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Cabestan Presentation


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How Cabestan-Canada can help you perform in your email marketing stratedy.

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Cabestan Presentation

  1. 1. E-mail Marketing, it’s our job Paris London Montreal Madrid New York
  2. 2. <ul><li>Experience </li></ul><ul><ul><li>Founded in 1999, Cabestan has now over 10 years of experience on the mass e-mail broadcast market. </li></ul></ul><ul><li>Local touch </li></ul><ul><ul><li>With offices in France, Spain, United Kingdom and Canada, Cabestan always made sure that we remained close to our clients. This is why all our clients have a unique account manager to take care of them. </li></ul></ul><ul><li>Professionalism </li></ul><ul><ul><li>Years of working for and with our clients made us constantly improve our technique and build up a highly efficient team and organisation ready to serv our clients </li></ul></ul>What are Cabestan’s benefits?
  3. 3. <ul><li>Canada </li></ul>Our references <ul><li>World wide </li></ul>Years of experience made us build up a network of satisfied clients in industries as different as public institutions, banks, service providers luxury brands, e-commerce, retail, web agencies and so many more…
  4. 4. <ul><li>Imports / Exports </li></ul><ul><ul><li>Our import and export modules allow you to interact on demand with all your data hosted on Cabestan. </li></ul></ul><ul><li>Automated </li></ul><ul><ul><li>All data related operations can be, according to the licence level be entirely automated so you can focus on what really matters. </li></ul></ul><ul><li>Double post & webservices </li></ul><ul><ul><li>Another good way of interacting with your database is http double posting or the use of webservices. With these features, you can get to a new level of real time interaction and updates. </li></ul></ul>Database management
  5. 5. <ul><li>HTML Editor </li></ul><ul><ul><li>Thanks to its integrated WYSIWYG html editor, it’s even possible to create or edit email messages to be broadcasted without needing any advanced technical knowledge. </li></ul></ul><ul><li>Personalisation </li></ul><ul><ul><li>All the pieces of information contained inside the database about the hosted emails can be used to personalise the message sent to them. </li></ul></ul><ul><li>Conditional </li></ul><ul><ul><li>Cabestan also allows you to dynamically shape the message according to the person’s profile through the use of conditional formatting of the message. </li></ul></ul>Content management
  6. 6. <ul><li>Broadcast </li></ul><ul><ul><li>Cabestan allows you to quickly reach up to millions of email addresses, more over, you can plan your broadcasts to future dates, run A/B testing campaigns and . </li></ul></ul><ul><li>Automated campaigns </li></ul><ul><ul><li>The use of automated campaigns make it possible to program campaigns according to a set scenario or send out birthday wishes or account statements </li></ul></ul><ul><li>Triggers </li></ul><ul><ul><li>Emails can be triggered to users according to a pre-determined action they make, this is probably the best and most relevant way to interact in real time with your users and clients. </li></ul></ul>Campaign management
  7. 7. <ul><li>Declarative data </li></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>State </li></ul></ul><ul><ul><li>Tastes </li></ul></ul><ul><ul><li>… . </li></ul></ul><ul><li>Behavioural data </li></ul><ul><ul><li>Reactivity </li></ul></ul><ul><ul><li>Past reactions </li></ul></ul><ul><ul><li>Behavioural tracking </li></ul></ul><ul><ul><li>… </li></ul></ul>Segmentation Thanks to the completeness of its selection and segmentation tool, you can combine as many selection criteria as needed, both demographical and behavioral to reach precisely the people you need to interact with. Segmentation tool
  8. 8. <ul><li>Complete statistics </li></ul><ul><ul><li>Deliverability </li></ul></ul><ul><ul><li>Openings </li></ul></ul><ul><ul><li>Clicks </li></ul></ul><ul><ul><li>ROI </li></ul></ul><ul><ul><li>Timelines </li></ul></ul><ul><li>Detailed statistics </li></ul><ul><ul><li>Per domain </li></ul></ul><ul><ul><li>Per bounce type </li></ul></ul><ul><ul><li>Per link </li></ul></ul><ul><ul><li>Per target </li></ul></ul>Reportings Cabestan's statistics tool has a very broad range of features that give you a very precise view of your email campaigns' performance and open up a great deal of leads to optimize your future campaigns based on what you learnt. Statistics report
  9. 9. Contact us Cabestan Canada Anton Panaitesco 1450 city councillors Suite 425 Montreal, QC H2A 3E6 – Canada Tel: 1 877 787 1769 Fax: 514 666 1087 Email: [email_address] Web: Paris London Montréal Madrid New York