QR Codes: Linking Worlds

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Learn about QR Codes: how to create them, what's being done both in and outside libraries, issues and advantages, and best practices

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  • Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
  • Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
  • Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
  • Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
  • Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
  • Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
  • Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
  • Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
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  • study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
  • only 58% have downloaded apps\n
  • - start with examples in the wild from the crowd\n- show own qr code business cards\nJumpScan - online profile in one place via qr code(email, phone, bio, social feeds, website)\n
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  • UK group Stupid creating cards with mix tapes\nfr. Incredible Things\n
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  • no longer in use\nlog into account.google.com/sesame\ntake pic of qr code, when access url from phone, lets google know you’re at the computer and logs you in automatically on computer\n- google not using QRCodes in Google places anymore\n- also related - censorship - Fredericton artist used QRCodes in city hall. Nude photo pulled down after 1/2 a day. Used QR code instead (November)\n
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  • University California Berkely\n
  • Ryerson\n - also using for audio tours\n
  • - instructional videos at point of need (Jason Fleming)\n
  • - links to subject guides in the stacks\n
  • layfette college - where in the librayr is carmen sandiago - interactive mystery\n
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  • - ask what they are doing\n- library success wiki has lots of examples\n- also visit blog qrinlibs.blogspot.com\n- Sacramento PL - use qrcode to launch text service\n
  • lots out there - just google\nwolfram alpha now creates qr codes\n
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  • - possible in google analytics, is use campaign builder (unique urls, source, etc)\n- only good for codes in your own domain though\n
  • shorter links generally look better use bit.ly or goo.gl\n
  • High Capacity Colour Barcode\n- matrix less prone to error\n
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  • - Alison Hicks and Caroline Sinkinson study of qr codes at University of Colorado at Boulder (lit search)\n- positioning of codes can be problematic\n- smaller screens hard to read \n- autism and dyslexia may have problems as codes often don’t have meaning or signpost the outcome of the activity when you look at it\n- smartphones seem to be a little more accessible...\n
  • does everyone have a smart phone or data plan?\nare there strong enough connections?\nhow tech savvy do you need to be?\nknow how to download an app? afford to do so?\n\n
  • - heading over 6 billion subscriptions for cell phones\n- 1.2 billion active mobile- broadband penetration (http://bit.ly/AoAfZM)\n- Pew - 2011, 84% adults have cell phone; 1/3 smartphone user\n- June 2011 - 25.1 million Cdns with cell phones (CWTA)\nGraphics from Quorus report for Canadian Wireless Telecommunications Assoc (CWTA) in April 2011\ngreen - regular\nred - smartphone\n2003 survey, 400+ cell only households\n- Pew - 2011, 84% adults have cell phone; 1/3 smartphone user \n
  • smartphones around the world\nNeilsen mobile media report: state of the media q3 2011\n
  • UC Irvine (Danielle Kane and Jeff Schneidewind)\n- issues with VPN - if already signed into wifi, no problem but if linked to subscription eresource and scanned first, need to sign in. \n- Android didn’t work with VPN, so have to use data plan\n
  • Total 37% have data plab\n81% of smartphone users have data\n15% of regular have data\n
  • Total 29% access internet\n\ncell phone only = no lan line\n
  • cyberthugs replacing qrcodes with own stickers to lead to nefarious sites (UK)\n\n
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  • -Mobio Naked Facts Q3 2011 report\n- don’t know how many that actually is though\n- one study, 14 million mobile users (6.2%) scanned a QR code or a barcode. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores (http://bit.ly/xKThQF)\n
  • study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
  • study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
  • - study of over 500 students at 24 US colleges (across US but predominantly east) - youth marketing agency , late fall 2011\n- 81% students had smartphone\n- 80% had seen a qr code\n
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  • dark green - aware but not used \nlight green - aware and tried\n
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  • - still not huge uptake\n- be prepared to educate users or provide links for those who don’t want to use them\n\n
  • Emily Casper notes importance of getting outside libraries\n
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  • - placement within resources (amount of white space, etc)\n- point of need\n
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  • - qr codes have potential:\n- to bridge physical and virtual worlds\n- information at point of need\n- aid in assessment\n- have you had success?\n
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