Data Viz CE 2014 Vision and the Brain
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This document provides an introduction to the fundamentals of data visualization. It begins with an overview of vision and the brain, covering topics like visual biology, visual processing, and how the brain interprets different visual cues. The document then outlines several subsequent chapters that will discuss principles of color, toolkits for visualization, storytelling with data, and libraries of visualization types. It includes various images and cites sources to support the overview of visual concepts.
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Data Viz CE 2014 Vision and the Brain
- 1. FUNDAMENTALS OF DATA VISUALIZATION Vision & the Brain
- 3. 1 | Vision & the Brain 2 | Color 3 | Toolkit 4 | Storytelling 5 | Library
- 4. Hello there! If seeing is believing…
- 5. Hello there! How do we see?
- 6. 1 | Vision & the Brain
- 15. Image from Biological Psychology 7e
- 16. Image from Biological Psychology 7e, Breedlove & Watson
- 17. Image from Biological Psychology 7e
- 18. Image from Mazur
- 19. Image from Mazur
- 20. Image from Mazur
- 21. Image from Mazur
- 22. Image from Mazur
- 23. Image from Mazur
- 25. Eyes respond to differences in intensity
- 26. Image from Colin Ware
- 27. Image from Colin Ware
- 28. Image from Colin Ware
- 29. Image from Colin Ware
- 30. Image from Colin Ware
- 31. Image from Baingio Pinna, Gavin J. Brelstaff
- 32. Use visual principles to create a hierarchy of importance
- 33. Image from Colin Ware
- 34. Image from Colin Ware
- 36. Iconic Memory, Short Term and Long term Memory
- 37. FEATURES Patterns Objects Pre-attentive Iconic Memory
- 38. Objects Visual and Information Persistance Iconic Memory Short Term
- 39. Objects , concepts, experiences, connections Short Term LongTerm
- 41. Visual Encoding
- 42. Visual Encoding = Maximizing Pre-Attentive Processing
- 43. STM Quirk
- 44. 867-5309
- 45. STM - LTM Process
- 47. Image from Colin Ware Where Pathway Color blind Fast Low acuity High contrast sensitivity Motion perception Depth perception Spatial organization Figure/ground separation
- 48. Image from Colin Ware What Pathway Color selective slow high acuity Low contrast sensitivity Object recognition Face recognition Color perception
- 49. Image from Pfister Cognition Memory Learning
- 50. Getting to LTM
- 51. Image from Colin Ware Mental Models People don’t remember Facts – they remember Mental models Your mental model may Be different than mine
- 52. Image from Colin Ware Muck with Models You will see an old hag You will see a young lady
- 54. Mental models help us process quickly But can be difficult to recognize and change
- 55. Hello there! If seeing is believing… How do I see?
- 56. “There are things so deep and complex that only intuition can reach it.” -John Astin
- 57. “To create truthful visualizations, we must allow the brain to see with as little effort and maximal connectivity.” anonymous
- 59. FUNDAMENTALS OF DATA VISUALIZATION Vision & the Brain
- 60. FUNDAMENTALS OF DATA VISUALIZATION Group Exercise: Paper tearing exercise – data collection
- 61. Group Exercise: Paper tearing exercise data collection
- 62. Group Exercise: Paper tearing exercise data collection