A presentation I made for the following workshop day for Generator. Hopefully it makes some sense without the commentary alongside.
It should be noted that themes discussed throughout are not definitive, but served the purpose to demonstrate the points addressed
In reality, these slides are probably most useful for the Key Skills and DIY Tools sectons and links from slide 11 onwards
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Compact: DIY Management looks at the roles and responsibilities of a manager, the qualities required to make a good one and how artists can perform the role themselves. DIY doesn't mean do it alone, so we will look at building a team around the artist and when external help such as lawyers, booking agents and PR should be brought in.
Guest speaker will be Whiskas, who alongside being a succesful artist in Forward Russia and Honour Before Glory has worked as a promoter, manager, producer and record label boss (Dance to the Radio). His views on independent sustainability in the music industry, has led him to be invited to speak at numerous events and is now a permanent Lecturer in Music at Leeds Metropolitan University
Currently, through his new IMGNTN consultancy for grassroots music, he's involved in curating Live At Leeds' The Unconference and setting up the new Leeds Music Hub project.
The roles and responsibilities of an artist manager
How to build a team around an artist
How artist managers and suppliers work together
4. BUILDING A TEAM
- Live / Tour Party
- Label & Release
- Publishing
- Business
5. LIVE / TOUR PARTY LABEL & RELEASE
Sound Engineer Record Label (A&R, Marketing)
Tour Manager PR (Online, Print, Local / National)
Backline Tech Radio Plugging
Transport / Accommodation
Merchandise
Agent
PUBLISHING BUSINESS
Publishing / Accounting Accounting
Sync Agency Legal
Banking / Cash Flow
Additional Revenue
Business Set-Up
6. PERSONAL TAX LIABILITIES
Self-Assessment / National Insurance
BUSINESS TAX LIABILITIES
Company Structure - Ltd Co vs Partnership / VAT
Partnership / Business Agreement
CHARGES / ACCOUNTING / CASH FLOW
- FOREIGN TAX / TARIFF ETC
7. LIVE / TOUR PARTY LABEL & RELEASE
Sound Engineer Record Label (A&R, Marketing)
Tour Manager PR (Online, Print, Local / National)
Backline Tech Radio Plugging
Transport / Accommodation
Merchandise
Agent
PUBLISHING BUSINESS
Publishing / Accounting Accounting
Sync Agency Legal
Banking / Cash Flow
Additional Revenue
Business Set-Up
8. LIVE / TOUR PARTY LABEL & RELEASE
Sound Engineer Record Label (A&R, Marketing)
Tour Manager PR (Online, Print, Local / National)
Backline Tech Radio Plugging
Transport / Accommodation
Merchandise
Agent
PUBLISHING BUSINESS
Publishing / Accounting Accounting
Sync Agency Legal
Banking / Cash Flow
Additional Revenue
Business Set-Up
9. LIVE / TOUR PARTY LABEL & RELEASE
Sound Engineer Record Label (A&R, Marketing)
Tour Manager PR (Online, Print, Local / National)
Backline Tech Radio Plugging
Transport / Accommodation
Merchandise
Agent
PUBLISHING BUSINESS
Publishing / Accounting Accounting
Sync Agency Legal
Banking / Cash Flow
Additional Revenue
Business Set-Up
10. LIVE / TOUR PARTY LABEL & RELEASE
Sound Engineer Record Label (A&R, Marketing)
Tour Manager PR (Online, Print, Local / National)
Backline Tech Radio Plugging
Transport / Accommodation
Merchandise
Agent
PUBLISHING BUSINESS
Publishing / Accounting Accounting
Sync Agency Legal
Banking / Cash Flow
Additional Revenue
Business Set-Up
11. TEAM COMMUNICATION
- Within The Band
- Between The Team
Managing relationships & expectations
12. ANALYZING VALUE OF PRODUCT
IDENTIFYING REVENUE STREAMS
(licensing, live, publishing, merchandising etc)
CONSOLIDATING FANBASE
13. IDENTIFYING REVENUE STREAMS
Record Sales / Worldwide License
Digital Rights (Streaming / Ad Revenue)
Publishing / Sync
Performance Royalties (PPL)
Live
Merchandise
14. PLANNING
- Planning current release / tour
- How it affects the next campaign
- What is the end goal?
16. - Outside Perspective
- Independent Business Administration
- Improved Negotiating Position
- Maximise Creative Focus of The Artist
17. KNOWLEDGE IS POWER
ONLINE RESOURCES
The Gen
Fresh On The Net
Sentric
AIM (Association Of Independent Music)
Google Is Your Friend
18. MUSIC DISCOVERY
HYPE.M
SHUFFLER.FM
LAST.FM
Find similar music and people who are writing /
enthusiastic about it
19. BUILDING ON THE WEB
WEBSITES:Wordpress, Tumblr, OneSheet
SOCIAL:Twitter, Facebook, Google+, Instagram
PRESENCE:YouTube, Soundcloud, Bandcamp
EMAIL MANAGEMENT: MailChimp, Fanbridge, Topspin
20. MUSIC DISTRIBUTION
DIGITAL MUSIC AGGREGATORS
Ditto Music, Believe/Zimbalam, EmuBands
DIRECT TO FAN SPECIALISTS
Bandcamp, Get Ctrl, Topspin
FAN FUNDING
Pre-Sales / Pledge / Kickstarter
21. Thanks.
Any Questions?
@whiskas9 | www.imgntn.co.uk
