1. I chose this music video because it fits in well with my chosen genre/style of music I want to
base my own music video on. Also because the artist is so strong in what she does it shows
in every one if her videos and she is always telling a story and sharing her feelings with the
audience which is why her fans love her so much because she's so real. For the task I
needed to count how many different shots are used throughout the video I have chosen, this
was a hard thing to do and needed alot of focus to make sure I found all of the obvious shots.
The number of shots I found throughout the video was 152 and these mainly consisted of
medium shots and establishing shots to show the scene of the girls vs boys scenario and with
the lyric "my persuasion can built a nation" this shows that the women are in control and if
they persuade the men who are watching them by there bodies it will be an easy challenge.
Also there are alot of close ups on the artist and the dancers showing each of there reactions
to what's happening in the video the men show a slight case of anger were as the women
look strong and ready to fight. The artist wears alot of extravagant clothing to make sure she
stands out from the rest and there is many shots that pan around her to show off what she is
wearing in detail. Establishing shots are also used throughout the video to show the
surroundings of a old building which looked abandoned and was the main setting for the
video.
There is not much creative editing done throughout the video as it all just flows nicely,
however half way through the video there is a flash montage of the artist is different angles
which works really well and also there are scenes at the beginning were the artist is
positioned on a stallion and it's stood up and also in the middle there is the artist holding two
vicious dogs, I believe if these animals haven't been trained they would of been edited in the
process. Other than that all the dance routines are done in the actual video and that is what it
mainly consists of.
Genre
The genre of this music video is pop/dance and is shown by the large amount of dance
routines throughout the video and the tune of the video sounds like an anthem which alot of
people will remember. I would sway more to the dance side rather than ballad because of the
sound of the music that is used, if it was a ballad the tune would be alot slower and you would
imagine it to be sung alot slower but the artist sings with a quite fast tempo aswell as the tune
would make people want to dance to it.
Narrative
The story line of the video is showing that women are strong and independent and they are
the ones who "run the world" and they are chanting alot about it throughout the video when
they are stood looking onto the men and telling them how strong they are and that although
many people say men are the "boss" and they are the ones with all the rules that people have
to abide by, the artist is going against it and showing that she and all the other women are the
ones who run the world and you can see the men don't get too involved because they can
see how strong and passionate they are about what they are saying.
Audience
I would say because most of Beyonce's fan base is made up of females anyway and this
song is targeted at strong women then they are the audience who she will be promoting this
song too, she wants to show women and girls of all ages that they can have power over men
and still succeed in anything that they wish to do. But also I think men could be the audience
because she wants to make them aware of what she is singing about and for them to realize
that women can look after themselves and still be strong like the male generation. Women
themselves are all strong human beings and should never be seen as a lower standard than
men because they are independent and thats the story the artist wanted to get across to her
audience and dancing her way through the video shows that men would listen to what she
has to say by looking at her assets.
Representation
The women in the video are all joint together and are shown as strong people as well as the
chanting it would show that they believe what they are saying is correct and the men in the
video are shown as cowards because they step back from the dancers when they are
showing how strongly they feel about the message they are trying to get across, but as well
as scared they also look really angry because for once the attention has been took off males
as Beyonce is showing girls are just as important. The men holding up the shields also look
scared of what is taking place and using them as protection against the women, also because
the women are looking down on the men as if to say we are just as good as you so don't
judge us and from what you can see on the video the men have took that into consideration

2. and believe what they are saying is correct which is exactly what I think Beyonce wanted to
show.