WCSD 2015: Milestones and Delivery. Tough Conversations and Scope Creep
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In the Web Development Business we constantly struggle with communication. In this presentation I show you how to fix that. I believe we have been trying to solve the wrong problem. Instead of throwing another piece of software at it to patch the solution, I suggest we try a new approach. I break things down into "What we say" to our clients, "How we say it" and "When we say it." By connecting with our clients and being their advocate, the whole perspective changes. The result is a lasting partnership that virtually eliminates all client problems.
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WCSD 2015: Milestones and Delivery. Tough Conversations and Scope Creep
- 1. Milestones & Delivery Tough Conversations / Scope Creep @WesChyrchel | WesChyrchel.com
- 2. The Client Communication Problem @WesChyrchel | WesChyrchel.com A Communication Framework Eliminating Scope Creep Recap Questions
- 3. What is the best way to manage a project? @WesChyrchel | WesChyrchel.com
- 4. Project Management Software @WesChyrchel | WesChyrchel.com
- 5. Which is the best one? @WesChyrchel | WesChyrchel.com
- 6. "I have tried them all and Redbooth is the one that sucks the least." @WesChyrchel | WesChyrchel.com John Hawkins:
- 7. 182,000,000 Results @WesChyrchel | WesChyrchel.com Project Management Software :
- 9. We think that by changing our software, it will make us better communicators. @WesChyrchel | WesChyrchel.com
- 10. We're trying to solve the wrong problem. @WesChyrchel | WesChyrchel.com
- 11. It's not a software problem, it's a communication problem. @WesChyrchel | WesChyrchel.com
- 12. As an industry we suck at communicating with clients. @WesChyrchel | WesChyrchel.com
- 13. We know this because client problems are still happening. @WesChyrchel | WesChyrchel.com
- 15. Maybe it starts with us. @WesChyrchel | WesChyrchel.com
- 16. How we think of ourselves. @WesChyrchel | WesChyrchel.com
- 18. Put your client goggles on. @WesChyrchel | WesChyrchel.com
- 19. "We are an award winning WordPress Agency. Our enterprise client list is revered in the Digital Space. We are the best IT solution for your business. For the right budget, we can build you a great website." @WesChyrchel | WesChyrchel.com 1
- 20. "We listen. We are a WordPress Agency and client advocate. Our success is measured by your success. Your inside business knowledge is integral to our process. Let's build a great website together!" @WesChyrchel | WesChyrchel.com 2
- 21. Which one would you choose? @WesChyrchel | WesChyrchel.com
- 22. We're still learning. @WesChyrchel | WesChyrchel.com
- 24. Search: "WordPress Agency About" @WesChyrchel | WesChyrchel.com
- 25. "We're a leading technical WordPress agency based around the globe. We provide development & consultancy for large-scale sites and big name clients worldwide." @WesChyrchel | WesChyrchel.com
- 26. "We deliver great looking sites with user-friendly content management systems that search engines will love from day one." @WesChyrchel | WesChyrchel.com
- 27. "We design and build digital experiences and destinations that help brands nurture and grow their communities." @WesChyrchel | WesChyrchel.com
- 29. The examples were not written for clients. They were written for you and me. @WesChyrchel | WesChyrchel.com
- 30. We are building websites for our peers, not our clients. @WesChyrchel | WesChyrchel.com
- 31. How do I know this? @WesChyrchel | WesChyrchel.com
- 32. We are still having problems with clients. @WesChyrchel | WesChyrchel.com
- 33. How do we fix it? @WesChyrchel | WesChyrchel.com
- 34. We change how we talk to clients. @WesChyrchel | WesChyrchel.com
- 35. Like missing rungs in a ladder, we've been missing steps. @WesChyrchel | WesChyrchel.com
- 37. Where do we start? @WesChyrchel | WesChyrchel.com
- 38. We create a new approach. @WesChyrchel | WesChyrchel.com
- 39. First, look at the basics. @WesChyrchel | WesChyrchel.com Language Method Action
- 40. What we say. @WesChyrchel | WesChyrchel.com Language:
- 41. Is a tool. It can be used to include or exclude. @WesChyrchel | WesChyrchel.com Language:
- 43. ● Technical jargon ● International clients ● Giving orders @WesChyrchel | WesChyrchel.com Exclude:
- 44. ● Not tied to community ● Transcend borders ● Inviting tone @WesChyrchel | WesChyrchel.com Include:
- 45. Back to basics. @WesChyrchel | WesChyrchel.com Language Method Action
- 46. How we say it. @WesChyrchel | WesChyrchel.com Method:
- 47. It's about emotion. We use emotion to interpret messages. It's how we address our needs. @WesChyrchel | WesChyrchel.com Method:
- 48. ● Developer needs ● Client needs ● Emotional needs @WesChyrchel | WesChyrchel.com Method:
- 50. ● Client as business expert ● They don't know web ● Be the guide ● Explain the rules @WesChyrchel | WesChyrchel.com
- 51. Back to basics. @WesChyrchel | WesChyrchel.com Language Method Action
- 52. When we say it. @WesChyrchel | WesChyrchel.com Action:
- 53. Turn the development process upside down. Add strategic talking points, often and early. @WesChyrchel | WesChyrchel.com Action:
- 55. ● More but less time ● Steps are info moments ● Forgotten details rise ● Stop problems early @WesChyrchel | WesChyrchel.com
- 57. @WesChyrchel | WesChyrchel.com Eliminating Scope Creep
- 58. Scope creep happens due to missed communication opportunities and poor planning. @WesChyrchel | WesChyrchel.com
- 60. ● Assumptions become real ● Intermittent follow up ● Feeling guilty ● $10,000 button @WesChyrchel | WesChyrchel.com
- 61. Scope creep disappears when guidelines are created and you communicate more. @WesChyrchel | WesChyrchel.com
- 63. 1. What, How, When - LMA 2. Explain How / Listen 3. Time / Money Rules 4. Non-Updates Okay 5. Get someone to talk @WesChyrchel | WesChyrchel.com
- 64. Questions: Any Questions? Thank you! Visit WesChyrchel.com *Slides will be at slideshare.net/weschyrchel @WesChyrchel | WesChyrchel.com