Creation Station:
Using QR Codes
to
Improve Learning and Performance
Session: TH209CS
Thursday, 1:45-3 p.m.
Caesar’s Palac...
To prepare for this session, please access your smart
phone’s application store and download a free QR
Reader.
Kaywa
Reade...
Creation Station:
Using QR Codes
to
Improve Learning and Performance
Take this survey before the
session starts!
http://sv...
Who is “live tweeting” this presentation?

#TH209CS
#ASTDTK14
During this collaborative session,
please feel free to Tweet...
What do you want to take from this
session? #TH209CS #ASTDTK14
Goals for the session:
•
•
•
•

Implement the use of QR codes
Enhance knowledge and information sharing
Improve conversion...
QR Codes for Trainers
Why QR Codes?
www.bitly.com/MobileStatsVid
Why QR Codes?
www.bitly.com/MobileStatsVid
Why QR Codes?
How does the technology
impact YOU?
•
•
•
•
•
•

More peer-to-peer collaboration
Better knowledge transfer
Real-time activ...
Benefits of using QR codes:
• Green
• Resources when they want, where they want
it
• Provide supplemental information
• Ev...
MS Tags
• Must have Microsoft Tag Reader

Scan these by downloading app:
gettag.mobi
MS Tags
•
•
•
•

www.tag.microsoft.com
Create your account
Click on "Create Tag"
Select URL, App Download,
Free Text, vCar...
What is it?
QRCodes:“quick response” square barcodes of
(usually) black & white, link to data:
–contact info
–Website
–vid...
Where can I find QR Codes?
Guidelines for QR Codes
•
•
•
•

Business objective
Add value
Provide contextual assistance
Tested with multiple applicati...
Generating QR Codes

18
Link Shortener
Link Shortener in QR Code
Step-by-Step with bit.ly
1. Enter the website address in
the link shortener. Click on
shorten.

2. Copy the shortened link...
Link Shortener Analytics
Generating QR Codes

Now,
you try
it…
23
Customizing
• Color
• Edges

Contact info sample:
Viscards.mobi/johnkella

• Multiple pieces of data
• Customized content ...
Customizing
• Save your QR code
• Open the file in Paint.
• Resize QR code to make
easier to work with.
• Select colors an...
Generating QR Codes
• Youscan.me
Generating QR Codes
• Youscan.me
Generating QR Codes
• Youscan.me
– Location tracking
– Analytics
Other apps
• Google: QR-Code Tag:
http://bit.ly/ChromeQRCode
• Firefox: Mobile barcode:
http://bit.ly/QRFirefox
Create a Q...
As a business tool
• Send QR Codes quickly via social media
The QR code can be
shared on Facebook or
Twitter, or saved for later
use.

Use the
QR code
add-in for
your
browser
to make...
Remember:
•
•
•
•

Explain why they should scan
Provide a URL
Use a link shortener
Test with multiple applications
Check the Backchannel
What are the
implications for
training?

Give your
feedback in
the discussion
forum by
scanning the
code:
bit.ly/10KCQQ3
As a business tool
• Likify.net
• Facebook Places
• Check-ins via Facebook,
Foursquare, Twitter FOLLOW,
or Google Places.
...
As a business tool
As a business tool
•
•
•
•
•
•

Promotions
Billing invoices
Business cards
Marketing brochures
Conferences
CV
As a business
tool

http://bit.ly/CVwQRCode
Training: Pre-session
•
•
•
•
•
•
•

Registration
Map
Session description
Prework
Texts
Survey for participants
Pre-popula...
Pre-populating Tweets

Pre-populate by creating a URL:
1.Start with twitter.com/intent/tweet?
text=
2.Hashtag: %23
3.Space...
Training: During the Session
• What is the goal or learning objective?
• What will the code do to enhance the activity or
...
Training: During the session
•
•
•
•
•
•
•

Intro – download the app
Supplemental reading
Slideshare
Delicious/ bookmarkin...
Surveys
•
•
•
•
•

Employee Satisfaction survey What are some
Exit survey
survey types that
would
Customer survey/performa...
Surveys
1. One benefit of using a link shortener is:
2. True or False: Mobile barcode (#QR Code) scanning was up over 4500...
Distribution
What types of materials
• Reading – provide link could be distributed
• Calendar items
using a QR Code?

•
•
...
Distribution
Using your smart phone click on the QR Code to
download a copy of this presentation.
http://bit.ly/slideshare...
Video
• Memo – Leadership video
• Job Aids
Job Aid Video Example
Video

http://bit.ly/U6KfUy
Activities
• Weekly fun
• Scavenger hunts
Activities
Team meeting tomorrow in the break room @ 9am. Join us for
doughnuts&coffee. We'll be celebrating someone's ser...
Using QR codes for
supplemental information
Training: Post-session
• Conversion optimization: Analytics
• Consider these questions:

– How QR code was presented
– Did...
Following up with your
audience
•
•
•
•

Summary of key points
Copy of session tweets
Document with all QR codes
Bookmarki...
What are your takeaways?
#ASTDTK14 #TH209CS
Your Feedback Counts!
Your feedback helps ASTD continue to provide
top-notch educational programs that help you
stay on to...
Don’t forget:
Check out my QR Code resources on
Delicious:
http://bit.ly/deliciousastdtk13

Download a copy of the slides ...
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ASTD Techknowledge 2014 Creation Station: Using QR Codes to Improve Performance

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Learners will:
• Implement the use of QR codes
• Enhance knowledge and information sharing
• Improve conversion optimization
• Determine when it is appropriate to use QR codes
• Demonstrate how to create QR codes in learning events.


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  • [twitter]
    Using #qr codes 2improve learning&performance @ 1:15, Salon V Marriott. Not at TK? Follow #W202 #astdtk13 to join.
    [/twitter]
    22% of the Fortune 50 companies are using QR codes. The trend of QR codes is quickly growing in the United States; mobile barcode scanning was up over 4500% in 2011 compared to the previous year. Is your company taking advantage of this technology?
    Want to make your training more interactive? Would you like to offer additional resources during a learning event, but don’t want to provide a long URL? QR Codes are a great way to increase interactivity in a fun way, and increase the likelihood of the individual to take a recommended action. QR codes are about connections: connecting people with one another AND connecting them to digital content.
    http://heidicohen.com/qr-code-data/
    ● Mobile barcode (QR Code) scanning increased over 2500% from first Quarter 2010 to first Quarter 2011 . Since QR code usage depends on the ability to scan the QR code, the number of end users who have smartphone technology is an important consideration. Data traffic on wireless networks increased 111% in 2011 over the previous year, with 95.8 million active smartphones. Today, the number of wireless subscriptions in the United States actually exceeds the U.S. population; the U.S. has a wireless penetration rate of 103.9 percent.
    http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1u2j51uhp
     
    http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11
    CTIA: U.S. smartphone users now total 95.8 million - FierceWireless http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11#ixzz27sNiidJI
  • [twitter]
    Many of the #qr code apps for your phone or tablet are FREE – try a few out and see which one you like #qrtips
    [/twitter]
    [twitter]Take this survey before #qr code session starts! http://svy.mk/SQUqZX [/twitter]
  • [twitter]
    Using #qr codes 2improve learning&performance @ 1:15, Salon V Marriott. Not at TK? Follow #W202 #astdtk13 to join.
    [/twitter]
    22% of the Fortune 50 companies are using QR codes. The trend of QR codes is quickly growing in the United States; mobile barcode scanning was up over 4500% in 2011 compared to the previous year. Is your company taking advantage of this technology?
    Want to make your training more interactive? Would you like to offer additional resources during a learning event, but don’t want to provide a long URL? QR Codes are a great way to increase interactivity in a fun way, and increase the likelihood of the individual to take a recommended action. QR codes are about connections: connecting people with one another AND connecting them to digital content.
    http://heidicohen.com/qr-code-data/
    ● Mobile barcode (QR Code) scanning increased over 2500% from first Quarter 2010 to first Quarter 2011 . Since QR code usage depends on the ability to scan the QR code, the number of end users who have smartphone technology is an important consideration. Data traffic on wireless networks increased 111% in 2011 over the previous year, with 95.8 million active smartphones. Today, the number of wireless subscriptions in the United States actually exceeds the U.S. population; the U.S. has a wireless penetration rate of 103.9 percent.
    http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1u2j51uhp
     
    http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11
    CTIA: U.S. smartphone users now total 95.8 million - FierceWireless http://www.fiercewireless.com/story/ctia-us-smartphone-users-now-total-958-million/2011-10-11#ixzz27sNiidJI
  • [twitter]
    other useful hashtags for session #QR codes: #ASTD #TRAINING [/twitter]
    **REMIND TO ENGAGE VISUALLY WHEN NOT POSTING
  • [twitter]
    What do you want to learn about #QR codes today? [/twitter]
  • [twitter] #qr codes for #trainers released earlier this month. Gr8 info to get started with #QRcodes !
    http://ow.ly/gGLt7 [/twitter]
  • **Personal experiences – ASK audience
    QR codes provide “opportunities…as input devices in learning environments”
    7 Things You Should Know About QR Codes Friday, February 13, 2009
    Source(s) ELI 7 Things You Should Know, EDUCAUSE Learning Initiative (ELI)
     
    [twitter]
    #socialmedia offrs bettr collaboration,knowledge transfr, in real-time,Low cost
    [/twitter]
  • [twitter]
    Some benefits of #qrcodes are: green, give participants resources when they want them, provide supplemental info, eval #training. #QRtips[/twitter]
  • [twitter]
    MSTags another technology, can only read with MS Tag Reader. Download: gettag.mobi [/twitter]
    Although QR codes are fairly new in the United States, they are prevalent in Japan and have been used there for over a decade! Today, we see QR codes on signs, in advertisements, and packaging for products. Other software companies have developed 2D codes that work much like, and therefore compete, with QR codes. The most familiar of these would be MS tags, created by Microsoft. One disadvantage of MS tags is that they can only be read using a Microsoft Tag Reader, whereas QR codes can be scanned and read by a number of applications.
  • [twitter]
    MSTags another technology, can only read with MS Tag Reader. Download: gettag.mobi [/twitter]
    Although QR codes are fairly new in the United States, they are prevalent in Japan and have been used there for over a decade! Today, we see QR codes on signs, in advertisements, and packaging for products. Other software companies have developed 2D codes that work much like, and therefore compete, with QR codes. The most familiar of these would be MS tags, created by Microsoft. One disadvantage of MS tags is that they can only be read using a Microsoft Tag Reader, whereas QR codes can be scanned and read by a number of applications.
  • [twitter] #QRCodes :“quick response” square barcodes of (usually) black & white, link to data:
    contact info,Website,video #qrtips[/twitter]
    A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists [usually] of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.-Wikipedia
    Color your code
    Conversion Optimization 101
    A conversion simply means that a user completed an intended call-to-action. If you invite 100 people to an event,and 30 people RSVP,the conversion rate is 30%. Conversion rate optimization (CRO) is the practice of increasing the percent of users that act on a suggested action.
    QR Codes as a Conversion Tool
    Conversion optimization tactics target…
    What users want
    Where users want it
    What the users need to act
    When users are most likely to act
    Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2J51uHP
  • Mobile barcode (#QR Code) scanning was up over 4500% comparing Q1 2010 to Q1 2011.
    Golden Rules of Mobile Barcode Usage:
    Serve a business objective
    Add value for the user
    Provide contextual assistance(e.g. link to get a reader app,call-to-action,barcode alternative,etc.)
    Test to ensure codes are scannable
    Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2Isbk5j
  • [twitter] Guidelines for #qr codes: Business objective,add value,Provide contextual assistance,Tested with multiple applications.
    [/twitter]
  • [twitter] #QRCodes improve conversion rate (user completed call2action). [/twitter]
    [twitter] Try qrcode.kaywa.com to create #qrcodes[/twitter]
  • [twitter] Link shorteners like bit.ly help simplify your #qr code, making it easier&faster to scan #qrtips[/twitter]
  • [twitter]One of the benefit of using link shorteners like bit.ly, goo.gl, and owl.ly is the analytics that they provide. [/twitter]
    One of the benefit of using link shorteners like bit.ly, goo.gl, and owl.ly is the analytics that they provide. You can see how many people completed the intended call-to-action! This will enable you to evaluate the effectiveness of your code in conversion optimization. Additionally, if you use the same URL repetitively, using bit.ly or owl.ly will also store these website URLs. Goo.gl also provides user analytics, such as time of day, date, location, browser and platform.
    In this bit.ly example, 109 people have used the link I created for “The most Complete Twitter Application List”. I see also that 8552 have viewed this page, and 186 people have saved this URL.
    Bit.ly also summarizes other data, such as this graph that shows when people used the bitmark. Other data it provides includes: how the individual received the URL (whether direct via email, etc, or through another application, like Facebook), and the end users’ country location.
  • [twitter] #QRCodes improve conversion rate (user completed call2action). [/twitter]
    [twitter] Try qrcode.kaywa.com to create #qrcodes[/twitter]
  • [twitter]
    Customize your QR code with color, a logo, rounding edges, or multiple pieces of data. #QRtips[/twitter]
    Adding color to your QR code enables you to “brand” it to match your company logo. Codes can even be multiple colors or have a color gradient and still be scannable. The key element to remember is that the code design itself should be a darker color, while the background should be a lighter color. As long as there is sufficient contrast between the two color choices, the code will be easy to scan.
    When the QR code is scanned, it allows the end user to view information. This may include a message of text, a URL, or other data, such as LIKE on Facebook or FOLLOW on Twitter. Some codes include more than one piece of information: Website address, LIKE on Facebook and FOLLOW on Twitter. Other QR codes may be used to facilitate any number of smartphone functions, like sending an email, IM, or SMS. The ease of using the codes make them an attractive tool for businesses, whether used in human resources, training, or marketing.
    Additionally, QR codes can provide you with information about the end user. The codes can have the ability to read the location and characteristics of the phone that scanned it, and even customize the content based on location, time, and even features or capabilities of the phone.
    Some QR codes can contain variable data. This means that some contain personalized URLs. This is most often when the QR code is being used to drive survey data, in which you can direct the end user to the survey with certain pieces of information already captured when they enter the survey.
  • [twitter]
    Customize your QR code with color, a logo, rounding edges, or multiple pieces of data. #QRtips[/twitter]
    Adding color to your QR code enables you to “brand” it to match your company logo. Codes can even be multiple colors or have a color gradient and still be scannable. The key element to remember is that the code design itself should be a darker color, while the background should be a lighter color. As long as there is sufficient contrast between the two color choices, the code will be easy to scan.
    When the QR code is scanned, it allows the end user to view information. This may include a message of text, a URL, or other data, such as LIKE on Facebook or FOLLOW on Twitter. Some codes include more than one piece of information: Website address, LIKE on Facebook and FOLLOW on Twitter. Other QR codes may be used to facilitate any number of smartphone functions, like sending an email, IM, or SMS. The ease of using the codes make them an attractive tool for businesses, whether used in human resources, training, or marketing.
    Additionally, QR codes can provide you with information about the end user. The codes can have the ability to read the location and characteristics of the phone that scanned it, and even customize the content based on location, time, and even features or capabilities of the phone.
    Some QR codes can contain variable data. This means that some contain personalized URLs. This is most often when the QR code is being used to drive survey data, in which you can direct the end user to the survey with certain pieces of information already captured when they enter the survey.
  • [twitter] Use youscan.me for #qrcodes with multiple uses: #Facebook,#Twitter, FourSquare, #YouTube,and more. #qrtips[/twitter]
    Youscan.me is my favorite QR code creation tool. Not only is it FREE, but it has superb functionality, as it enables you to have more than one action embedded in a QR code. This makes it easier than ever to connect with your end user in a variety of social media tools, including: Facebook, Twitter, FourSquare, YouTube, Vimeo, SoundCloud, a website URL, Text information, Google Places, and application stores.
  • [twitter] Use youscan.me for #qrcodes with multiple uses: #Facebook,#Twitter, FourSquare, #YouTube,and more. #qrtips[/twitter]
    Youscan.me is my favorite QR code creation tool. Not only is it FREE, but it has superb functionality, as it enables you to have more than one action embedded in a QR code. This makes it easier than ever to connect with your end user in a variety of social media tools, including: Facebook, Twitter, FourSquare, YouTube, Vimeo, SoundCloud, a website URL, Text information, Google Places, and application stores.
  • [twitter] youscan.me also offers #qrcodes analytics to eval effectiveness.#qrtips[/twitter]
  • [twitter] Also try Google Chrome's QR-Code Tag or for Firefox browsers,try Mobile Barcode. Create QR code for site in your web browser. [/twitter]
    If you want to create QR codes from URLs on your computer or phone, there are two applications to explore. For those who use a Google browser, Google Chrome has QR-Code Tag. If you use a Firefox browser, the application I recommend is Mobile Barcode. Both of these let you generate a QR code for the site in your web browser. If you are reviewing an article, blog, or find a relevant video, this expedites the process of sharing a QR code leading to that content.
  • [twitter] Send #qrcodes via other social media networks like #twitter and #facebook[/twitter]
  • [twitter] #QR codes should have text description to explain what the QR code is for. [/twitter]
    [twitter] May also be beneficial if you include a shortened URL along with the #qrcode
    [/twitter]
    Regardless of where you post your QR code, I always recommend some sort of text to explain what the QR code is for (See earlier examples of QR code with Twitter or Facebook LIKE). It may also be beneficial if you include a shortened URL along with the code; this allows individuals who don’t have a smartphone or don’t want to scan the image still take action if they choose.
    Whenever you post a QR Code it is essential, in my mind, that you also put a textual element to it – if you’ve not used them before you might need to explain what they are. if nothing else you put a shortened URL along with the code on the page so people without the ability to read the code can still participate. This is why I like Snap.vu – it adds the short URL to the image.
  • [twitter] Infographic http://bit.ly/SlHeCP 6/12 had 5.3mil scans of #qrcodes; highest ever. What R implications for #training? bit.ly/10KCQQ3 [/twitter]
  • [twitter] Try likify for #qrcodes to help end users like you on #Facebook[/twitter]
  • [twitter] Try likify for #qrcodes to help end users like you on #Facebook[/twitter]
  • [twitter] #qrcodes help you differentiate from others http://bit.ly/CVwQRCode[/twitter]
  • [twitter] #qrcodes help you differentiate from others http://bit.ly/CVwQRCode[/twitter]
  • [twitter] Use #qrcodes pre-session by creating links to registration, prework, or survey for participants[/twitter]
  • [twitter] Use #qrcodes pre-session by creating links to registration, prework, or survey for participants[/twitter]
  • [twitter] Before using #qrcode in training, ask: What is the goal or learning objective? [/twitter]
    [twitter] Before using #qrcode in training, ask: What will the code do to enhance the activity or information? [/twitter]
    [twitter] Before using #qrcode in training, ask: Does the QR code enrich the activity with FUN as well as supplemental information? [/twitter]
    [twitter] Before using #qrcode in training, ask: How will you support learners who need assistance? [/twitter]
    [twitter] Before using #qrcode in training, ask: how will you measure if the activity has been successful (Kirkpatrick’s Levels 1-3)?
    [/twitter]
  • [twitter] Integrate #qrcode in #training. Link to: download app, Supplemental reading,Slideshare,Delicious,Contact information,Videos,Surveys [/twitter]
  • [twitter] Examples of surveys include employee satisfaction surveys,exit surveys,customer surveys,testing,& on name tags [/twitter]
    Customer service survey:
    Feedback Surveys on Sales Receipts
    Without a QR code,requesting feedback on receipts can lack visual attention,accuracy and speed.
    Business goal: Capture customer feedbackConversion challenge: Increase # of completed surveysIndustry: Retail,hospitality,food,recreation,entertainment
    Include a QR code on receipts that encourage users to scan and rate their experience. Feature an incentive like a discount off their next purchase or a lotto contest (i.e. “you’ll be entered for a chance to win a ___”) to add value for the user.
    Conversion tip:Dynamically generate the QR code so that it’s automatically encoded with the transaction ID and timestamp to lesson the amount of data a user would need to provide.
    “When”opportunities: Immediately after purchaseBarcode content: Link to a feedback survey
    Read more: http://nfcdata.com/blog/2011/07/26/10-ways-to-use-qr-codes-for-better-conversion-rates/#ixzz1U2JLYNU7
    a program from The Kennedy Center recently included a sheet with a QR code that linked visitors to a customer satisfaction survey.
  • [twitter] Use #qrcodes in distribution of materials: Reading, calendar items, Recruiting,Webinar
    What’s new, Orientation [/twitter]
    [twitter]Create your Calendar Event QR codes Here: bit.ly/QRCalendarEvent [/twitter]
    Different topic, different colors
    i.e. All training QR codes red
    All recruitment QR codes blue
  • [twitter]Download a copy of this presentation, #QR codes for #trainers here: http://bit.ly/slideshareKella
    [/twitter]
  • [twitter] #youtube video shows how to create #qrcodes for videos http://bit.ly/U6KfUy
    #qrtips [/twitter]
  • [twitter] Use #qrcodes for communication activities [/twitter]
  • [twitter]Use #QRCodes to announce meetings,contests,birthdays or service anniversaries. [/twitter]
  • [twitter] Post-training, #qrcodes can be analyzed for conversion optimization [/twitter]
  • [twitter] Post-training, #qrcodes use #qr for: Summary of key points,Copy of session tweets,Document with all QR codes,Bookmarking resources[/twitter]
    A written summary of key points from your session, or a link to a blog article about your session topic. You can also include your website address. This can be emailed, or create a QR code to access the documents and post in your social media(or both).
    A copy of the session tweets. You can create a transcript, and then use a QR code to disburse these to your audience.
    Create a master document with all of the QR codes and a description of what they direct the end user to do.
    Providing additional resources or tools to the participants (another item to create a QR code for the link!). You can also put all of your resources in a bookmarking tool like delicious, and then create a QR code that will open that bookmarking page.
  • [twitter]What are your takeaways? [/twitter]
  • [twitter] Do you have any questions about #QR codes? [/twitter]
    [twitter] Thanks for participating in #qrcodes for #trainers. Keep the conversation going! [/twitter]
  • ASTD Techknowledge 2014 Creation Station: Using QR Codes to Improve Performance

    1. 1. Creation Station: Using QR Codes to Improve Learning and Performance Session: TH209CS Thursday, 1:45-3 p.m. Caesar’s Palace, Neopolitan II Dr. Kella B. Price, SPHR, CPLP Price Consulting Group @kellaprice
    2. 2. To prepare for this session, please access your smart phone’s application store and download a free QR Reader. Kaywa Reader BeeTagg QRReader i-nigma QR Droid Once you have a QR Reader loaded on your smart phone scan this code to test if it is functioning correctly. Qrafter TapReader Bakodo ATTScanner
    3. 3. Creation Station: Using QR Codes to Improve Learning and Performance Take this survey before the session starts! http://svy.mk/SQUqZX Session: TH209CS Thursday, 1:45-3 p.m. Caesar’s Palace, Neopolitan II Dr. Kella B. Price, SPHR, CPLP Price Consulting Group @kellaprice
    4. 4. Who is “live tweeting” this presentation? #TH209CS #ASTDTK14 During this collaborative session, please feel free to Tweet your; •Ideas •Tips •Tricks •Discoveries •Ah Ha! Moments So that everyone can benefit! •Other useful hashtags: #socialmedia #ASTD #QR #QRtip 4
    5. 5. What do you want to take from this session? #TH209CS #ASTDTK14
    6. 6. Goals for the session: • • • • Implement the use of QR codes Enhance knowledge and information sharing Improve conversion optimization Determine when it is appropriate to use QR codes • Demonstrate how to create QR codes in learning events.
    7. 7. QR Codes for Trainers
    8. 8. Why QR Codes? www.bitly.com/MobileStatsVid
    9. 9. Why QR Codes? www.bitly.com/MobileStatsVid
    10. 10. Why QR Codes?
    11. 11. How does the technology impact YOU? • • • • • • More peer-to-peer collaboration Better knowledge transfer Real-time activities and information Low skills required to use Low cost to implement Increase training opportunities/modalities 11
    12. 12. Benefits of using QR codes: • Green • Resources when they want, where they want it • Provide supplemental information • Evaluate training effectiveness • Engage audiences • Conversion optimization
    13. 13. MS Tags • Must have Microsoft Tag Reader Scan these by downloading app: gettag.mobi
    14. 14. MS Tags • • • • www.tag.microsoft.com Create your account Click on "Create Tag" Select URL, App Download, Free Text, vCard, or Dialer • Enter required information to create Tag
    15. 15. What is it? QRCodes:“quick response” square barcodes of (usually) black & white, link to data: –contact info –Website –video
    16. 16. Where can I find QR Codes?
    17. 17. Guidelines for QR Codes • • • • Business objective Add value Provide contextual assistance Tested with multiple applications
    18. 18. Generating QR Codes 18
    19. 19. Link Shortener
    20. 20. Link Shortener in QR Code
    21. 21. Step-by-Step with bit.ly 1. Enter the website address in the link shortener. Click on shorten. 2. Copy the shortened link. 3. Use the shortened link to create your QR code.
    22. 22. Link Shortener Analytics
    23. 23. Generating QR Codes Now, you try it… 23
    24. 24. Customizing • Color • Edges Contact info sample: Viscards.mobi/johnkella • Multiple pieces of data • Customized content for end user • Details about end user (location and phone) Plinks.me/nuggwq
    25. 25. Customizing • Save your QR code • Open the file in Paint. • Resize QR code to make easier to work with. • Select colors and use Paintcan tool to change the black elements to color of your choice • When finished, test scannability. • Add it to a Microsoft Office file. • Right click on picture, select "format picture", fill, click on "solid color", and select desired color Contact info sample: • Click on picture, select Viscards.mobi/johnkella "recolor", select "set transparent color", then click on one of the black sections of the QR code.
    26. 26. Generating QR Codes • Youscan.me
    27. 27. Generating QR Codes • Youscan.me
    28. 28. Generating QR Codes • Youscan.me – Location tracking – Analytics
    29. 29. Other apps • Google: QR-Code Tag: http://bit.ly/ChromeQRCode • Firefox: Mobile barcode: http://bit.ly/QRFirefox Create a QR code from content in your web browser. QR-Code Tag and Mobile barcode make it easy.
    30. 30. As a business tool • Send QR Codes quickly via social media
    31. 31. The QR code can be shared on Facebook or Twitter, or saved for later use. Use the QR code add-in for your browser to make it easy to create QR codes for URLs!
    32. 32. Remember: • • • • Explain why they should scan Provide a URL Use a link shortener Test with multiple applications
    33. 33. Check the Backchannel
    34. 34. What are the implications for training? Give your feedback in the discussion forum by scanning the code: bit.ly/10KCQQ3
    35. 35. As a business tool • Likify.net • Facebook Places • Check-ins via Facebook, Foursquare, Twitter FOLLOW, or Google Places. • Subscribe to blog • Opt-in on email list
    36. 36. As a business tool
    37. 37. As a business tool • • • • • • Promotions Billing invoices Business cards Marketing brochures Conferences CV
    38. 38. As a business tool http://bit.ly/CVwQRCode
    39. 39. Training: Pre-session • • • • • • • Registration Map Session description Prework Texts Survey for participants Pre-populated tweets
    40. 40. Pre-populating Tweets Pre-populate by creating a URL: 1.Start with twitter.com/intent/tweet? text= 2.Hashtag: %23 3.Spaces: + I learned how to pre-populate #Twitter statuses Thanks @kellaprice #cool #TH209CS #astdtk14 http://twitter.com/intent/tweet? text=I+learned+how+to+pre-populate+ %23Twitter+statuses+Thanks+@kellapr ice+%23cool+%23TH209CS+ %23astdtk14 4.Don’t forget to shorten link before you create the QR code bit.ly/1bSBBEF
    41. 41. Training: During the Session • What is the goal or learning objective? • What will the code do to enhance the activity or information? • Does the QR code enrich the activity with FUN as well as supplemental information? • How will you support learners who need assistance? • Finally, how will you measure if the activity has been successful (specifically, consider Kirkpatrick’s Levels 1-3)?
    42. 42. Training: During the session • • • • • • • Intro – download the app Supplemental reading Slideshare Delicious/ bookmarking tools Contact information Videos Polls/Surveys
    43. 43. Surveys • • • • • Employee Satisfaction survey What are some Exit survey survey types that would Customer survey/performance data benefit from a QR Code? Testing, evaluating, polling Name tags Get real-time feedback from customers after each interaction with a QR Code; helps coach employees. Tweet me! #TH209CS #ASTDTK14
    44. 44. Surveys 1. One benefit of using a link shortener is: 2. True or False: Mobile barcode (#QR Code) scanning was up over 4500% comparing from Q1 2010 to Q1 2011. 3. QR codes should: a)Serve a business objective b)Add value for the user c)Provide contextual assistance d)Be scannable e)All of the above
    45. 45. Distribution What types of materials • Reading – provide link could be distributed • Calendar items using a QR Code? • • • • Recruiting Webinar What’s new Orientation Check out this site to create your calendar event:
    46. 46. Distribution Using your smart phone click on the QR Code to download a copy of this presentation. http://bit.ly/slideshareKella
    47. 47. Video • Memo – Leadership video • Job Aids
    48. 48. Job Aid Video Example
    49. 49. Video http://bit.ly/U6KfUy
    50. 50. Activities • Weekly fun • Scavenger hunts
    51. 51. Activities Team meeting tomorrow in the break room @ 9am. Join us for doughnuts&coffee. We'll be celebrating someone's service anniversary and the Sales contest winner!
    52. 52. Using QR codes for supplemental information
    53. 53. Training: Post-session • Conversion optimization: Analytics • Consider these questions: – How QR code was presented – Did you test the QR codes for scannability? – Did you explain to the audience how to scan QR codes before the session? – How was the QR code introduced? – Did you point it out to the audience and tell them what content it was linked to? – Was the QR code on the projector screen (more difficult to scan) or was it presented in handouts?
    54. 54. Following up with your audience • • • • Summary of key points Copy of session tweets Document with all QR codes Bookmarking resources
    55. 55. What are your takeaways? #ASTDTK14 #TH209CS
    56. 56. Your Feedback Counts! Your feedback helps ASTD continue to provide top-notch educational programs that help you stay on top of a changing profession. Evaluation forms for this session are available via the mobile app and at the following link: www.tkconference.org/attendees.
    57. 57. Don’t forget: Check out my QR Code resources on Delicious: http://bit.ly/deliciousastdtk13 Download a copy of the slides and supplemental materials from the Conference site or from slideshare: http://bit.ly/slideshareKella Complete the evaluation feedback Thank you! What are your questions? Dr. Kella B. Price, SPHR, CPLP www.thepriceconsultinggroup.com drkellabprice@gmail.com 252.622.8119 Price Consulting Group 57

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