Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

WCSD 2015: Milestones and Delivery. Tough Conversations and Scope Creep

675 views

Published on

In the Web Development Business we constantly struggle with communication. In this presentation I show you how to fix that. I believe we have been trying to solve the wrong problem. Instead of throwing another piece of software at it to patch the solution, I suggest we try a new approach. I break things down into "What we say" to our clients, "How we say it" and "When we say it." By connecting with our clients and being their advocate, the whole perspective changes. The result is a lasting partnership that virtually eliminates all client problems.

Published in: Business
  • Be the first to comment

  • Be the first to like this

WCSD 2015: Milestones and Delivery. Tough Conversations and Scope Creep

  1. 1. Milestones & Delivery Tough Conversations / Scope Creep @WesChyrchel | WesChyrchel.com
  2. 2. The Client Communication Problem @WesChyrchel | WesChyrchel.com A Communication Framework Eliminating Scope Creep Recap Questions
  3. 3. What is the best way to manage a project? @WesChyrchel | WesChyrchel.com
  4. 4. Project Management Software @WesChyrchel | WesChyrchel.com
  5. 5. Which is the best one? @WesChyrchel | WesChyrchel.com
  6. 6. "I have tried them all and Redbooth is the one that sucks the least." @WesChyrchel | WesChyrchel.com John Hawkins:
  7. 7. 182,000,000 Results @WesChyrchel | WesChyrchel.com Project Management Software :
  8. 8. Why? @WesChyrchel | WesChyrchel.com
  9. 9. We think that by changing our software, it will make us better communicators. @WesChyrchel | WesChyrchel.com
  10. 10. We're trying to solve the wrong problem. @WesChyrchel | WesChyrchel.com
  11. 11. It's not a software problem, it's a communication problem. @WesChyrchel | WesChyrchel.com
  12. 12. As an industry we suck at communicating with clients. @WesChyrchel | WesChyrchel.com
  13. 13. We know this because client problems are still happening. @WesChyrchel | WesChyrchel.com
  14. 14. Why? @WesChyrchel | WesChyrchel.com
  15. 15. Maybe it starts with us. @WesChyrchel | WesChyrchel.com
  16. 16. How we think of ourselves. @WesChyrchel | WesChyrchel.com
  17. 17. Examples @WesChyrchel | WesChyrchel.com
  18. 18. Put your client goggles on. @WesChyrchel | WesChyrchel.com
  19. 19. "We are an award winning WordPress Agency. Our enterprise client list is revered in the Digital Space. We are the best IT solution for your business. For the right budget, we can build you a great website." @WesChyrchel | WesChyrchel.com 1
  20. 20. "We listen. We are a WordPress Agency and client advocate. Our success is measured by your success. Your inside business knowledge is integral to our process. Let's build a great website together!" @WesChyrchel | WesChyrchel.com 2
  21. 21. Which one would you choose? @WesChyrchel | WesChyrchel.com
  22. 22. We're still learning. @WesChyrchel | WesChyrchel.com
  23. 23. Real Examples @WesChyrchel | WesChyrchel.com
  24. 24. Search: "WordPress Agency About" @WesChyrchel | WesChyrchel.com
  25. 25. "We're a leading technical WordPress agency based around the globe. We provide development & consultancy for large-scale sites and big name clients worldwide." @WesChyrchel | WesChyrchel.com
  26. 26. "We deliver great looking sites with user-friendly content management systems that search engines will love from day one." @WesChyrchel | WesChyrchel.com
  27. 27. "We design and build digital experiences and destinations that help brands nurture and grow their communities." @WesChyrchel | WesChyrchel.com
  28. 28. What's Wrong? @WesChyrchel | WesChyrchel.com
  29. 29. The examples were not written for clients. They were written for you and me. @WesChyrchel | WesChyrchel.com
  30. 30. We are building websites for our peers, not our clients. @WesChyrchel | WesChyrchel.com
  31. 31. How do I know this? @WesChyrchel | WesChyrchel.com
  32. 32. We are still having problems with clients. @WesChyrchel | WesChyrchel.com
  33. 33. How do we fix it? @WesChyrchel | WesChyrchel.com
  34. 34. We change how we talk to clients. @WesChyrchel | WesChyrchel.com
  35. 35. Like missing rungs in a ladder, we've been missing steps. @WesChyrchel | WesChyrchel.com
  36. 36. Old Communication New Communication @WesChyrchel | WesChyrchel.com
  37. 37. Where do we start? @WesChyrchel | WesChyrchel.com
  38. 38. We create a new approach. @WesChyrchel | WesChyrchel.com
  39. 39. First, look at the basics. @WesChyrchel | WesChyrchel.com Language Method Action
  40. 40. What we say. @WesChyrchel | WesChyrchel.com Language:
  41. 41. Is a tool. It can be used to include or exclude. @WesChyrchel | WesChyrchel.com Language:
  42. 42. Examples @WesChyrchel | WesChyrchel.com
  43. 43. ● Technical jargon ● International clients ● Giving orders @WesChyrchel | WesChyrchel.com Exclude:
  44. 44. ● Not tied to community ● Transcend borders ● Inviting tone @WesChyrchel | WesChyrchel.com Include:
  45. 45. Back to basics. @WesChyrchel | WesChyrchel.com Language Method Action
  46. 46. How we say it. @WesChyrchel | WesChyrchel.com Method:
  47. 47. It's about emotion. We use emotion to interpret messages. It's how we address our needs. @WesChyrchel | WesChyrchel.com Method:
  48. 48. ● Developer needs ● Client needs ● Emotional needs @WesChyrchel | WesChyrchel.com Method:
  49. 49. Examples @WesChyrchel | WesChyrchel.com
  50. 50. ● Client as business expert ● They don't know web ● Be the guide ● Explain the rules @WesChyrchel | WesChyrchel.com
  51. 51. Back to basics. @WesChyrchel | WesChyrchel.com Language Method Action
  52. 52. When we say it. @WesChyrchel | WesChyrchel.com Action:
  53. 53. Turn the development process upside down. Add strategic talking points, often and early. @WesChyrchel | WesChyrchel.com Action:
  54. 54. Examples @WesChyrchel | WesChyrchel.com
  55. 55. ● More but less time ● Steps are info moments ● Forgotten details rise ● Stop problems early @WesChyrchel | WesChyrchel.com
  56. 56. Old New @WesChyrchel | WesChyrchel.com
  57. 57. @WesChyrchel | WesChyrchel.com Eliminating Scope Creep
  58. 58. Scope creep happens due to missed communication opportunities and poor planning. @WesChyrchel | WesChyrchel.com
  59. 59. Examples @WesChyrchel | WesChyrchel.com
  60. 60. ● Assumptions become real ● Intermittent follow up ● Feeling guilty ● $10,000 button @WesChyrchel | WesChyrchel.com
  61. 61. Scope creep disappears when guidelines are created and you communicate more. @WesChyrchel | WesChyrchel.com
  62. 62. @WesChyrchel | WesChyrchel.com Recap
  63. 63. 1. What, How, When - LMA 2. Explain How / Listen 3. Time / Money Rules 4. Non-Updates Okay 5. Get someone to talk @WesChyrchel | WesChyrchel.com
  64. 64. Questions: Any Questions? Thank you! Visit WesChyrchel.com *Slides will be at slideshare.net/weschyrchel @WesChyrchel | WesChyrchel.com

×