Sea in the Mountains Resort Success
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Как привезти моры в горы? - Кейс по продвижению в социальных сетях горнолыжного курорта "Буковель". Рассказывает Яна Голуб, руководитель SMM-отдела в Postmen. Тезисы доклада: - Изучение аудитории - Постановка задач - Шаги кампании по месяцам - Статистика и результаты
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Sea in the Mountains Resort Success
- 2. WINTER . HIGH SEASON 1 400 000
- 4. 15 000 SKIERS 375 000 km SKIED
- 5. 15 000 SKIERS 375 000 km SKIED 9 EQUATORS
- 6. 15 000 SKIERS 375 000 km SKIED 9 EQUATORS DAILY
- 7. WINTER 100%
- 9. OTHER COUNTRIES CRIMEA CHRAPAT- HIANS COUNTRY SITE UKRAINIAN SEASIDE NOWHERECARPATHIANS 2013 - 2014 TRAVEL TRENDS International HR portal Research center
- 10. OTHER COUNTRIES CRIMEA CHRAPAT- HIANS COUNTRY SITE UKRAINIAN SEASIDE NOWHERE 1,5 mln NOT PLANNING CARPATHIANS International HR portal Research center 2013 - 2014 TRAVEL TRENDS
- 11. 2013 - 2014 TRAVEL TRENDS OTHER COUNTRIES CRIMEA CHRAPAT- HIANS COUNTRY SITE UKRAINIAN SEASIDE NOWHERE 3,3 mln NOT VISITING CARPATHIANS International HR portal Research center
- 12. OTHER COUNTRIES CRIMEA CARPATHIANS COUNTRY SITE UKRAINIAN SEASIDE NOWHERE 2013 - 2014 TRAVEL TRENDS International HR portal Research center +11% +10%
- 13. OTHER COUNTRIES CRIMEA CARPATHIANS +3% COUNTRY SITE UKRAINIAN SEASIDE NOWHERE 2013 - 2014 TRAVEL TRENDS International HR portal Research center
- 14. OTHER COUNTRIES CRIMEA CARPATHIANS +3% COUNTRY SITE UKRAINIAN SEASIDE NOWHERE 2014 CARPATHIANS FAILED International HR portal Research center
- 15. 5 000 000 SUMMER HOLIDAY MAKERS
- 16. SEA SIDE MOUNTAINS 45% 7% FAVOURITE DESTINATION OF UKRAINIANS Rating sociological group
- 17. 2015. CHALLENGE TO FIND SEA IN THE MOUNTAINS
- 18. AND WE DID IT 750m x 200m
- 19. AND WE DID IT 750m x 200m BEACH
- 20. AND WE DID IT 750m x 200m BEACH WATER SPORTS
- 21. AND WE DID IT 750m x 200m BEACH BEACH CLUBS WATER SPORTS
- 23. MAYSWITCH DAY FROM WINTER INTO SUMMER
- 24. JUNESEA ACTIVITIES PRESENTATION 700 000 20 000 1 000
- 25. JULYGRAND OPENING OF VODA CLUB
- 26. AUGUSTVIRAL CAMPAIGN 2 000 000 70 000 5 000
- 27. AUGUSTVIRAL CAMPAIGN 2 000 000 70 000 5 000
- 28. AUGUSTVIRAL CAMPAIGN 2 000 000 70 000 5 000
- 29. AUGUSTVIRAL CAMPAIGN 2 000 000 70 000 5 000
- 31. RESULTS
- 34. LIFTS 152 460 ppl 195 695 ppl 2014 2015
- 35. LIFTS +128% 152 460 ppl 195 695 ppl 2014 2015
- 36. BEACH 2014 2015 19 472 ppl 138 133 ppl
- 37. BEACH +709% 2014 2015 19 472 ppl 138 133 ppl
- 38. 138 133 ppl
- 39. 138 133 ppl 32football fields
- 40. 2014 2015 SALES. HOTELS 440 435$ 1 209 771$
- 41. 2014 2015 SALES. HOTELS +274% 440 435$ 1 209 771$
- 42. SALES. LIFTS 2014 2015 245 903$ 586 183$
- 43. SALES. LIFTS +238% 2014 2015 245 903$ 586 183$
- 44. BEACH SERVISES 2014 2015 32 051 486 680
- 45. BEACH SERVISES +1520% 2014 2015 32 051 486 680
- 46. SUMMER SERVICES 2014 2015 718 389 $
- 47. SUMMER SERVICES 2014 2015 718 389 $ 2 283 634$
- 48. 1141,82$ 1 METER OF BEACH
- 50. CHANGED TRENDS
- 51. WHAT'S NEXT?