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QR Codes 101 Krista Godfrey godfrey@mcmaster.ca
What the heck is a QR code? Why QR Codes? What can libraries do? How do I create or use them?
What is it? 2-D Barcode URLS, text, phone numbers New hyperlinks Cheap & Easy
= =
[image credit]
Who’s using them? [image credit]
[image credit] [image credit] [image credit]
Why QR codes? ,[object Object]
goo.gl
 Google Analytics
Point of need
link space to info[image credit]

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Qr codes 101

Editor's Notes

  1. Created in Japan - 1994Shortest distance between curiosity and information retrieval (paperlinks founder)Link real world with virtual information
  2. Find, scan, get info!
  3. Link to mobile content – remember the device being usedMake it worth the effort to scan – add value
  4. Image credits:http://www.flickr.com/photos/chandramarsono/4400203341/in/faves-theweelibrarian/http://www.flickr.com/photos/5volt/2200733171/in/faves-theweelibrarian/http://www.flickr.com/photos/scott_blake/5036227559/in/faves-theweelibrarian/http://www.flickr.com/photos/clevercupcakes/4397152402/in/faves-theweelibrarian/http://www.flickr.com/photos/fluidforms/3635425508/in/faves-theweelibrarian/
  5. Slowly on uptake;Seeing in education and librariesMobile stats: Students not necessarily there yet (do see on campus posters though) – still at early adopter phase52% heard or seen QR codes; 28% scannedIncreases in smartphone use will see increase in qr code
  6. Tips: make it worth the effortAdd extra content or different content (video)Mention David’s tips – give linkResources: QR flick group – QR codes in the wild; blogs, find more exampels
  7. 700% growth between Jan – July 2010 in qr code use