The Power of Social Media for the Trade Show Industry

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Panel Presentation with
Moderator: Paul Woodward, Regional Manager, UFI Asia/Pacific Office, China 
Eric Everard, Executive Chairman Artexis and EasyFAIRS Group, Belgium
Stephen Nold, CEO Tarsus Advon, USA.
Rick Calvert, CEO & Co-founder Blog World & New Media Expo , USA.

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  • Questions for Consideration (surprising statements, to be pondered during presentation and revisited at end)How do organizations benefit from this online socializing phenomenon?Why would people want to connect with an organization?What is the catalyst for online communities to buy (register for an event) with organizations?This presentation will answer these questions and provide a compelling introduction to the Experient Social Media offering
  • Questions for Consideration (surprising statements, to be pondered during presentation and revisited at end)How do organizations benefit from this online socializing phenomenon?Why would people want to connect with an organization?What is the catalyst for online communities to buy (register for an event) with organizations?This presentation will answer these questions and provide a compelling introduction to the Experient Social Media offering
  • Questions for Consideration (surprising statements, to be pondered during presentation and revisited at end)How do organizations benefit from this online socializing phenomenon?Why would people want to connect with an organization?What is the catalyst for online communities to buy (register for an event) with organizations?This presentation will answer these questions and provide a compelling introduction to the Experient Social Media offering
  • Based on research with Experient customersWhat are your objectives with social media?Generate event attendance?Grow brand strength and awareness?Connect your members, attendees, exhibitors, and partners together?What else?
  • How SocialMpact helps achieve your goals:Infrastructure and Online PresenceConsulting to help you set-up social media accounts and blogs.Strategy to identify and engage “Brand Generals and Advocates.”Guidance to begin generating valuable content and connecting it all together.
  • How SocialMpact helps achieve your goals:Infrastructure and Online PresenceConsulting to help you set-up social media accounts and blogs.Strategy to identify and engage “Brand Generals and Advocates.”Guidance to begin generating valuable content and connecting it all together.
  • Growing Your CommunityHelping you find your audience.How to contribute and participate in online communitiesInviting people to join you and experience your brand
  • The Power of Social Media for the Trade Show Industry

    1. 1. The Power of Social Media for the Trade Show Industry<br />The Importance of a Social Media strategy<br />
    2. 2. Moderator: Paul Woodward, Regional Manager, UFI Asia/Pacific Office, China <br />Eric Everard, Executive Chairman Artexis and EasyFAIRS Group, Belgium<br />Stephen Nold, CEO Tarsus Advon, USA.<br />Rick Calvert, CEO & Co-founder Blog World & New Media Expo , USA.<br />
    3. 3. Social Evolution Video<br />
    4. 4. “Event producers that don’t have a plan and haven’t started participating in social media may soon find they are behind.”<br />Stephen Nold, Event Tech Blog, Tradeshow Week<br />
    5. 5. So…<br />
    6. 6. What’s your plan?<br />
    7. 7. If 2008 was the year of social networking…<br />and 2009 was the year of social media…<br />Then 2010 is the year of Execution<br />
    8. 8. Show management isdiscussing social media<br />Weary<br />
    9. 9. Event producers are<br /> listening to consultants talk <br /> about social media<br />Exhausted<br />
    10. 10. Conference attendees are<br /> trying new social media tools<br />Worn-out<br />
    11. 11. What are the…<br />PROVEN strategies tobrandLinkedInwebinnovationblogsresearch idea redesigns<br />Inspire businessCustomer Wisdom online communities & website email collaboration Facebook Discussion Forumssuccess planningEducationexperience<br />Monetize technology Podcasts products <br />new mediamarketing campaigns? <br />
    12. 12. What are the…<br />PROVEN strategies tobrandLinkedInwebinnovationblogsresearch idea redesigns<br />InspirebusinessCustomer Wisdom online communities & website emailcollaboration FacebookDiscussion Forumssuccess planningEducation experience<br />Monetize technology Podcasts products <br />new media marketing campaigns? <br />
    13. 13. What are the…<br />PROVEN strategies to<br />Inspire online communities & <br />Monetize<br />new media marketing campaigns?<br />
    14. 14. If Facebook were a country, it would be the 3rd largest countryin the world…<br />Should you be asking…<br />What island are your members on?<br />
    15. 15. How do events benefit from online socializing?<br />Maybe you should ask…<br />
    16. 16. Why do people <br /> connect with <br /> organization?<br />Maybe you should ask…<br />your<br />an<br />
    17. 17. Why do people <br /> connect with <br /> organization?<br />Why do people <br /> connect with <br /> organization ?<br />Do you know?<br />Really…<br />Do you know?<br />your<br />online<br />
    18. 18. Maybe you should ask…<br />Maybe you should alsoask…<br />What drives online communities to <br /> buy from you?<br />
    19. 19. Which really means…<br />What drives online communities to<br />register for your event?<br />
    20. 20. Why it is important to create online communities?<br />
    21. 21. What are the <br />best social media solutions?<br />
    22. 22. Resources to launch and maintain social media <br />Blogs<br />Twitter<br />LinkedIn<br />Facebook<br />
    23. 23. How to measure tangible results? <br />
    24. 24. Is there a great marketing shift?<br />From traditional to media?<br />
    25. 25. The Power of Social Media for the Trade Show Industry<br />The practical uses of <br />Social Media Tools<br />
    26. 26. Value of the most useful social media tools <br />
    27. 27. Examples on tools impacting sales & marketing reach<br />National Association of Broadcasters<br />Hanley Wood<br />MTO Summit<br />BlogWorld<br />
    28. 28. Hype & truth on SM solutions<br />Paying a lot of money for social media doesn’t give any clear advantages<br />It isn’t free<br />Research: no one has a comprehensive social media plan<br />Suppliers are launching partial solutions<br />
    29. 29. Organizations must design a social media <br />Strategy Playbook<br />Social Media Playbook <br />
    30. 30. What are your reasons to use Social Media?<br /><ul><li>Recruit attendees
    31. 31. Online community development
    32. 32. Social networking
    33. 33. Increase brand strength & awareness
    34. 34. Enhance exhibitor recruitment </li></li></ul><li>Four Pillars<br />I. Infrastructure and Online Presence<br />II. Growing Online Community<br />III. Leveraging Community Goals<br />IV. Monitoring Performance Toward Goals<br />
    35. 35. Pillar I<br />Infrastructure and Online Presence<br />Consulting on social media platforms and blog set-up<br />Strategy to identify and engage “Brand Generals and Advocates”<br />Guidance to begin generating valuable contact and connecting it all together<br />
    36. 36. Growing Community<br />Pillar II<br />Finding the Audience<br />Strategies to Community Participation<br />Online Experiential Marketing<br />
    37. 37. Leveraging Community Goals<br />Pillar III<br />Social Media Playbook<br />Step-by-step instructions designed toinspire your community<br />
    38. 38. Monitoring Performance<br />Pillar IV<br />Social media dashboard<br />Gauges and performance analytics to track community’s activity and marketing performance<br />Tools to optimize online presence to enhance awareness and visibility<br />Campaigns to nurture community and convert them into attendees, members, and better customers<br />
    39. 39. HubSpot Dashboard & Tools<br />

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