Created & Presented by Shivam Arora, Senior Associate Director—Product at Simplilearn, In this session, he shares his learnings from his journey at Simplilearn. EdTech has undergone vast changes in the past few years, especially with the entire world studying remotely. In this session Shivam Arora, Let's talk about the learnings from industry-leaders in EdTech. In this session, you'll learn: - Generating conversions and maximizing ROI from leads - Converting repeat buyers into brand loyalists - Importance of attribution in measuring channel success About the speaker: Shivam, Senior Associate Director—Product at Simplilearn, comes with more than a decade of experience. At Simplilearn, Shivam, drives all products across the learner (customer) journey with key focus on onboarding, engagement, experience and completion/outcomes. Find him here: https://www.linkedin.com/in/shivam-arora-0709/ About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/ WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more. ---------------------------------------------- To know more about WebEngage, visit - https://webengage.com/ Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=shivamarora To know the latest insights on customer retention and marketing automation worldwide, follow us here: Twitter: https://twitter.com/WebEngage LinkedIn: https://www.linkedin.com/company/webengage Facebook: https://www.facebook.com/WebEngage/ Instagram: https://www.instagram.com/webengage/

1. Winds Of Change In The Ed-
Tech Industry
2022
Shivam Arora
Senior Associate Director - Product, Simplilearn

2. 01
04
03
02
Ed-Tech is accelerating 2021
$254B
2027
$605B*
Market segments
K-12
Competitive exams
preparation
Higher
Education
Upskill for
working
professionals
*EdTech Market - Global Outlook & Forecast 2022-2027, Reportlinker

3. 3
Self-paced learning
(No live interaction)
Building towards inclusive engagement
Bootcamps
(High interaction)
NA
Interactivity scale 1x 4x 7x 10x
Experience
Reactive reachout
(NPS @45)
Proactive and Immersive
(NPS>60)
Completion
Low
(MOOCs @2-5%)
High
(50%+)
Outcomes Short (Micro) Long (Macro)

4. For us, the problem space is interconnected
Engaged Experience Complete Outcome(s)
A deeply
learner, with
an immersive
will
the intended
and achieve
the desired

5. Driving retention and quality interactions
Engaged
Avg quality learning hours/learner/ program = 150
Experience Complete Outcome(s)
A deeply
Quality engagement?
Drive interactions virtually?
Peer engagement
Multi-channel approach
Personalised nudges
Varied learning formats
Gamification
learner, with
an immersive
will
the intended
and achieve
the desired

6. Building an immersive experience
Engaged
4.5/5 Session CSAT 80+ NPS
Experience Complete Outcome(s)
A deeply
Customer journey is long!
Content is everywhere,
even outside our platform.
Keep measuring
Provide integrated learning
Close to in-class experience
learner, with
an immersive
will
the intended
and achieve
the desired

7. Getting 90% + the desired outcomes
Engaged
90%+ outcomes from 65%+ completion rates
Experience Complete Outcome(s)
A deeply
Outcomes vary
Drive tangible outcomes
Separate tangible from
intangible
Outcome-Reward
strategy
learner, with
an immersive
will
the intended
and achieve
the desired
Target persona is super
busy!
Motivation drops!
Learning mode flexibility
Outcome focused
completion

8. Solving across the problem lifecycle
Hypothesis validation Solution experimentation
55% of the learners were dropping off after onboarding Learners were not able to understand on how to ask for help?
30% were not getting enough time to submit
the project and hence were giving up!
`75% reduction in escalations
with “accurate targeting” with “non-engg effort”

9. Solving across the problem lifecycle
User behavior analytics
70% of the learners were dropping off after
initiating a cohort change request
The learning implications were making the
learners deterrent from submitting the request
with “funnel analysis”
CSAT capture
Issues had spiked for a couple of months
and we could not wait to deep dive
Lab load time was causing the spike in tickets,
findings enabled 20% increase in CSAT
with “feedback survey”

10. Thank you!