Channelline overview of the communities its building and the Trusted Business Advisor Sales Accelerator Program.

1. Welcome to the
Trusted Business Advisor Sales
Accelerator Program
Growing Your Channel Sales
(908) 359-7968 – NY/NJ
www.channelline.com (905) 763-1200 - Toronto
Your Partner in Channel Success

2. Focus
Using our:
• 30+ years of channel marketing experience
• 450 Vendors, 30 distributors and 1,500 reseller experience
• Business intelligence/analyst services
• Publishing properties (content)
• Automation tools …
We are:
• Building communities.
• These communities make it easier for Vendors, Distributors and
VARs/MSPs to sell IT-centric business solutions to end users.
We call this THE LAST MILE!
(908) 359-7968 – NY/NJ
www.channelline.com (905) 763-1200 - Toronto
Your Partner in Channel Success

3. ChannelLine VARs/MSPs and End Users
eChannelLine - 160,000 Subscribers
Since 1997, our flagship publication, eChannelLine has been providing
the IT channel with the daily news they need to know.
ConnectIT - 350,000 subscribers
An end-user SMB Channel Advocacy eNewsletter providing daily advice
for running their business, with emphasis on technology solutions.
TBA VAR – 1,500 Partners
Consistently reach their customers and prospects on a regular basis
(908) 359-7968 – NY/NJ
www.channelline.com (905) 763-1200 - Toronto
Your Partner in Channel Success

4. Communities Make it Easier to Sell
Industry Communities (15) Solution Communities (21)
Enterprise Business Intelligence
Federal Government Business Tips + Ethics
Finance and Insurance Cloud: SaaS, IaaS, PaaS
Healthcare Collaboration Tools
Legal Compliance
Manufacturing Data Protection (storage, security, power, etc.)
Media and Entertainment Digital Signage (solutions)
MidMarket Green IT & Corporate Sustainability Software
Pharmaceutical Hardware and Peripherals
Retail Managed Print
Services Managed Services/Data Centers
SMB Marketing Technology
State & Local Government & Education (SLED) Mobility & Devices
Telecommunications Networking
Utilities Operating Systems and Open Source
Point of Sale Systems (POS)
ProAV
Search Engine Optimization
Software Applications
Telephony & Unified Communications
Virtualization & Thin Client
(908) 359-7968 – NY/NJ
www.channelline.com (905) 763-1200 - Toronto
Your Partner in Channel Success

5. What We Do: Facilitate Communication
Mandate: To enable Vendors and VARs/MSPs to easily work
together to get their messages out to the end customer… when
they want them to go out.
What: Enabling VARs/MSPs with an inexpensive suite of
industry and/or solution focused marketing tools that will
automatically educate their end user contacts on specific IT-
centric solutions that will help them grow their business.
(908) 359-7968 – NY/NJ
www.channelline.com (905) 763-1200 - Toronto
Your Partner in Channel Success

6. What We Do: TBA Sales Accelerator
Education. We educate VARs about IT needs and opportunities, and
then connect them with Vendors and the customer.
Recruitment. Leveraging the eChannelLine channel databases, a
variety of ways are used to engage, educate and recruit VARs/MSPs
for Vendors.
Lead Generation. All leads sent to relevant VARs/MSPs are
automatically followed up on … regularly and consistently.
(908) 359-7968 – NY/NJ
www.channelline.com (905) 763-1200 - Toronto
Your Partner in Channel Success

7. We Share the Risk and
Take Responsibility for the Results
Unique Vendor Offer. We offer Vendors a robust Pay4Performance
program (proven performance) with a small admin fee (4k/mo).
Anytime after the first 3 months ($12k total expense) the Vendor can
stop the program and we will give them $25,000 worth of advertising
in eChannelLine or ConnectIT.
Unique VAR/MSP Offer. Anytime after the first 3 months ($270 total
expense) the VAR or MSP can stop the program and we will give them
$25,000 worth of end user advertising in ConnectIT.
We assume the risk …
… you have everything to gain and nothing to lose.
(908) 359-7968 – NY/NJ
www.channelline.com (905) 763-1200 - Toronto
Your Partner in Channel Success

8. Q&A
Tim Hepner
VP – Business Development
thepner@channelline.com
Skype: thepners
(908) 359-7968 – NY/NJ
www.channelline.com (905) 763-1200 - Toronto
Your Partner in Channel Success