Hypecycle

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Hypecycle

  1. 1. The Hype Cycle AND THE DIFFUSION OF INNOVATION
  2. 2. Diffusion of Innovation <ul><li>Seeks to explain how innovations are taken up in a population. </li></ul><ul><li>Innovation: an idea, behavior, or object perceived as new by its audience. </li></ul><ul><ul><ul><li>Everett Rogers (1963) Diffusions of Innovations </li></ul></ul></ul><ul><li>Why do some innovations spread? And others fail? </li></ul>
  3. 3. Five Qualities of Innovation <ul><li>Relative Advantage </li></ul><ul><li>Compatibility with Existing Values and Practices </li></ul><ul><li>Simplicity and Ease of Use </li></ul><ul><li>Trial ability </li></ul><ul><li>Observable Results </li></ul><ul><li>49-87% of Adoption Variation </li></ul>
  4. 5. INNOVATORS 2.5% OF POPULATION Innovative/Creative/Focused
  5. 6. EARLY ADOPTERS 13.5% OF POPULATION Strategic/Independent/Visionary
  6. 7. EARLY MAJORITY 34% OF POPULATION Pragmatic/Mainstream/Uncommitted
  7. 8. LATE MAJORITY 34% OF POPULATION Conservative/Risk Averse/Fearful
  8. 9. LAGGARDS 16% OF POPULATION Argumentative/Critical/Controlling
  9. 11. Roles in Innovation <ul><li>Innovators = Creators </li></ul><ul><li>Early Adopters = First Followers </li></ul><ul><li>Early Majority = Attracted to Simplicity </li></ul><ul><li>Late Majority = Fear of Being Left Behind </li></ul><ul><li>Laggards = Security of Others </li></ul>
  10. 12. Hype Cycle
  11. 13. 2010 Emerging Tech Hype Cycle <ul><li>User Experience and Interaction </li></ul><ul><li>Augmented Reality </li></ul><ul><li>Data-Driven Decisions </li></ul><ul><li>Cloud Computing </li></ul>
  12. 14. 2011 Emerging Tech Hype Cycle <ul><li>Social Analytics/ Activity Streams </li></ul><ul><li>Private Cloud Computing </li></ul><ul><li>Mobile Technologies </li></ul><ul><ul><li>Payments </li></ul></ul><ul><ul><li>QR Codes </li></ul></ul>
  13. 15. ?

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