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MASCULINITY IN THE
WORKPLACE
#MIW2018
Wifi: HKXGuest
Hello
Daniele Fiandaca
Co-founder, Utopia
& Token Man
Roxanne Hobbs
Founder, The Hobbs Consultancy
& HeANDShe
FATHERS IN THE WORKPLACE
HAPPY INTERNATIONAL
MEN’S DAY
OUR CONSTRUCTS
AROUND MASCULINITY
CAN MAKE IT HARD FOR
MEN TO GET SUPPORT
FLEXIBLE WORKING IS
SEEN AS A WOMAN’S
ISSUE
UNCONSCIOUS BIAS
MEANS IT’S HARDER FOR
MEN TO ’LEAN IN’ AT
HOME
MEN AND MASCULINITY
ARE IN THE NEWS. AND
NOT FOR THE RIGHT
REASONS
THE LOUDEST MEN’S
RIGHTS ACTIVIST ARE
SEEN AS HAVING AN ANTI-
FEMINIST AGENDA
STRESS AND MENTAL
HEALTH ISSUES ARE
OFTEN HIDDEN IN THE
WORKPLACE
Xavier Rees
CEO, Havas Lodon
Simon Gunning
CEO
CALM
Laura Radcliffe
Lecturer in Organisational Behaviour
University of Liverpool
Sophia Tahakur
Spoken Word
Poet
Catherine Meyer
Co-founder
Women’s Equality Party
Our speakers
Bruce Daisley
Host
Eat Sleep Work Repeat
Jordan Stephens
Actor & Musician
Daniele Fiandaca
Co-founder
Utopia & Token Man
Tom Beardshaw
Executive Coach
Roxanne Hobbs
Founder
Hobbs Consultancy & #HeAndShe
Xavier Rees
CEO, Havas Lodon
Simon Gunning
CEO
CALM
Nadia Nagamootoo
Founder
Avenir Consulting
Liz Jones
CEO
B2B Dentsu Aegis Network
Our Advisory Board
Jordan Stephens
@althenative
Laura Radcliffe
@LauraSue888
L.Radcliffe@Liverpool.ac.uk
• Sex:	A	person’s	physical	sexual	anatomy	including	
chromosomes	and	sex	organs.	
• Gender:	Characteristics	and	behaviours	a	society/
culture	associates	with	males	and	females	–	
‘masculinity’	and	‘feminity’	refer	to	gender.		
• Masculinities:	a	set	of	performances	that	may	be	
enacted	by	men	and	women	
• Stereotypical	Masculine	Behaviours:	ambitious,	
aggressive,	competitive,	dominant,	decisive	
• Stereotypical	Feminine	Behaviours:	empathetic,	
caring,	affectionate,	gentle,	collaborative	
• All	humans	can	be,	and	are,	all	of	these	things!	
• Men	&	women	are	victims	of	gender	stereotypes
Bem	(1993);	de	
Beauvoir	(1997)
Some Distinctions:



Sex vs Gender
Masculinity in the
Workplace
Ideal	Worker	Norms	
Trying	to	be	a	Hero	
Workplace	‘Banter’
• Organisations	are	not	gender	neutral	
• Separate	gendered	spheres	of	life	–	has	this	
changed?		
• Norms	persist	despite	physical	change	
• Ideal	Worker	–	someone	who	puts	work	first		
• Family-friendly	or	Work-life	initiatives	are	not	the	
‘ideal’	and	associated	with	femininity		
• Men	also	penalised	for	straying	from	ideal	worker	
norms	
• ‘Mines	bigger	than	yours’	mentality	–	who	can	
work	the	longest	hours	
• These	norms	&	values	impact	who	can	achieve	in	
our	current	organisations
Illustration	by	Nathalie	Lees.	Source:	The	Guardian
The ‘Ideal’ Worker & Long
Working Hours“On	Wednesday	before	I	left,	I	had	my	appraisal.	I	was	
unhappy	that	they	stated	“As	you	have	chosen	to	take	
SPL,	we	don’t	feel	your	work	is	paramount	to	you”	I	said	
“to	say	that	because	I	have	chosen	to	take	shared	
parental	leave	is	absurd.	My	wife	has	taken	off	10	Months	
and	I	am	doing	only	6	weeks.”	I	didn’t	a	get	response.	
There	were	also	some	other	swipes	in	there	about,	well,	
you	know,	‘We	can	see	who	wears	the	trousers	in	your	
family	then,	ha,	ha,	ha,	ha”	
“…it	was	seen	as	a	badge	of	honour	to	work	long	hours	
and	not	be	at	home	with	your	family,	so	you	would	get	
blokes	who	would	boast	about	the	fact	that	they	didn’t	go	home,	
stayed	away	from	their	wives,	and	it	was	almost	an	in-joke,	a	
culture	you	felt	you	had	to	fit	into.	It	wasn’t	necessarily	the	
quality	of	anyone’s	work,	just	about	how	much	time	you	would	
spend	avoiding	your	familial	duties.	It	seemed	like	something	
you	shouldn’t	be	proud	of,	but	they	were.”
Being a Hero:

Showing no Weakness
• The	mythic	figuration	of	the	Hero	–	an	
unattainable	ideal	&	key	masculinity	
narrative	
• Hide	weakness/vulnerabilities/feelings,	
emphasise	unemotional/stoicism	
• Reluctance	to	ask	for	help/	seek	support	
• Competitive,	individualism	associated	
with	being	a	hero	runs	counter	to	
collaboration,	learning	&	development
“…telling	me	that	when	he	had	his	second	child,	he	got	to	the	hospital	drunk	and	slept	outside	on	the	chairs	while	his	wife	gave	birth	and	he	laughed	about	it.	He	would	say,	‘I	don’t	know	what’s	going	on	with	men	of	this	day	and	age’	and	all	that	type	of	thing.”
“I	was	drinking	far	too	much	at	home.	I	remember	one	weekend,	my	wife	asked	me	to	go	to	the	recycling	bin,	and	she	said,	‘Do	you	realise,	this	is	what	you’ve	drunk	this	weekend?’	You	know,	there	were	4	or	5	bottles	of	wine	from	Friday	through	Sunday.	And	that	was	a	fear	of	not	wanting	to	go	back	to	work	on	a,	on	a	Monday….as	a	bloke,	you	know,	in	terms	of	my	own	standing	and	positioning,	I’m	reluctant	to	tell	anyone	how	I’m	feeling”
It’s Just Banter: 

Identity threats & ‘Othering’
• Masculinity	is	hard	to	prove	and	easily	
lost	=	repeated	need	to	affirm	
masculinity	
• Identity	threats	&	self-doubt	
• ‘Othering’	–	distancing	self	from	others	
who	don’t	fit,	to	reaffirm	that	you	do	
• Often	via	abuse	disguised	as	banter	
• Reduced	organisational	diversity	&	a	
miserable	work	environment
	From	the	film	“Head	of	Enemies"	/	press	materials
“At	first,	he	started	calling	me	intern,	instead	of	using	
my	name.	I	hated	that.	He’d	always	go,	‘Intern,	catch!’	
And	then,	he’d	throw	this	ball	towards	me,	and	I	don’t	
have	very	good	hand-eye	coordination,	so	I	can’t	really	
catch,	not	very	well	anyway.	So	I’d	miss	it	and	he’d	go	
‘Go	and	get	it.’	And	I’d	be	like,	‘No.’	And	he’d	go	‘go	and	
get	it’.	And	he’d	keep	hounding	me	until	got	up	and	went	and	got	it.	He	was	always	belittling	me.”
“Another	comment	she	made	when	we	were	going	up	the	stairs,	and	she	was	sort	of,	mimicking	my	movements,	like	it	was	a	little	skip	up	the	stairs,	very	
sort	of	like	effeminately.	You	know,	little	digs	like	that,	
to	make	you	feel	conscious	of	how	I	was,	and	how	I	was	behaving.”
Masculinity in the Workplace: 

The Problems
In	Summary…
Masculinity in the Workplace:

The Problems
• Clear	correlation	between	‘Masculinity	Contest	Cultures’	and	organisational	
dysfunction	in	terms	of	(Glick	et	al,	2018):	
• Increased	bullying	&	harassment	
• Toxic	leadership	
• Negative	attitudes	to	work	
• Increased	burnout	&	stress	
• Decreased	personal	health	&	well-being	
• Increased	turnover	intentions	
=	A	miserable,	counterproductive	work	environment	&	huge	Organisational	costs	
via	staff	turnover,	lawsuits	and	decreased	innovation.
Extensive	research	evidencing	
these	problems	-	for	some	
examples	see:	https://tinyurl.com/
y8kl2ztp
Solutions?
Stop	talking	about	‘masculinity’	and	‘femininity’	
Start	talking	about	‘humanity’	
Focus	on	the	behaviours	that	demonstrate	humanity	–	those	that	we	
value	and	therefore	want	to	reward	as	human	beings	
HR	manager:		
“Because	in	the	end,	we’re	all	people.	We’re	all	Humans.”
Works cited & Further
Resources



For more information&
additional resources visit:



https://tinyurl.com/
y8kl2ztp 

• Bem,	S.	L.,	(1993)	The	Lenses	of	Gender:	transforming	
the	debate	on	sexual	inequality.	(New	Haven:	Yale	
University	Press)	
• de	Beauvoir,	S.	(1997)	The	Second	Sex.	London:	Vintage.	
• Boon,	K.	A.	(2005).	Heroes,	metanarratives,	and	the	
paradox	of	masculinity	in	contemporary	western	
culture.	The	Journal	of	Men’s	Studies,	13(3),	301-312.	
• Glick,	P.,	Berdahl,	J.	L.,	&	Alonso,	N.	M.	(2018).	
Development	and	validation	of	the	masculinity	contest	
culture	scale.	Journal	of	Social	Issues,	74(3),	449-476.	
• Radcliffe,	L.	S.,	&	Cassell,	C.	(2015).	Flexible	working,	
work–family	conflict,	and	maternal	gatekeeping:	The	
daily	experiences	of	dual-earner	couples.	Journal	of	
Occupational	and	Organizational	Psychology,	88(4),	
835-855.	
• Stovell,	C.,	Collinson,	D.	L.,	Gatrell,	C.,	&	Radcliffe,	L.	
(2017).	Rethinking	work-life	balance	and	well-being:	the	
perspectives	of	fathers.	In	Routledge	Companion	To	
Well-Being	At	Work:	Routledge,	London
Xavier Rees
CEO, Havas London
Simon Gunning
CEO
CALM
Catherine Meyer
Co-founder
Women’s Equality Party
Our panel
Bruce Daisley
Host
Eat Sleep Work Repeat
@brucedaisley @catherine_mayer @SimonGunning @xavierrees
Xavier Rees
CEO, Havas London
Simon Gunning
CEO
CALM
Catherine Meyer
Co-founder
Women’s Equality Party
Our panel
Bruce Daisley
Host
Eat Sleep Work Repeat
@brucedaisley @catherine_mayer @SimonGunning @xavierrees
HACKING
MASCULINITY
Hack
=
To cut or chop with repeated and irregular blows
Wikipedia
That’s Me That Is
```
YOUR TURN
What are you trying to hack?
Society Workplace Self
Share your hacks
5 things you can do
1. Increase paternity leave
2. Train up mental health
first aiders
3. Have active
conversations with men
around flexible working
4. Run A Hacking Workshop
5. Train leaders to be vulnerable
with Daring to Lead
Sophia Thakur
@sophiathakur
Closing Remarks
“I think adaptability is the key to our masculine
future.. emotions and feelings can be changed. I
think that men need to look inside themselves,
become more aware of their feelings and start
adapting.”
Grayson Perry
“In order to emancipate women, you
need to liberate men.”
THANKS
Xavier Rees
CEO, Havas Lodon
Simon Gunning
CEO
CALM
Laura Radcliffe
Lecturer in Organisational Behaviour
University of Liverpool
Sophia Tahakur
Spoken Word
Poet
Catherine Meyer
Co-founder
Women’s Equality Party
Our speakers
Bruce Daisley
Host
Eat Sleep Work Repeat
Jordan Stephens
Actor & Musician
THANKS
Appendix -
Workshops available from The
Hobbs Consultancy & Utopia
The Daring
Way™
HACKING
VULNERABILITY
HACKING
MASCULINITY
HACKING
INCLUSION
HACKING
LEADERSHIP

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Masculinity in the Workplace 2018

  • 2. Hello Daniele Fiandaca Co-founder, Utopia & Token Man Roxanne Hobbs Founder, The Hobbs Consultancy & HeANDShe
  • 3. FATHERS IN THE WORKPLACE
  • 4.
  • 5.
  • 7. OUR CONSTRUCTS AROUND MASCULINITY CAN MAKE IT HARD FOR MEN TO GET SUPPORT FLEXIBLE WORKING IS SEEN AS A WOMAN’S ISSUE UNCONSCIOUS BIAS MEANS IT’S HARDER FOR MEN TO ’LEAN IN’ AT HOME MEN AND MASCULINITY ARE IN THE NEWS. AND NOT FOR THE RIGHT REASONS THE LOUDEST MEN’S RIGHTS ACTIVIST ARE SEEN AS HAVING AN ANTI- FEMINIST AGENDA STRESS AND MENTAL HEALTH ISSUES ARE OFTEN HIDDEN IN THE WORKPLACE
  • 8. Xavier Rees CEO, Havas Lodon Simon Gunning CEO CALM Laura Radcliffe Lecturer in Organisational Behaviour University of Liverpool Sophia Tahakur Spoken Word Poet Catherine Meyer Co-founder Women’s Equality Party Our speakers Bruce Daisley Host Eat Sleep Work Repeat Jordan Stephens Actor & Musician
  • 9.
  • 10. Daniele Fiandaca Co-founder Utopia & Token Man Tom Beardshaw Executive Coach Roxanne Hobbs Founder Hobbs Consultancy & #HeAndShe Xavier Rees CEO, Havas Lodon Simon Gunning CEO CALM Nadia Nagamootoo Founder Avenir Consulting Liz Jones CEO B2B Dentsu Aegis Network Our Advisory Board
  • 11.
  • 14. • Sex: A person’s physical sexual anatomy including chromosomes and sex organs. • Gender: Characteristics and behaviours a society/ culture associates with males and females – ‘masculinity’ and ‘feminity’ refer to gender. • Masculinities: a set of performances that may be enacted by men and women • Stereotypical Masculine Behaviours: ambitious, aggressive, competitive, dominant, decisive • Stereotypical Feminine Behaviours: empathetic, caring, affectionate, gentle, collaborative • All humans can be, and are, all of these things! • Men & women are victims of gender stereotypes Bem (1993); de Beauvoir (1997) Some Distinctions:
 
 Sex vs Gender
  • 16. • Organisations are not gender neutral • Separate gendered spheres of life – has this changed? • Norms persist despite physical change • Ideal Worker – someone who puts work first • Family-friendly or Work-life initiatives are not the ‘ideal’ and associated with femininity • Men also penalised for straying from ideal worker norms • ‘Mines bigger than yours’ mentality – who can work the longest hours • These norms & values impact who can achieve in our current organisations Illustration by Nathalie Lees. Source: The Guardian The ‘Ideal’ Worker & Long Working Hours“On Wednesday before I left, I had my appraisal. I was unhappy that they stated “As you have chosen to take SPL, we don’t feel your work is paramount to you” I said “to say that because I have chosen to take shared parental leave is absurd. My wife has taken off 10 Months and I am doing only 6 weeks.” I didn’t a get response. There were also some other swipes in there about, well, you know, ‘We can see who wears the trousers in your family then, ha, ha, ha, ha” “…it was seen as a badge of honour to work long hours and not be at home with your family, so you would get blokes who would boast about the fact that they didn’t go home, stayed away from their wives, and it was almost an in-joke, a culture you felt you had to fit into. It wasn’t necessarily the quality of anyone’s work, just about how much time you would spend avoiding your familial duties. It seemed like something you shouldn’t be proud of, but they were.”
  • 17. Being a Hero:
 Showing no Weakness • The mythic figuration of the Hero – an unattainable ideal & key masculinity narrative • Hide weakness/vulnerabilities/feelings, emphasise unemotional/stoicism • Reluctance to ask for help/ seek support • Competitive, individualism associated with being a hero runs counter to collaboration, learning & development “…telling me that when he had his second child, he got to the hospital drunk and slept outside on the chairs while his wife gave birth and he laughed about it. He would say, ‘I don’t know what’s going on with men of this day and age’ and all that type of thing.” “I was drinking far too much at home. I remember one weekend, my wife asked me to go to the recycling bin, and she said, ‘Do you realise, this is what you’ve drunk this weekend?’ You know, there were 4 or 5 bottles of wine from Friday through Sunday. And that was a fear of not wanting to go back to work on a, on a Monday….as a bloke, you know, in terms of my own standing and positioning, I’m reluctant to tell anyone how I’m feeling”
  • 18. It’s Just Banter: 
 Identity threats & ‘Othering’ • Masculinity is hard to prove and easily lost = repeated need to affirm masculinity • Identity threats & self-doubt • ‘Othering’ – distancing self from others who don’t fit, to reaffirm that you do • Often via abuse disguised as banter • Reduced organisational diversity & a miserable work environment From the film “Head of Enemies" / press materials “At first, he started calling me intern, instead of using my name. I hated that. He’d always go, ‘Intern, catch!’ And then, he’d throw this ball towards me, and I don’t have very good hand-eye coordination, so I can’t really catch, not very well anyway. So I’d miss it and he’d go ‘Go and get it.’ And I’d be like, ‘No.’ And he’d go ‘go and get it’. And he’d keep hounding me until got up and went and got it. He was always belittling me.” “Another comment she made when we were going up the stairs, and she was sort of, mimicking my movements, like it was a little skip up the stairs, very sort of like effeminately. You know, little digs like that, to make you feel conscious of how I was, and how I was behaving.”
  • 19. Masculinity in the Workplace: 
 The Problems In Summary…
  • 20. Masculinity in the Workplace:
 The Problems • Clear correlation between ‘Masculinity Contest Cultures’ and organisational dysfunction in terms of (Glick et al, 2018): • Increased bullying & harassment • Toxic leadership • Negative attitudes to work • Increased burnout & stress • Decreased personal health & well-being • Increased turnover intentions = A miserable, counterproductive work environment & huge Organisational costs via staff turnover, lawsuits and decreased innovation. Extensive research evidencing these problems - for some examples see: https://tinyurl.com/ y8kl2ztp
  • 22. Works cited & Further Resources
 
 For more information& additional resources visit:
 
 https://tinyurl.com/ y8kl2ztp 
 • Bem, S. L., (1993) The Lenses of Gender: transforming the debate on sexual inequality. (New Haven: Yale University Press) • de Beauvoir, S. (1997) The Second Sex. London: Vintage. • Boon, K. A. (2005). Heroes, metanarratives, and the paradox of masculinity in contemporary western culture. The Journal of Men’s Studies, 13(3), 301-312. • Glick, P., Berdahl, J. L., & Alonso, N. M. (2018). Development and validation of the masculinity contest culture scale. Journal of Social Issues, 74(3), 449-476. • Radcliffe, L. S., & Cassell, C. (2015). Flexible working, work–family conflict, and maternal gatekeeping: The daily experiences of dual-earner couples. Journal of Occupational and Organizational Psychology, 88(4), 835-855. • Stovell, C., Collinson, D. L., Gatrell, C., & Radcliffe, L. (2017). Rethinking work-life balance and well-being: the perspectives of fathers. In Routledge Companion To Well-Being At Work: Routledge, London
  • 23. Xavier Rees CEO, Havas London Simon Gunning CEO CALM Catherine Meyer Co-founder Women’s Equality Party Our panel Bruce Daisley Host Eat Sleep Work Repeat @brucedaisley @catherine_mayer @SimonGunning @xavierrees
  • 24.
  • 25. Xavier Rees CEO, Havas London Simon Gunning CEO CALM Catherine Meyer Co-founder Women’s Equality Party Our panel Bruce Daisley Host Eat Sleep Work Repeat @brucedaisley @catherine_mayer @SimonGunning @xavierrees
  • 27.
  • 28.
  • 29.
  • 30. Hack = To cut or chop with repeated and irregular blows Wikipedia
  • 31.
  • 32.
  • 35. What are you trying to hack?
  • 38. 5 things you can do
  • 40. 2. Train up mental health first aiders
  • 41. 3. Have active conversations with men around flexible working
  • 42. 4. Run A Hacking Workshop
  • 43. 5. Train leaders to be vulnerable with Daring to Lead
  • 46. “I think adaptability is the key to our masculine future.. emotions and feelings can be changed. I think that men need to look inside themselves, become more aware of their feelings and start adapting.” Grayson Perry
  • 47. “In order to emancipate women, you need to liberate men.”
  • 48.
  • 49.
  • 51.
  • 52. Xavier Rees CEO, Havas Lodon Simon Gunning CEO CALM Laura Radcliffe Lecturer in Organisational Behaviour University of Liverpool Sophia Tahakur Spoken Word Poet Catherine Meyer Co-founder Women’s Equality Party Our speakers Bruce Daisley Host Eat Sleep Work Repeat Jordan Stephens Actor & Musician
  • 54. Appendix - Workshops available from The Hobbs Consultancy & Utopia