15. 89% of Brands have Visual
Identity Guidelines.
Less than 20% have Audio
Identity Guidelines.
16. Source: Adrian C North and Ruth M Law, University of Leicester
People are 24% more likely
to purchase the product
in an ad with music that fits
rather than music that doesn’t.
17.
18.
19.
20. evaluating
the brand and
audio assets
• brand analysis
• competitive audio
• audio audit
deliverables
process
strategy" design" execution" optimization"discovery"
identifying
opportunities
for brand &
audio identity
• audio strategy
• themes/filters
• audio
moodboard
creating
audio
expressions
for brand
delivering
audio solutions
for diverse
touchpoints
evolving
keeping it
fresh, relevant
overtime
• audio concepts
• experience paths
• validation
• audio assets
• styleguide
• technical support
• audio tracking
• audio refresh
• audio extensions
Elias Arts Brand Identity Process