Generation x, y, z

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Generation x, y, z

  1. 1. Generation X, Y, Z Cognitive Surplus: Part I Shirky, C. (2010)
  2. 2. 1)MEANS  A METHOD BY WHICH ONE ACTS2)MOTIVE  A REASON FOR WHICH ONE ACTS3)OPPORTUNITY  INTERACTION BETWEEN ACTORSLaws of Action
  3. 3.  THE TRILLIONS OF HOURS OF FREE TIME EXPENDED BY THE TWO BILLION PEOPLE WHO ARE CONNECTED BY THE INTERNET.COGNITIVE SURPLUS
  4. 4.  200 BILLION HOURS/YEAR 100 MILLION HOURS/WEEKEND WATCHING COMMERCIALSAMERICAN TELEVISION SURPLUS
  5. 5.  APACHE WEB SERVER THE “ORIGINAL” NAPSTERSOCIAL PRODUCION
  6. 6.  MOST WIDELY USED WEBSERVER WORLDWIDE READILY AND PUBLICLY AVAILABLE CODE COPYRIGHT BY THE APACHE LICENSE ◦ NO ONE CAN PREVENT THE CODE FROM FREE CIRCULATION ◦ ENCOURAGES EXPERIMENTATION AND PARTICIPATIONAPACHE SERVER
  7. 7.  GOVERNANCE OF THE COMMONS (OSTROM) ◦ REQUIRES GREAT COMMUNICATION AMONG MEMBERS ◦ REPEATED INTERACTION ◦ MUTUALLY BINDING AGREEMENT THE COMMUNITY AND THE AGREEMENT ARE CRITICAL FOR SUCCESSMECHANISMS OF FREE PROJECTS
  8. 8.  MP3 FILE SHARING/MEMBER SOURCED THEORIES OF SUCCESS ◦ 1) YOUNG PEOPLE ARE MORALLY BANKRUPT ◦ 2) YOUNG PEOPLE OVERCOME WITH COMMUNAL TENDENCIES NAPSTER WAS THE ANSWER TO “RIVAL SHARING” ◦ MEANS, MOTIVE, & OPPORTUNITYNAPSTER (1999-2002)
  9. 9.  3 KEYS TO SUCCESS ◦ DIGITAL DATA WAS INFINITELY AND PERFECTLY COPYABLE AT $0 (MEANS) ◦ PEOPLE WILL SHARE IF SHARING IS SIMPLE ENOUGH (MOTIVE) ◦ SHAWN FANNING DESIGNED A SYSTEM TO LINK (1) TO (2) VIA THE RIGHT INCENTIVES (OPPORTUNITY)NAPSTER (1999-2002)
  10. 10.  MEANS+MOTIVE+OPPORTUNITY = ACTION FREE TIME x PARTICIPATION = COGNITIVE SURPLUS COMMUNITY+AGREEMENT = GOVERNANCE OF THE COMMONSWHAT DID WE LEARN?

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