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Sponsorship	
  Benefits	
  
In	
  the	
  beginning…a	
  few	
  were	
  connected	
  with	
  a	
  few	
  
Today...everyone	
  is	
  connected	
  with	
  everyone...	
  
...and	
  we	
  have	
  a	
  perversity	
  of	
  choices	
  
We	
  s;ll	
  talk	
  &	
  trade	
  and	
  we	
  have	
  a	
  perversity	
  of	
  choices	
  
In	
  the	
  age	
  of	
  the	
  Internet,	
  we	
  are	
  deluged	
  with	
  informa6on	
  
Today´s	
  media	
  challenge	
  isn´t	
  distribu;on,	
  it´s	
  dis6lling	
  
Fair	
  Observer	
  is	
  not	
  about	
  news,	
  it	
  is	
  about	
  the	
  deeper	
  issues	
  behind	
  the	
  news	
  
Fair	
  Observer	
  is	
  not	
  about	
  one	
  definite	
  view,	
  it’s	
  about	
  a	
  plurality	
  of	
  
perspec6ves	
  from	
  around	
  the	
  world	
  
Fair	
  Observer	
  cuts	
  out	
  the	
  noise	
  of	
  an	
  open	
  plaEorm	
  through	
  an	
  editorial	
  filter	
  
based	
  on	
  analy;cal	
  rigor	
  and	
  factual	
  accuracy	
  
How	
  does	
  it	
  work?	
  	
  
How	
  does	
  it	
  work?	
  	
  
Through	
  360°	
  Analysis	
  
Who	
  does	
  Fair	
  Observer	
  compete	
  with?	
  
News	
  
sources	
  
How	
  does	
  Fair	
  Observer	
  compete?	
  
News	
  
sources	
  
More	
  	
  
in-­‐depth-­‐analysis	
  
Non	
  anonymity:	
  world	
  	
  
class	
  contributors	
  placing	
  
reputa6on	
  in	
  the	
  line	
  
Global	
  view	
  from	
  	
  
on-­‐the-­‐ground	
  	
  
contributors	
  
Open	
  access	
  for	
  be@er	
  
content	
  
Eminent	
  Advisors	
  
Donald	
  Marron	
  
Washington	
  D.C.,	
  USA	
  
	
  
Former	
  Member	
  of	
  the	
  US	
  
President’s	
  Council	
  of	
  
Economic	
  Advisers	
  and	
  
Ac;ng	
  Director	
  of	
  
Congressional	
  Budget	
  
office	
  
Who	
  are	
  the	
  people	
  behind	
  Fair	
  
Observer?	
  
Jaswant	
  Singh	
  
New	
  Delhi,	
  India	
  
	
  
Former	
  Foreign	
  Minister	
  of	
  
India	
  who	
  improved	
  ;es	
  with	
  
US	
  and	
  China,	
  and	
  author	
  of	
  
18	
  books	
  
John	
  Bruton	
  
Dublin,	
  Ireland	
  
	
  
Former	
  Prime	
  Minister	
  of	
  
Ireland	
  and	
  former	
  EU	
  
Ambassador	
  to	
  the	
  USA,	
  who	
  
played	
  a	
  leading	
  role	
  in	
  the	
  
Northern	
  Ireland	
  peace	
  
process	
  
800+	
  Contributors	
  from	
  40+	
  countries	
  
Who	
  are	
  the	
  people	
  behind	
  Fair	
  
Observer?	
  
Noura	
  Erakat	
  
Washington	
  D.C.,	
  USA	
  
	
  
Founder	
  &	
  Co-­‐Editor	
  of	
  
Jadaliyya,	
  a	
  leading	
  
publica;on	
  on	
  the	
  Middle	
  
East,	
  human	
  rights	
  a[orney	
  
and	
  professor	
  at	
  
Georgetown	
  University	
  
Tony	
  Elumelu	
  
Lagos,	
  Nigeria	
  
	
  
Leading	
  African	
  business	
  
leader	
  and	
  philanthropist,	
  
who	
  was	
  named	
  one	
  of	
  the	
  
Top	
  100	
  Most	
  Influen;al	
  
Africans	
  in	
  the	
  area	
  of	
  
business	
  and	
  finance	
  by	
  New	
  
African	
  
Vikram	
  Sood	
  
New	
  Delhi,	
  India	
  
	
  
Former	
  Chief	
  of	
  RAW,	
  India’s	
  
foreign	
  intelligence	
  agency,	
  
interna;onal	
  security	
  expert	
  
and	
  noted	
  author	
  
Who	
  are	
  the	
  people	
  behind	
  Fair	
  
Observer?	
  
Atul	
  Singh	
  
Founder	
  &	
  Editor	
  in	
  Chief	
  
Nomad	
  
	
  
Scholar,	
  lawyer,	
  writer,	
  
orator,	
  and	
  former	
  poet	
  who	
  
fought	
  corrup;on	
  as	
  a	
  young	
  
officer	
  and	
  stood	
  up	
  to	
  the	
  
Prime	
  Minister's	
  Office	
  in	
  
India	
  
15+	
  Editors	
  from	
  6	
  con;nents	
  
Anna	
  Pivovarchuk	
  
Deputy	
  Managing	
  Editor	
  
London,	
  UK	
  
	
  
Previous	
  experience	
  with	
  the	
  
BBC	
  and	
  the	
  United	
  Na;ons,	
  
with	
  an	
  MA	
  from	
  the	
  King’s	
  
College	
  London,	
  and	
  a	
  BA	
  
from	
  Edinburgh	
  University	
  
Abul-­‐Hasanat	
  Siddique	
  
Managing	
  Editor	
  
London,	
  UK	
  
	
  
Co-­‐Author	
  of	
  The	
  Arab	
  
Uprisings:	
  An	
  Introduc@on	
  
with	
  an	
  MSc	
  in	
  Middle	
  East	
  
Poli;cs	
  and	
  previous	
  
experience	
  at	
  the	
  Gorkana	
  
Group	
  
Fair	
  Observer	
  Evolu;on	
  
35,000	
  	
  
unique	
  
visitors	
  a	
  
month	
  from	
  
+160	
  	
  
countries	
  
2011	
  
Beta	
  	
  
version	
  	
  
launched	
  
German	
  	
  
Silicon	
  
Valley	
  
Accelerator	
  	
  
Award	
  
2013	
  
100,000	
  unique	
  
	
  visitors	
  a	
  month	
  
	
  
Availabilty	
  
across	
  all	
  channels	
  
	
  
Website	
  has	
  become	
  
a	
  dynamic	
  plaEorm	
  	
  
for	
  a	
  global	
  community	
  
2012	
   by	
  end	
  of	
  2014	
  
Our	
  Audience…	
  
...is	
  influen;al,	
  global,	
  diverse,	
  well	
  traveled	
  and	
  highly	
  educated.	
  
43%	
  
30%	
   28%	
  
22%	
  
57%	
  
45%	
  
39%	
  
18%	
  
25%	
  
15%	
  
15%	
  
5%	
  
7%	
  
3%	
  
13%	
  
35%	
  
0%	
  
20%	
  
40%	
  
60%	
  
80%	
  
100%	
  
Gender	
   Profession	
   Age	
   Geography	
  
female	
  
male	
  
Senior	
  
Management	
  
Young	
  
Professionals	
  
18	
  –	
  24	
  
years	
  
Academics	
  
&	
  Students	
  
25	
  –	
  34	
  
years	
  
35	
  –	
  44	
  
Years	
  
	
  
45	
  –	
  55	
  
years	
  
55	
  &	
  over	
  	
  
USA	
  
India	
  
Germany	
  
UK	
  
other	
  
Egypt	
  
Our	
  audience…	
  
Abhishek	
  Jain	
  
Indian	
  Ins;tute	
  of	
  
Technology,	
  McKinsey	
  &	
  
Wharton	
  trained	
  Investor	
  
in	
  Hong	
  Kong	
  
	
  
Angela	
  Lyonsjustus	
  
Poli;cal	
  Campaigner	
  in	
  
Boston,	
  formerly	
  at	
  The	
  
White	
  House	
  
Ying	
  Zhou	
  
MBA	
  Harvard	
  Business	
  
School	
  &	
  Business	
  
Execu;ve	
  in	
  Silicon	
  Valley	
  
	
  
…lives	
  in	
  metros	
  like	
  New	
  York,	
  London	
  &	
  Mumbai.	
  
…cares	
  about	
  knowledge,	
  environment	
  &	
  explora;on.	
  
…aspires	
  to	
  self-­‐improvement,	
  social	
  impact	
  &	
  world	
  travel.	
  
Sponsorship	
  Benefits	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Silver	
  
	
  
For	
  $5,000	
  a	
  year	
  you	
  get	
  a	
  
logo	
  in	
  the	
  sponsors	
  box	
  on	
  
the	
  main	
  page	
  with	
  ~100,000	
  
unique	
  visitors	
  a	
  month	
  &	
  on	
  
the	
  sponsors	
  page	
  
Gold	
  
	
  
For	
  $10,000	
  a	
  year	
  you	
  get	
  a	
  
logo	
  in	
  the	
  sponsors	
  box	
  on	
  
the	
  main	
  page	
  with	
  ~100,000	
  
unique	
  visitors	
  a	
  month	
  &	
  on	
  
the	
  sponsors	
  page	
  
	
  
plus	
  
	
  
Facebook	
  &	
  Twi[er	
  
Pla6num	
  
	
  
For	
  $25,000	
  a	
  year,	
  you	
  get	
  a	
  
logo	
  in	
  the	
  sponsors	
  box	
  on	
  
the	
  main	
  page	
  with	
  ~100,000	
  
unique	
  visitors	
  a	
  month	
  &	
  on	
  
the	
  sponsors	
  page	
  
	
  
plus	
  
	
  
Coverage	
  on	
  newsle[er	
  that	
  
goes	
  to	
  ~10,000	
  people	
  every	
  
week	
  (5%	
  growth	
  per	
  month)	
  
	
  
Note:	
  Your	
  logos	
  will	
  be	
  linked	
  to	
  your	
  website,	
  so	
  you	
  get	
  SEO	
  op;miza;on	
  +	
  brand	
  associa;on	
  +	
  access	
  to	
  our	
  
audience.	
  	
  
Final	
  Word:	
  We	
  are	
  open	
  to	
  other	
  offers.	
  You	
  could	
  have	
  your	
  logo	
  on	
  our	
  weekly	
  reports	
  and	
  other	
  publica;ons.	
  
Join	
  us	
  in	
  Making	
  Sense	
  of	
  the	
  World	
  
	
  
email:	
   	
  sponsorship@fairobserver.com	
  
	
  
phone:	
  	
   	
  +1	
  202	
  306	
  3584	
  &	
  +91	
  997	
  153	
  7996	
  
Thank	
  You!	
  
	
  

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