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Nokia
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3. Target groups Target groups …… Job Performer Main Traits ： Devote their life to the work, careless about enjoyment. They have enthusiasm on work, regarding success as the meaning of life; pursue a high power and position. Basic Information ： Male dominate, take up a career for a couple of years, ambitious, upper-middle- income. Demand of Technology ： - Call is the most important requirements, so call quality and easy operation of Address Book must be guaranteed. - Main function requirement for trips and short-term visits abroad. - Stable design, if there is a high level social attendance, the phone would be a symbol of one’s identity. Demand of Design ： Pursue technology and personality, meanwhile, hope it to be practical. Determinants of consumption ： Sense of stable and generous, can reflect the feeling of Commerce
4. USER SAMPLE [ Questionaire ] USER SAMPLE Name: Xia Rui project manager of the firm
5. Xiao Rui has arrived another country for two week’s journey. Demo of scenes
6. He needs to have a phone to connect with Others . Now he find a machine which sells “Short-term cellphone”
7. 2 Second, he needs to swipe his VISA card, which will be binded with cellphone bill. 4 Finally, the machine will print a list for him containing the Instruction and reclaimed imformation. 3 After the machine confirms his VISA, the phone and the charger will come out from it. 1 First, Xia Rui starts buying the phone by using the control panel. The process of how to use vending machine to by a Short-term phone.
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9. With the phone Xia Rui can make a call freely in this country .
10. Before Xia Rui leaves this country, he can put the phone into Recycle machine, and cancel the binding of his VISA. After a period of time , NOKIA will send staffs to clear the macheing, and take old phones back to factory .
