40. Pinnacle Creative is a boutique
brand consultancy based in NYC. We
work with visionary clients and
passionate designers from around
the world to create beautiful and
meaningful brand experiences.
46. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
47. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
48. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
Credibility in the field3
49. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
Credibility in the field3
Cultural competency of the staff4
50. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
Credibility in the field3
Cultural competency of the staff4
Integrity of the work5
51. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
Credibility in the field3
Cultural competency of the staff4
Integrity of the work5
Adherence to a strong mission6
52. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
Credibility in the field3
Cultural competency of the staff4
Integrity of the work5
Excellent PR team and media reach7
Adherence to a strong mission6
53. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
Credibility in the field3
Cultural competency of the staff4
Integrity of the work5
Excellent PR team and media reach7
Inconsistent visual identity1
Adherence to a strong mission6
54. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
Credibility in the field3
Cultural competency of the staff4
Integrity of the work5
Adherence to the mission6
Excellent PR team and media reach7
Inconsistent visual identity1
Inconsistent messaging2
55. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
Credibility in the field3
Cultural competency of the staff4
Integrity of the work5
Adherence to the mission6
Excellent PR team and media reach7
Inconsistent visual identity1
Inconsistent messaging2
Too much wonky copy3
56. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
Credibility in the field3
Cultural competency of the staff4
Integrity of the work5
Adherence to the mission6
Excellent PR team and media reach7
Inconsistent visual identity1
Inconsistent messaging2
Too much wonky copy3
Lack of compelling visuals4
57. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
Credibility in the field3
Cultural competency of the staff4
Integrity of the work5
Adherence to the mission6
Excellent PR team and media reach7
Inconsistent visual identity1
Inconsistent messaging2
Too much wonky copy3
Lack of compelling visuals4
Lack of clarity regarding audience5
58. Long and compelling history of fighting
for the rights of formerly and currently
incarcerated individuals
1
David Rothenberg’s fascinating history2
Credibility in the field3
Cultural competency of the staff4
Integrity of the work5
Adherence to the mission6
Excellent PR team and media reach7
Inconsistent visual identity1
Inconsistent messaging2
Too much wonky copy3
Lack of compelling visuals4
Lack of clarity regarding audience5
To much information, not enough
storytelling
6
73. 29-76 Northern Blvd
Long Island City, NY 11101
tel. 212.691.7554
fax. 212.633.6845
www.fortunesociety.org
BOARD OF DIRECTORS
Betty P. Rauch
Chairperson
Mark Lebow
Secretary
Yvette Brissett-Andre
Treasurer
Samantha DeSantis
Richard Eisner
Alphonzo Elder
Anne L. Gray
Martin F. Horn
Kirk A. James
Jean Jeremie
Imam Dr. S.M. Muhammad
Roland Nicholson Jr.
Vivian D. Nixon
T. J. Parsell
Gabriel S. Oberfield
Eleanor Jackson Piel
John Sanful
Eric A. Seiff
Casimiro Torres
Luke Weil
JoAnne Page
President / CEO
David Rothenberg
Founder
ADVISORY BOARD
Roland Acevedo
Hon. Jeffrion Aubry
Hon. Yvette D. Clarke
Prof. Todd R. Clear
Esther Cohen
Hon. David Dinkins
Steven Donziger
Hon. Thomas K. Duane
Charles Dutton
Christine Ebersole
Mike Farrell
Richard Frankel
Robert Fullilove Ph. D.
Melanie Johnston
David Kaczynski
Eric Krebs
Hon. Velmanette Montgomery
Rossana Rosado
Susan Sarandon
Richard Stratton
Louise Tabbiner
Hon. Keith L. T. Wright
75. Headlines (Display Font)
Rockwell
Helvetica Neue LT 65 Medium
Sub-Headlines
Helvetica Neue LT 65 Light
Helvetica Neue LT 65 Light
Helvetica Neue LT 65 Light
Body (Paragraph) Copy
Helvetica Neue LT 65 Light Helvetica Neue LT 65 Light
89. “After 32 years of having all my decisions made for me, life on the outside was a blur
of daily choices I could barely comprehend. Thankfully, I was granted residence at
the Fortune Academy (a.k.a. “the Castle”) shortly after my release. Life at the Castle is
truly unique for many reasons, but what really strikes me is the open trust and
concern shared by residents and staff. There is a “we are family” approach that
results in uncommonly high standards of behavior and living for the 60-odd men
and women living there.
My successful reentry can be directly attributed to the structured support I received
from The Fortune Society. Everyone at Fortune – front-line staff to executives – played
a personal role in guiding me through this difficult transition.” –Larry W., former
client & current Community and Policymaker Liaison for The Fortune Society
90. Our work is a practical +
positive approach to
strengthening communities.
91. The Fortune Society’s Mission is to support
successful reentry from prison and promote
alternatives to incarceration, thus strengthening
the fabric of our communities.
We do this by:
‣ BELIEVING in the power of individuals to change;
‣ BUILDING LIVES through service programs shaped
by the needs and experience of our clients; and
‣ CHANGING MINDS through education and
advocacy to promote the creation of a fair, humane,
and truly rehabilitative correctional system.
92.
93. “Alternative to Incarceration (ATI) and
reentry programs save money, reduce
crime, strengthen families, and bring hope
and real opportunity to some of the City’s
most troubled communities.”
The New York City ATI/Reentry Coalition* Services Report 2010
94. This guy is going to be convinced by
the same message as...
95. This guy isn’t going to be convinced by
the same message as...
Tina Fey...you know,
for example.
98. We don’t change our clients’
lives. We empower people to
positively transform their
own lives.
99.
100. “Through programs and services
shaped by our clients’ needs and
experiences, we offer clients the
opportunity to develop the skills
and tools needed to permanently
escape the destructive cycle of
crime and incarceration.”
104. CLIENTS + THEIR FAMILIES
‣ Information about Fortune’s programs and services
‣ How do they learn more?
‣ Are they eligible?
‣ Does it cost anything?
‣ Where is Fortune located and when can they come by?
‣ Information about upcoming events in the community
‣ Criminal justice and reentry news that impacts them
‣ Testimonials from other clients
105.
106. DONORS
‣ Information about Fortune’s programs and services
‣ The demonstrable need for and success of these programs and
services
‣ Ease of donating online, or access to other methods of giving
‣ Confidence in the safety on online giving and the security of their
personal information
‣ News about Fortune’s accomplishments
‣ Information about upcoming benefits and other similar events
‣ Access to recent non-profit financial statements/annual reports
‣ Outside confirmation of the organization’s credibility (by the BBB,
for example)
‣ Client testimonials
‣ Access to Fortune’s publications
107.
108.
109. ADVOCATES
‣ Information about why the work is needed and
how they can help
‣ Information about upcoming events in the
community
‣ Action alerts
‣ Opportunities to participate/volunteer
‣ Criminal justice and reentry news
110.
111.
112. FUNDERS
‣ Information about Fortune’s programs and services
‣ Success of Fortune’s programs and services
‣ Access to recent financial statements/annual reports
‣ Credit for contributing to the work
113. “Supportive housing is
essential for the health,
safety, and dignity of many
vulnerable New Yorkers
who are weathering hard
economic times. The City
has set the stage for a
stunning new green housing
complex that will become
an important anchor in this
West Harlem community.”
Mayor Michael Bloomberg
HOUSING SERVICES. Welcomes clients home.
The Fortune Society’s Housing Program empowers homeless, formerly incarcerated
individuals and their families to build better futures through stable and affordable
housing. By providing low-threshold access to supportive emergency, phased-permanent
and permanent housing, our Housing Program meets both the immediate and long-term
needs of our clients. Participating clients are able to take the first steps on their journeys
towards becoming positive, self-sufficient members of society with the full support of
Fortune’s comprehensive reentry service offering and culturally competent staff.
Fortune operates several Scattered Site programs, an initiative through which we have
developed relationships with NYC landlords and management companies in order to
identify safe, affordable apartments for clients who are ready to live on their own.
However, the heart of Fortune’s housing program is our residential facilities in West
Harlem: the Fortune Academy and Castle Gardens.
CASTLE GARDENS
The Fortune Society opened Castle Gardens—an innovative mixed-use, green, supportive
and affordable housing community—in July of 2010. For the first time in our four-decade
history, we are providing permanent housing and robust essential services at the same
site, creating long-term solutions for homeless people with histories of incarceration and
families from West Harlem and the five boroughs.
> Since opening its doors in July of 2010 through the end of 2011, 69 formerly incarcerated and
homeless individuals and families (a total of 82 individuals) became Castle Gardens residents.
> By the end of 2011, 112 affordable housing residents—comprising 50 households—called
Castle Gardens home. This included 37 children under the age of 18.
> During this time, Castle Gardens staff provided over 2,527 individual counseling sessions to
supportive housing residents through our 20,000-square-foot Community Learning Center.
1211
THE FORTUNE ACADEMY (A.K.A. “THE CASTLE”)
The Fortune Academy provides emergency and longer-term housing for up to 62
formerly incarcerated individuals at any given time. Through participation in Fortune’s
comprehensive reentry services, and with the support of both their peers and the
Academy’s dedicated staff, residents learn how to address the issues that led to their
incarceration and homelessness. This approach is instrumental to our housing clients’
ability to attain and maintain positive, self-sufficient, substance- and crime-free lives.
> In 2011, The Fortune Academy housed 159 homeless men and women with criminal records.
> Of these, 95 individuals progressed from Emergency to Phased-Permanent housing, a
significant stride on their paths to independent, self-sufficient living.
Fortune’s Annual Report is available for download
114. PARTNERS IN THE FIELD
‣ Inspiration and information
‣ Quick ability to refer clients who are eligible for
Fortune’s programs
‣ Information about upcoming events
