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A look at the life of a Twitter account.

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  1. 1. Data from @eacconference Editors’ Association of Canada Vancouver 2011 Conference Twitter in 200 days Dec 2010 to Jun 2011
  2. 2. The purpose was to interact with the existingwriting and editing communities and specifically:• Build awareness of the EAC• Heighten interest in the Conference• Promote EAC’s professional services 2
  3. 3. Three paths were planned to achieve these goals:• Broadcast messages about the EAC and the Conference• Build an online community of communicators – This became the main goal• Offer relevant help, advice and resources 3
  4. 4. From March onwards, the account was consistentlylinking/pointing people to the websitevia tweeting with them about:• Conference schedule, speakers and location• Becoming a member• Benefits of membership• Hiring writers, editors and communicators• Existing prominent members• Professional development seminars• Etc. 4
  5. 5. 200 days of activity900800700600500 Tweets400 Followers300200 Mentions100 DMs 0 5
  6. 6. Graph key• Tweets shows the number of Twitter micro-blogs published by @eacconference• Followers refers to subscribers of the @eacconference Twitter account• Mentions are often re-tweets but also any occurrence of “@eacconference” tweeted by someone else• DMs refers to direct messages sent by @eacconference (you can only send a DM to someone who is following you) 6
  7. 7. What some were saying 7
  8. 8. Activity, days 1 to 50250200150 Tweets Followers100 Mentions DMs50 0 1st Jan-05 Jan-08 tweet 8
  9. 9. Highlights, days 1 to 50• December: Initial activity revolved around tweets and re-tweets about blogs and related stories on writing and editing• Jan 5: Connections were made with conference speakers, presenters and organizers• Jan 8: @congredelacr Twitter account started• Jan 10: New avatars for @congredelacr and @eacconference launched 9
  10. 10. Activity, days 51 to 100400350300250 Tweets200 Followers Mentions150 DMs100 50 0 Feb Feb-24 Mar 10
  11. 11. Highlights, days 51 to 100• January and February: Tweets are pointing to EAC’s professional development seminars and workshops• Feb 23: The first tweet about the conference—a reply to a question for more information about the Conference and speaker schedule• Feb 24: Conference website goes live and details are released throughout March 11
  12. 12. Activity, days 101 to 150600500400 Tweets300 Followers Mentions200 DMs100 0 Mar- Mar- Apr Apr- 18 25 08 12
  13. 13. Highlights, days 101 to 150• March 18 and 25: Follow Friday(FF) lets people with similar interests network and these two dates were productive for the @eacconference community• April 1: Early-bird pricing on conference tickets closes• April 8: Conference details are extensively tweeted, on a Friday no less, so anyone sent to the @eacconference Twitter page via an FF mention will also see the tweets carrying Conference information and links 13
  14. 14. Issue #1: Fluctuating subscriber rate• In general, increased tweeting and mentions led to an increase in followers• There are two notable exceptions where increased tweeting didn’t result in an equivalent increase in followers – April 1: Early-bird registration deadline – May 27 to 29: Conference, when most tweeting and mentions happened 14
  15. 15. Issue #2: Adapting to flux• Twitter plans were based on the overall conference plans• E.g. As interest in the event and @eacconference climbed, when venue- capacity in particular became a factor, attention was taken away from looking for potential attendees and used to further converse with the established community of communicators 15
  16. 16. Activity, days 151 to 200900800700600500 Tweets Followers400 Mentions300 DMs200100 0 May- 27 16
  17. 17. Highlights, days 151 to 200• May 27: The three-day Vancouver 2011 EAC Conference begins• The Conference and the city are enjoyed by attendees• Conference participants tweeted throughout the conference while attending sessions and networking in the real-world• During the Conference there is an increase in tweeting and mentions, but there is no equivalent increase in followers• There continues to be a slow increase in followers into June 17
  18. 18. Tip #1: Know your followers• Twitter allows the creation of lists/groups – Looking at the Ontario list would show editors following @eacconference that are based in Ontario, and so on• @eacconference only listed people that were both – part of the writing and editing community, or provided a relevant service, and – followed the @eacconference account 18
  19. 19. Breakdown of 150 followers, mid-JanIdentifiable Twitter Accounts EAC Members 10% Editors in Vancouver 9% Misc. 35% Calgary Toronto 3% 3% Victoria 1% Canadian Writers West Coast 17% multimedia talent 22% 19
  20. 20. Breakdown of 300 followers, mid-AprIdentifiable Twitter Accounts EAC members Editors in and 8% around Metro Indexers, Vancouver 2% Misc. 11% 12% Editors in Alberta Victoria 4% 1% Canadian Ontario Writers 5% 25% West Coast Resources Multimedia 13% 19% 20
  21. 21. Tip #2: Watch for spamTweets willappear that bearno relation to theevent and aretrying to hijackthe audienceVia,or TweetDecketc., you cantake steps toprevent the userfrom spammingyou again 21
  22. 22. Tip #3: Connect courteously• @CTVCanadaAM started following @eacconference in April and only then did we follow back• We said thanks for the follow• @eacconference invited it and its followers to participate and follow the conference via Twitter – Referred them to the Twitter hashtags #EAC2011 and #EAC11 22