Communicate Effectively for Engagement: Email to Pushpage


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Presenters: Julia Bannister and Whitney Donnelley

Communicating with all your constituent groups is key to achieving engagement and success at your school. In this session, we'll discuss how you can use emails and e-newsletters to build community and get the right information to the right people at the right time. We will share tips & tricks using our own e-newsletter, WhippleHill Weekly, as a case study. Then, we'll dive into how you can communicate effectively using WhippleHill tools, with a particular focus on taking your Pushpage to the next level. We'll end with a group discussion and leave you with some resources to inspire you when you return to the office!

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Communicate Effectively for Engagement: Email to Pushpage

  1. 1. Communicate Effectively for Engagement: Pushpages to Email Whitney Donnelly and Julia Bannister
  2. 2. A little background... Students with involved parents, regardless of income or background, are more likely to: ● Earn higher grades & test scores, and enroll in higher-level programs ● Be promoted, pass their classes, and earn credit ● Attend school regularly ● Have better social skills, show improved behavior, and adapt well to school ● Graduate and go on to post-secondary education
  3. 3. The Johns Hopkins University Center on School, Family, and Community Partnerships defines six categories of school- parent involvement. One of these categories is: Communicating, or working to educate families about their child's progress and school services and providing opportunities for parents to communicate with the school.
  4. 4. Email Communication at Your School Build community! Connect with: ● Parents ● Students ● Alumni ● Teachers & departments ● Prospective families
  5. 5. Use your emails to get the right info to the right people at the right time. Your e-newsletters (Pushpages) should act as your school's strategic communication tool. If your constituents are only going to read ONE communication from you, it should be your e- newsletter.
  6. 6. You decide: Who to send it to How often (monthly? weekly?) The layout - keep mobile in mind! The content Consider making your e-newsletter about the highlights of life at your school. Include information on school events, philosophy, leadership vision, major changes, and fundraising opportunities. Find a format that works and stick to it.
  7. 7. The facts: ● Sent out every Wednesday between 2:30 & 4:30 pm ET ● Sent to primary notifications at all existing schools, plus those who've "raised their hand" to be a part of the distribution list ● Content includes all new blog posts since last week (usually 2), event announcements, Support Tip of the Week, recently launched sites, recent school upgrades, and occasional links to outside events ● Goals: educate schools about opportunities and new product info, drive traffic to our site, and increase engagement
  8. 8. My tips: Set goals Keep mobile in mind Be consistent, but flexible Keep an eye on engagement Highlight the most important info
  9. 9. What communication tools does WhippleHill offer?
  10. 10. Targeted Communication Delivery Methods: ● Custom Activity Stream ● WhippleHill Inbox Messaging ● Class/Team Roster Bulk Messaging ● Email/Text Notification Preferences ○ News, Announcements ○ Games, Practices ○ Inbox ● HTML Newsletter/ Pushpage
  11. 11. Communication Purpose: ● Strategic ● Informational ● Operational ● Educational ● Personal
  12. 12. Communication Purpose: ● Strategic ● Informational ● Operational ● Educational ● Personal Delivery Method: ● Activity Stream ● Inbox Messaging ● Bulk Messaging ● Notification ● Pushpage
  13. 13. Pushpage Features: ● Same features in Podium and onMessage ● Self-managed Templates ● Targeted Dynamic Distribution Groups ● HTML formatting ● Open Rates* ● Click-through content and tracking ● Website Message Archive
  14. 14. Peddie School Alumni Connection Pushpage 4/25/2013
  15. 15. Click Thru to Content
  16. 16. North Shore Country Day School Mobile-Specific Pushpage Alumni Mobile News - June 2013 (300 pixels)
  17. 17. Tips for Working (Communicating) Smarter... ● Publish regularly- not more often ● Distribute and target consistently ● Repurpose existing content ● Encourage participation/ contribution ● Provide self-serve archives ● Offer preferences (web, email, text)
  18. 18. Now we'd like to open up the discussion to the independent school experts - YOU! Questions? Comments? Successes? Challenges?
  19. 19. Additional resources: Let us know what you thought of this session!