This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
2. COUNTRIES DETAILED IN THIS REPORT
15!
4!
23!
6!
24!
7! 14!
10!
20!
16! 22!
12!
13!
19! 11!
5!
8!
21!
17!
9!
3!
18!
2!
1!
1
2
3
4
5
6
7
8
ARGENTINA
AUSTRALIA
BRAZIL
CANADA
CHINA
FRANCE
GERMANY
INDIA
We Are Social
9
10
11
12
13
14
15
16
INDONESIA
ITALY
JAPAN
MEXICO
NIGERIA
POLAND
RUSSIA
SAUDI ARABIA
17 SINGAPORE
18 SOUTH AFRICA
19 SOUTH KOREA
20 TURKEY
21 THAILAND
22 UNITED ARAB EMIRATES
23 UNITED KINGDOM
24 UNITED STATES
wearesocial.sg • @wearesocialsg • 2
3. PLEASE CONTACT US FOR REPORTS
ON OTHER COUNTRIES & REGIONS:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
We Are Social
wearesocial.sg • @wearesocialsg • 3
5. JAN
2014
GLOBAL DATA SNAPSHOT
7,095,476,818
52%
48%
TOTAL WORLD POPULATION
URBAN
RURAL
2,484,915,152
INTERNET USERS
1,856,680,860
ACTIVE SOCIAL NETWORK USERS
35%
INTERNET PENETRATION
26%
SOCIAL NETWORKING PENETRATION
6,572,950,124
MOBILE SUBSCRIBERS
93%
MOBILE PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 5
6. JAN
2014
SHARE OF GLOBAL USERS BY REGION
CENTRAL &
EASTERN EUROPE
5%
NORTH AMERICA
5%
6%
13%
11%
11%
10%
8%
EAST ASIA
2%
MIDDLE EAST
3%
4%
3%
4%
4%
4%
5%
3%
SOUTH AMERICA
INTERNET USERS
1%
1%
2%
6%
10%
8%
37%
30%
22%
18%
11%
9%
9%
6%
11%
4%
8%
6%
8%
16%
22%
SOUTHEAST ASIA
SOUTH ASIA
23%
AFRICA
POPULATION
7%
CENTRAL ASIA
5%
CENTRAL AMERICA
6%
7%
WESTERN EUROPE
8%
SOCIAL MEDIA USERS
OCEANIA
1%
1%
1%
1%
MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 6
7. JAN
2014
INTERNET PENETRATION BY REGION
NORTH
AMERICA
WESTERN
EUROPE
81%!
54%!
78%!
29%!
37%!
34%!
CENTRAL
AMERICA
47%!
MIDDLE
EAST
18%!
AFRICA
SOUTH
AMERICA
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC
CENTRAL &
EASTERN
EUROPE
CENTRAL
ASIA
48%!
EAST
ASIA
12%!
SOUTH
ASIA
25%!
SOUTHEAST
ASIA
63%!
OCEANIA
wearesocial.sg • @wearesocialsg • 7
8. JAN
2014
81%!
INTERNET PENETRATION BY REGION
78%!
63%!
54%!
48%!
47%!
37%!
35%!
34%!
29%!
25%!
18%!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC
SOUTH
ASIA
AFRICA
SOUTHEAST
ASIA
CENTRAL
ASIA
CENTRAL
AMERICA
WORLD
AVERAGE
MIDDLE
EAST
SOUTH
AMERICA
EAST
ASIA
CENTRAL &
EASTERN
EUROPE
OCEANIA
WESTERN
EUROPE
NORTH
AMERICA
12%!
wearesocial.sg • @wearesocialsg • 8
9. JAN
2014
SOCIAL PENETRATION BY REGION
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
NORTH
AMERICA
WESTERN
EUROPE
56%!
33%!
44%!
5%!
24%!
34%!
CENTRAL
AMERICA
44%!
MIDDLE
EAST
7%!
AFRICA
SOUTH
AMERICA
We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte
CENTRAL &
EASTERN
EUROPE
CENTRAL
ASIA
43%!
EAST
ASIA
7%!
SOUTH
ASIA
26%!
SOUTHEAST
ASIA
44%!
OCEANIA
wearesocial.sg • @wearesocialsg • 9
10. JAN
2014
SOCIAL PENETRATION BY REGION
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
56%!
43%!
34%!
33%!
26%!
26%!
24%!
We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte
MIDDLE
EAST
SOUTHEAST
ASIA
WORLD
AVERAGE
CENTRAL &
EASTERN
EUROPE
CENTRAL
AMERICA
EAST
ASIA
SOUTH
AMERICA
OCEANIA
WESTERN
EUROPE
NORTH
AMERICA
7%!
7%!
5%!
CENTRAL
ASIA
44%!
SOUTH
ASIA
44%!
AFRICA
44%!
wearesocial.sg • @wearesocialsg • 10
11. JAN
2014
ACTIVE USERS BY SOCIAL PLATFORM
1,184 M
FACEBOOK
816 M
QQ
632 M
QZONE
400 M
WHATSAPP
GOOGLE+
WECHAT
LINKEDIN
TWITTER
300 M
272 M
259 M
232 M
SOCIAL NETWORK
TUMBLR
230 M
TENCENT WEIBO
220 M
We Are Social • Sources: most recent user data in company press releases, correct as at January 2014
MESSENGER / CHAT APP
wearesocial.sg • @wearesocialsg • 11
12. JAN
2014
MOBILE PENETRATION BY REGION
NORTH
AMERICA
WESTERN
EUROPE
101%!
151%!
129%!
CENTRAL
AMERICA
124%!
SOUTH
AMERICA
We Are Social • Sources: US Census Bureau, ITU, CIA
MIDDLE
EAST
67%!
AFRICA
CENTRAL
ASIA
90%!
112%!
89%!
CENTRAL &
EASTERN
EUROPE
92%!
EAST
ASIA
72%!
SOUTH
ASIA
109%!
SOUTHEAST
ASIA
94%!
OCEANIA
wearesocial.sg • @wearesocialsg • 12
13. JAN
2014
MOBILE PENETRATION BY REGION
151%!
124%!
112%!
109%!
101%!
94%!
93%!
92%!
90%!
89%!
We Are Social • Sources: US Census Bureau, ITU, CIA
SOUTH
ASIA
CENTRAL
AMERICA
CENTRAL
ASIA
EAST
ASIA
WORLD
AVERAGE
OCEANIA
NORTH
AMERICA
SOUTHEAST
ASIA
MIDDLE
EAST
SOUTH
AMERICA
WESTERN
EUROPE
CENTRAL &
EASTERN
EUROPE
72%!
67%!
AFRICA
129%!
wearesocial.sg • @wearesocialsg • 13
15. JAN
2014
MOBILE BROADBAND PENETRATION
72%!
66%!
55%!
39%!
28%!
18%!
16%!
13%!
We Are Social • Sources: US Census Bureau, International Telecommunication Union
CENTRAL
AMERICA
MIDDLE
EAST
CENTRAL
ASIA
SOUTHEAST
ASIA
WORLD
AVERAGE
SOUTH
AMERICA
EAST
ASIA
CENTRAL &
EASTERN
EUROPE
WESTERN
EUROPE
OCEANIA
NORTH
AMERICA
8%!
7%!
4%!
SOUTH
ASIA
21%!
AFRICA
23%!
wearesocial.sg • @wearesocialsg • 15
17. JAN
2014
NORTH AMERICA
351,300,266
82%
18%
TOTAL POPULATION
URBAN
RURAL
284,093,742
INTERNET USERS
197,033,600
81%
INTERNET PENETRATION
56%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
353,899,984
101%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 17
18. JAN
2014
CENTRAL AMERICA
195,127,178
71%
29%
TOTAL POPULATION
URBAN
RURAL
66,034,487
INTERNET USERS
66,951,880
ACTIVE SOCIAL NETWORK USERS
34%
INTERNET PENETRATION
34%
SOCIAL NETWORKING PENETRATION
173,787,140
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
89%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 18
19. JAN
2014
SOUTH AMERICA
408,157,815
83%
17%
TOTAL POPULATION
URBAN
RURAL
193,655,950
INTERNET USERS
179,145,980
47%
INTERNET PENETRATION
44%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
508,079,743
124%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 19
20. JAN
2014
WESTERN EUROPE
416,767,521
77%
23%
TOTAL POPULATION
URBAN
RURAL
326,197,681
INTERNET USERS
185,034,740
78%
INTERNET PENETRATION
44%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
538,572,700
129%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 20
21. JAN
2014
CENTRAL & EASTERN EUROPE
323,365,917
68%
32%
TOTAL POPULATION
URBAN
RURAL
174,727,847
INTERNET USERS
54%
INTERNET PENETRATION
106,440,000
33%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
486,919,115
151%
ACTIVE MOBILE SUBSCRIPTIONS
MOBILE PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU
wearesocial.sg • @wearesocialsg • 21
22. JAN
2014
MIDDLE EAST
279,192,238
72%
28%
TOTAL POPULATION
URBAN
RURAL
102,346,717
INTERNET USERS
66,900,000
37%
INTERNET PENETRATION
24%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
311,419,837
112%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 22
24. JAN
2014
CENTRAL ASIA
113,197,987
38%
62%
TOTAL POPULATION
URBAN
RURAL
32,444,899
INTERNET USERS
5,740,000
ACTIVE SOCIAL NETWORK USERS
29%
INTERNET PENETRATION
5%
SOCIAL NETWORKING PENETRATION
102,433,527
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
90%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 24
25. JAN
2014
SOUTH ASIA
1,630,919,286
31%
69%
TOTAL POPULATION
URBAN
RURAL
188,303,759
INTERNET USERS
112,696,000
ACTIVE SOCIAL NETWORK USERS
1,173,703,583
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
12%
INTERNET PENETRATION
7%
SOCIAL NETWORKING PENETRATION
72%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 25
26. JAN
2014
EAST ASIA
1,584,806,482
56%
44%
TOTAL POPULATION
URBAN
RURAL
756,093,363
INTERNET USERS
48%
INTERNET PENETRATION
678,728,200
ACTIVE SOCIAL NETWORK USERS
43%
SOCIAL NETWORKING PENETRATION
1,451,087,957
ACTIVE MOBILE SUBSCRIPTIONS
92%
MOBILE PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
wearesocial.sg • @wearesocialsg • 26
27. JAN
2014
SOUTHEAST ASIA
630,551,581
45%
55%
TOTAL POPULATION
URBAN
RURAL
155,173,606
INTERNET USERS
161,996,000
25%
INTERNET PENETRATION
26%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
688,607,654
109%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 27
29. JAN
2014
INTERNET PENETRATION BY COUNTRY
53%!
GERMANY
86%!
CANADA
80%!
UK 87%!
FRANCE 83%!
USA
65%!
RUSSIA
84%!
ITALY
SOUTH
KOREA
POLAND
TURKEY
58%!
45%!
UAE
83%!
53%!
38%!
SAUDI
ARABIA
32%!
MEXICO
NIGERIA
BRAZIL
84%!
CHINA
INDIA
12%!
79%!
42%!
26%!
JAPAN
THAILAND
SINGAPORE 73%!
15%!
INDONESIA
49%!
41%!
ARGENTINA
55%!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC
SOUTH
AFRICA
81%!
AUSTRALIA
wearesocial.sg • @wearesocialsg • 29
30. JAN
2014
87%! 86%!
INTERNET PENETRATION BY COUNTRY
84%! 84%! 83%!
83%! 81%!
80%! 79%!
73%!
65%!
58%!
55%!
53%! 53%!
49%!
45%! 44%!
41%!
38%!
35%!
32%!
26%!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC
12%!
INDIA
INDONESIA
THAILAND
NIGERIA
WORLD AVERAGE
MEXICO
SOUTH AFRICA
CHINA
TURKEY
BRAZIL
SAUDI ARABIA
RUSSIA
ARGENTINA
ITALY
POLAND
SINGAPORE
JAPAN
USA
AUSTRALIA
UAE
FRANCE
SOUTH KOREA
GERMANY
CANADA
UK
15%!
wearesocial.sg • @wearesocialsg • 30
31. We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC
NIGERIA
SOUTH KOREA
JAPAN
GERMANY
FRANCE
UK
AUSTRALIA
CHINA
ITALY
WEIGHTED
AVERAGE
TURKEY
CANADA
INDIA
RUSSIA
SAUDI ARABIA
POLAND
THAILAND
ARGENTINA
UAE
USA
SINGAPORE
MEXICO
INDONESIA
SOUTH AFRICA
BRAZIL
1.0!
1.0!
1.7!
1.6!
1.5!
1.5!
1.4!
1.4!
2.1!
1.9!
2.0!
1.9!
1.9!
2.0!
2.6!
2.4!
2.5!
2.5!
2.4!
3.0!
3.1!
3.0!
3.2!
3.5!
3.5!
3.4!
3.8!
4.1!
4.2!
4.5!
4.5!
4.7!
4.8!
4.9!
4.9!
4.9!
4.9!
5.0!
5.0!
5.1!
5.2!
5.2!
5.2!
5.3!
5.4!
5.5!
5.6!
6.1!
JAN
2014
TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
N/A!
wearesocial.sg • @wearesocialsg • 31
32. JAN
2014
SOCIAL PENETRATION BY COUNTRY
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
33%!
GERMANY
55%!
CANADA
56%!
UK 57%!
FRANCE 42%!
USA
31%!
RUSSIA
35%!
ITALY
SOUTH
KOREA
POLAND
TURKEY
42%!
45%!
UAE
80%!
28%!
43%!
SAUDI
ARABIA
6%!
MEXICO
NIGERIA
BRAZIL
27%!
CHINA
INDIA
7%!
17%!
46%!
36%!
JAPAN
THAILAND
SINGAPORE 59%!
25%!
INDONESIA
43%!
20%!
ARGENTINA
56%!
SOUTH
AFRICA
We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte
57%!
AUSTRALIA
wearesocial.sg • @wearesocialsg • 32
33. JAN
2014
SOCIAL PENETRATION BY COUNTRY
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS
50%!
GERMANY
82%!
CANADA
75%!
UK 76%!
FRANCE 68%!
USA
56%!
RUSSIA
74%!
ITALY
SOUTH
KOREA
POLAND
TURKEY
54%!
44%!
UAE
81%!
51%!
37%!
SAUDI
ARABIA
N/A!
MEXICO
NIGERIA
BRAZIL
74%!
CHINA
INDIA
12%!
58%!
42%!
25%!
JAPAN
THAILAND
SINGAPORE 70%!
15%!
INDONESIA
48%!
40%!
ARGENTINA
54%!
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
SOUTH
AFRICA
73%!
AUSTRALIA
wearesocial.sg • @wearesocialsg • 33
34. JAN
2014
SOCIAL PENETRATION BY COUNTRY
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
80%!
59%! 57%!
57%! 56%! 56%!
55%!
43%! 43%! 42%! 42%!
36%! 35%!
33%!
31%!
28%!
27%! 26%!
25%!
20%!
17%!
We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte
JAPAN
SOUTH AFRICA
INDONESIA
WORLD AVERAGE
SOUTH KOREA
SAUDI ARABIA
POLAND
RUSSIA
GERMANY
THAILAND
ITALY
FRANCE
BRAZIL
MEXICO
TURKEY
CHINA
CANADA
USA
ARGENTINA
UK
AUSTRALIA
SINGAPORE
UAE
7%!
6%!
NIGERIA
45%!
INDIA
46%!
wearesocial.sg • @wearesocialsg • 34
35. JAN
2014
82%!
SOCIAL PENETRATION BY COUNTRY
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS
81%!
76%!
75%!
74%!
74%!
73%!
70%!
68%!
58%!
56%!
54%!
54%!
51%!
50%!
48%!
44%!
42%!
40%!
39%!
37%!
25%!
15%!
12%!
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
NIGERIA
INDIA
INDONESIA
THAILAND
MEXICO
WEIGHTED
AVERAGE
SOUTH AFRICA
CHINA
TURKEY
BRAZIL
RUSSIA
SAUDI ARABIA
ARGENTINA
ITALY
POLAND
JAPAN
FRANCE
SINGAPORE
AUSTRALIA
GERMANY
SOUTH KOREA
USA
UK
UAE
CANADA
N/A!
wearesocial.sg • @wearesocialsg • 35
36. JAN
2014
TIME SPENT ON SOCIAL MEDIA
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
4.3!
3.8!
3.7!
3.3!
3.1!
3.0!
2.9!
2.8!
2.5!
2.5!
2.4!
2.3!
2.3!
2.2!
2.2!
2.1!
2.0!
1.9!
1.6!
1.5!
1.5!
1.4!
1.0!
0.8!
We Are Social • Source: GlobalWebIndex Wave 11
NIGERIA
JAPAN
SOUTH KOREA
GERMANY
FRANCE
CHINA
POLAND
UK
WEIGHTED
AVERAGE
AUSTRALIA
SINGAPORE
RUSSIA
USA
CANADA
INDIA
ITALY
TURKEY
SAUDI ARABIA
INDONESIA
SOUTH AFRICA
BRAZIL
UAE
THAILAND
MEXICO
ARGENTINA
N/A!
wearesocial.sg • @wearesocialsg • 36
37. JAN
2014
MOBILE PENETRATION BY COUNTRY
184%!
GERMANY
76%!
CANADA
103%!
UK 130%!
FRANCE 109%!
USA
132%!
RUSSIA
133%!
ITALY
SOUTH
KOREA
POLAND
TURKEY
158%!
84%!
UAE
252%!
INDIA
197%!
87%!
SAUDI
ARABIA
65%!
MEXICO
NIGERIA
110%!
CHINA
73%!
109%!
89%!
125%!
JAPAN
THAILAND
SINGAPORE 148%!
BRAZIL
112%!
INDONESIA
134%!
141%!
ARGENTINA
138%!
SOUTH
AFRICA
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
110%!
AUSTRALIA
wearesocial.sg • @wearesocialsg • 37
38. 134%!
133%!
132%!
130%!
BRAZIL
GERMANY
POLAND
UK
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
110%!
109%!
109%!
SOUTH KOREA
FRANCE
JAPAN
93%!
NIGERIA
65%!
73%!
TURKEY
INDIA
84%!
MEXICO
76%!
87%!
CHINA
CANADA
89%!
WORLD AVERAGE
103%!
110%!
AUSTRALIA
USA
112%!
INDONESIA
125%!
138%!
ARGENTINA
THAILAND
141%!
148%!
158%!
SOUTH AFRICA
SINGAPORE
ITALY
RUSSIA
SAUDI ARABIA
UAE
184%!
197%!
252%!
JAN
2014
MOBILE PENETRATION BY COUNTRY
wearesocial.sg • @wearesocialsg • 38
41. ARGENTINA: DATA SNAPSHOT
42,610,981
93%
7%!
JAN
2014
TOTAL POPULATION
URBAN
RURAL
23,543,412
INTERNET USERS
24,000,000
ACTIVE FACEBOOK USERS
55%
INTERNET PENETRATION
56%
FACEBOOK PENETRATION
58,599,390
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
138%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 41
42. JAN
2014
ARGENTINA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 11M
42%
3H 25M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 42
43. JAN
2014
ARGENTINA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
54%
4H 17M
59%
21%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 43
44. JAN
2014
ARGENTINA: SOCIAL MEDIA USE
95%
ANY SOCIAL
NETWORK
65%
90%
FACEBOOK
56%
67%
GOOGLE+
27%
51%
TWITTER
LINKEDIN
BADOO
23%
31%
11%
25%
8%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 44
45. JAN
2014
ARGENTINA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
31%
86%
85%
25%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 45
47. AUSTRALIA: DATA SNAPSHOT
22,262,501
89%
TOTAL POPULATION
URBAN
11%!
JAN
2014
RURAL
18,129,727
INTERNET USERS
12,800,000
ACTIVE FACEBOOK USERS
81%
INTERNET PENETRATION
57%
FACEBOOK PENETRATION
24,400,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
110%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 47
48. JAN
2014
AUSTRALIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 30M
59%
1H 40M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 48
49. JAN
2014
AUSTRALIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
73%
2H 05M
55%
14%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 49
50. JAN
2014
AUSTRALIA: SOCIAL MEDIA USE
89%
ANY SOCIAL NETWORK
62%
81%
FACEBOOK
53%
42%
TWITTER
14%
30%
GOOGLE+
LINKEDIN
INSTAGRAM
14%
23%
11%
15%
7%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 50
51. JAN
2014
AUSTRALIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
65%
90%
78%
41%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 51
53. JAN
2014
BRAZIL: DATA SNAPSHOT
201,009,622
85%
15%
TOTAL POPULATION
URBAN
RURAL
99,357,737
INTERNET USERS
86,000,000
ACTIVE FACEBOOK USERS
49%
INTERNET PENETRATION
43%
FACEBOOK PENETRATION
268,440,423
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
134%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 53
54. JAN
2014
BRAZIL: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
6H 03M
39%
2H 26M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 54
55. JAN
2014
BRAZIL: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
48%
3H 08M
59%
24%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 55
56. JAN
2014
BRAZIL: SOCIAL MEDIA USE
98%
ANY SOCIAL NETWORK
72%
94%
FACEBOOK
57%
75%
GOOGLE+
28%
56%
TWITTER
LINKEDIN
ORKUT
21%
54%
13%
39%
12%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 56
57. JAN
2014
BRAZIL: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
26%
89%
82%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 57
59. JAN
2014
CANADA: DATA SNAPSHOT
34,568,211
81%
19%
TOTAL POPULATION
URBAN
RURAL
29,760,764
INTERNET USERS
19,000,000
ACTIVE FACEBOOK USERS
26,263,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
86%
INTERNET PENETRATION
55%
FACEBOOK PENETRATION
76%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 59
60. JAN
2014
CANADA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 53M
58%
1H 51M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 60
61. JAN
2014
CANADA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
82%
2H 19M
46%
9%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 61
62. JAN
2014
CANADA: SOCIAL MEDIA USE
91%
ANY SOCIAL NETWORK
66%
85%
FACEBOOK
57%
46%
TWITTER
GOOGLE+
LINKEDIN
PINTEREST
22%
45%
13%
30%
11%
26%
10%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 62
63. JAN
2014
CANADA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
56%
89%
77%
27%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 63
65. JAN
2014
CHINA: DATA SNAPSHOT
1,349,585,838
51%
49%
TOTAL POPULATION
URBAN
RURAL
590,560,000
INTERNET USERS
623,300,000
ACTIVE QZONE USERS
44%
INTERNET PENETRATION
46%
QZONE PENETRATION
1,206,553,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, CNNIC, Tencent, ITU
89%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 65
66. JAN
2014
CHINA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 31M
43%
1H 55M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 66
67. JAN
2014
CHINA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
42%
1H 30M
51%
24%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 67
68. JAN
2014
CHINA: SOCIAL MEDIA USE
98%
ANY SOCIAL NETWORK
87%
83%
SINA WEIBO
62%
76%
QZONE
53%
75%
TENCENT WEIBO
51%
74%
TENCENT
YOUKU
51%
56%
35%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 68
69. JAN
2014
CHINA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
47%
96%
98%
69%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 69
71. JAN
2014
FRANCE: DATA SNAPSHOT
65,951,611
86%
14%
TOTAL POPULATION
URBAN
RURAL
54,473,474
INTERNET USERS
28,000,000
ACTIVE FACEBOOK USERS
83%
INTERNET PENETRATION
42%
FACEBOOK PENETRATION
72,180,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
109%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 71
72. JAN
2014
FRANCE: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 07M
54%
0H 58M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 72
73. JAN
2014
FRANCE: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
68%
1H 29M
41%
10%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 73
74. JAN
2014
FRANCE: SOCIAL MEDIA USE
85%
ANY SOCIAL NETWORK
55%
74%
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
VIADEO
43%
35%
11%
24%
10%
23%
5%
13%
5%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 74
75. JAN
2014
FRANCE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
42%
88%
74%
26%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 75
77. JAN
2014
GERMANY: DATA SNAPSHOT
81,147,265
74%
26%
TOTAL POPULATION
URBAN
RURAL
68,296,919
INTERNET USERS
28,000,000
ACTIVE FACEBOOK USERS
84%
INTERNET PENETRATION
35%
FACEBOOK PENETRATION
107,700,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
133%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 77
78. JAN
2014
GERMANY: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 46M
62%
1H 27M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 78
79. JAN
2014
GERMANY: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
74%
1H 25M
46%
13%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 79
80. JAN
2014
GERMANY: SOCIAL MEDIA USE
81%
ANY SOCIAL NETWORK
52%
72%
FACEBOOK
TWITTER
GOOGLE+
OTHER
INSTAGRAM
45%
32%
8%
21%
7%
8%
2%
7%
2%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 80
81. JAN
2014
GERMANY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
40%
88%
76%
32%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 81
83. JAN
2014
INDIA: DATA SNAPSHOT
1,220,800,359
31%
69%
TOTAL POPULATION
URBAN
RURAL
151,598,994
INTERNET USERS
90,000,000
12%
INTERNET PENETRATION
7%
ACTIVE FACEBOOK USERS
FACEBOOK PENETRATION
893,862,000
73%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 83
84. JAN
2014
INDIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 54M
11%
2H 36M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 84
85. JAN
2014
INDIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
12%
2H 26M
57%
29%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 85
86. JAN
2014
INDIA: SOCIAL MEDIA USE
97%
ANY SOCIAL NETWORK
72%
94%
FACEBOOK
55%
78%
GOOGLE+
35%
67%
TWITTER
30%
54%
LINKEDIN
ORKUT
24%
51%
17%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 86
87. JAN
2014
INDIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
13%
95%
91%
54%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 87
89. JAN
2014
INDONESIA: DATA SNAPSHOT
251,160,124
51%
49%
TOTAL POPULATION
URBAN
RURAL
38,191,873
INTERNET USERS
62,000,000
ACTIVE FACEBOOK USERS
15%
INTERNET PENETRATION
25%
FACEBOOK PENETRATION
281,963,665
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
112%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 89
90. JAN
2014
INDONESIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 27M
14%
2H 30M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 90
91. JAN
2014
INDONESIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
15%
2H 54M
74%
32%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 91
92. JAN
2014
INDONESIA: SOCIAL MEDIA USE
98%
ANY SOCIAL NETWORK
79%
93%
FACEBOOK
59%
80%
TWITTER
41%
74%
GOOGLE+
LINKEDIN
INSTAGRAM
33%
39%
15%
32%
12%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 92
93. JAN
2014
INDONESIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
14%
94%
95%
57%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 93
95. JAN
2014
ITALY: DATA SNAPSHOT
61,482,297
68%
32%
TOTAL POPULATION
URBAN
RURAL
35,531,527
INTERNET USERS
26,000,000
ACTIVE FACEBOOK USERS
58%
INTERNET PENETRATION
42%
FACEBOOK PENETRATION
97,226,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
158%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 95
96. JAN
2014
ITALY: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 42M
46%
1H 59M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 96
97. JAN
2014
ITALY: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
54%
2H 29M
47%
16%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 97
98. JAN
2014
ITALY: SOCIAL MEDIA USE
92%
ANY SOCIAL NETWORK
61%
83%
FACEBOOK
49%
53%
GOOGLE+
16%
41%
TWITTER
LINKEDIN
INSTAGRAM
15%
24%
9%
17%
8%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 98
99. JAN
2014
ITALY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
41%
92%
84%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 99
101. JAPAN: DATA SNAPSHOT
127,253,075
91%
9%!
JAN
2014
TOTAL POPULATION
URBAN
RURAL
100,684,474
INTERNET USERS
22,000,000
ACTIVE FACEBOOK USERS
79%
INTERNET PENETRATION
17%
FACEBOOK PENETRATION
138,362,823
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
109%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 101
102. JAN
2014
JAPAN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 27M
48%
1H 01M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 102
103. JAN
2014
JAPAN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
58%
0H 45M
11%
5%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 103
104. JAN
2014
JAPAN: SOCIAL MEDIA USE
66%
ANY SOCIAL NETWORK
42%
39%
TWITTER
22%
38%
FACEBOOK
MIXI
GOOGLE+
TUMBLR
22%
25%
8%
17%
2%
2%
1%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 104
105. JAN
2014
JAPAN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
25%
89%
81%
44%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 105
107. JAN
2014
MEXICO: DATA SNAPSHOT
116,220,947
78%
22%
TOTAL POPULATION
URBAN
RURAL
44,173,551
INTERNET USERS
50,000,000
ACTIVE FACEBOOK USERS
38%
INTERNET PENETRATION
43%
FACEBOOK PENETRATION
100,785,917
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
87%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 107
108. JAN
2014
MEXICO: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 22M
33%
3H 10M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 108
109. JAN
2014
MEXICO: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
37%
3H 46M
59%
21%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 109
110. JAN
2014
MEXICO: SOCIAL MEDIA USE
98%
ANY SOCIAL NETWORK
72%
94%
FACEBOOK
61%
74%
GOOGLE+
29%
62%
TWITTER
LINKEDIN
INSTAGRAM
27%
36%
12%
28%
8%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 110
111. JAN
2014
MEXICO: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
37%
95%
91%
39%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 111
113. JAN
2014
NIGERIA: DATA SNAPSHOT
174,507,539
50%
50%
TOTAL POPULATION
URBAN
RURAL
55,930,391
INTERNET USERS
11,200,000
ACTIVE FACEBOOK USERS
114,000,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
32%
INTERNET PENETRATION
6%
FACEBOOK PENETRATION
65%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 113
115. JAN
2014
POLAND: DATA SNAPSHOT
38,383,809
61%
39%
TOTAL POPULATION
URBAN
RURAL
24,969,935
INTERNET USERS
11,800,000
ACTIVE FACEBOOK USERS
65%
INTERNET PENETRATION
31%
FACEBOOK PENETRATION
50,840,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
132%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 115
116. JAN
2014
POLAND: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 59M
45%
1H 21M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 116
117. JAN
2014
POLAND: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
56%
1H 37M
27%
9%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 117
118. JAN
2014
POLAND: SOCIAL MEDIA USE
90%
ANY SOCIAL NETWORK
77%
74%
FACEBOOK
59%
55%
NASZAKLASA
29%
46%
GOOGLE+
TWITTER
LINKEDIN
26%
18%
10%
12%
5%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 118
119. JAN
2014
POLAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
35%
90%
78%
28%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 119
121. JAN
2014
RUSSIA: DATA SNAPSHOT
142,500,482
74%
26%
TOTAL POPULATION
URBAN
RURAL
75,926,004
INTERNET USERS
46,800,000
ACTIVE VKONTAKTE USERS
53%
INTERNET PENETRATION
33%
VKONTAKTE PENETRATION
261,886,329
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
184%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 121
122. JAN
2014
RUSSIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 56M
36%
1H 22M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 122
123. JAN
2014
RUSSIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
50%
2H 11M
46%
12%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 123
124. JAN
2014
RUSSIA: SOCIAL MEDIA USE
94%
ANY SOCIAL NETWORK
80%
75%
VKONTAKTE
52%
69%
ODNOKLASSNIKI
44%
68%
FACEBOOK
41%
52%
GOOGLE+
TWITTER
24%
39%
18%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 124
125. JAN
2014
RUSSIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
36%
93%
82%
39%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 125
127. JAN
2014
SAUDI ARABIA: DATA SNAPSHOT
26,939,583
82%
18%
TOTAL POPULATION
URBAN
RURAL
14,328,632
INTERNET USERS
7,600,000
ACTIVE FACEBOOK USERS
53%
INTERNET PENETRATION
28%
FACEBOOK PENETRATION
53,012,322
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
197%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 127
128. JAN
2014
SAUDI ARABIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 57M
47%
3H 01M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 128
129. JAN
2014
SAUDI ARABIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
51%
2H 48M
51%
20%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 129
130. JAN
2014
SAUDI ARABIA: SOCIAL MEDIA USE
94%
ANY SOCIAL NETWORK
66%
89%
FACEBOOK
55%
77%
TWITTER
41%
75%
GOOGLE+
INSTAGRAM
LINKEDIN
32%
33%
16%
31%
13%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 130
131. JAN
2014
SAUDI ARABIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
73%
89%
83%
31%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 131
133. JAN
2014
SINGAPORE: DATA SNAPSHOT
5,460,302
TOTAL POPULATION
100%
URBAN
3,971,318
INTERNET USERS
3,200,000
ACTIVE FACEBOOK USERS
73%
INTERNET PENETRATION
59%
FACEBOOK PENETRATION
8,063,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
148%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 133
134. JAN
2014
SINGAPORE: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 16M
64%
1H 57M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 134
135. JAN
2014
SINGAPORE: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
70%
2H 10M
49%
18%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 135
136. JAN
2014
SINGAPORE: SOCIAL MEDIA USE
96%
ANY SOCIAL NETWORK
68%
92%
FACEBOOK
59%
54%
TWITTER
19%
45%
GOOGLE+
LINKEDIN
INSTAGRAM
18%
36%
13%
25%
12%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 136
137. JAN
2014
SINGAPORE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
72%
96%
87%
44%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 137
139. JAN
2014
SOUTH AFRICA: DATA SNAPSHOT
48,601,098
62%
38%
TOTAL POPULATION
URBAN
RURAL
20,012,275
INTERNET USERS
9,800,000
ACTIVE FACEBOOK USERS
41%
INTERNET PENETRATION
20%
FACEBOOK PENETRATION
68,394,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
141%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 139
140. JAN
2014
SOUTH AFRICA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 37M
38%
2H 29M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 140
141. JAN
2014
SOUTH AFRICA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
40%
3H 02M
59%
19%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 141
142. JAN
2014
SOUTH AFRICA: SOCIAL MEDIA USE
97%
ANY SOCIAL NETWORK
81%
92%
FACEBOOK
71%
69%
GOOGLE+
35%
62%
TWITTER
35%
49%
LINKEDIN
PINTEREST
25%
34%
13%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 142
143. JAN
2014
SOUTH AFRICA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
40%
92%
89%
30%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 143
145. JAN
2014
SOUTH KOREA: DATA SNAPSHOT
48,955,203
83%
17%
TOTAL POPULATION
URBAN
RURAL
41,091,681
INTERNET USERS
13,000,000
ACTIVE FACEBOOK USERS
84%
INTERNET PENETRATION
27%
FACEBOOK PENETRATION
53,624,427
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
110%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 145
146. JAN
2014
SOUTH KOREA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 27M
75%
1H 35M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 146
147. JAN
2014
SOUTH KOREA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
74%
1H 01M
37%
17%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 147
148. JAN
2014
SOUTH KOREA: SOCIAL MEDIA USE
84%
ANY SOCIAL NETWORK
48%
75%
FACEBOOK
36%
56%
TWITTER
GOOGLE+
ME2DAY
NATE CONNECT
22%
38%
7%
33%
7%
8%
1%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 148
149. JAN
2014
SOUTH KOREA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
73%
94%
94%
56%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 149
151. JAN
2014
THAILAND: DATA SNAPSHOT
67,448,120
34%
66%
TOTAL POPULATION
URBAN
RURAL
17,779,139
INTERNET USERS
24,000,000
ACTIVE FACEBOOK USERS
26%
INTERNET PENETRATION
36%
FACEBOOK PENETRATION
84,075,036
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
125%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 151
152. JAN
2014
THAILAND: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 07M
24%
3H 04M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 152
153. JAN
2014
THAILAND: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
25%
3H 39M
50%
36%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 153
154. JAN
2014
THAILAND: SOCIAL MEDIA USE
97%
ANY SOCIAL NETWORK
76%
96%
FACEBOOK
68%
69%
GOOGLE+
36%
57%
TWITTER
32%
40%
INSTAGRAM
LINKEDIN
22%
23%
7%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 154
155. JAN
2014
THAILAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
31%
95%
94%
51%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 155
157. JAN
2014
TURKEY: DATA SNAPSHOT
80,694,485
72%
28%
TOTAL POPULATION
URBAN
RURAL
35,990,932
INTERNET USERS
45%
INTERNET PENETRATION
36,000,000
45%
ACTIVE FACEBOOK USERS
FACEBOOK PENETRATION
68,000,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
84%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 157
158. JAN
2014
TURKEY: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 51M
36%
1H 53M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 158
159. JAN
2014
TURKEY: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
44%
2H 32M
51%
26%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 159
160. JAN
2014
TURKEY: SOCIAL MEDIA USE
97%
ANY SOCIAL NETWORK
75%
93%
FACEBOOK
60%
72%
TWITTER
34%
70%
GOOGLE+
LINKEDIN
INSTAGRAM
28%
33%
11%
26%
11%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 160
161. JAN
2014
TURKEY: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
30%
95%
92%
43%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 161
163. JAN
2014
UAE: DATA SNAPSHOT
5,473,972
84%
16%
TOTAL POPULATION
URBAN
RURAL
4,517,169
INTERNET USERS
83%
INTERNET PENETRATION
4,400,000
ACTIVE FACEBOOK USERS
80%
FACEBOOK PENETRATION
13,775,252
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
252%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 163
164. JAN
2014
UAE: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 12M
71%
2H 57M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 164
165. JAN
2014
UAE: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
81%
3H 17M
52%
22%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 165
166. JAN
2014
UAE: SOCIAL MEDIA USE
96%
ANY SOCIAL NETWORK
67%
93%
FACEBOOK
53%
73%
GOOGLE+
32%
64%
TWITTER
27%
49%
LINKEDIN
INSTAGRAM
22%
26%
10%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 166
167. JAN
2014
UAE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
74%
90%
82%
38%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 167
169. JAN
2014
UK: DATA SNAPSHOT
63,395,574
80%
20%
TOTAL POPULATION
URBAN
RURAL
54,861,245
INTERNET USERS
36,000,000
ACTIVE FACEBOOK USERS
87%
INTERNET PENETRATION
57%
FACEBOOK PENETRATION
82,109,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
130%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 169
170. JAN
2014
UK: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 11M
64%
1H 32M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 170
171. JAN
2014
UK: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
76%
1H 51M
45%
9%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 171
172. JAN
2014
UK: SOCIAL MEDIA USE
87%
ANY SOCIAL NETWORK
63%
79%
FACEBOOK
54%
44%
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
24%
33%
10%
22%
9%
13%
7%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 172
173. JAN
2014
UK: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
62%
87%
73%
39%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 173
174. UNITED STATES OF AMERICA
We Are Social
wearesocial.sg • @wearesocialsg • 174
175. JAN
2014
USA: DATA SNAPSHOT
316,668,567
82%
18%
TOTAL POPULATION
URBAN
RURAL
254,295,536
INTERNET USERS
178,000,000
ACTIVE FACEBOOK USERS
80%
INTERNET PENETRATION
56%
FACEBOOK PENETRATION
327,577,529
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
103%
MOBILE PENETRATION
wearesocial.sg • @wearesocialsg • 175
176. JAN
2014
USA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 13M
60%
2H 25M
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 176
177. JAN
2014
USA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
75%
2H 17M
54%
15%
We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11
wearesocial.sg • @wearesocialsg • 177
178. JAN
2014
USA: SOCIAL MEDIA USE
92%
ANY SOCIAL NETWORK
67%
85%
FACEBOOK
56%
46%
TWITTER
22%
44%
GOOGLE+
PINTEREST
LINKEDIN
17%
33%
16%
30%
11%
We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 178
179. JAN
2014
USA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
56%
94%
77%
46%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 179
180. DATA SOURCES USED IN THIS REPORT
Population data
Latest available data from the United States Census Bureau (based on 2013 data),
correct as at January 2014.
Internet user data
Latest available data from InternetWorldStats.com and the China Internet Network
Information Centre, correct as at January 2014; usage behaviour data from
GlobalWebIndex Wave 11 (Q3 2013).
Social media user data
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina
Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage
behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013).
Mobile phone user data
Latest available data from Ericsson Mobility Report (November 2013), the International
Telecommunication Union (ITU), and the CIA Government Factbook, correct as at
January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3
2013), and Google’s “Our Mobile Planet” Report from May 2013.
We Are Social
wearesocial.sg • @wearesocialsg • 180
181. FIND OUT MORE AT
WEARESOCIAL.SG
We Are Social
wearesocial.sg • @wearesocialsg • 181
182. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
Making Friends & Influencing People • 45
183. WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social
Making Friends & Influencing People • 46