and wee started you some bisibesses. and I really got the bug then And then I went to college and I got. Degrees in engineering
product + people = profits
Study of Primetime TV 4 times more likely to commit a crime if you were CEO versus a drug dealer or a gang leader.

Real, Raw & Human by Glenn Elliott - WistiaFest 2017 Keynote

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Editor's Notes