Personal motivation and education

1. What’s Your Carrot?Setting Goals That Keep You Striving and Driving By W. Hall, Marketing Professional:Practicing “Mother Nature Marketing” – Bringing powerful concepts that impact like a winter storm… but with execution as calm as a summer rain.

2. Exercising My Passion Exercised My Passion Outdoors, weekly through 2006 Spent 50+ nights under the stars Weekly climbed 2m to 5m ft. on a weekend single day Covered approx. 15 to 40 mi. per week (Mtn. Miles) Fit to play “my” equivalent of golf “Golf widows suffer from more games than just golf.” Karen Hall (My wife)

3. My Form of Golf

4. Surprise! You Have A Problem Dec. 2003 -- I got a BIG surprise Jan 2004 -- From bad to worse New Years Day was a BAD wake-up

6. 3 Weeks --10 miles per day on the street

7. 5 weeks later -- Mt. Lowe, 10 mi. & 4m ft. of gain

8. After 3 months -- 11,000 ft. winter backpack

9. At 6 Months -- Mt. Whitney Mountaineer’s Route… or Bust! My Carrot

11. “I thought you were a Bagman”

12. “Do you live here?”Mother Nature Marketing Was Born

13. My Carrot

14. I DID IT!!! May, 15 2004 On TOP!!!

16. Establish a Goal

17. Devise a Plan

18. Navigate Obstacles

19. LandFind your Carrot

20. Expedition Prep, In Climbers Speak Make Preparations Training, Conditioning, Skills, Gear Establish a Goal  the Problem Devise a Plan the Route & Bearings Navigate Obstacles the Crux Land  Return to BC Safely

21. Expedition Prep… “In Climbers Speak” Make Preparations… “Training, Conditioning, Skills, Gear”

22. Know Thy self Prepare Better/deeper than you ever thought possible Study the “you” in yourself Personality/Interest Profiles: Myers Briggs/Strong (Most robust) DiSC (Validation) I Opt (Validation) Do the due diligence…not as easy as you may think Commercial variations (30 sec., 1 to 2 min. Elevator Speech , 5 min. Intro.) 7-Stories (Best for Situational Interviews) Notable Accomplishments Awards Key word list Target company/industry list Answers to tough questions(including anticipated situational Qs) Vision(where in 5 years) Mission / Career Objective(Obsolete but a useful thought process) Brand Positioning Value Proposition(The Promise) Brand Statement Define your brand through CIP (a continuous improvement process) You don’t have to get it right the first time

25. List your defining experiences and successes

27. Apply those attributes to "your" persona

29. Incorporate Passions That Define “You” Prepare It Does not have to relate to business “initially” You will link business later What evokes your “passions” Be unique/memorable -“cull yourself from the herd” Helps define “oneself” Gets you vested in your “positioning”

30. Expedition Prep… “In Climbers Speak” Establish a Goal… the “Problem”

31. Personal Branding...What Does Your Brand Say? Goal Set One of the most overused terms today – “Branding” One of your most powerful communication tools – “Branding” “ When I hear branding my eyes glaze over.” Unnamed colleague There lies the dichotomy… love it or hate it, branding is too important to ignore Branding = image management that improves the value proposition "Good branding positively affects price elasticity." Frank Wanderski * i.e. People (or employers) are willing to pay more, or chose in favor of, simply because they perceive a greater value.

32. Best Product vs. Best Brand Goal Set Don't confuse best functioning "product" with best "brand“ Lexus vs. Toyota, Ford vs. Jag, Chrysler vs. Mercedes Facebook? Vs. MySpace? Facebook's brand is still evolving This applies to personal brands too The best candidate doesn’t always get the job The best personal “brand” usually will win Like it or not it is often all about image

33. “Good” Branding Test Goal Set Awareness: Do you understand/ believe the product & benefits? Resonate: Do you connect with the message, product or person? Perception: Does it create a positive image? Efficacy: Does it Move you viscerally Activation: Does it Cause you to Act / Buy / Order / Hire

36. Aspirational

37. Most brands never achieve it

38. Many “major” brands never achieve it

41. Did These Mega Brands Achieve It? Google Facebook Twitter Microsoft Wal-Mart Target Costco Sam’s Healthy Choice Hunts Apple Computer “iAnything“ from Apple (Phone, Pod, Pad) Virgin America Airlines

42. Strong Personal Brands Does not necessarily mean “Famous” or “Liked” Notable Personal Brands: Oprah Winfrey Tycoons: Donald Trump, Warren Buffett Authors: Tom Clancy, Clive Cussler, Stephen King Innovators: Stephen Jobs, Gates, Zuckerberg Philanthopist: Jimmy Carter Sports: Chad Ochocinco, Yogi Berra

43. Famous Yogisms It ain’t over till it’s over. A nickel ain't worth a dime anymore. Always go to other people's funerals, otherwise they won't come to yours. Baseball is ninety percent mental and the other half is physical. Congratulations. I knew the record would stand until it was broken. I just want to thank everyone who made this day necessary. I never said most of the things I said. I think Little League is wonderful. It keeps the kids out of the house. I wish I had an answer to that because I'm tired of answering that question. Half the lies they tell about me aren't true.

44. Expedition Prep… “In Climbers Speak” Devise a Plan… the Route & Bearings

45. Incorporate Passions That Define You Plan Example of my passion that defines me: The Outdoors and Nature Mother Nature is my therapist… Therapist…Really?!! Now She’s my “Muse” Brand Statement: I practice my own brand of marketing called “Mother Nature Marketing” This is the practice of delivering powerful concepts that impact like a winter storm… but with execution as calm as a summer rain.

46. My “MN” Marketing Manifesto Plan Brand building is business building... so says Mother Nature. To stay competitive in today's fast paced, crowded communications world, it's crucial that product benefits and communications be interruptive, impactful and efficient when talking to "your" consumer. Oh, yes, they need to be motivated too. They need to be motivated to act on your product or service. But to do our job the best we must stay above the frantic pace. We must think and act fast... but clearly. That's where my friend, advisor, muse and sometimes my therapist, steps in. You may know her as Mother Nature. I know her as the calming, head-clearing peace that washes over me to give me clarity of vision for effective decision making. Our qualifications, mine and my best friend Mother Nature's, include years of success in a broad range of marketing assignments, working in roles as diverse as brand management, product management, product development channel and customer marketing.

47. For More Info See www.WendellHall.vpweb.com

48. Also Check Out My Mother Nature Marketing Blog at http://wendellhall.wordpress.com/

49. Expedition Prep… “In Climbers Speak” Navigate Obstacles… the Crux

50. Keep On Keeping On overcome Obstacles Stay Relevant Keep your old skills sharp by doing Learn something new Remain Active and Vital Be a Servant Leader, volunteer & help others Continue to study “yourself” (You) Refine your brand (continuous improvement) Connect with Others Network Get an Accountability coach or a team Renew yourself Get in touch with your “spiritual” side Do “happy” exercise regularly “Celebrate” small victories Find Your Carrot!

51. Best Job Of Building A Personal Brand... Without Trying Overcome Obstacles Mattie Stepanek – 13 yr old philosopher on Oprah, Suffered from a rare form of muscular dystrophy Passed in 2004 just prior to his 14th birthday His last full sentence in life, Mattie told his mother: “Choose to inhale. Do not breath simply to exist. That's not always easy, but always worthy.”

52. Expedition Prep… “In Climbers Speak” Land… “Returnto BCSafely”

53. http://www.youtube.com/watch?v=O98Xq_QbkKg Punch, the YouTube Video Land

54. Mother Nature Says…Keep On Keep’n On Ankh Ankh Ancient Egyptian hieroglyph Adopted by Christian symbolism and given the name crux ansata Means life and zest for life Land

55. Namaste “The divinity in me bows to the divinity in you" "The spirit in me respects the spirit in you" “Pease and Blessings”