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digital MediaScape - Year on Year Comparison 2010-2017

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MediaScape	–	Australian	Digital	Media	Trading	Market	–		December	2014	
	
		
	
Agencies	&	Networks	
	
Performance/Lead	Gen	...

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BLOG NETWORKS/OUTREACH
DIGITAL MEDIA TRADING, MARKETING/ADTECH
& PROGRAMMATIC MEDIASCAPE
Australian Market – December 2015...

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BLOG NETWORKS/OUTREACH
PRODUCED BY
AGENCY TRADING DESKS (ATD) MOBILE EXCHANGES
Display Media Trading
Marketing/Adtech
Prog...

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digital MediaScape - Year on Year Comparison 2010-2017

MediaScope has been mapping the Australian digital media landscape since 2010 through the digital MediaScape. This year on year comparison shows the changes & evolution of this fast moving landscape.

MediaScope has been mapping the Australian digital media landscape since 2010 through the digital MediaScape. This year on year comparison shows the changes & evolution of this fast moving landscape.

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digital MediaScape - Year on Year Comparison 2010-2017

  1. 1. MediaScape – Australian Digital Media Trading Market – December 2014 Agencies & Networks Performance/Lead Gen Search Marke;ng Ver;cal Ad Networks Mobile Video Affiliate Networks Agency Trading Desks Data Management PlaCorms (DMP) Demand Side PlaCorms (DSP) Produced By: Blog Networks/Outreach Supply Side PlaCorms (SSP) Indie Trading Desks Exchanges IAB Board Digital Publishers Retarge;ng Tag Management Ad Verifica;on/APribu;on Programma;c Direct Major Indie Publishers Social Media Digital Music Streaming Programma;c (DOOH) Measurement (Audience/Campaign) Audience Management PlaCorms (AMP) Sponsored By: Ad Serving iBeacons Email Major Publishers IPTV
  2. 2. BLOG NETWORKS/OUTREACH DIGITAL MEDIA TRADING, MARKETING/ADTECH & PROGRAMMATIC MEDIASCAPE Australian Market – December 2015 PRODUCED BY AGENCY TRADING DESKS (ATD) MOBILE EXCHANGES Display Media Trading – Marketing/Adtech – Programmatic - Measurement & Attribution INDY TRADING DESKS DEMAND SIDE PLATFORMS (DSP) SOCIAL SEARCH PERFORMANCE/LEAD GEN MARKETING & AD MANAGEMENT CRM EMAIL CONTENT PAYMENTS VERTICAL AD NETWORKS AFFILIATE IPTV / SVOD DIGITAL MUSIC STREAMING VIDEO SUPPLY SIDE PLATFORMS (SSP) PROGRAMMATIC DIRECT PROGRAMMATIC (TV/DOOH/AUDIO) BEACONS & LOCATION MEDIA- TECH MEASUREMENT (Audience/Campaign) RETARGETING AD SERVING DATA MANAGEMENT PLATFORM (DMP)/DATA PARTNERS TAG MANAGEMENT AD VERIFICATION/ATTRIBUTION CUSTOMER DATA PLATFORM (CDP)/ONBOARDING SPONSORED BY SALES AGENTS & AD NETWORKS PUBLISHER ALLIANCE DIGITAL PUBLISHERS INFLUENCE MARKETING
  3. 3. BLOG NETWORKS/OUTREACH PRODUCED BY AGENCY TRADING DESKS (ATD) MOBILE EXCHANGES Display Media Trading Marketing/Adtech Programmatic Measurement & Attribution INDY TRADING DESKS DEMAND SIDE PLATFORMS (DSP) SOCIAL SEARCH PERFORMANCE/LEAD GEN MARKETING & AD MANAGEMENT CRM EMAIL CONTENT PAYMENTS VERTICAL AD NETWORKS AFFILIATE IPTV / SVOD DIGITAL MUSIC STREAMING VIDEO SUPPLY SIDE PLATFORMS (SSP) AUTOMATED GUARANTEED PROGRAMMATIC (TV/DOOH/AUDIO) BEACONS & LOCATION MEDIA-TECH RETARGETING AD SERVING DATA MANAGEMENT PLATFORM (DMP)/DATA PARTNERS TAG MANAGEMENT AD VERIFICATION/ATTRIBUTION SALES AGENTS & AD NETWORKS PUBLISHER ALLIANCE DIGITAL PUBLISHERS INFLUENCE MARKETING DIGITAL MEDIA TRADING, MARKETING/ADTECH & PROGRAMMATIC MEDIASCAPE Australian Market – as at December 2016 IN IMAGE MEDIA MEASUREMENT (Audience/Campaign)
  4. 4. BLOG NETWORKS/OUTREACH PRODUCED BY AGENCY TRADING DESKS (ATD) MOBILE EXCHANGES Display Media Trading Marketing/Adtech Programmatic Measurement & Attribution INDY TRADING DESKS DEMAND SIDE PLATFORMS (DSP) SOCIAL SEARCH PERFORMANCE/LEAD GEN MARKETING & AD MANAGEMENT CRM EMAIL CONTENT PAYMENTS VERTICAL AD NETWORKS AFFILIATE IPTV / SVOD DIGITAL MUSIC STREAMING VIDEO SUPPLY SIDE PLATFORMS (SSP) AUTOMATED GUARANTEED PROGRAMMATIC (TV/DOOH/AUDIO) BEACONS & LOCATION MEDIA-TECH RETARGETING AD SERVING DATA MANAGEMENT PLATFORM (DMP)/DATA PARTNERS TAG MANAGEMENT AD VERIFICATION/ATTRIBUTION SALES AGENTS & AD NETWORKS PUBLISHER ALLIANCE ARTIFICIAL INTELLIGENCE INFLUENCE MARKETING DIGITAL MEDIA TRADING, MARKETING/ADTECH & PROGRAMMATIC MEDIASCAPE Australian Market – as at December 2017 IN IMAGE MEDIA MEASUREMENT (Audience/Campaign) VIRTUAL REALITY AD BLOCKING

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