SEO Does Not Look Like It Did Last Year A perfect search engine optimization strategy has been the stuff of dreams since, well, the beginning of search engines. Since that time, SEO has gone over so many face-lifts and iterations that seemed to completely reinvent what it meant to maintain "best practices" when it came to the major search engines.

1. SEO Does Not Look Like It Did Last Year
By Jim & Gloria Moore – March 7th
2016

2. SEO Does Not Look Like It Did Last Year
A perfect search engine optimization strategy
has been the stuff of dreams since, well, the
beginning of search engines.
Since that time, SEO has gone over so many
facelifts and iterations that seemed to
completely reinvent what it meant to maintain
"best practices" when it came to search
engines.
As recently as a couple years ago, "link
building" was hailed as SEO king, and link
building networks found themselves in high
demand.
Too often, the trend of providing SEO work
became about 'tricking' the search engines,
particularly Google.
Funny, since what search engine companies
have always wanted hasn't really changed in
two decades:

3. Google and its competitors simply want to
provide the best, most relevant search
experience for their users.
This is what keeps searchers coming back for
more.
Over time, they've perfected their search
algorithms to better achieve this goal by
excluding results which try to game the system.
Professional SEO outfits know this, and have for
some time.
More and more, working in SEO means
becoming proficient in a larger number of
tasks than ever before in order to guarantee
Google's good graces.
First of all, if you want to be working in SEO in
2016, you'd better know how to write and
prepare some great content.

4. More and more now, SEO positions look for
someone who can create the actual content
that will help to populate, update, and keep
their web properties valuable.
This means that being able to write blog posts,
scripts videos, create images in Photoshop, and
more should be in your CV's skill list.
Let's face it, SEO now is an aggregate of other
tasks and companies aren't looking to pay four
different salaries to have them accomplished
when one ambitious employee with a bit of
know-how can make it happen.
You also need to be a strong team leader.
This is truer if you're working in a brick and
mortar company than if you're doing SEO for
your own blog, but it's still relevant to
enterprises of any size.

5. A large part of an SEO expert's job is educating
others.
Because content creation, social engagement,
and more all tie into SEO these days, it's
important than anyone and everyone on a team
have a basic working knowledge of what SEO is
and how you strive to achieve it.
In a sense, your job is to help instill SEO into
the workplace culture so that employees are
keeping search engine impact in mind when
they work on their own projects.
Even if you're a solo marketer working from
home, instilling SEO smarts in any freelancers
you hire or business partners you might be
taking on can be invaluable.
In the old days it seemed to be that everyone
was preaching the "building" of links, when
what they should have been on about was the
"attraction" of them.

6. Now, more people are catching on, and so
should you.
Create content that is so good it has to be
shared, and make good use of social channels.
Your goal should be to attract links from other
people who want to repost and talk about your
content - what was once limited to syndication
is now expanded into the entire arena of social
media.
And finally, always keep your eyes peeled for
the next trend - the most successful SEO'ers
don't chase waves after they crest, they ride
them as they form.
If your websites are WordPress blogs you may
want to look into the "SEO Pressor" WordPress
plugin that helps with Google ratings for your
blog. Introducing SEO Pressor 5
Thanks for reading our short report
Jim & Gloria