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In the Web Development Business we constantly struggle with communication. In this presentation I show you how to fix that. I believe we have been trying to solve the wrong problem. Instead of throwing another piece of software at it to patch the solution, I suggest we try a new approach. I break things down into "What we say" to our clients, "How we say it" and "When we say it." By connecting with our clients and being their advocate, the whole perspective changes. The result is a lasting partnership that virtually eliminates all client problems.