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Title • 1We Are Social
DIGITAL LANDSCAPE:
MIDDLE EAST, NORTH
AFRICA & TURKEY
we
are
social
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA
@wearesocialsgWe Are Social
COUNTRIES DETAILED IN THIS REPORT
01 ALGERIA 05 IRAQ 09 LEBANON 13 PALESTINE 17 TUNISIA
02 BAHRAIN 06 ISRAEL 10 LIBYA 14 QATAR 18 TURKEY
03 EGYPT 07 JORDAN 11 MOROCCO 15 SAUDI ARABIA 19 UAE
04 IRAN 08 KUWAIT 12 OMAN 16 SYRIA 20 YEMEN
01!
02!
14!
08!
15!
20!
12!
19!
03!
07!
09!
18!
05! 04!06!
13!
17!
11!
10!
16!
@wearesocialsg • 4We Are Social
GLOBAL & REGIONAL OVERVIEW
@wearesocialsg • 5We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
UNIQUE MOBILE USERS MOBILE PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
GLOBAL DIGITAL STATISTICS
JUL
2014
7,176,000,000
2,928,000,000
1,972,000,000
RURAL
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence
3,574,000,000
7,124,000,000
52% 48%
41%
27%
50%
99%
@wearesocialsg • 6We Are Social
ACTIVE GLOBAL SOCIAL MEDIA USERS
JUL
2014
• Sources: most recent user data in company press releases, correct as at June 2014
SOCIAL NETWORK
MESSENGER / CHAT APP
BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS
1,280 !
848 !
644 !
500 !
396 !
343 !
300 !
255 !
230 !
220 !
FACEBOOK
QQ
QZONE
WHATSAPP
WECHAT
GOOGLE+
LINKEDIN
TWITTER
TUMBLR
TENCENT WEIBO
@wearesocialsg • 7We Are Social
INTERNET PENETRATION
JUL
2014
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats
GLOBAL AVERAGE: 41%99%!
97%! 97%!
94%!
81%! 80%!
76%!
64%!
61%!
51%!
46%! 46%!
43%!
41%! 40%!
27%! 26%!
22%!
18%! 17%!
8%!
KUWAIT
QATAR
BAHRAIN
UAE
LEBANON
OMAN
ISRAEL
SAUDIARABIA
MOROCCO
JORDAN
EGYPT
TUNISIA
TURKEY
GLOBAL
PALESTINE
IRAN
SYRIA
LIBYA
YEMEN
ALGERIA
IRAQ
@wearesocialsg • 8We Are Social
SHARE OF NET TRAFFIC BY DEVICE
JUL
2014
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users.
98%!
97%!
97%!
97%!
97%!
97%!
96%!
96%!
95%!
94%!
93%!
92%!
91%!
90%!
90%!
89%!
89%!
89%!
89%!
82%!
81%!
2%!
3%!
3%!
3%!
3%!
3%!
4%!
4%!
5%!
6%!
7%!
8%!
9%!
10%!
10%!
11%!
11%!
11%!
11%!
18%!
19%!
ALGERIA
EGYPT
MOROCCO
PALESTINE
TUNISIA
YEMEN
ISRAEL
TURKEY
SYRIA
JORDAN
IRAN
GLOBAL
IRAQ
QATAR
UAE
BAHRAIN
LEBANON
LIBYA
OMAN
SAUDIARABIA
KUWAIT
MOBILE SHARE OF WEB TRAFFIC
PC SHARE OF WEB TRAFFIC
@wearesocialsg • 9We Are Social
SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, Facebook, Tencent, VKontakte
GLOBAL AVERAGE: 27%56%$
54%$
51%$
49%$ 48%$ 48%$
47%$
42%$ 42%$
33%$
31%$
30%$
27%$ 27%$
23%$ 23%$ 22%$
18%$
6%$
N/A$ N/A$
QATAR
ISRAEL
UAE
KUWAIT
JORDAN
LEBANON
TURKEY
TUNISIA
BAHRAIN
PALESTINE
SAUDIARABIA
LIBYA
OMAN
GLOBAL
EGYPT
IRAQ
MOROCCO
ALGERIA
YEMEN
IRAN
SYRIA
@wearesocialsg • 10We Are Social
MOBILE SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, Facebook
GLOBAL AVERAGE: 21%
46%!
43%!
42%! 42%!
41%!
36%!
34%! 34%!
29%!
26%!
23%! 22%!
21%! 20%!
17%!
15%! 15%!
9%!
4%!
N/A! N/A!
QATAR
ISRAEL
KUWAIT
LEBANON
UAE
JORDAN
TURKEY
BAHRAIN
TUNISIA
SAUDIARABIA
LIBYA
OMAN
GLOBAL
PALESTINE
IRAQ
MOROCCO
EGYPT
ALGERIA
YEMEN
IRAN
SYRIA
@wearesocialsg • 11We Are Social
MOBILE SUBSCRIPTION PENETRATION
JUL
2014
• Sources: US Census Bureau, GSMA Intelligence
GLOBAL AVERAGE: 98%212%!
193%!
188%!
174%!
168%!
163%!
150%!
129%! 127%! 127%! 127%!
115%!
102%! 102%!
98%! 97%! 94%!
85%!
75%!
61%!
55%!
KUWAIT
BAHRAIN
SAUDIARABIA
OMAN
UAE
LIBYA
JORDAN
MOROCCO
IRAN
TUNISIA
ISRAEL
EGYPT
IRAQ
ALGERIA
GLOBAL
QATAR
LEBANON
TURKEY
PALESTINE
YEMEN
SYRIA
@wearesocialsg • 12We Are Social
3G SUBSCRIPTION PENETRATION
JUL
2014
• Sources: US Census Bureau, GSMA Intelligence
72%!
61%!
58%! 57%! 56%!
52%!
50%!
46%! 45%!
43%!
34%!
23%!
20%!
17%!
6%! 5%!
3%!
N/A! N/A! N/A!
ISRAEL
TURKEY
SAUDIARABIA
KUWAIT
UAE
QATAR
LIBYA
LEBANON
OMAN
BAHRAIN
JORDAN
EGYPT
MOROCCO
SYRIA
TUNISIA
YEMEN
IRAQ
ALGERIA
IRAN
PALESTINE
@wearesocialsg • 13We Are Social
INDIVIDUAL COUNTRY DATA
@wearesocialsg • 14We Are Social
ALGERIA
We Are Social @wearesocialsg • 15
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN ALGERIA
38.8
MILLION
6.70
MILLION
7.00
MILLION
39.5
MILLION
PENETRATION: 17% PENETRATION: 18% PENETRATION: 102%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 73%
@wearesocialsg • 16We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014
3,400,000
ALGERIA OVERVIEW
38,814,000
6,670,000
7,000,000
39,500,000
RURAL
73% 27%
17%
18%
102%
9%
We Are Social @wearesocialsg • 17
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
6.67 M 17% 98% 2%
We Are Social @wearesocialsg • 18
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
18% 49%3.4 M 9%7.0 M
We Are Social @wearesocialsg • 19
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
39.5 M 91% 9% [ N/A ]
We Are Social @wearesocialsg • 20
BAHRAIN
We Are Social @wearesocialsg • 21
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN BAHRAIN
1.34
MILLION
1.30
MILLION
560
THOUSAND
2.6
MILLION
PENETRATION: 97% PENETRATION: 42% PENETRATION: 193%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 89%
We Are Social @wearesocialsg • 22
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
460,000
BAHRAIN OVERVIEW
1,344,000
1,298,000
560,000
2,600,000
RURAL
89%
97%
42%
34%
193%
11%
We Are Social @wearesocialsg • 23
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.30M 97% 89% 11%
We Are Social @wearesocialsg • 24
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
42% 82%460 K 34%560 K
We Are Social @wearesocialsg • 25
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
2.6 M 80% 20% 43%
We Are Social @wearesocialsg • 26
EGYPT
We Are Social @wearesocialsg • 27
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN EGYPT
86.9
MILLION
40.3
MILLION
20.0
MILLION
99.6
MILLION
PENETRATION: 46% PENETRATION: 23% PENETRATION: 115%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 44%
We Are Social @wearesocialsg • 28
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
12,600,000
EGYPT OVERVIEW
89,985,000
40,312,000
20,000,000
99,600,000
RURAL
44% 56%
46%
23%
15%
115%
We Are Social @wearesocialsg • 29
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
40.3 M 46% 97% 3%
We Are Social @wearesocialsg • 30
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
23% 63%12.6 M 15%20.0 M
We Are Social @wearesocialsg • 31
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
99.6 M 94% 6% 23%
We Are Social @wearesocialsg • 32
IRAN
We Are Social @wearesocialsg • 33
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN IRAN
80.8
MILLION
22.2
MILLION
[ N/A ] 102.9
MILLION
PENETRATION: 27% PENETRATION: 127%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 69%
We Are Social @wearesocialsg • 34
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
[ N/A ]
IRAN OVERVIEW
80,841,000
22,201,000
[ N/A ]
102,900,000
RURAL
69% 31%
127%
[ N/A ]
27%
[ N/A ]
We Are Social @wearesocialsg • 35
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
22.2 M 27% 93% 7%
We Are Social @wearesocialsg • 36
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
103 M 73% 27% [ N/A ]
We Are Social @wearesocialsg • 37
IRAQ
We Are Social @wearesocialsg • 38
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN IRAQ
32.6
MILLION
2.71
MILLION
7.40
MILLION
33.3
MILLION
PENETRATION: 8% PENETRATION: 23% PENETRATION: 102%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 67%
We Are Social @wearesocialsg • 39
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
5,600,000
IRAQ OVERVIEW
32,586,000
2,798,000
7,400,000
33,300,000
RURAL
67% 33%
23%
17%
102%
8%
We Are Social @wearesocialsg • 40
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.71 M 8% 91% 9%
We Are Social @wearesocialsg • 41
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
23% 76%5.60 M 17%7.40 M
We Are Social @wearesocialsg • 42
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
33.3 M 98% 2% 3%
We Are Social @wearesocialsg • 43
ISRAEL
We Are Social @wearesocialsg • 44
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN ISRAEL
7.82
MILLION
5.93
MILLION
4.20
MILLION
9.90
MILLION
PENETRATION: 76% PENETRATION: 54% PENETRATION: 127%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 92%
We Are Social @wearesocialsg • 45
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
3,400,000
ISRAEL OVERVIEW
7,822,000
5,929,000
4,200,000
9,900,000
RURAL
92%
76%
54%
43%
127%
8%
We Are Social @wearesocialsg • 46
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
5.93 M 76% 96% 4%
We Are Social @wearesocialsg • 47
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
54% 81%3.40 M 43%4.20 M
We Are Social @wearesocialsg • 48
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
9.90 M 18% 82% 72%
We Are Social @wearesocialsg • 49
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL
2014
57% 95% 78% 31%
We Are Social @wearesocialsg • 50
JORDAN
We Are Social @wearesocialsg • 51
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN JORDAN
6.60
MILLION
3.38
MILLION
3.20
MILLION
9.90
MILLION
PENETRATION: 51% PENETRATION: 48% PENETRATION: 150%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 83%
We Are Social @wearesocialsg • 52
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
2,400,000
JORDAN OVERVIEW
6,600,000
3,380,000
3,200,000
9,900,000
RURAL
83% 17%
51%
48%
36%
150%
We Are Social @wearesocialsg • 53
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
3.38 M 51% 94% 6%
We Are Social @wearesocialsg • 54
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
48% 75%2.40 M 36%3.20 M
We Are Social @wearesocialsg • 55
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
9.90 M 92% 8% 34%
We Are Social @wearesocialsg • 56
KUWAIT
We Are Social @wearesocialsg • 57
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN KUWAIT
3.07
MILLION
3.02
MILLION
1.50
MILLION
6.50
MILLION
PENETRATION: 99% PENETRATION: 49% PENETRATION: 212%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 98%
We Are Social @wearesocialsg • 58
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,280,000
KUWAIT OVERVIEW
3,066,000
3,022,000
1,500,000
6,500,000
RURAL
98%
99%
49%
42%
212%
%
2%
We Are Social @wearesocialsg • 59
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
3.02M 99% 81% 19%
We Are Social @wearesocialsg • 60
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
49% 85%1.28 M 42%1.50 M
We Are Social @wearesocialsg • 61
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
6.50 M 76% 24% 57%
We Are Social @wearesocialsg • 62
LEBANON
We Are Social @wearesocialsg • 63
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN LEBANON
4.14
MILLION
3.34
MILLION
2.00
MILLION
3.90
MILLION
PENETRATION: 81% PENETRATION: 48% PENETRATION: 94%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 87%
We Are Social @wearesocialsg • 64
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,720,000
LEBANON OVERVIEW
4,137,000
3,337,000
2,000,000
3,900,000
RURAL
87%
81%
48%
42%
94%
13%
We Are Social @wearesocialsg • 65
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
3.34 M 81% 89% 11%
We Are Social @wearesocialsg • 66
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
48% 86%1.72 M 42%2.00 M
We Are Social @wearesocialsg • 67
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
3.90 M 82% 18% 46%
We Are Social @wearesocialsg • 68
LIBYA
We Are Social @wearesocialsg • 69
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN LIBYA
6.24
MILLION
1.36
MILLION
1.86
MILLION
10.2
MILLION
PENETRATION: 22% PENETRATION: 30% PENETRATION: 163%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 78%
We Are Social @wearesocialsg • 70
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,440,000
LIBYA OVERVIEW
6,244,000
1,362,000
1,860,000
10,200,000
RURAL
78% 22%
22%
30%
23%
163%
We Are Social @wearesocialsg • 71
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.36 M 22% 89% 11%
We Are Social @wearesocialsg • 72
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
30% 77%1.44 M 23%1.86 M
We Are Social @wearesocialsg • 73
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
10.2 M 96% 4% 50%
We Are Social @wearesocialsg • 74
MOROCCO
We Are Social @wearesocialsg • 75
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN MOROCCO
33.0
MILLION
20.2
MILLION
7.40
MILLION
42.4
MILLION
PENETRATION: 61% PENETRATION: 22% PENETRATION: 129%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 57%
We Are Social @wearesocialsg • 76
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
5,000,000
MOROCCO OVERVIEW
32,987,000
20,207,000
7,400,000
42,400,000
RURAL
57% 43%
61%
22%
15%
129%
We Are Social @wearesocialsg • 77
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
20.2 M 61% 97% 3%
We Are Social @wearesocialsg • 78
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
22% 68%5.00 M 15%7.40 M
We Are Social @wearesocialsg • 79
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
42.4 M 95% 5% 20%
We Are Social @wearesocialsg • 80
OMAN
We Are Social @wearesocialsg • 81
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN OMAN
3.22
MILLION
2.58
MILLION
860
THOUSAND
5.60
MILLION
PENETRATION: 80% PENETRATION: 27% PENETRATION: 174%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 73%
We Are Social @wearesocialsg • 82
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
720,000
OMAN OVERVIEW
3,220,000
2,584,000
860,000
5,600,000
RURAL
73% 27%
80%
27%
22%
174%
We Are Social @wearesocialsg • 83
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.58 M 80% 89% 11%
We Are Social @wearesocialsg • 84
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
27% 84%720K 22%860 K
We Are Social @wearesocialsg • 85
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
5.60 M 91% 9% 45%
We Are Social @wearesocialsg • 86
PALESTINE
We Are Social @wearesocialsg • 87
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN PALESTINE
4.42
MILLION
1.78
MILLION
1.48
MILLION
3.30
MILLION
PENETRATION: 40% PENETRATION: 33% PENETRATION: 75%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 74%
We Are Social @wearesocialsg • 88
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
900,000
PALESTINE OVERVIEW
4,421,000
1,780,000
1,480,000
3,300,000
RURAL
74% 26%
40%
33%
20%
75%
We Are Social @wearesocialsg • 89
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.78 M 40% 97% 3%
We Are Social @wearesocialsg • 90
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
33% 61%900 K 20%1.48 M
We Are Social @wearesocialsg • 91
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
3.30 M 90% 10% [ N/A ]
We Are Social @wearesocialsg • 92
QATAR
We Are Social @wearesocialsg • 93
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN QATAR
2.27
MILLION
2.19
MILLION
1.26
MILLION
2.20
MILLION
PENETRATION: 97% PENETRATION: 56% PENETRATION: 97%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 99%
We Are Social @wearesocialsg • 94
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,040,000
QATAR OVERVIEW
2,268,000
2,192,000
1,260,000
2,200,000
RURAL
99%
97%
56%
46%
97%
1%
We Are Social @wearesocialsg • 95
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.19 M 97% 90% 10%
We Are Social @wearesocialsg • 96
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
56% 83%1.04 M 46%1.26 M
We Are Social @wearesocialsg • 97
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
2.20 M 86% 14% 52%
We Are Social @wearesocialsg • 98
SAUDI ARABIA
We Are Social @wearesocialsg • 99
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN SAUDI ARABIA
27.3
MILLION
17.4
MILLION
8.60
MILLION
51.3
MILLION
PENETRATION: 64% PENETRATION: 31% PENETRATION: 188%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 82%
We Are Social @wearesocialsg • 100
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
7,000,000
SAUDI ARABIA OVERVIEW
27,346,000
17,397,000
8,600,000
51,300,000
RURAL
82% 18%
64%
31%
26%
188%
We Are Social @wearesocialsg • 101
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
17.4 M 64% 82% 18%
We Are Social @wearesocialsg • 102
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
JUL
2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
4H 07M 3H 33M 3H 14M
We Are Social @wearesocialsg • 103
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
31% 81%7.00 M 26%8.60 M
We Are Social @wearesocialsg • 104
JUL
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
39%!
31%!
25%!
18%!
10%!
88%!
81%!
78%!
47%!
31%!
FACEBOOK
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
We Are Social @wearesocialsg • 105
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
51.3 M 81% 19% 58%
We Are Social @wearesocialsg • 106
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL
2014
73% 89% 83% 31%
We Are Social @wearesocialsg • 107
JUL
2014
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
60% 15%32% 12%33%
We Are Social @wearesocialsg • 108
SYRIA
We Are Social @wearesocialsg • 109
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN SYRIA
22.6
MILLION
5.86
MILLION
[ N/A ] 12.5
MILLION
PENETRATION: 26% PENETRATION: 55%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 56%
We Are Social @wearesocialsg • 110
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
[ N/A ]
SYRIA OVERVIEW
22,598,000
5,861,000
[ N/A ]
12,500,000
RURAL
56% 44%
26%
55%
[ N/A ]
[ N/A ]
We Are Social @wearesocialsg • 111
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
5.86 M 26% 95% 5%
We Are Social @wearesocialsg • 112
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
12.5 M 91% 9% 17%
We Are Social @wearesocialsg • 113
TUNISIA
We Are Social @wearesocialsg • 114
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN TUNISIA
10.9
MILLION
5.05
MILLION
4.60
MILLION
13.9
MILLION
PENETRATION: 46% PENETRATION: 42% PENETRATION: 127%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 66%
We Are Social @wearesocialsg • 115
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
3,200,000
TUNISIA OVERVIEW
10,938,000
5,054,000
4,600,000
13,900,000
RURAL
66% 34%
46%
42%
29%
127%
We Are Social @wearesocialsg • 116
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
5.05 M 46% 97% 3%
We Are Social @wearesocialsg • 117
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
42% 70%3.20 M 29%4.60 M
We Are Social @wearesocialsg • 118
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
13.9 M 95% 5% 6%
We Are Social @wearesocialsg • 119
TURKEY
We Are Social @wearesocialsg • 120
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN TURKEY
81.6
MILLION
35.4
MILLION
38.0
MILLION
69.4
MILLION
PENETRATION: 43% PENETRATION: 47% PENETRATION: 85%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 72%
We Are Social @wearesocialsg • 121
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
28,000,000
TURKEY OVERVIEW
81,619,000
35,359,000
38,000,000
69,400,000
RURAL
72% 28%
43%
47%
34%
85%
We Are Social @wearesocialsg • 122
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
35.4 M 43% 96% 4%
We Are Social @wearesocialsg • 123
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
JUL
2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
4H 37M 2H 20M 2H 37M
We Are Social @wearesocialsg • 124
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
47% 74%28.0 M 34%38.0 M
We Are Social @wearesocialsg • 125
JUL
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
58%!
35%!
29%!
15%!
10%!
94%!
72%!
75%!
34%!
34%!
FACEBOOK
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
We Are Social @wearesocialsg • 126
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
69.4 M 60% 40% 31%
We Are Social @wearesocialsg • 127
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL
2014
30% 95% 92% 43%
We Are Social @wearesocialsg • 128
JUL
2014
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
37% 15%22% 13%22%
We Are Social @wearesocialsg • 129
UNITED ARAB EMIRATES
We Are Social @wearesocialsg • 130
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN THE UAE
9.35
MILLION
8.81
MILLION
4.80
MILLION
15.7
MILLION
PENETRATION: 94% PENETRATION: 51% PENETRATION: 168%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 84%
We Are Social @wearesocialsg • 131
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
3,800,000
UAE OVERVIEW
9,346,000
8,807,000
4,800,000
15,700,000
RURAL
84% 16%
94%
51%
41%
168%
We Are Social @wearesocialsg • 132
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
8.81 M 94% 90% 10%
We Are Social @wearesocialsg • 133
AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
JUL
2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
4H 47M 3H 16M 2H 48M
We Are Social @wearesocialsg • 134
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
51% 79%3.80 M 41%4.80 M
We Are Social @wearesocialsg • 135
JUL
2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
46%!
26%!
23%!
19%!
14%!
92%!
76%!
67%!
55%!
36%!
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
We Are Social @wearesocialsg • 136
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
15.7 M 87% 13% 56%
We Are Social @wearesocialsg • 137
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL
2014
74% 90% 82% 38%
We Are Social @wearesocialsg • 138
JUL
2014
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
83% 22%45% 20%48%
We Are Social @wearesocialsg • 139
YEMEN
We Are Social @wearesocialsg • 140
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL
2014 DIGITAL IN YEMEN
26.1
MILLION
4.78
MILLION
1.56
MILLION
15.9
MILLION
PENETRATION: 18% PENETRATION: 6% PENETRATION: 61%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 32%
We Are Social @wearesocialsg • 141
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL
2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,100,000
YEMEN OVERVIEW
26,053,000
4,778,000
1,560,000
15,900,000
RURAL
32% 68%
18%
61%
6%
4%
We Are Social @wearesocialsg • 142
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
4.78 M 18% 97% 3%
We Are Social @wearesocialsg • 143
JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
6% 71%1.10 M 4%1.56 M
We Are Social @wearesocialsg • 144
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
3G
#
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
15.9 M 92% 8% 5%
Making Friends & Influencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
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AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
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TOO, CALL US ON +65 6423 1051, OR EMAIL
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FIND OUT MORE AT WEARESOCIAL.SG.
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informational purposes only, and relies
on data from a wide variety of sources,
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Digital 2014 Middle East, North Africa & Turkey (February 2014)

  • 1. Title • 1We Are Social DIGITAL LANDSCAPE: MIDDLE EAST, NORTH AFRICA & TURKEY we are social WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA
  • 2. @wearesocialsgWe Are Social COUNTRIES DETAILED IN THIS REPORT 01 ALGERIA 05 IRAQ 09 LEBANON 13 PALESTINE 17 TUNISIA 02 BAHRAIN 06 ISRAEL 10 LIBYA 14 QATAR 18 TURKEY 03 EGYPT 07 JORDAN 11 MOROCCO 15 SAUDI ARABIA 19 UAE 04 IRAN 08 KUWAIT 12 OMAN 16 SYRIA 20 YEMEN 01! 02! 14! 08! 15! 20! 12! 19! 03! 07! 09! 18! 05! 04!06! 13! 17! 11! 10! 16!
  • 3.
  • 4. @wearesocialsg • 4We Are Social GLOBAL & REGIONAL OVERVIEW
  • 5. @wearesocialsg • 5We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION UNIQUE MOBILE USERS MOBILE PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION GLOBAL DIGITAL STATISTICS JUL 2014 7,176,000,000 2,928,000,000 1,972,000,000 RURAL • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence 3,574,000,000 7,124,000,000 52% 48% 41% 27% 50% 99%
  • 6. @wearesocialsg • 6We Are Social ACTIVE GLOBAL SOCIAL MEDIA USERS JUL 2014 • Sources: most recent user data in company press releases, correct as at June 2014 SOCIAL NETWORK MESSENGER / CHAT APP BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS 1,280 ! 848 ! 644 ! 500 ! 396 ! 343 ! 300 ! 255 ! 230 ! 220 ! FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ LINKEDIN TWITTER TUMBLR TENCENT WEIBO
  • 7. @wearesocialsg • 7We Are Social INTERNET PENETRATION JUL 2014 • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats GLOBAL AVERAGE: 41%99%! 97%! 97%! 94%! 81%! 80%! 76%! 64%! 61%! 51%! 46%! 46%! 43%! 41%! 40%! 27%! 26%! 22%! 18%! 17%! 8%! KUWAIT QATAR BAHRAIN UAE LEBANON OMAN ISRAEL SAUDIARABIA MOROCCO JORDAN EGYPT TUNISIA TURKEY GLOBAL PALESTINE IRAN SYRIA LIBYA YEMEN ALGERIA IRAQ
  • 8. @wearesocialsg • 8We Are Social SHARE OF NET TRAFFIC BY DEVICE JUL 2014 • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users. 98%! 97%! 97%! 97%! 97%! 97%! 96%! 96%! 95%! 94%! 93%! 92%! 91%! 90%! 90%! 89%! 89%! 89%! 89%! 82%! 81%! 2%! 3%! 3%! 3%! 3%! 3%! 4%! 4%! 5%! 6%! 7%! 8%! 9%! 10%! 10%! 11%! 11%! 11%! 11%! 18%! 19%! ALGERIA EGYPT MOROCCO PALESTINE TUNISIA YEMEN ISRAEL TURKEY SYRIA JORDAN IRAN GLOBAL IRAQ QATAR UAE BAHRAIN LEBANON LIBYA OMAN SAUDIARABIA KUWAIT MOBILE SHARE OF WEB TRAFFIC PC SHARE OF WEB TRAFFIC
  • 9. @wearesocialsg • 9We Are Social SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, Facebook, Tencent, VKontakte GLOBAL AVERAGE: 27%56%$ 54%$ 51%$ 49%$ 48%$ 48%$ 47%$ 42%$ 42%$ 33%$ 31%$ 30%$ 27%$ 27%$ 23%$ 23%$ 22%$ 18%$ 6%$ N/A$ N/A$ QATAR ISRAEL UAE KUWAIT JORDAN LEBANON TURKEY TUNISIA BAHRAIN PALESTINE SAUDIARABIA LIBYA OMAN GLOBAL EGYPT IRAQ MOROCCO ALGERIA YEMEN IRAN SYRIA
  • 10. @wearesocialsg • 10We Are Social MOBILE SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, Facebook GLOBAL AVERAGE: 21% 46%! 43%! 42%! 42%! 41%! 36%! 34%! 34%! 29%! 26%! 23%! 22%! 21%! 20%! 17%! 15%! 15%! 9%! 4%! N/A! N/A! QATAR ISRAEL KUWAIT LEBANON UAE JORDAN TURKEY BAHRAIN TUNISIA SAUDIARABIA LIBYA OMAN GLOBAL PALESTINE IRAQ MOROCCO EGYPT ALGERIA YEMEN IRAN SYRIA
  • 11. @wearesocialsg • 11We Are Social MOBILE SUBSCRIPTION PENETRATION JUL 2014 • Sources: US Census Bureau, GSMA Intelligence GLOBAL AVERAGE: 98%212%! 193%! 188%! 174%! 168%! 163%! 150%! 129%! 127%! 127%! 127%! 115%! 102%! 102%! 98%! 97%! 94%! 85%! 75%! 61%! 55%! KUWAIT BAHRAIN SAUDIARABIA OMAN UAE LIBYA JORDAN MOROCCO IRAN TUNISIA ISRAEL EGYPT IRAQ ALGERIA GLOBAL QATAR LEBANON TURKEY PALESTINE YEMEN SYRIA
  • 12. @wearesocialsg • 12We Are Social 3G SUBSCRIPTION PENETRATION JUL 2014 • Sources: US Census Bureau, GSMA Intelligence 72%! 61%! 58%! 57%! 56%! 52%! 50%! 46%! 45%! 43%! 34%! 23%! 20%! 17%! 6%! 5%! 3%! N/A! N/A! N/A! ISRAEL TURKEY SAUDIARABIA KUWAIT UAE QATAR LIBYA LEBANON OMAN BAHRAIN JORDAN EGYPT MOROCCO SYRIA TUNISIA YEMEN IRAQ ALGERIA IRAN PALESTINE
  • 13. @wearesocialsg • 13We Are Social INDIVIDUAL COUNTRY DATA
  • 14. @wearesocialsg • 14We Are Social ALGERIA
  • 15. We Are Social @wearesocialsg • 15 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN ALGERIA 38.8 MILLION 6.70 MILLION 7.00 MILLION 39.5 MILLION PENETRATION: 17% PENETRATION: 18% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 73%
  • 16. @wearesocialsg • 16We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 3,400,000 ALGERIA OVERVIEW 38,814,000 6,670,000 7,000,000 39,500,000 RURAL 73% 27% 17% 18% 102% 9%
  • 17. We Are Social @wearesocialsg • 17 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 6.67 M 17% 98% 2%
  • 18. We Are Social @wearesocialsg • 18 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 18% 49%3.4 M 9%7.0 M
  • 19. We Are Social @wearesocialsg • 19 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 39.5 M 91% 9% [ N/A ]
  • 20. We Are Social @wearesocialsg • 20 BAHRAIN
  • 21. We Are Social @wearesocialsg • 21 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN BAHRAIN 1.34 MILLION 1.30 MILLION 560 THOUSAND 2.6 MILLION PENETRATION: 97% PENETRATION: 42% PENETRATION: 193% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 89%
  • 22. We Are Social @wearesocialsg • 22 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 460,000 BAHRAIN OVERVIEW 1,344,000 1,298,000 560,000 2,600,000 RURAL 89% 97% 42% 34% 193% 11%
  • 23. We Are Social @wearesocialsg • 23 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 1.30M 97% 89% 11%
  • 24. We Are Social @wearesocialsg • 24 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 42% 82%460 K 34%560 K
  • 25. We Are Social @wearesocialsg • 25 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 2.6 M 80% 20% 43%
  • 26. We Are Social @wearesocialsg • 26 EGYPT
  • 27. We Are Social @wearesocialsg • 27 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN EGYPT 86.9 MILLION 40.3 MILLION 20.0 MILLION 99.6 MILLION PENETRATION: 46% PENETRATION: 23% PENETRATION: 115% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 44%
  • 28. We Are Social @wearesocialsg • 28 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 12,600,000 EGYPT OVERVIEW 89,985,000 40,312,000 20,000,000 99,600,000 RURAL 44% 56% 46% 23% 15% 115%
  • 29. We Are Social @wearesocialsg • 29 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 40.3 M 46% 97% 3%
  • 30. We Are Social @wearesocialsg • 30 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 23% 63%12.6 M 15%20.0 M
  • 31. We Are Social @wearesocialsg • 31 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 99.6 M 94% 6% 23%
  • 32. We Are Social @wearesocialsg • 32 IRAN
  • 33. We Are Social @wearesocialsg • 33 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN IRAN 80.8 MILLION 22.2 MILLION [ N/A ] 102.9 MILLION PENETRATION: 27% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 69%
  • 34. We Are Social @wearesocialsg • 34 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence [ N/A ] IRAN OVERVIEW 80,841,000 22,201,000 [ N/A ] 102,900,000 RURAL 69% 31% 127% [ N/A ] 27% [ N/A ]
  • 35. We Are Social @wearesocialsg • 35 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 22.2 M 27% 93% 7%
  • 36. We Are Social @wearesocialsg • 36 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 103 M 73% 27% [ N/A ]
  • 37. We Are Social @wearesocialsg • 37 IRAQ
  • 38. We Are Social @wearesocialsg • 38 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN IRAQ 32.6 MILLION 2.71 MILLION 7.40 MILLION 33.3 MILLION PENETRATION: 8% PENETRATION: 23% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 67%
  • 39. We Are Social @wearesocialsg • 39 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 5,600,000 IRAQ OVERVIEW 32,586,000 2,798,000 7,400,000 33,300,000 RURAL 67% 33% 23% 17% 102% 8%
  • 40. We Are Social @wearesocialsg • 40 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 2.71 M 8% 91% 9%
  • 41. We Are Social @wearesocialsg • 41 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 23% 76%5.60 M 17%7.40 M
  • 42. We Are Social @wearesocialsg • 42 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 33.3 M 98% 2% 3%
  • 43. We Are Social @wearesocialsg • 43 ISRAEL
  • 44. We Are Social @wearesocialsg • 44 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN ISRAEL 7.82 MILLION 5.93 MILLION 4.20 MILLION 9.90 MILLION PENETRATION: 76% PENETRATION: 54% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 92%
  • 45. We Are Social @wearesocialsg • 45 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 3,400,000 ISRAEL OVERVIEW 7,822,000 5,929,000 4,200,000 9,900,000 RURAL 92% 76% 54% 43% 127% 8%
  • 46. We Are Social @wearesocialsg • 46 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 5.93 M 76% 96% 4%
  • 47. We Are Social @wearesocialsg • 47 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 54% 81%3.40 M 43%4.20 M
  • 48. We Are Social @wearesocialsg • 48 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 9.90 M 18% 82% 72%
  • 49. We Are Social @wearesocialsg • 49 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE SMARTPHONE USE • Source: Google’s “Our Mobile Planet” Report JUL 2014 57% 95% 78% 31%
  • 50. We Are Social @wearesocialsg • 50 JORDAN
  • 51. We Are Social @wearesocialsg • 51 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN JORDAN 6.60 MILLION 3.38 MILLION 3.20 MILLION 9.90 MILLION PENETRATION: 51% PENETRATION: 48% PENETRATION: 150% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 83%
  • 52. We Are Social @wearesocialsg • 52 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 2,400,000 JORDAN OVERVIEW 6,600,000 3,380,000 3,200,000 9,900,000 RURAL 83% 17% 51% 48% 36% 150%
  • 53. We Are Social @wearesocialsg • 53 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 3.38 M 51% 94% 6%
  • 54. We Are Social @wearesocialsg • 54 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 48% 75%2.40 M 36%3.20 M
  • 55. We Are Social @wearesocialsg • 55 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 9.90 M 92% 8% 34%
  • 56. We Are Social @wearesocialsg • 56 KUWAIT
  • 57. We Are Social @wearesocialsg • 57 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN KUWAIT 3.07 MILLION 3.02 MILLION 1.50 MILLION 6.50 MILLION PENETRATION: 99% PENETRATION: 49% PENETRATION: 212% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 98%
  • 58. We Are Social @wearesocialsg • 58 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,280,000 KUWAIT OVERVIEW 3,066,000 3,022,000 1,500,000 6,500,000 RURAL 98% 99% 49% 42% 212% % 2%
  • 59. We Are Social @wearesocialsg • 59 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 3.02M 99% 81% 19%
  • 60. We Are Social @wearesocialsg • 60 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 49% 85%1.28 M 42%1.50 M
  • 61. We Are Social @wearesocialsg • 61 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 6.50 M 76% 24% 57%
  • 62. We Are Social @wearesocialsg • 62 LEBANON
  • 63. We Are Social @wearesocialsg • 63 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN LEBANON 4.14 MILLION 3.34 MILLION 2.00 MILLION 3.90 MILLION PENETRATION: 81% PENETRATION: 48% PENETRATION: 94% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 87%
  • 64. We Are Social @wearesocialsg • 64 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,720,000 LEBANON OVERVIEW 4,137,000 3,337,000 2,000,000 3,900,000 RURAL 87% 81% 48% 42% 94% 13%
  • 65. We Are Social @wearesocialsg • 65 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 3.34 M 81% 89% 11%
  • 66. We Are Social @wearesocialsg • 66 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 48% 86%1.72 M 42%2.00 M
  • 67. We Are Social @wearesocialsg • 67 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 3.90 M 82% 18% 46%
  • 68. We Are Social @wearesocialsg • 68 LIBYA
  • 69. We Are Social @wearesocialsg • 69 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN LIBYA 6.24 MILLION 1.36 MILLION 1.86 MILLION 10.2 MILLION PENETRATION: 22% PENETRATION: 30% PENETRATION: 163% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 78%
  • 70. We Are Social @wearesocialsg • 70 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,440,000 LIBYA OVERVIEW 6,244,000 1,362,000 1,860,000 10,200,000 RURAL 78% 22% 22% 30% 23% 163%
  • 71. We Are Social @wearesocialsg • 71 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 1.36 M 22% 89% 11%
  • 72. We Are Social @wearesocialsg • 72 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 30% 77%1.44 M 23%1.86 M
  • 73. We Are Social @wearesocialsg • 73 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 10.2 M 96% 4% 50%
  • 74. We Are Social @wearesocialsg • 74 MOROCCO
  • 75. We Are Social @wearesocialsg • 75 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN MOROCCO 33.0 MILLION 20.2 MILLION 7.40 MILLION 42.4 MILLION PENETRATION: 61% PENETRATION: 22% PENETRATION: 129% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 57%
  • 76. We Are Social @wearesocialsg • 76 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 5,000,000 MOROCCO OVERVIEW 32,987,000 20,207,000 7,400,000 42,400,000 RURAL 57% 43% 61% 22% 15% 129%
  • 77. We Are Social @wearesocialsg • 77 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 20.2 M 61% 97% 3%
  • 78. We Are Social @wearesocialsg • 78 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 22% 68%5.00 M 15%7.40 M
  • 79. We Are Social @wearesocialsg • 79 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 42.4 M 95% 5% 20%
  • 80. We Are Social @wearesocialsg • 80 OMAN
  • 81. We Are Social @wearesocialsg • 81 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN OMAN 3.22 MILLION 2.58 MILLION 860 THOUSAND 5.60 MILLION PENETRATION: 80% PENETRATION: 27% PENETRATION: 174% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 73%
  • 82. We Are Social @wearesocialsg • 82 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 720,000 OMAN OVERVIEW 3,220,000 2,584,000 860,000 5,600,000 RURAL 73% 27% 80% 27% 22% 174%
  • 83. We Are Social @wearesocialsg • 83 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 2.58 M 80% 89% 11%
  • 84. We Are Social @wearesocialsg • 84 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 27% 84%720K 22%860 K
  • 85. We Are Social @wearesocialsg • 85 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 5.60 M 91% 9% 45%
  • 86. We Are Social @wearesocialsg • 86 PALESTINE
  • 87. We Are Social @wearesocialsg • 87 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN PALESTINE 4.42 MILLION 1.78 MILLION 1.48 MILLION 3.30 MILLION PENETRATION: 40% PENETRATION: 33% PENETRATION: 75% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 74%
  • 88. We Are Social @wearesocialsg • 88 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 900,000 PALESTINE OVERVIEW 4,421,000 1,780,000 1,480,000 3,300,000 RURAL 74% 26% 40% 33% 20% 75%
  • 89. We Are Social @wearesocialsg • 89 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 1.78 M 40% 97% 3%
  • 90. We Are Social @wearesocialsg • 90 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 33% 61%900 K 20%1.48 M
  • 91. We Are Social @wearesocialsg • 91 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 3.30 M 90% 10% [ N/A ]
  • 92. We Are Social @wearesocialsg • 92 QATAR
  • 93. We Are Social @wearesocialsg • 93 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN QATAR 2.27 MILLION 2.19 MILLION 1.26 MILLION 2.20 MILLION PENETRATION: 97% PENETRATION: 56% PENETRATION: 97% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 99%
  • 94. We Are Social @wearesocialsg • 94 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,040,000 QATAR OVERVIEW 2,268,000 2,192,000 1,260,000 2,200,000 RURAL 99% 97% 56% 46% 97% 1%
  • 95. We Are Social @wearesocialsg • 95 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 2.19 M 97% 90% 10%
  • 96. We Are Social @wearesocialsg • 96 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 56% 83%1.04 M 46%1.26 M
  • 97. We Are Social @wearesocialsg • 97 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 2.20 M 86% 14% 52%
  • 98. We Are Social @wearesocialsg • 98 SAUDI ARABIA
  • 99. We Are Social @wearesocialsg • 99 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN SAUDI ARABIA 27.3 MILLION 17.4 MILLION 8.60 MILLION 51.3 MILLION PENETRATION: 64% PENETRATION: 31% PENETRATION: 188% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 82%
  • 100. We Are Social @wearesocialsg • 100 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 7,000,000 SAUDI ARABIA OVERVIEW 27,346,000 17,397,000 8,600,000 51,300,000 RURAL 82% 18% 64% 31% 26% 188%
  • 101. We Are Social @wearesocialsg • 101 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 17.4 M 64% 82% 18%
  • 102. We Are Social @wearesocialsg • 102 AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA JUL 2014 TIME SPENT ONLINE • Sources: US Census Bureau, GlobalWebIndex 4H 07M 3H 33M 3H 14M
  • 103. We Are Social @wearesocialsg • 103 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 31% 81%7.00 M 26%8.60 M
  • 104. We Are Social @wearesocialsg • 104 JUL 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX • Source: GlobalWebIndex 39%! 31%! 25%! 18%! 10%! 88%! 81%! 78%! 47%! 31%! FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
  • 105. We Are Social @wearesocialsg • 105 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 51.3 M 81% 19% 58%
  • 106. We Are Social @wearesocialsg • 106 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE SMARTPHONE USE • Source: Google’s “Our Mobile Planet” Report JUL 2014 73% 89% 83% 31%
  • 107. We Are Social @wearesocialsg • 107 JUL 2014 PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR FINANCE APPS ACTIVITIES ON MOBILE $ • Sources: US Census Bureau, GlobalWebIndex 60% 15%32% 12%33%
  • 108. We Are Social @wearesocialsg • 108 SYRIA
  • 109. We Are Social @wearesocialsg • 109 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN SYRIA 22.6 MILLION 5.86 MILLION [ N/A ] 12.5 MILLION PENETRATION: 26% PENETRATION: 55% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 56%
  • 110. We Are Social @wearesocialsg • 110 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence [ N/A ] SYRIA OVERVIEW 22,598,000 5,861,000 [ N/A ] 12,500,000 RURAL 56% 44% 26% 55% [ N/A ] [ N/A ]
  • 111. We Are Social @wearesocialsg • 111 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 5.86 M 26% 95% 5%
  • 112. We Are Social @wearesocialsg • 112 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 12.5 M 91% 9% 17%
  • 113. We Are Social @wearesocialsg • 113 TUNISIA
  • 114. We Are Social @wearesocialsg • 114 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN TUNISIA 10.9 MILLION 5.05 MILLION 4.60 MILLION 13.9 MILLION PENETRATION: 46% PENETRATION: 42% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 66%
  • 115. We Are Social @wearesocialsg • 115 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 3,200,000 TUNISIA OVERVIEW 10,938,000 5,054,000 4,600,000 13,900,000 RURAL 66% 34% 46% 42% 29% 127%
  • 116. We Are Social @wearesocialsg • 116 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 5.05 M 46% 97% 3%
  • 117. We Are Social @wearesocialsg • 117 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 42% 70%3.20 M 29%4.60 M
  • 118. We Are Social @wearesocialsg • 118 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 13.9 M 95% 5% 6%
  • 119. We Are Social @wearesocialsg • 119 TURKEY
  • 120. We Are Social @wearesocialsg • 120 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN TURKEY 81.6 MILLION 35.4 MILLION 38.0 MILLION 69.4 MILLION PENETRATION: 43% PENETRATION: 47% PENETRATION: 85% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 72%
  • 121. We Are Social @wearesocialsg • 121 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 28,000,000 TURKEY OVERVIEW 81,619,000 35,359,000 38,000,000 69,400,000 RURAL 72% 28% 43% 47% 34% 85%
  • 122. We Are Social @wearesocialsg • 122 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 35.4 M 43% 96% 4%
  • 123. We Are Social @wearesocialsg • 123 AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA JUL 2014 TIME SPENT ONLINE • Sources: US Census Bureau, GlobalWebIndex 4H 37M 2H 20M 2H 37M
  • 124. We Are Social @wearesocialsg • 124 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 47% 74%28.0 M 34%38.0 M
  • 125. We Are Social @wearesocialsg • 125 JUL 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX • Source: GlobalWebIndex 58%! 35%! 29%! 15%! 10%! 94%! 72%! 75%! 34%! 34%! FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
  • 126. We Are Social @wearesocialsg • 126 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 69.4 M 60% 40% 31%
  • 127. We Are Social @wearesocialsg • 127 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE SMARTPHONE USE • Source: Google’s “Our Mobile Planet” Report JUL 2014 30% 95% 92% 43%
  • 128. We Are Social @wearesocialsg • 128 JUL 2014 PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR FINANCE APPS ACTIVITIES ON MOBILE $ • Sources: US Census Bureau, GlobalWebIndex 37% 15%22% 13%22%
  • 129. We Are Social @wearesocialsg • 129 UNITED ARAB EMIRATES
  • 130. We Are Social @wearesocialsg • 130 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN THE UAE 9.35 MILLION 8.81 MILLION 4.80 MILLION 15.7 MILLION PENETRATION: 94% PENETRATION: 51% PENETRATION: 168% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 84%
  • 131. We Are Social @wearesocialsg • 131 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 3,800,000 UAE OVERVIEW 9,346,000 8,807,000 4,800,000 15,700,000 RURAL 84% 16% 94% 51% 41% 168%
  • 132. We Are Social @wearesocialsg • 132 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 8.81 M 94% 90% 10%
  • 133. We Are Social @wearesocialsg • 133 AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA JUL 2014 TIME SPENT ONLINE • Sources: US Census Bureau, GlobalWebIndex 4H 47M 3H 16M 2H 48M
  • 134. We Are Social @wearesocialsg • 134 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 51% 79%3.80 M 41%4.80 M
  • 135. We Are Social @wearesocialsg • 135 JUL 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX • Source: GlobalWebIndex 46%! 26%! 23%! 19%! 14%! 92%! 76%! 67%! 55%! 36%! FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 136. We Are Social @wearesocialsg • 136 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 15.7 M 87% 13% 56%
  • 137. We Are Social @wearesocialsg • 137 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE SMARTPHONE USE • Source: Google’s “Our Mobile Planet” Report JUL 2014 74% 90% 82% 38%
  • 138. We Are Social @wearesocialsg • 138 JUL 2014 PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR FINANCE APPS ACTIVITIES ON MOBILE $ • Sources: US Census Bureau, GlobalWebIndex 83% 22%45% 20%48%
  • 139. We Are Social @wearesocialsg • 139 YEMEN
  • 140. We Are Social @wearesocialsg • 140 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN YEMEN 26.1 MILLION 4.78 MILLION 1.56 MILLION 15.9 MILLION PENETRATION: 18% PENETRATION: 6% PENETRATION: 61% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 32%
  • 141. We Are Social @wearesocialsg • 141 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,100,000 YEMEN OVERVIEW 26,053,000 4,778,000 1,560,000 15,900,000 RURAL 32% 68% 18% 61% 6% 4%
  • 142. We Are Social @wearesocialsg • 142 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 4.78 M 18% 97% 3%
  • 143. We Are Social @wearesocialsg • 143 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 6% 71%1.10 M 4%1.56 M
  • 144. We Are Social @wearesocialsg • 144 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 15.9 M 92% 8% 5%
  • 145. Making Friends & Influencing People • 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
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