Perhaps you’ve heard some of the hype surrounding the statement that ‘SEO is dead’. In actual fact, nothing is further from the truth – it’s just changed, that’s all. The fact is that many companies, large and small, have renewed their investment in SEO (Search Engine Optimisation)

1. Website Design Centre 1800 774 107 / +617 3102 7487

2. Why you still need to invest in SEO
Perhaps you’ve heard some of the hype surrounding the statement that
‘SEO is dead’. In actual fact, nothing is further from the truth – it’s just
changed, that’s all. The fact is that many companies, large and small,
have renewed their investment in SEO (Search Engine Optimisation)
and here’s why:
SEO still works – despite changes to SEO algorithms the techniques
employed to improve your SEO still work. The techniques we have all
been applying remain sound.
SEO isn’t going to stop working soon – From the way in which
search engines are developing, search engine optimisation is unlikely to
stop being effective in any time soon. Traditional text-based content
and even video and audio searches all still rely on keywords. And while
that link between keywords and searches remains then so too does the
success of SEO techniques.
Website Design Centre 1800 774 107 / +617 3102 7487

3. Why you still need to invest in SEO
SEO is cost-effective – Now the term ‘invest’ might have scared you at
first but the reality is that SEO is a cost-effective form of marketing,
particularly when compared to other channels, such as direct marketing,
PPC advertising or even social media marketing. Yes, PPC might drive
more measurable revenue, Social Media may be great for your branding, it’s
still SEO that remains the strong foundation for your online presence.
SEO is gaining market share – Soon enough almost everyone will be
searching for services and products online – the percentage of people
already checking online reviews before buying is 80-90% – and without
organic SEO in place people will struggle to find you.
SEO is mobile and local – We can all comprehend that online traffic
going to mobile devices in increasing rapidly and that’s a trend unlikely to
change. This tread opens up a range of effective SEO techniques such as
local search optimisation. And if your mobile customers can’t find you they
will find your competition.
Website Design Centre 1800 774 107 / +617 3102 7487

4. Why you still need to invest in SEO
Which leads to our last point nicely…
SEO is being done by your competitors – SEO is not a ‘set and forget’
process, it’s an ongoing one. If you give up utilising SEO techniques you’re
standing still or going backwards and your competitor who is staying on
top of their SEO is making up ground or even surpassing you.
If you need help to get started or to refresh your SEO, talk to the Website
Design Centre team. Have a chat about the SEO techniques they employ
to get results.
Source : http://www.websitedesigncentre.com.au/blog/why-you-still-need-to-invest-in-seo
Website Design Centre 1800 774 107 / +617 3102 7487

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Boronia Ct, Albany Creek, QLD 4035, Australia
Jay LeBoutillier
www.websitedesigncentre.com.au
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Website Design Centre 1800 774 107 / +617 3102 7487