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GET Unstuck
Po-Leese
No finish
line…EVER
Serendipity
Overused
Started with a COP!
@wilreynolds
Frank Domizio
@wilreynolds
Video Project in Philly
@wilreynolds
11 o’clock news
6 o’clock news
3 newspapers
@wilreynolds
I didn’t get this
idea from
@wilreynolds
@wilreynolds
@wilreynolds
Nope, none of these
Wasn’t about
scraping
@wilreynolds
“71 ways to get links”
@wilreynolds
Wasn’t about
Author Rank
@wilreynolds
Chat w/
@wilreynolds
an
Author
It was about a
relationship
@wilreynolds
My best #RCS idea
came from coffee
@wilreynolds
#Unstuck
@wilreynolds
@wilreynolds
2006 - Marketing Grads
@wilreynolds
2006 – Tech Grads
@wilreynolds
Did I drink
too much?
@wilreynolds
2007 – 2011 Ass Kicking
The SEO of 2019?
@wilreynolds
@wilreynolds
My new post
got 15 RTs!
Make that 16,
you Killed it! Got my pitch in!
Infographics, err
r day!
G+ is taking
over!
Just got 660
followers TY
guys!
I got fake
Pinterest acct’s
@wilreynolds
Table Scraps
@wilreynolds
@wilreynolds
Get better at storytelling
bit.ly/storymaking
@traceyhalvorsen
@wilreynolds
@wilreynolds
Step 1
@wilreynolds
EXIT THE CIRCLE
If we wanna do
#RCS
@wilreynolds
@wilreynolds
Re-train ourselves
@wilreynolds
TRANSFORM real marketers
@wilreynolds
“Not gonna make it”
@wilreynolds
Unfollow THE
C I R C L E
@wilreynolds
Follow those who do it!
Do #RCS
@wilreynolds
Makes me THINK
(More than analytics)
6 months ago
35% pruning
@wilreynolds
You ever had an
idea that a client
wouldn’t pay for?
@wilreynolds
@wilreynolds
Clients suck
Yeah solo
Bosses = Idiots
THEY never get
it do they?
Yeah that’s
why I’m going
solo.
My boss is just
like that
Umm, maybe it
wasn’t them?
Who’s gonna teach
you to pitch?
@wilreynolds
To Breakthrough
to a CMO?
@wilreynolds
To be creative?
@wilreynolds
@wilreynolds
Step 2 – New Ingredients
Changing the
conference game
@wilreynolds
PR, Design
Ad Conferences
@wilreynolds
@wilreynolds
To Speak?
How many
SEO conferences?
@wilreynolds
How many
SEO blogs
subscribed to?
@wilreynolds
@wilreynolds
How LOW Can I go?
PRSA
Philadelphia
Oct 26 – 29, 2013
@wilreynolds
@wilreynolds
Step 3
@wilreynolds
Follow the leaders!
Pitch, Create, Promote
#RCS
170 years!
@wilreynolds
Volney Palmer 1843
@wilreynolds
James Walter ______ 1877
@wilreynolds
@wilreynolds
Footrace, will they learn
IFTTT, Vlookups, Tech
@wilreynolds
before we learn
Storytelling, Pitching, Jour
nalism, Branding
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
$15 Million – 120 seconds
Follow the agency
+ people behind
those campaigns
@wilreynolds
Get you
#unstuck
@wilreynolds
@wilreynolds
Ex-Samples?
How have I been
doing it?
@wilreynolds
Client in
Mobile Gaming
@wilreynolds
@wilreynolds
@wilreynolds
Pace of
Acquisition
@wilreynolds
Downloadable games
killing
walmart & gamestop
@wilreynolds
Subscription Revenue
500% increase
3 years
@wilreynolds
More
marketing, fewer
titles
@wilreynolds
R&D Investments
QA outsourcing
@wilreynolds
@wilreynolds
Read report on
Payday loan
industry
@wilreynolds
@wilreynolds
What would you
charge?
@wilreynolds
@wilreynolds
Study up on your client!
Enter = Devil
@wilreynolds
50+ queries to get you
started
http://bit.ly/donthitenter
@wilreynolds
TY
@aichleebushnell
@wilreynolds
Find innovators in
other industries
@wilreynolds
@wilreynolds
Martin Hawksey
@wilreynolds
@mhawksey
@wilreynolds
@agencyspy
@wilreynolds
Campaigns
@wilreynolds
@wilreynolds
@wilreynolds
Who is behind it?
@wilreynolds
@firstborn_nyc
@wilreynolds
Who’s following
them?
.02%
@wilreynolds
How are you going
to get new ideas?
@wilreynolds
@S_rvll
http://bit.ly/fakeabrand
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Start your pitch
THERE!
@wilreynolds
@wilreynolds
It’s NOT Easy
Poster Boy@wilreynolds
How much did
that cost?
@wilreynolds
Who produced it?
@wilreynolds
Think new?
Read new.
http://bit.ly/read-new
@wilreynolds
http://bit.ly/inspirationstarts
@wilreynolds
@wilreynolds
@wilreynolds

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Searchlove 2013 - Getting Unstuck