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GLOBAL DIGITAL 
STATISTICS 2014 
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS 
awree social 
We Are Social wearesocial.sg • @wearesocialsg • 1
COUNTRIES DETAILED IN THIS REPORT 
1 ARGENTINA 
2 AUSTRALIA 
3 BRAZIL 
4 CANADA 
5 CHINA 
6 FRANCE 
7 GERMANY 
8 INDIA 
7! 
23! 
6! 
14! 
24!10! 
13! 
1! 
3! 
18! 
9 INDONESIA 
10 ITALY 
11 JAPAN 
12 MEXICO 
13 NIGERIA 
14 POLAND 
15 RUSSIA 
16 SAUDI ARABIA 
19! 
9! 
2! 
11! 
17 SINGAPORE 
18 SOUTH AFRICA 
19 SOUTH KOREA 
20 TURKEY 
21 THAILAND 
22 UNITED ARAB EMIRATES 
23 UNITED KINGDOM 
24 UNITED STATES 
5! 
21! 
4! 
15! 
22! 
12! 
20! 
8! 
16! 
17! 
We Are Social wearesocial.sg • @wearesocialsg • 2
PLEASE CONTACT US FOR REPORTS 
ON OTHER COUNTRIES & REGIONS: 
SAYHELLO@WEARESOCIAL.SG 
@WEARESOCIALSG 
+65 6423 1051 
WEARESOCIAL.SG 
We Are Social wearesocial.sg • @wearesocialsg • 3
GLOBAL OVERVIEW 
We Are Social wearesocial.sg • @wearesocialsg • 4
GLOBAL DATA SNAPSHOT 
JAN 
2014 
7,095,476,818 
TOTAL WORLD POPULATION 
2,484,915,152 
INTERNET USERS 
1,856,680,860 
ACTIVE SOCIAL NETWORK USERS 
6,572,950,124 
MOBILE SUBSCRIBERS 
52% 48% 
URBAN 
35% 
INTERNET PENETRATION 
RURAL 
26% 
SOCIAL NETWORKING PENETRATION 
MOBILE PENETRATION 
93% 
We Are Social wearesocial.sg • @wearesocialsg • 5 
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
JAN SHARE OF GLOBAL USERS BY REGION 
2014 
NORTH AMERICA 
5% 11% 
11% 5% 
CENTRAL AMERICA 
3% 4% 
3% 3% 
SOUTH AMERICA 
6% 10% 
8% 8% 
WESTERN EUROPE 
6% 10% 
13% 8% 
CENTRAL & 
EASTERN EUROPE 
5% 6% 
7% 7% 
CENTRAL ASIA 
2% 1% 
1% 2% 
INTERNET USERS 
We Are Social wearesocial.sg • @wearesocialsg • 6 
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA 
EAST ASIA 
22% 37% 
30% 22% 
SOUTH ASIA 
23% 6% 
8% 18% 
MIDDLE EAST 
4% 4% 
4% 5% 
AFRICA 
16% 4% 
8% 11% OCEANIA 
1% 1% 
1% 1% 
POPULATION 
SOCIAL MEDIA USERS 
MOBILE SUBSCRIPTIONS 
SOUTHEAST ASIA 
9% 9% 
6% 11%
JAN INTERNET PENETRATION BY REGION 
2014 
NORTH 
AMERICA 
CENTRAL 
AMERICA 
SOUTH 
AMERICA 
AFRICA 
12%! 
We Are Social wearesocial.sg • @wearesocialsg • 7 
• Sources: US Census Bureau, InternetWorldStats, CNNIC 
MIDDLE 
EAST 
WESTERN 
EUROPE 
CENTRAL & 
EASTERN 
EUROPE 
EAST 
ASIA 
OCEANIA 
CENTRAL 
ASIA 
81%! 
47%! 
18%! 
37%! 
78%! 
54%! 
48%! 
63%! 
34%! 
29%! 
SOUTH 
ASIA 
SOUTHEAST 
25%!ASIA
JAN INTERNET PENETRATION BY REGION 
2014 
81%! 78%! 
63%! 
54%! 
48%! 47%! 
EAST 
ASIA 
We Are Social wearesocial.sg • @wearesocialsg • 8 
• Sources: US Census Bureau, InternetWorldStats, CNNIC 
37%! 35%! 34%! 
29%! 
25%! 
18%! 
12%! 
NORTH 
AMERICA 
WESTERN 
EUROPE 
OCEANIA 
CENTRAL & 
EASTERN 
EUROPE 
EAST 
ASIA 
SOUTH 
AMERICA 
MIDDLE 
WORLD 
AVERAGE 
CENTRAL 
AMERICA 
CENTRAL 
SOUTHEAST 
ASIA 
AFRICA 
SOUTH 
ASIA
JAN SOCIAL PENETRATION BY REGION 
2014 
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 
NORTH 
AMERICA 
SOUTH 
AMERICA 
AFRICA 
We Are Social wearesocial.sg • @wearesocialsg • 9 
• Sources: US Census Bureau, Facebook, Tencent, VKontakte 
MIDDLE 
EAST 
WESTERN 
EUROPE 
EAST 
ASIA 
OCEANIA 
CENTRAL 
ASIA 
SOUTH 
ASIA 
SOUTHEAST 
ASIA 
56%! 
44%! 
7%! 
24%! 
44%! 
33%! 
43%! 
44%! 
34%! 
5%! 
7%! 
26%! 
CENTRAL 
AMERICA 
CENTRAL & 
EASTERN 
EUROPE
JAN SOCIAL PENETRATION BY REGION 
2014 
EAST 
ASIA 
We Are Social wearesocial.sg • @wearesocialsg • 10 
• Sources: US Census Bureau, Facebook, Tencent, VKontakte 
56%! 
44%! 44%! 44%! 43%! 
34%! 33%! 
26%! 26%! 
24%! 
7%! 7%! 
5%! 
NORTH 
AMERICA 
WESTERN 
EUROPE 
OCEANIA 
SOUTH 
AMERICA 
EAST 
ASIA 
CENTRAL 
AMERICA 
CENTRAL & 
EASTERN 
EUROPE 
WORLD 
AVERAGE 
SOUTHEAST 
ASIA 
MIDDLE 
AFRICA 
SOUTH 
ASIA 
CENTRAL 
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
JAN ACTIVE USERS BY SOCIAL PLATFORM 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 11 
• Sources: most recent user data in company press releases, correct as at January 2014 
1,184 M 
816 M 
632 M 
400 M 
300 M 
272 M 
259 M 
232 M 
230 M 
220 M 
FACEBOOK 
QQ 
QZONE 
WHATSAPP 
GOOGLE+ 
WECHAT 
LINKEDIN 
TWITTER 
TUMBLR 
TENCENT WEIBO 
SOCIAL NETWORK 
MESSENGER / CHAT APP
JAN MOBILE PENETRATION BY REGION 
2014 
NORTH 
AMERICA 
SOUTH 
AMERICA 
We Are Social wearesocial.sg • @wearesocialsg • 12 
• Sources: US Census Bureau, ITU, CIA 
AFRICA 
MIDDLE 
EAST 
WESTERN 
EUROPE 
EAST 
ASIA 
OCEANIA 
CENTRAL 
ASIA 
SOUTH 
ASIA 
SOUTHEAST 
ASIA 
101%! 
124%! 
67%! 
112%! 
129%! 
151%! 
92%! 
94%! 
89%! 
90%! 
72%! 
109%! 
CENTRAL 
AMERICA 
CENTRAL & 
EASTERN 
EUROPE
JAN MOBILE PENETRATION BY REGION 
2014 
EAST 
ASIA 
We Are Social wearesocial.sg • @wearesocialsg • 13 
• Sources: US Census Bureau, ITU, CIA 
151%! 
129%! 
124%! 
112%! 109%! 
101%! 
94%! 93%! 92%! 90%! 89%! 
72%! 
67%! 
CENTRAL & 
EASTERN 
EUROPE 
WESTERN 
EUROPE 
SOUTH 
AMERICA 
MIDDLE 
SOUTHEAST 
ASIA 
NORTH 
AMERICA 
OCEANIA 
WORLD 
AVERAGE 
EAST 
ASIA 
CENTRAL 
CENTRAL 
AMERICA 
SOUTH 
ASIA 
AFRICA
JAN MOBILE BROADBAND PENETRATION 
2014 
NORTH 
AMERICA 
SOUTH 
AMERICA 
WESTERN 
EUROPE 
AFRICA 
MIDDLE 
EAST 
We Are Social wearesocial.sg • @wearesocialsg • 14 
• Sources: US Census Bureau, International Telecommunication Union 
EAST 
ASIA 
OCEANIA 
CENTRAL 
ASIA 
SOUTH 
ASIA 
SOUTHEAST 
ASIA 
72%! 
23%! 
7%! 
13%! 
55%! 
39%! 
28%! 
66%! 
8%! 
16%! 
4%! 
18%! 
CENTRAL 
AMERICA 
CENTRAL & 
EASTERN 
EUROPE
JAN MOBILE BROADBAND PENETRATION 
2014 
ASIA 
EAST 
We Are Social wearesocial.sg • @wearesocialsg • 15 
• Sources: US Census Bureau, International Telecommunication Union 
72%! 
66%! 
55%! 
39%! 
28%! 
23%! 21%! 
18%! 16%! 
13%! 
8%! 7%! 
4%! 
NORTH 
AMERICA 
OCEANIA 
WESTERN 
EUROPE 
CENTRAL & 
EASTERN 
EUROPE 
EAST 
ASIA 
SOUTH 
AMERICA 
WORLD 
AVERAGE 
SOUTHEAST 
ASIA 
CENTRAL 
MIDDLE 
CENTRAL 
AMERICA 
AFRICA 
SOUTH 
ASIA
JAN MOBILE BROADBAND SUBSCRIPTIONS 
2014 
NORTH 
AMERICA 
SOUTH 
AMERICA 
We Are Social wearesocial.sg • @wearesocialsg • 16 
• Source: International Telecommunication Union 
AFRICA 
MIDDLE 
EAST 
WESTERN 
EUROPE 
EAST 
ASIA 
OCEANIA 
CENTRAL 
ASIA 
SOUTH 
ASIA 
SOUTHEAST 
ASIA 
252M! 
93M! 
83M! 
37M! 
228M! 
127M! 
444M! 
24M! 
15M! 
18M! 
61M! 
112M! 
CENTRAL 
AMERICA 
CENTRAL & 
EASTERN 
EUROPE
NORTH AMERICA 
351,300,266 
TOTAL POPULATION 
284,093,742 
INTERNET USERS 
197,033,600 
JAN 
2014 
ACTIVE SOCIAL NETWORK USERS 
353,899,984 
ACTIVE MOBILE SUBSCRIPTIONS 
82% 
URBAN 
81% 
INTERNET PENETRATION 
18% 
RURAL 
56% 
SOCIAL NETWORKING PENETRATION 
MOBILE PENETRATION 
101% 
We Are Social wearesocial.sg • @wearesocialsg • 17 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
CENTRAL AMERICA 
195,127,178 
TOTAL POPULATION 
66,034,487 
INTERNET USERS 
66,951,880 
JAN 
2014 
ACTIVE SOCIAL NETWORK USERS 
173,787,140 
ACTIVE MOBILE SUBSCRIPTIONS 
71% 
URBAN 
34% 
INTERNET PENETRATION 
29% 
RURAL 
34% 
SOCIAL NETWORKING PENETRATION 
MOBILE PENETRATION 
89% 
We Are Social wearesocial.sg • @wearesocialsg • 18 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
SOUTH AMERICA 
408,157,815 
TOTAL POPULATION 
193,655,950 
INTERNET USERS 
179,145,980 
JAN 
2014 
ACTIVE SOCIAL NETWORK USERS 
508,079,743 
ACTIVE MOBILE SUBSCRIPTIONS 
83% 
URBAN 
47% 
INTERNET PENETRATION 
17% 
RURAL 
44% 
SOCIAL NETWORKING PENETRATION 
MOBILE PENETRATION 
124% 
We Are Social wearesocial.sg • @wearesocialsg • 19 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
WESTERN EUROPE 
416,767,521 
TOTAL POPULATION 
326,197,681 
INTERNET USERS 
185,034,740 
JAN 
2014 
ACTIVE SOCIAL NETWORK USERS 
538,572,700 
ACTIVE MOBILE SUBSCRIPTIONS 
77% 
URBAN 
78% 
INTERNET PENETRATION 
23% 
RURAL 
44% 
SOCIAL NETWORKING PENETRATION 
MOBILE PENETRATION 
129% 
We Are Social wearesocial.sg • @wearesocialsg • 20 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
CENTRAL & EASTERN EUROPE 
323,365,917 
TOTAL POPULATION 
174,727,847 
INTERNET USERS 
106,440,000 
JAN 
2014 
ACTIVE SOCIAL NETWORK USERS 
486,919,115 
ACTIVE MOBILE SUBSCRIPTIONS 
68% 
URBAN 
54% 
INTERNET PENETRATION 
32% 
RURAL 
33% 
SOCIAL NETWORKING PENETRATION 
MOBILE PENETRATION 
151% 
We Are Social wearesocial.sg • @wearesocialsg • 21 
• Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU
MIDDLE EAST 
279,192,238 
TOTAL POPULATION 
102,346,717 
INTERNET USERS 
66,900,000 
JAN 
2014 
ACTIVE SOCIAL NETWORK USERS 
311,419,837 
ACTIVE MOBILE SUBSCRIPTIONS 
72% 
URBAN 
37% 
INTERNET PENETRATION 
28% 
RURAL 
24% 
SOCIAL NETWORKING PENETRATION 
MOBILE PENETRATION 
112% 
We Are Social wearesocial.sg • @wearesocialsg • 22 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
AFRICA 
JAN 
2014 
1,125,664,947 
TOTAL POPULATION 
205,185,547 
INTERNET USERS 
79,851,240 
ACTIVE SOCIAL NETWORK USERS 
750,257,377 
ACTIVE MOBILE SUBSCRIPTIONS 
39% 
URBAN 
18% 
INTERNET PENETRATION 
61% 
RURAL 
7% 
SOCIAL NETWORKING PENETRATION 
67% 
MOBILE PENETRATION 
We Are Social wearesocial.sg • @wearesocialsg • 23 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
CENTRAL ASIA 
113,197,987 
TOTAL POPULATION 
32,444,899 
INTERNET USERS 
5,740,000 
JAN 
2014 
ACTIVE SOCIAL NETWORK USERS 
102,433,527 
ACTIVE MOBILE SUBSCRIPTIONS 
38% 
URBAN 
29% 
INTERNET PENETRATION 
62% 
RURAL 
5% 
SOCIAL NETWORKING PENETRATION 
MOBILE PENETRATION 
90% 
We Are Social wearesocial.sg • @wearesocialsg • 24 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
SOUTH ASIA 
JAN 
2014 
1,630,919,286 
TOTAL POPULATION 
188,303,759 
INTERNET USERS 
112,696,000 
ACTIVE SOCIAL NETWORK USERS 
1,173,703,583 
ACTIVE MOBILE SUBSCRIPTIONS 
31% 69% 
URBAN 
12% 
INTERNET PENETRATION 
RURAL 
7% 
SOCIAL NETWORKING PENETRATION 
72% 
MOBILE PENETRATION 
We Are Social wearesocial.sg • @wearesocialsg • 25 
• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
EAST ASIA 
JAN 
2014 
1,584,806,482 
TOTAL POPULATION 
756,093,363 
INTERNET USERS 
678,728,200 
ACTIVE SOCIAL NETWORK USERS 
1,451,087,957 
ACTIVE MOBILE SUBSCRIPTIONS 
56% 
URBAN 
48% 
INTERNET PENETRATION 
44% 
RURAL 
43% 
SOCIAL NETWORKING PENETRATION 
MOBILE PENETRATION 
92% 
We Are Social wearesocial.sg • @wearesocialsg • 26 
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
SOUTHEAST ASIA 
630,551,581 
TOTAL POPULATION 
155,173,606 
INTERNET USERS 
161,996,000 
JAN 
2014 
ACTIVE SOCIAL NETWORK USERS 
688,607,654 
ACTIVE MOBILE SUBSCRIPTIONS 
45% 
URBAN 
25% 
INTERNET PENETRATION 
55% 
RURAL 
26% 
SOCIAL NETWORKING PENETRATION 
MOBILE PENETRATION 
109% 
We Are Social wearesocial.sg • @wearesocialsg • 27 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
OCEANIA 
36,425,600 
TOTAL POPULATION 
23,025,488 
INTERNET USERS 
16,163,220 
JAN 
2014 
ACTIVE SOCIAL NETWORK USERS 
34,181,507 
ACTIVE MOBILE SUBSCRIPTIONS 
71% 
URBAN 
63% 
INTERNET PENETRATION 
29% 
RURAL 
44% 
SOCIAL NETWORKING PENETRATION 
MOBILE PENETRATION 
94% 
We Are Social wearesocial.sg • @wearesocialsg • 28 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN INTERNET PENETRATION BY COUNTRY 
2014 
GERMANY 
87%! 
80%! 
49%! 
84%! 
45%! 
CANADA 
USA 
NIGERIA 
UAE 
We Are Social wearesocial.sg • @wearesocialsg • 29 
• Sources: US Census Bureau, InternetWorldStats, CNNIC 
73%! 
81%! 
83%! 
58%! 
86%! 
55%! 
41%! 
32%! 
79%! 
84%! 
42%! 
53%! 
15%! 
38%! 12%! 
MEXICO 
BRAZIL 
ARGENTINA SOUTH 
AFRICA 
SAUDI 
ARABIA 
INDIA 
CHINA 
SOUTH 
KOREA 
JAPAN 
AUSTRALIA 
SINGAPORE 
TURKEY 
UK 
FRANCE 
ITALY 
INDONESIA 
65%! POLAND 
26%! THAILAND 
83%! 
53%! 
RUSSIA
JAN INTERNET PENETRATION BY COUNTRY 
2014 
87%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%! 
73%! 
65%! 
58%! 
We Are Social wearesocial.sg • @wearesocialsg • 30 
• Sources: US Census Bureau, InternetWorldStats, CNNIC 
55%! 
53%! 53%! 
49%! 
45%! 44%! 
41%! 
38%! 
35%! 
32%! 
26%! 
15%! 
12%! 
UK 
CANADA 
GERMANY 
SOUTH KOREA 
FRANCE 
UAE 
AUSTRALIA 
USA 
JAPAN 
SINGAPORE 
POLAND 
ITALY 
ARGENTINA 
RUSSIA 
SAUDI ARABIA 
BRAZIL 
TURKEY 
CHINA 
SOUTH AFRICA 
MEXICO 
WORLD AVERAGE 
NIGERIA 
THAILAND 
INDONESIA 
INDIA
We Are Social wearesocial.sg • @wearesocialsg • 31 
JAN TIME SPENT ON THE INTERNET 
2014 
• Sources: US Census Bureau, InternetWorldStats, CNNIC 
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET 
6.1! 
5.6! 
5.5! 
5.4! 
5.3! 
5.2! 
5.2! 
5.2! 
5.1! 
5.0! 
5.0! 
4.9! 
4.9! 
4.9! 
4.9! 
4.8! 
4.7! 
4.5! 
4.5! 
4.2! 
4.1! 
3.8! 
3.5! 
3.5! 
2.4! 
2.5! 
2.5! 
3.2! 
2.0! 
2.4! 
3.0! 
3.4! 
3.1! 
1.4! 
3.0! 
1.4! 
2.6! 
1.9! 
1.9! 
2.1! 
2.0! 
1.9! 
1.7! 
1.5! 
1.0! 
1.5! 
1.0! 
1.6! 
BRAZIL 
SOUTH AFRICA 
INDONESIA 
MEXICO 
SINGAPORE 
USA 
UAE 
ARGENTINA 
THAILAND 
POLAND 
SAUDI ARABIA 
RUSSIA 
INDIA 
CANADA 
TURKEY 
WEIGHTED 
AVERAGE 
ITALY 
CHINA 
AUSTRALIA 
UK 
FRANCE 
GERMANY 
JAPAN 
SOUTH KOREA 
NIGERIA 
ACCESS THROUGH LAPTOP / DESKTOP 
ACCESS THROUGH MOBILE DEVICE 
N/A!
JAN SOCIAL PENETRATION BY COUNTRY 
2014 
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 
GERMANY 
57%! 
56%! 
43%! 
35%! 
45%! 
CANADA 
USA 
NIGERIA 
UAE 
We Are Social wearesocial.sg • @wearesocialsg • 32 
• Sources: US Census Bureau, Tencent, Facebook, VKontakte 
59%! 
57%! 
42%! 
42%! 
55%! 
56%! 
20%! 
6%! 
17%! 
27%! 
46%! 
33%! 
28%! 
25%! 
43%! 7%! 
MEXICO 
BRAZIL 
ARGENTINA SOUTH 
AFRICA 
SAUDI 
ARABIA 
INDIA 
CHINA 
SOUTH 
KOREA 
JAPAN 
AUSTRALIA 
SINGAPORE 
TURKEY 
UK 
FRANCE 
ITALY 
INDONESIA 
31%! POLAND 
36%! THAILAND 
80%! 
RUSSIA
JAN SOCIAL PENETRATION BY COUNTRY 
2014 
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 
CANADA 
USA 
MEXICO 
BRAZIL 
GERMANY 
NIGERIA 
ARGENTINA SOUTH 
We Are Social wearesocial.sg • @wearesocialsg • 33 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AFRICA 
SAUDI 
ARABIA 
INDIA 
CHINA 
SOUTH 
KOREA 
JAPAN 
AUSTRALIA 
SINGAPORE 
TURKEY 
UK 
FRANCE 
ITALY 
POLAND 
THAILAND 
UAE 
RUSSIA 
73%! 
15%! 
70%! 
58%! 
74%! 
42%! 
25%! 
12%! 
81%! 
51%! 
54%!44%! 
N/A! 
40%! 
48%! 
54%! 
50%! 
76%! 56%! 
74%! 
68%! 
82%! 
75%! 
37%! 
INDONESIA
JAN SOCIAL PENETRATION BY COUNTRY 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 34 
• Sources: US Census Bureau, Tencent, Facebook, VKontakte 
80%! 
59%! 57%! 57%! 56%! 56%! 55%! 
46%! 45%! 43%! 43%! 42%! 42%! 
36%! 35%! 33%! 
31%! 
28%! 27%! 26%! 25%! 
20%! 
17%! 
7%! 6%! 
UAE 
SINGAPORE 
AUSTRALIA 
UK 
ARGENTINA 
USA 
CANADA 
CHINA 
TURKEY 
MEXICO 
BRAZIL 
FRANCE 
ITALY 
THAILAND 
GERMANY 
RUSSIA 
POLAND 
SAUDI ARABIA 
SOUTH KOREA 
WORLD AVERAGE 
INDONESIA 
SOUTH AFRICA 
JAPAN 
INDIA 
NIGERIA 
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
JAN SOCIAL PENETRATION BY COUNTRY 
2014 
We Are Social wearesocial.sg • @wearesocialsg • 35 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
82%! 81%! 
76%! 75%! 74%! 74%! 73%! 
70%! 
68%! 
58%! 
56%! 
54%! 54%! 
51%! 50%! 
48%! 
44%! 42%! 
40%! 39%! 37%! 
25%! 
15%! 
12%! 
CANADA 
UAE 
UK 
USA 
SOUTH KOREA 
GERMANY 
AUSTRALIA 
SINGAPORE 
FRANCE 
JAPAN 
POLAND 
ITALY 
ARGENTINA 
SAUDI ARABIA 
RUSSIA 
BRAZIL 
TURKEY 
CHINA 
SOUTH AFRICA 
WEIGHTED 
AVERAGE 
MEXICO 
THAILAND 
INDONESIA 
INDIA 
NIGERIA 
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 
N/A!
JAN TIME SPENT ON SOCIAL MEDIA 
2014 
N/A! 
We Are Social wearesocial.sg • @wearesocialsg • 36 
• Source: GlobalWebIndex Wave 11 
4.3! 
3.8! 
3.7! 
3.3! 
3.1! 3.0! 
2.9! 
2.8! 
2.5! 2.5! 2.4! 
2.3! 2.3! 
2.2! 2.2! 
2.1! 2.0! 
1.9! 
1.6! 
1.5! 1.5! 1.4! 
1.0! 
0.8! 
ARGENTINA 
MEXICO 
THAILAND 
UAE 
BRAZIL 
SOUTH AFRICA 
INDONESIA 
SAUDI ARABIA 
TURKEY 
ITALY 
INDIA 
CANADA 
USA 
RUSSIA 
SINGAPORE 
AUSTRALIA 
WEIGHTED 
AVERAGE 
UK 
POLAND 
CHINA 
FRANCE 
GERMANY 
SOUTH KOREA 
JAPAN 
NIGERIA 
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
JAN MOBILE PENETRATION BY COUNTRY 
2014 
GERMANY 
130%! 
103%! 
134%! 
133%! 
84%! 
CANADA 
USA 
NIGERIA 
UAE 
We Are Social wearesocial.sg • @wearesocialsg • 37 
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 
148%! 
110%! 
109%! 
158%! 
76%! 
138%! 
141%! 
65%! 
109%! 
110%! 
89%! 
184%! 
197%! 
112%! 
87%! 73%! 
MEXICO 
BRAZIL 
ARGENTINA SOUTH 
AFRICA 
SAUDI 
ARABIA 
INDIA 
CHINA 
SOUTH 
KOREA 
JAPAN 
AUSTRALIA 
SINGAPORE 
TURKEY 
UK 
FRANCE 
ITALY 
INDONESIA 
132%! POLAND 
125%! THAILAND 
252%! 
RUSSIA
We Are Social wearesocial.sg • @wearesocialsg • 38 
JAN MOBILE PENETRATION BY COUNTRY 
2014 
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 
252%! 
197%! 
184%! 
158%! 
148%! 
141%! 
138%! 
134%! 
133%! 
132%! 
130%! 
125%! 
112%! 
110%! 
110%! 
109%! 
109%! 
103%! 
93%! 
89%! 
87%! 
84%! 
76%! 
73%! 
65%! 
UAE 
SAUDI ARABIA 
RUSSIA 
ITALY 
SINGAPORE 
SOUTH AFRICA 
ARGENTINA 
BRAZIL 
GERMANY 
POLAND 
UK 
THAILAND 
INDONESIA 
AUSTRALIA 
SOUTH KOREA 
FRANCE 
JAPAN 
USA 
WORLD AVERAGE 
CHINA 
MEXICO 
TURKEY 
CANADA 
INDIA 
NIGERIA
INDIVIDUAL COUNTRY SNAPSHOTS 
We Are Social wearesocial.sg • @wearesocialsg • 39
ARGENTINA 
We Are Social wearesocial.sg • @wearesocialsg • 40
ARGENTINA: DATA SNAPSHOT 
42,610,981 
TOTAL POPULATION 
23,543,412 
INTERNET USERS 
24,000,000 
ACTIVE FACEBOOK USERS 
58,599,390 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
93% 
URBAN 
55% 
INTERNET PENETRATION 
56% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
7%! 
RURAL 
138% 
We Are Social wearesocial.sg • @wearesocialsg • 41 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN ARGENTINA: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
5H 11M 42% 
We Are Social wearesocial.sg • @wearesocialsg • 42 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
3H 25M
JAN ARGENTINA: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
54% 4H 17M 
We Are Social wearesocial.sg • @wearesocialsg • 43 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
59% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
21%
JAN ARGENTINA: SOCIAL MEDIA USE 
2014 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 44 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
95% 
90% 
67% 
51% 
31% 
25% 
65% 
56% 
27% 
23% 
11% 
8% 
ANY SOCIAL 
NETWORK 
FACEBOOK 
GOOGLE+ 
TWITTER 
LINKEDIN 
BADOO 
USED IN THE PAST MONTH
JAN ARGENTINA: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
31% 86% 
We Are Social wearesocial.sg • @wearesocialsg • 45 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
85% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
25%
AUSTRALIA 
We Are Social wearesocial.sg • @wearesocialsg • 46
AUSTRALIA: DATA SNAPSHOT 
22,262,501 
TOTAL POPULATION 
18,129,727 
INTERNET USERS 
12,800,000 
ACTIVE FACEBOOK USERS 
24,400,000 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
89% 
URBAN 
81% 
INTERNET PENETRATION 
57% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
11%! 
RURAL 
110% 
We Are Social wearesocial.sg • @wearesocialsg • 47 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN AUSTRALIA: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
4H 30M 59% 
We Are Social wearesocial.sg • @wearesocialsg • 48 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 40M
JAN AUSTRALIA: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
73% 2H 05M 
We Are Social wearesocial.sg • @wearesocialsg • 49 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
55% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
14%
JAN AUSTRALIA: SOCIAL MEDIA USE 
2014 
89% 
81% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 50 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
42% 
30% 
23% 
15% 
62% 
53% 
14% 
14% 
11% 
7% 
ANY SOCIAL NETWORK 
FACEBOOK 
TWITTER 
GOOGLE+ 
LINKEDIN 
INSTAGRAM
JAN AUSTRALIA: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
65% 90% 
We Are Social wearesocial.sg • @wearesocialsg • 51 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
78% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
41%
BRAZIL 
We Are Social wearesocial.sg • @wearesocialsg • 52
BRAZIL: DATA SNAPSHOT 
201,009,622 
TOTAL POPULATION 
99,357,737 
INTERNET USERS 
86,000,000 
ACTIVE FACEBOOK USERS 
268,440,423 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
85% 
URBAN 
49% 
INTERNET PENETRATION 
43% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
15% 
RURAL 
134% 
We Are Social wearesocial.sg • @wearesocialsg • 53 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN BRAZIL: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
6H 03M 39% 
We Are Social wearesocial.sg • @wearesocialsg • 54 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
2H 26M
JAN BRAZIL: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
48% 3H 08M 
We Are Social wearesocial.sg • @wearesocialsg • 55 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
59% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
24%
JAN BRAZIL: SOCIAL MEDIA USE 
2014 
98% 
94% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 56 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
75% 
56% 
54% 
39% 
72% 
57% 
28% 
21% 
13% 
12% 
ANY SOCIAL NETWORK 
FACEBOOK 
GOOGLE+ 
TWITTER 
LINKEDIN 
ORKUT
JAN BRAZIL: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
26% 89% 
We Are Social wearesocial.sg • @wearesocialsg • 57 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
82% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
30%
CANADA 
We Are Social wearesocial.sg • @wearesocialsg • 58
CANADA: DATA SNAPSHOT 
34,568,211 
TOTAL POPULATION 
29,760,764 
INTERNET USERS 
19,000,000 
ACTIVE FACEBOOK USERS 
26,263,000 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
81% 
URBAN 
INTERNET PENETRATION 
86% 
55% 
FACEBOOK PENETRATION 
76% 
MOBILE PENETRATION 
19% 
RURAL 
We Are Social wearesocial.sg • @wearesocialsg • 59 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN CANADA: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
4H 53M 58% 
We Are Social wearesocial.sg • @wearesocialsg • 60 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 51M
JAN CANADA: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
82% 2H 19M 
We Are Social wearesocial.sg • @wearesocialsg • 61 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
46% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
9%
JAN CANADA: SOCIAL MEDIA USE 
2014 
91% 
85% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 62 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
46% 
45% 
30% 
26% 
66% 
57% 
22% 
13% 
11% 
10% 
ANY SOCIAL NETWORK 
FACEBOOK 
TWITTER 
GOOGLE+ 
LINKEDIN 
PINTEREST
JAN CANADA: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
56% 89% 
We Are Social wearesocial.sg • @wearesocialsg • 63 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
77% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
27%
CHINA 
We Are Social wearesocial.sg • @wearesocialsg • 64
CHINA: DATA SNAPSHOT 
JAN 
2014 
1,349,585,838 
TOTAL POPULATION 
590,560,000 
INTERNET USERS 
623,300,000 
ACTIVE QZONE USERS 
1,206,553,000 
ACTIVE MOBILE SUBSCRIPTIONS 
51% 
URBAN 
44% 
INTERNET PENETRATION 
46% 
QZONE PENETRATION 
MOBILE PENETRATION 
49% 
RURAL 
89% 
We Are Social wearesocial.sg • @wearesocialsg • 65 
• Sources: US Census Bureau, CNNIC, Tencent, ITU
JAN CHINA: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
4H 31M 43% 
We Are Social wearesocial.sg • @wearesocialsg • 66 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 55M
JAN CHINA: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
42% 1H 30M 
We Are Social wearesocial.sg • @wearesocialsg • 67 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
51% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
24%
JAN CHINA: SOCIAL MEDIA USE 
2014 
98% 
83% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 68 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
76% 
75% 
74% 
56% 
87% 
62% 
53% 
51% 
51% 
35% 
ANY SOCIAL NETWORK 
SINA WEIBO 
QZONE 
TENCENT WEIBO 
TENCENT 
YOUKU
JAN CHINA: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
47% 96% 
We Are Social wearesocial.sg • @wearesocialsg • 69 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
98% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
69%
FRANCE 
We Are Social wearesocial.sg • @wearesocialsg • 70
FRANCE: DATA SNAPSHOT 
65,951,611 
TOTAL POPULATION 
54,473,474 
INTERNET USERS 
28,000,000 
ACTIVE FACEBOOK USERS 
72,180,000 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
86% 
URBAN 
INTERNET PENETRATION 
83% 
42% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
14% 
RURAL 
109% 
We Are Social wearesocial.sg • @wearesocialsg • 71 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN FRANCE: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
4H 07M 54% 
We Are Social wearesocial.sg • @wearesocialsg • 72 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
0H 58M
JAN FRANCE: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
68% 1H 29M 
We Are Social wearesocial.sg • @wearesocialsg • 73 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
41% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
10%
JAN FRANCE: SOCIAL MEDIA USE 
2014 
85% 
74% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 74 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
35% 
24% 
23% 
13% 
55% 
43% 
11% 
10% 
5% 
5% 
ANY SOCIAL NETWORK 
FACEBOOK 
GOOGLE+ 
TWITTER 
LINKEDIN 
VIADEO
JAN FRANCE: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
42% 88% 
We Are Social wearesocial.sg • @wearesocialsg • 75 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
74% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
26%
GERMANY 
We Are Social wearesocial.sg • @wearesocialsg • 76
GERMANY: DATA SNAPSHOT 
81,147,265 
TOTAL POPULATION 
68,296,919 
INTERNET USERS 
28,000,000 
ACTIVE FACEBOOK USERS 
107,700,000 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
74% 
URBAN 
INTERNET PENETRATION 
84% 
35% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
26% 
RURAL 
133% 
We Are Social wearesocial.sg • @wearesocialsg • 77 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN GERMANY: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
3H 46M 62% 
We Are Social wearesocial.sg • @wearesocialsg • 78 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 27M
JAN GERMANY: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
74% 1H 25M 
We Are Social wearesocial.sg • @wearesocialsg • 79 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
46% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
13%
JAN GERMANY: SOCIAL MEDIA USE 
2014 
81% 
72% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 80 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
32% 
21% 
8% 
7% 
52% 
45% 
8% 
7% 
2% 
2% 
ANY SOCIAL NETWORK 
FACEBOOK 
TWITTER 
GOOGLE+ 
OTHER 
INSTAGRAM
JAN GERMANY: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
40% 88% 
We Are Social wearesocial.sg • @wearesocialsg • 81 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
76% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
32%
INDIA 
We Are Social wearesocial.sg • @wearesocialsg • 82
INDIA: DATA SNAPSHOT 
JAN 
2014 
1,220,800,359 
TOTAL POPULATION 
151,598,994 
INTERNET USERS 
90,000,000 
ACTIVE FACEBOOK USERS 
893,862,000 
ACTIVE MOBILE SUBSCRIPTIONS 
31% 
URBAN 
12% 
INTERNET PENETRATION 
7% 
FACEBOOK PENETRATION 
73% 
MOBILE PENETRATION 
69% 
RURAL 
We Are Social wearesocial.sg • @wearesocialsg • 83 
• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
JAN INDIA: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
4H 54M 11% 
We Are Social wearesocial.sg • @wearesocialsg • 84 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
2H 36M
JAN INDIA: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
12% 2H 26M 
We Are Social wearesocial.sg • @wearesocialsg • 85 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
57% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
29%
JAN INDIA: SOCIAL MEDIA USE 
2014 
97% 
94% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 86 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
78% 
67% 
54% 
51% 
72% 
55% 
35% 
30% 
24% 
17% 
ANY SOCIAL NETWORK 
FACEBOOK 
GOOGLE+ 
TWITTER 
LINKEDIN 
ORKUT
JAN INDIA: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
13% 95% 
We Are Social wearesocial.sg • @wearesocialsg • 87 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
91% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
54%
INDONESIA 
We Are Social wearesocial.sg • @wearesocialsg • 88
INDONESIA: DATA SNAPSHOT 
251,160,124 
TOTAL POPULATION 
38,191,873 
INTERNET USERS 
62,000,000 
ACTIVE FACEBOOK USERS 
281,963,665 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
51% 
URBAN 
15% 
INTERNET PENETRATION 
25% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
49% 
RURAL 
112% 
We Are Social wearesocial.sg • @wearesocialsg • 89 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN INDONESIA: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
5H 27M 14% 
We Are Social wearesocial.sg • @wearesocialsg • 90 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
2H 30M
JAN INDONESIA: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
15% 2H 54M 
We Are Social wearesocial.sg • @wearesocialsg • 91 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
74% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
32%
JAN INDONESIA: SOCIAL MEDIA USE 
2014 
98% 
93% 
80% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 92 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
74% 
39% 
32% 
79% 
59% 
41% 
33% 
15% 
12% 
ANY SOCIAL NETWORK 
FACEBOOK 
TWITTER 
GOOGLE+ 
LINKEDIN 
INSTAGRAM
JAN INDONESIA: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
14% 94% 
We Are Social wearesocial.sg • @wearesocialsg • 93 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
95% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
57%
ITALY 
We Are Social wearesocial.sg • @wearesocialsg • 94
ITALY: DATA SNAPSHOT 
61,482,297 
TOTAL POPULATION 
35,531,527 
INTERNET USERS 
26,000,000 
ACTIVE FACEBOOK USERS 
97,226,000 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
68% 
URBAN 
58% 
INTERNET PENETRATION 
42% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
32% 
RURAL 
158% 
We Are Social wearesocial.sg • @wearesocialsg • 95 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN ITALY: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
4H 42M 46% 
We Are Social wearesocial.sg • @wearesocialsg • 96 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 59M
JAN ITALY: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
54% 2H 29M 
We Are Social wearesocial.sg • @wearesocialsg • 97 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
47% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
16%
JAN ITALY: SOCIAL MEDIA USE 
2014 
92% 
83% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 98 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
53% 
41% 
24% 
17% 
61% 
49% 
16% 
15% 
9% 
8% 
ANY SOCIAL NETWORK 
FACEBOOK 
GOOGLE+ 
TWITTER 
LINKEDIN 
INSTAGRAM
JAN ITALY: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
41% 92% 
We Are Social wearesocial.sg • @wearesocialsg • 99 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
84% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
30%
JAPAN 
We Are Social wearesocial.sg • @wearesocialsg • 100
JAPAN: DATA SNAPSHOT 
127,253,075 
TOTAL POPULATION 
100,684,474 
INTERNET USERS 
22,000,000 
ACTIVE FACEBOOK USERS 
138,362,823 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
91% 
URBAN 
79% 
INTERNET PENETRATION 
17% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
9%! 
RURAL 
109% 
We Are Social wearesocial.sg • @wearesocialsg • 101 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN JAPAN: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
3H 27M 48% 
We Are Social wearesocial.sg • @wearesocialsg • 102 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 01M
JAN JAPAN: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
58% 0H 45M 
We Are Social wearesocial.sg • @wearesocialsg • 103 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
11% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
5%
JAN JAPAN: SOCIAL MEDIA USE 
2014 
66% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 104 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
39% 
38% 
25% 
17% 
2% 
42% 
22% 
22% 
8% 
2% 
1% 
ANY SOCIAL NETWORK 
TWITTER 
FACEBOOK 
MIXI 
GOOGLE+ 
TUMBLR
JAN JAPAN: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
25% 89% 
We Are Social wearesocial.sg • @wearesocialsg • 105 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
81% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
44%
MEXICO 
We Are Social wearesocial.sg • @wearesocialsg • 106
MEXICO: DATA SNAPSHOT 
116,220,947 
TOTAL POPULATION 
44,173,551 
INTERNET USERS 
50,000,000 
ACTIVE FACEBOOK USERS 
100,785,917 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
78% 
URBAN 
38% 
INTERNET PENETRATION 
43% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
22% 
RURAL 
87% 
We Are Social wearesocial.sg • @wearesocialsg • 107 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN MEXICO: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
5H 22M 33% 
We Are Social wearesocial.sg • @wearesocialsg • 108 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
3H 10M
JAN MEXICO: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
37% 3H 46M 
We Are Social wearesocial.sg • @wearesocialsg • 109 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
59% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
21%
JAN MEXICO: SOCIAL MEDIA USE 
2014 
98% 
94% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 110 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
74% 
62% 
36% 
28% 
72% 
61% 
29% 
27% 
12% 
8% 
ANY SOCIAL NETWORK 
FACEBOOK 
GOOGLE+ 
TWITTER 
LINKEDIN 
INSTAGRAM
JAN MEXICO: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
37% 95% 
We Are Social wearesocial.sg • @wearesocialsg • 111 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
91% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
39%
NIGERIA 
We Are Social wearesocial.sg • @wearesocialsg • 112
NIGERIA: DATA SNAPSHOT 
174,507,539 
TOTAL POPULATION 
55,930,391 
INTERNET USERS 
11,200,000 
ACTIVE FACEBOOK USERS 
114,000,000 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
50% 
URBAN 
32% 
INTERNET PENETRATION 
6% 
FACEBOOK PENETRATION 
65% 
MOBILE PENETRATION 
50% 
RURAL 
We Are Social wearesocial.sg • @wearesocialsg • 113 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
POLAND 
We Are Social wearesocial.sg • @wearesocialsg • 114
POLAND: DATA SNAPSHOT 
38,383,809 
TOTAL POPULATION 
24,969,935 
INTERNET USERS 
11,800,000 
ACTIVE FACEBOOK USERS 
50,840,000 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
61% 
URBAN 
65% 
INTERNET PENETRATION 
31% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
39% 
RURAL 
132% 
We Are Social wearesocial.sg • @wearesocialsg • 115 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN POLAND: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
4H 59M 45% 
We Are Social wearesocial.sg • @wearesocialsg • 116 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 21M
JAN POLAND: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
56% 1H 37M 
We Are Social wearesocial.sg • @wearesocialsg • 117 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
27% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
9%
JAN POLAND: SOCIAL MEDIA USE 
2014 
90% 
74% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 118 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
55% 
46% 
18% 
12% 
77% 
59% 
29% 
26% 
10% 
5% 
ANY SOCIAL NETWORK 
FACEBOOK 
NASZAKLASA 
GOOGLE+ 
TWITTER 
LINKEDIN
JAN POLAND: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
35% 90% 
We Are Social wearesocial.sg • @wearesocialsg • 119 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
78% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
28%
RUSSIA 
We Are Social wearesocial.sg • @wearesocialsg • 120
RUSSIA: DATA SNAPSHOT 
142,500,482 
TOTAL POPULATION 
75,926,004 
INTERNET USERS 
46,800,000 
ACTIVE VKONTAKTE USERS 
261,886,329 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
74% 
URBAN 
53% 
INTERNET PENETRATION 
33% 
VKONTAKTE PENETRATION 
MOBILE PENETRATION 
26% 
RURAL 
184% 
We Are Social wearesocial.sg • @wearesocialsg • 121 
• Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
JAN RUSSIA: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
4H 56M 36% 
We Are Social wearesocial.sg • @wearesocialsg • 122 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 22M
JAN RUSSIA: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
50% 2H 11M 
We Are Social wearesocial.sg • @wearesocialsg • 123 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
46% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
12%
JAN RUSSIA: SOCIAL MEDIA USE 
2014 
94% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 124 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
75% 
69% 
68% 
52% 
39% 
80% 
52% 
44% 
41% 
24% 
18% 
ANY SOCIAL NETWORK 
VKONTAKTE 
ODNOKLASSNIKI 
FACEBOOK 
GOOGLE+ 
TWITTER
JAN RUSSIA: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
36% 93% 
We Are Social wearesocial.sg • @wearesocialsg • 125 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
82% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
39%
SAUDI ARABIA 
We Are Social wearesocial.sg • @wearesocialsg • 126
SAUDI ARABIA: DATA SNAPSHOT 
26,939,583 
TOTAL POPULATION 
14,328,632 
INTERNET USERS 
7,600,000 
ACTIVE FACEBOOK USERS 
53,012,322 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
82% 
URBAN 
53% 
INTERNET PENETRATION 
28% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
18% 
RURAL 
197% 
We Are Social wearesocial.sg • @wearesocialsg • 127 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN SAUDI ARABIA: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
4H 57M 47% 
We Are Social wearesocial.sg • @wearesocialsg • 128 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
3H 01M
JAN SAUDI ARABIA: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
51% 2H 48M 
We Are Social wearesocial.sg • @wearesocialsg • 129 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
51% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
20%
JAN SAUDI ARABIA: SOCIAL MEDIA USE 
2014 
94% 
89% 
77% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 130 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
75% 
33% 
31% 
66% 
55% 
41% 
32% 
16% 
13% 
ANY SOCIAL NETWORK 
FACEBOOK 
TWITTER 
GOOGLE+ 
INSTAGRAM 
LINKEDIN
JAN SAUDI ARABIA: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
73% 89% 
We Are Social wearesocial.sg • @wearesocialsg • 131 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
83% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
31%
SINGAPORE 
We Are Social wearesocial.sg • @wearesocialsg • 132
SINGAPORE: DATA SNAPSHOT 
5,460,302 
TOTAL POPULATION 
3,971,318 
INTERNET USERS 
3,200,000 
ACTIVE FACEBOOK USERS 
8,063,000 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
100% 
URBAN 
73% 
INTERNET PENETRATION 
59% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
148% 
We Are Social wearesocial.sg • @wearesocialsg • 133 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN SINGAPORE: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
5H 16M 64% 
We Are Social wearesocial.sg • @wearesocialsg • 134 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 57M
JAN SINGAPORE: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
70% 2H 10M 
We Are Social wearesocial.sg • @wearesocialsg • 135 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
49% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
18%
JAN SINGAPORE: SOCIAL MEDIA USE 
2014 
96% 
92% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 136 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
54% 
45% 
36% 
25% 
68% 
59% 
19% 
18% 
13% 
12% 
ANY SOCIAL NETWORK 
FACEBOOK 
TWITTER 
GOOGLE+ 
LINKEDIN 
INSTAGRAM
JAN SINGAPORE: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
72% 96% 
We Are Social wearesocial.sg • @wearesocialsg • 137 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
87% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
44%
SOUTH AFRICA 
We Are Social wearesocial.sg • @wearesocialsg • 138
SOUTH AFRICA: DATA SNAPSHOT 
48,601,098 
TOTAL POPULATION 
20,012,275 
INTERNET USERS 
9,800,000 
ACTIVE FACEBOOK USERS 
68,394,000 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
62% 
URBAN 
41% 
INTERNET PENETRATION 
20% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
38% 
RURAL 
141% 
We Are Social wearesocial.sg • @wearesocialsg • 139 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN SOUTH AFRICA: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
5H 37M 38% 
We Are Social wearesocial.sg • @wearesocialsg • 140 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
2H 29M
JAN SOUTH AFRICA: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
40% 3H 02M 
We Are Social wearesocial.sg • @wearesocialsg • 141 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
59% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
19%
JAN SOUTH AFRICA: SOCIAL MEDIA USE 
2014 
97% 
92% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 142 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
69% 
62% 
49% 
34% 
81% 
71% 
35% 
35% 
25% 
13% 
ANY SOCIAL NETWORK 
FACEBOOK 
GOOGLE+ 
TWITTER 
LINKEDIN 
PINTEREST
JAN SOUTH AFRICA: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
40% 92% 
We Are Social wearesocial.sg • @wearesocialsg • 143 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
89% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
30%
SOUTH KOREA 
We Are Social wearesocial.sg • @wearesocialsg • 144
SOUTH KOREA: DATA SNAPSHOT 
48,955,203 
TOTAL POPULATION 
41,091,681 
INTERNET USERS 
13,000,000 
ACTIVE FACEBOOK USERS 
53,624,427 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
83% 
URBAN 
INTERNET PENETRATION 
84% 
27% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
17% 
RURAL 
110% 
We Are Social wearesocial.sg • @wearesocialsg • 145 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN SOUTH KOREA: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
3H 27M 75% 
We Are Social wearesocial.sg • @wearesocialsg • 146 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 35M
JAN SOUTH KOREA: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
74% 1H 01M 
We Are Social wearesocial.sg • @wearesocialsg • 147 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
37% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
17%
JAN SOUTH KOREA: SOCIAL MEDIA USE 
2014 
84% 
75% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 148 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
56% 
38% 
33% 
8% 
48% 
36% 
22% 
7% 
7% 
1% 
ANY SOCIAL NETWORK 
FACEBOOK 
TWITTER 
GOOGLE+ 
ME2DAY 
NATE CONNECT
JAN SOUTH KOREA: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
73% 94% 
We Are Social wearesocial.sg • @wearesocialsg • 149 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
94% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
56%
THAILAND 
We Are Social wearesocial.sg • @wearesocialsg • 150
THAILAND: DATA SNAPSHOT 
67,448,120 
TOTAL POPULATION 
17,779,139 
INTERNET USERS 
24,000,000 
ACTIVE FACEBOOK USERS 
84,075,036 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
34% 
URBAN 
26% 
INTERNET PENETRATION 
36% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
66% 
RURAL 
125% 
We Are Social wearesocial.sg • @wearesocialsg • 151 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN THAILAND: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
5H 07M 24% 
We Are Social wearesocial.sg • @wearesocialsg • 152 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
3H 04M
JAN THAILAND: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
25% 3H 39M 
We Are Social wearesocial.sg • @wearesocialsg • 153 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
50% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
36%
JAN THAILAND: SOCIAL MEDIA USE 
2014 
97% 
96% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 154 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
69% 
57% 
40% 
23% 
76% 
68% 
36% 
32% 
22% 
7% 
ANY SOCIAL NETWORK 
FACEBOOK 
GOOGLE+ 
TWITTER 
INSTAGRAM 
LINKEDIN
JAN THAILAND: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
31% 95% 
We Are Social wearesocial.sg • @wearesocialsg • 155 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
94% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
51%
TURKEY 
We Are Social wearesocial.sg • @wearesocialsg • 156
TURKEY: DATA SNAPSHOT 
80,694,485 
TOTAL POPULATION 
35,990,932 
INTERNET USERS 
36,000,000 
ACTIVE FACEBOOK USERS 
68,000,000 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
72% 
URBAN 
45% 
INTERNET PENETRATION 
45% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
28% 
RURAL 
84% 
We Are Social wearesocial.sg • @wearesocialsg • 157 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN TURKEY: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
4H 51M 36% 
We Are Social wearesocial.sg • @wearesocialsg • 158 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 53M
JAN TURKEY: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
44% 2H 32M 
We Are Social wearesocial.sg • @wearesocialsg • 159 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
51% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
26%
JAN TURKEY: SOCIAL MEDIA USE 
2014 
97% 
93% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 160 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
72% 
70% 
33% 
26% 
75% 
60% 
34% 
28% 
11% 
11% 
ANY SOCIAL NETWORK 
FACEBOOK 
TWITTER 
GOOGLE+ 
LINKEDIN 
INSTAGRAM
JAN TURKEY: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
30% 95% 
We Are Social wearesocial.sg • @wearesocialsg • 161 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
92% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
43%
UNITED ARAB EMIRATES 
We Are Social wearesocial.sg • @wearesocialsg • 162
UAE: DATA SNAPSHOT 
5,473,972 
TOTAL POPULATION 
4,517,169 
INTERNET USERS 
4,400,000 
ACTIVE FACEBOOK USERS 
13,775,252 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
84% 
URBAN 
INTERNET PENETRATION 
83% 
80% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
16% 
RURAL 
252% 
We Are Social wearesocial.sg • @wearesocialsg • 163 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN UAE: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
5H 12M 71% 
We Are Social wearesocial.sg • @wearesocialsg • 164 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
2H 57M
JAN UAE: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
81% 3H 17M 
We Are Social wearesocial.sg • @wearesocialsg • 165 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
52% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
22%
JAN UAE: SOCIAL MEDIA USE 
2014 
96% 
93% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 166 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
73% 
64% 
49% 
26% 
67% 
53% 
32% 
27% 
22% 
10% 
ANY SOCIAL NETWORK 
FACEBOOK 
GOOGLE+ 
TWITTER 
LINKEDIN 
INSTAGRAM
JAN UAE: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
74% 90% 
We Are Social wearesocial.sg • @wearesocialsg • 167 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
82% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
38%
UNITED KINGDOM 
We Are Social wearesocial.sg • @wearesocialsg • 168
UK: DATA SNAPSHOT 
63,395,574 
TOTAL POPULATION 
54,861,245 
INTERNET USERS 
36,000,000 
ACTIVE FACEBOOK USERS 
82,109,000 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
80% 
URBAN 
INTERNET PENETRATION 
57% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
20% 
RURAL 
87% 
130% 
We Are Social wearesocial.sg • @wearesocialsg • 169 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN UK: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
4H 11M 64% 
We Are Social wearesocial.sg • @wearesocialsg • 170 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
1H 32M
JAN UK: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
76% 1H 51M 
We Are Social wearesocial.sg • @wearesocialsg • 171 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
45% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
9%
JAN UK: SOCIAL MEDIA USE 
2014 
87% 
79% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 172 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
44% 
33% 
22% 
13% 
63% 
54% 
24% 
10% 
9% 
7% 
ANY SOCIAL NETWORK 
FACEBOOK 
TWITTER 
GOOGLE+ 
LINKEDIN 
INSTAGRAM
JAN UK: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
62% 87% 
We Are Social wearesocial.sg • @wearesocialsg • 173 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
73% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
39%
UNITED STATES OF AMERICA 
We Are Social wearesocial.sg • @wearesocialsg • 174
USA: DATA SNAPSHOT 
316,668,567 
TOTAL POPULATION 
254,295,536 
INTERNET USERS 
178,000,000 
ACTIVE FACEBOOK USERS 
327,577,529 
JAN 
2014 
ACTIVE MOBILE SUBSCRIPTIONS 
82% 
URBAN 
80% 
INTERNET PENETRATION 
56% 
FACEBOOK PENETRATION 
MOBILE PENETRATION 
18% 
RURAL 
103% 
We Are Social wearesocial.sg • @wearesocialsg • 175 
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
JAN USA: INTERNET INDICATORS 
2014 
AVERAGE TIME THAT INTERNET 
USERS SPEND USING THE 
INTERNET EACH DAY THROUGH 
A DESKTOP OR LAPTOP 
MOBILE INTERNET 
PENETRATION AS A 
PERCENTAGE OF 
TOTAL POPULATION 
5H 13M 60% 
We Are Social wearesocial.sg • @wearesocialsg • 176 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
AVERAGE TIME THAT 
MOBILE INTERNET USERS 
SPEND USING MOBILE 
INTERNET EACH DAY 
2H 25M
JAN USA: SOCIAL INDICATORS 
2014 
SOCIAL MEDIA 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
AVERAGE TIME SOCIAL 
MEDIA USERS SPEND 
ON SOCIAL MEDIA 
EACH DAY 
75% 2H 17M 
We Are Social wearesocial.sg • @wearesocialsg • 177 
• Sources: US Census Bureau, GlobalWebIndex Wave 11 
PERCENTAGE OF 
MOBILE USERS USING 
SOCIAL MEDIA APPS 
ON THEIR PHONE 
54% 
PERCENTAGE OF 
MOBILE USERS USING 
LOCATION-BASED 
SERVICES 
15%
JAN USA: SOCIAL MEDIA USE 
2014 
92% 
85% 
OWN AN ACCOUNT 
We Are Social wearesocial.sg • @wearesocialsg • 178 
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 
USED IN THE PAST MONTH 
46% 
44% 
33% 
30% 
67% 
56% 
22% 
17% 
16% 
11% 
ANY SOCIAL NETWORK 
FACEBOOK 
TWITTER 
GOOGLE+ 
PINTEREST 
LINKEDIN
JAN USA: SMARTPHONE USAGE 
2014 
SMARTPHONE 
PENETRATION AS A 
PERCENTAGE OF THE 
TOTAL POPULATION 
SMARTPHONE USERS 
SEARCHING FOR 
LOCAL INFORMATION 
VIA THEIR PHONE 
56% 94% 
We Are Social wearesocial.sg • @wearesocialsg • 179 
• Source: Google’s “Our Mobile Planet” Report 
SMARTPHONE USERS 
RESEARCHING 
PRODUCTS VIA 
THEIR PHONE 
77% 
SMARTPHONE USERS 
WHO HAVE MADE A 
PURCHASE VIA THEIR 
PHONE 
46%
DATA SOURCES USED IN THIS REPORT 
Population data 
Latest available data from the United States Census Bureau (based on 2013 data), 
correct as at January 2014. 
Internet user data 
Latest available data from InternetWorldStats.com and the China Internet Network 
Information Centre, correct as at January 2014; usage behaviour data from 
GlobalWebIndex Wave 11 (Q3 2013). 
Social media user data 
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina 
Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage 
behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). 
Mobile phone user data 
Latest available data from Ericsson Mobility Report (November 2013), the International 
Telecommunication Union (ITU), and the CIA Government Factbook, correct as at 
January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 
2013), and Google’s “Our Mobile Planet” Report from May 2013. 
We Are Social wearesocial.sg • @wearesocialsg • 180
FIND OUT MORE AT 
WEARESOCIAL.SG 
We Are Social wearesocial.sg • @wearesocialsg • 181
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. 
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, 
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. 
WE’RE ALREADY HELPING MANY OF THE WORLD’S 
TOP BRANDS, INCLUDING ADIDAS, UNILEVER, 
DIAGEO, NESTLÉ, HEINZ, AND LVMH. 
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU 
TOO, CALL US ON +65 6423 1051, OR EMAIL 
US AT SAYHELLO@WEARESOCIAL.SG. 
FIND OUT MORE AT WEARESOCIAL.SG. 
We Are Social Making Friends & Influencing People • 45
WE ARE SOCIAL SINGAPORE 
SIMON KEMP, MANAGING DIRECTOR 
@WEARESOCIALSG 
SAYHELLO@WEARESOCIAL.SG 
+65 6423 1051 
HTTP://WEARESOCIAL.SG 
We Are Social Making Friends & Influencing People • 46

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Global Digital Statistics 2014

  • 1. GLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS awree social We Are Social wearesocial.sg • @wearesocialsg • 1
  • 2. COUNTRIES DETAILED IN THIS REPORT 1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 FRANCE 7 GERMANY 8 INDIA 7! 23! 6! 14! 24!10! 13! 1! 3! 18! 9 INDONESIA 10 ITALY 11 JAPAN 12 MEXICO 13 NIGERIA 14 POLAND 15 RUSSIA 16 SAUDI ARABIA 19! 9! 2! 11! 17 SINGAPORE 18 SOUTH AFRICA 19 SOUTH KOREA 20 TURKEY 21 THAILAND 22 UNITED ARAB EMIRATES 23 UNITED KINGDOM 24 UNITED STATES 5! 21! 4! 15! 22! 12! 20! 8! 16! 17! We Are Social wearesocial.sg • @wearesocialsg • 2
  • 3. PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
  • 4. GLOBAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 4
  • 5. GLOBAL DATA SNAPSHOT JAN 2014 7,095,476,818 TOTAL WORLD POPULATION 2,484,915,152 INTERNET USERS 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 6,572,950,124 MOBILE SUBSCRIBERS 52% 48% URBAN 35% INTERNET PENETRATION RURAL 26% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 93% We Are Social wearesocial.sg • @wearesocialsg • 5 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
  • 6. JAN SHARE OF GLOBAL USERS BY REGION 2014 NORTH AMERICA 5% 11% 11% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 8% 8% WESTERN EUROPE 6% 10% 13% 8% CENTRAL & EASTERN EUROPE 5% 6% 7% 7% CENTRAL ASIA 2% 1% 1% 2% INTERNET USERS We Are Social wearesocial.sg • @wearesocialsg • 6 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA EAST ASIA 22% 37% 30% 22% SOUTH ASIA 23% 6% 8% 18% MIDDLE EAST 4% 4% 4% 5% AFRICA 16% 4% 8% 11% OCEANIA 1% 1% 1% 1% POPULATION SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS SOUTHEAST ASIA 9% 9% 6% 11%
  • 7. JAN INTERNET PENETRATION BY REGION 2014 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA 12%! We Are Social wearesocial.sg • @wearesocialsg • 7 • Sources: US Census Bureau, InternetWorldStats, CNNIC MIDDLE EAST WESTERN EUROPE CENTRAL & EASTERN EUROPE EAST ASIA OCEANIA CENTRAL ASIA 81%! 47%! 18%! 37%! 78%! 54%! 48%! 63%! 34%! 29%! SOUTH ASIA SOUTHEAST 25%!ASIA
  • 8. JAN INTERNET PENETRATION BY REGION 2014 81%! 78%! 63%! 54%! 48%! 47%! EAST ASIA We Are Social wearesocial.sg • @wearesocialsg • 8 • Sources: US Census Bureau, InternetWorldStats, CNNIC 37%! 35%! 34%! 29%! 25%! 18%! 12%! NORTH AMERICA WESTERN EUROPE OCEANIA CENTRAL & EASTERN EUROPE EAST ASIA SOUTH AMERICA MIDDLE WORLD AVERAGE CENTRAL AMERICA CENTRAL SOUTHEAST ASIA AFRICA SOUTH ASIA
  • 9. JAN SOCIAL PENETRATION BY REGION 2014 BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY NORTH AMERICA SOUTH AMERICA AFRICA We Are Social wearesocial.sg • @wearesocialsg • 9 • Sources: US Census Bureau, Facebook, Tencent, VKontakte MIDDLE EAST WESTERN EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 56%! 44%! 7%! 24%! 44%! 33%! 43%! 44%! 34%! 5%! 7%! 26%! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
  • 10. JAN SOCIAL PENETRATION BY REGION 2014 EAST ASIA We Are Social wearesocial.sg • @wearesocialsg • 10 • Sources: US Census Bureau, Facebook, Tencent, VKontakte 56%! 44%! 44%! 44%! 43%! 34%! 33%! 26%! 26%! 24%! 7%! 7%! 5%! NORTH AMERICA WESTERN EUROPE OCEANIA SOUTH AMERICA EAST ASIA CENTRAL AMERICA CENTRAL & EASTERN EUROPE WORLD AVERAGE SOUTHEAST ASIA MIDDLE AFRICA SOUTH ASIA CENTRAL BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
  • 11. JAN ACTIVE USERS BY SOCIAL PLATFORM 2014 We Are Social wearesocial.sg • @wearesocialsg • 11 • Sources: most recent user data in company press releases, correct as at January 2014 1,184 M 816 M 632 M 400 M 300 M 272 M 259 M 232 M 230 M 220 M FACEBOOK QQ QZONE WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER TUMBLR TENCENT WEIBO SOCIAL NETWORK MESSENGER / CHAT APP
  • 12. JAN MOBILE PENETRATION BY REGION 2014 NORTH AMERICA SOUTH AMERICA We Are Social wearesocial.sg • @wearesocialsg • 12 • Sources: US Census Bureau, ITU, CIA AFRICA MIDDLE EAST WESTERN EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 101%! 124%! 67%! 112%! 129%! 151%! 92%! 94%! 89%! 90%! 72%! 109%! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
  • 13. JAN MOBILE PENETRATION BY REGION 2014 EAST ASIA We Are Social wearesocial.sg • @wearesocialsg • 13 • Sources: US Census Bureau, ITU, CIA 151%! 129%! 124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! 72%! 67%! CENTRAL & EASTERN EUROPE WESTERN EUROPE SOUTH AMERICA MIDDLE SOUTHEAST ASIA NORTH AMERICA OCEANIA WORLD AVERAGE EAST ASIA CENTRAL CENTRAL AMERICA SOUTH ASIA AFRICA
  • 14. JAN MOBILE BROADBAND PENETRATION 2014 NORTH AMERICA SOUTH AMERICA WESTERN EUROPE AFRICA MIDDLE EAST We Are Social wearesocial.sg • @wearesocialsg • 14 • Sources: US Census Bureau, International Telecommunication Union EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 72%! 23%! 7%! 13%! 55%! 39%! 28%! 66%! 8%! 16%! 4%! 18%! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
  • 15. JAN MOBILE BROADBAND PENETRATION 2014 ASIA EAST We Are Social wearesocial.sg • @wearesocialsg • 15 • Sources: US Census Bureau, International Telecommunication Union 72%! 66%! 55%! 39%! 28%! 23%! 21%! 18%! 16%! 13%! 8%! 7%! 4%! NORTH AMERICA OCEANIA WESTERN EUROPE CENTRAL & EASTERN EUROPE EAST ASIA SOUTH AMERICA WORLD AVERAGE SOUTHEAST ASIA CENTRAL MIDDLE CENTRAL AMERICA AFRICA SOUTH ASIA
  • 16. JAN MOBILE BROADBAND SUBSCRIPTIONS 2014 NORTH AMERICA SOUTH AMERICA We Are Social wearesocial.sg • @wearesocialsg • 16 • Source: International Telecommunication Union AFRICA MIDDLE EAST WESTERN EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 252M! 93M! 83M! 37M! 228M! 127M! 444M! 24M! 15M! 18M! 61M! 112M! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
  • 17. NORTH AMERICA 351,300,266 TOTAL POPULATION 284,093,742 INTERNET USERS 197,033,600 JAN 2014 ACTIVE SOCIAL NETWORK USERS 353,899,984 ACTIVE MOBILE SUBSCRIPTIONS 82% URBAN 81% INTERNET PENETRATION 18% RURAL 56% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 101% We Are Social wearesocial.sg • @wearesocialsg • 17 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 18. CENTRAL AMERICA 195,127,178 TOTAL POPULATION 66,034,487 INTERNET USERS 66,951,880 JAN 2014 ACTIVE SOCIAL NETWORK USERS 173,787,140 ACTIVE MOBILE SUBSCRIPTIONS 71% URBAN 34% INTERNET PENETRATION 29% RURAL 34% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 89% We Are Social wearesocial.sg • @wearesocialsg • 18 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 19. SOUTH AMERICA 408,157,815 TOTAL POPULATION 193,655,950 INTERNET USERS 179,145,980 JAN 2014 ACTIVE SOCIAL NETWORK USERS 508,079,743 ACTIVE MOBILE SUBSCRIPTIONS 83% URBAN 47% INTERNET PENETRATION 17% RURAL 44% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 124% We Are Social wearesocial.sg • @wearesocialsg • 19 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 20. WESTERN EUROPE 416,767,521 TOTAL POPULATION 326,197,681 INTERNET USERS 185,034,740 JAN 2014 ACTIVE SOCIAL NETWORK USERS 538,572,700 ACTIVE MOBILE SUBSCRIPTIONS 77% URBAN 78% INTERNET PENETRATION 23% RURAL 44% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 129% We Are Social wearesocial.sg • @wearesocialsg • 20 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 21. CENTRAL & EASTERN EUROPE 323,365,917 TOTAL POPULATION 174,727,847 INTERNET USERS 106,440,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 486,919,115 ACTIVE MOBILE SUBSCRIPTIONS 68% URBAN 54% INTERNET PENETRATION 32% RURAL 33% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 151% We Are Social wearesocial.sg • @wearesocialsg • 21 • Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU
  • 22. MIDDLE EAST 279,192,238 TOTAL POPULATION 102,346,717 INTERNET USERS 66,900,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 311,419,837 ACTIVE MOBILE SUBSCRIPTIONS 72% URBAN 37% INTERNET PENETRATION 28% RURAL 24% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 112% We Are Social wearesocial.sg • @wearesocialsg • 22 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 23. AFRICA JAN 2014 1,125,664,947 TOTAL POPULATION 205,185,547 INTERNET USERS 79,851,240 ACTIVE SOCIAL NETWORK USERS 750,257,377 ACTIVE MOBILE SUBSCRIPTIONS 39% URBAN 18% INTERNET PENETRATION 61% RURAL 7% SOCIAL NETWORKING PENETRATION 67% MOBILE PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 23 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 24. CENTRAL ASIA 113,197,987 TOTAL POPULATION 32,444,899 INTERNET USERS 5,740,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 102,433,527 ACTIVE MOBILE SUBSCRIPTIONS 38% URBAN 29% INTERNET PENETRATION 62% RURAL 5% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 90% We Are Social wearesocial.sg • @wearesocialsg • 24 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 25. SOUTH ASIA JAN 2014 1,630,919,286 TOTAL POPULATION 188,303,759 INTERNET USERS 112,696,000 ACTIVE SOCIAL NETWORK USERS 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS 31% 69% URBAN 12% INTERNET PENETRATION RURAL 7% SOCIAL NETWORKING PENETRATION 72% MOBILE PENETRATION We Are Social wearesocial.sg • @wearesocialsg • 25 • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
  • 26. EAST ASIA JAN 2014 1,584,806,482 TOTAL POPULATION 756,093,363 INTERNET USERS 678,728,200 ACTIVE SOCIAL NETWORK USERS 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS 56% URBAN 48% INTERNET PENETRATION 44% RURAL 43% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 92% We Are Social wearesocial.sg • @wearesocialsg • 26 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
  • 27. SOUTHEAST ASIA 630,551,581 TOTAL POPULATION 155,173,606 INTERNET USERS 161,996,000 JAN 2014 ACTIVE SOCIAL NETWORK USERS 688,607,654 ACTIVE MOBILE SUBSCRIPTIONS 45% URBAN 25% INTERNET PENETRATION 55% RURAL 26% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 109% We Are Social wearesocial.sg • @wearesocialsg • 27 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 28. OCEANIA 36,425,600 TOTAL POPULATION 23,025,488 INTERNET USERS 16,163,220 JAN 2014 ACTIVE SOCIAL NETWORK USERS 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS 71% URBAN 63% INTERNET PENETRATION 29% RURAL 44% SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 94% We Are Social wearesocial.sg • @wearesocialsg • 28 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 29. JAN INTERNET PENETRATION BY COUNTRY 2014 GERMANY 87%! 80%! 49%! 84%! 45%! CANADA USA NIGERIA UAE We Are Social wearesocial.sg • @wearesocialsg • 29 • Sources: US Census Bureau, InternetWorldStats, CNNIC 73%! 81%! 83%! 58%! 86%! 55%! 41%! 32%! 79%! 84%! 42%! 53%! 15%! 38%! 12%! MEXICO BRAZIL ARGENTINA SOUTH AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY INDONESIA 65%! POLAND 26%! THAILAND 83%! 53%! RUSSIA
  • 30. JAN INTERNET PENETRATION BY COUNTRY 2014 87%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%! We Are Social wearesocial.sg • @wearesocialsg • 30 • Sources: US Census Bureau, InternetWorldStats, CNNIC 55%! 53%! 53%! 49%! 45%! 44%! 41%! 38%! 35%! 32%! 26%! 15%! 12%! UK CANADA GERMANY SOUTH KOREA FRANCE UAE AUSTRALIA USA JAPAN SINGAPORE POLAND ITALY ARGENTINA RUSSIA SAUDI ARABIA BRAZIL TURKEY CHINA SOUTH AFRICA MEXICO WORLD AVERAGE NIGERIA THAILAND INDONESIA INDIA
  • 31. We Are Social wearesocial.sg • @wearesocialsg • 31 JAN TIME SPENT ON THE INTERNET 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET 6.1! 5.6! 5.5! 5.4! 5.3! 5.2! 5.2! 5.2! 5.1! 5.0! 5.0! 4.9! 4.9! 4.9! 4.9! 4.8! 4.7! 4.5! 4.5! 4.2! 4.1! 3.8! 3.5! 3.5! 2.4! 2.5! 2.5! 3.2! 2.0! 2.4! 3.0! 3.4! 3.1! 1.4! 3.0! 1.4! 2.6! 1.9! 1.9! 2.1! 2.0! 1.9! 1.7! 1.5! 1.0! 1.5! 1.0! 1.6! BRAZIL SOUTH AFRICA INDONESIA MEXICO SINGAPORE USA UAE ARGENTINA THAILAND POLAND SAUDI ARABIA RUSSIA INDIA CANADA TURKEY WEIGHTED AVERAGE ITALY CHINA AUSTRALIA UK FRANCE GERMANY JAPAN SOUTH KOREA NIGERIA ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE N/A!
  • 32. JAN SOCIAL PENETRATION BY COUNTRY 2014 VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY GERMANY 57%! 56%! 43%! 35%! 45%! CANADA USA NIGERIA UAE We Are Social wearesocial.sg • @wearesocialsg • 32 • Sources: US Census Bureau, Tencent, Facebook, VKontakte 59%! 57%! 42%! 42%! 55%! 56%! 20%! 6%! 17%! 27%! 46%! 33%! 28%! 25%! 43%! 7%! MEXICO BRAZIL ARGENTINA SOUTH AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY INDONESIA 31%! POLAND 36%! THAILAND 80%! RUSSIA
  • 33. JAN SOCIAL PENETRATION BY COUNTRY 2014 VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS CANADA USA MEXICO BRAZIL GERMANY NIGERIA ARGENTINA SOUTH We Are Social wearesocial.sg • @wearesocialsg • 33 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY POLAND THAILAND UAE RUSSIA 73%! 15%! 70%! 58%! 74%! 42%! 25%! 12%! 81%! 51%! 54%!44%! N/A! 40%! 48%! 54%! 50%! 76%! 56%! 74%! 68%! 82%! 75%! 37%! INDONESIA
  • 34. JAN SOCIAL PENETRATION BY COUNTRY 2014 We Are Social wearesocial.sg • @wearesocialsg • 34 • Sources: US Census Bureau, Tencent, Facebook, VKontakte 80%! 59%! 57%! 57%! 56%! 56%! 55%! 46%! 45%! 43%! 43%! 42%! 42%! 36%! 35%! 33%! 31%! 28%! 27%! 26%! 25%! 20%! 17%! 7%! 6%! UAE SINGAPORE AUSTRALIA UK ARGENTINA USA CANADA CHINA TURKEY MEXICO BRAZIL FRANCE ITALY THAILAND GERMANY RUSSIA POLAND SAUDI ARABIA SOUTH KOREA WORLD AVERAGE INDONESIA SOUTH AFRICA JAPAN INDIA NIGERIA VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
  • 35. JAN SOCIAL PENETRATION BY COUNTRY 2014 We Are Social wearesocial.sg • @wearesocialsg • 35 • Sources: US Census Bureau, GlobalWebIndex Wave 11 82%! 81%! 76%! 75%! 74%! 74%! 73%! 70%! 68%! 58%! 56%! 54%! 54%! 51%! 50%! 48%! 44%! 42%! 40%! 39%! 37%! 25%! 15%! 12%! CANADA UAE UK USA SOUTH KOREA GERMANY AUSTRALIA SINGAPORE FRANCE JAPAN POLAND ITALY ARGENTINA SAUDI ARABIA RUSSIA BRAZIL TURKEY CHINA SOUTH AFRICA WEIGHTED AVERAGE MEXICO THAILAND INDONESIA INDIA NIGERIA VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS N/A!
  • 36. JAN TIME SPENT ON SOCIAL MEDIA 2014 N/A! We Are Social wearesocial.sg • @wearesocialsg • 36 • Source: GlobalWebIndex Wave 11 4.3! 3.8! 3.7! 3.3! 3.1! 3.0! 2.9! 2.8! 2.5! 2.5! 2.4! 2.3! 2.3! 2.2! 2.2! 2.1! 2.0! 1.9! 1.6! 1.5! 1.5! 1.4! 1.0! 0.8! ARGENTINA MEXICO THAILAND UAE BRAZIL SOUTH AFRICA INDONESIA SAUDI ARABIA TURKEY ITALY INDIA CANADA USA RUSSIA SINGAPORE AUSTRALIA WEIGHTED AVERAGE UK POLAND CHINA FRANCE GERMANY SOUTH KOREA JAPAN NIGERIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
  • 37. JAN MOBILE PENETRATION BY COUNTRY 2014 GERMANY 130%! 103%! 134%! 133%! 84%! CANADA USA NIGERIA UAE We Are Social wearesocial.sg • @wearesocialsg • 37 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 148%! 110%! 109%! 158%! 76%! 138%! 141%! 65%! 109%! 110%! 89%! 184%! 197%! 112%! 87%! 73%! MEXICO BRAZIL ARGENTINA SOUTH AFRICA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY INDONESIA 132%! POLAND 125%! THAILAND 252%! RUSSIA
  • 38. We Are Social wearesocial.sg • @wearesocialsg • 38 JAN MOBILE PENETRATION BY COUNTRY 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 252%! 197%! 184%! 158%! 148%! 141%! 138%! 134%! 133%! 132%! 130%! 125%! 112%! 110%! 110%! 109%! 109%! 103%! 93%! 89%! 87%! 84%! 76%! 73%! 65%! UAE SAUDI ARABIA RUSSIA ITALY SINGAPORE SOUTH AFRICA ARGENTINA BRAZIL GERMANY POLAND UK THAILAND INDONESIA AUSTRALIA SOUTH KOREA FRANCE JAPAN USA WORLD AVERAGE CHINA MEXICO TURKEY CANADA INDIA NIGERIA
  • 39. INDIVIDUAL COUNTRY SNAPSHOTS We Are Social wearesocial.sg • @wearesocialsg • 39
  • 40. ARGENTINA We Are Social wearesocial.sg • @wearesocialsg • 40
  • 41. ARGENTINA: DATA SNAPSHOT 42,610,981 TOTAL POPULATION 23,543,412 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 58,599,390 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 93% URBAN 55% INTERNET PENETRATION 56% FACEBOOK PENETRATION MOBILE PENETRATION 7%! RURAL 138% We Are Social wearesocial.sg • @wearesocialsg • 41 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 42. JAN ARGENTINA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 11M 42% We Are Social wearesocial.sg • @wearesocialsg • 42 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 25M
  • 43. JAN ARGENTINA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 54% 4H 17M We Are Social wearesocial.sg • @wearesocialsg • 43 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 21%
  • 44. JAN ARGENTINA: SOCIAL MEDIA USE 2014 OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 44 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 95% 90% 67% 51% 31% 25% 65% 56% 27% 23% 11% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN BADOO USED IN THE PAST MONTH
  • 45. JAN ARGENTINA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 31% 86% We Are Social wearesocial.sg • @wearesocialsg • 45 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 85% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25%
  • 46. AUSTRALIA We Are Social wearesocial.sg • @wearesocialsg • 46
  • 47. AUSTRALIA: DATA SNAPSHOT 22,262,501 TOTAL POPULATION 18,129,727 INTERNET USERS 12,800,000 ACTIVE FACEBOOK USERS 24,400,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 89% URBAN 81% INTERNET PENETRATION 57% FACEBOOK PENETRATION MOBILE PENETRATION 11%! RURAL 110% We Are Social wearesocial.sg • @wearesocialsg • 47 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 48. JAN AUSTRALIA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 30M 59% We Are Social wearesocial.sg • @wearesocialsg • 48 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 40M
  • 49. JAN AUSTRALIA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 73% 2H 05M We Are Social wearesocial.sg • @wearesocialsg • 49 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 55% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 14%
  • 50. JAN AUSTRALIA: SOCIAL MEDIA USE 2014 89% 81% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 50 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 42% 30% 23% 15% 62% 53% 14% 14% 11% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 51. JAN AUSTRALIA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 65% 90% We Are Social wearesocial.sg • @wearesocialsg • 51 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 78% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 41%
  • 52. BRAZIL We Are Social wearesocial.sg • @wearesocialsg • 52
  • 53. BRAZIL: DATA SNAPSHOT 201,009,622 TOTAL POPULATION 99,357,737 INTERNET USERS 86,000,000 ACTIVE FACEBOOK USERS 268,440,423 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 85% URBAN 49% INTERNET PENETRATION 43% FACEBOOK PENETRATION MOBILE PENETRATION 15% RURAL 134% We Are Social wearesocial.sg • @wearesocialsg • 53 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 54. JAN BRAZIL: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 6H 03M 39% We Are Social wearesocial.sg • @wearesocialsg • 54 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 26M
  • 55. JAN BRAZIL: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 48% 3H 08M We Are Social wearesocial.sg • @wearesocialsg • 55 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 24%
  • 56. JAN BRAZIL: SOCIAL MEDIA USE 2014 98% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 56 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 75% 56% 54% 39% 72% 57% 28% 21% 13% 12% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
  • 57. JAN BRAZIL: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 26% 89% We Are Social wearesocial.sg • @wearesocialsg • 57 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
  • 58. CANADA We Are Social wearesocial.sg • @wearesocialsg • 58
  • 59. CANADA: DATA SNAPSHOT 34,568,211 TOTAL POPULATION 29,760,764 INTERNET USERS 19,000,000 ACTIVE FACEBOOK USERS 26,263,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 81% URBAN INTERNET PENETRATION 86% 55% FACEBOOK PENETRATION 76% MOBILE PENETRATION 19% RURAL We Are Social wearesocial.sg • @wearesocialsg • 59 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 60. JAN CANADA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 53M 58% We Are Social wearesocial.sg • @wearesocialsg • 60 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 51M
  • 61. JAN CANADA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 82% 2H 19M We Are Social wearesocial.sg • @wearesocialsg • 61 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
  • 62. JAN CANADA: SOCIAL MEDIA USE 2014 91% 85% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 62 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 46% 45% 30% 26% 66% 57% 22% 13% 11% 10% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN PINTEREST
  • 63. JAN CANADA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 56% 89% We Are Social wearesocial.sg • @wearesocialsg • 63 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 77% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 27%
  • 64. CHINA We Are Social wearesocial.sg • @wearesocialsg • 64
  • 65. CHINA: DATA SNAPSHOT JAN 2014 1,349,585,838 TOTAL POPULATION 590,560,000 INTERNET USERS 623,300,000 ACTIVE QZONE USERS 1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS 51% URBAN 44% INTERNET PENETRATION 46% QZONE PENETRATION MOBILE PENETRATION 49% RURAL 89% We Are Social wearesocial.sg • @wearesocialsg • 65 • Sources: US Census Bureau, CNNIC, Tencent, ITU
  • 66. JAN CHINA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 31M 43% We Are Social wearesocial.sg • @wearesocialsg • 66 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 55M
  • 67. JAN CHINA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 42% 1H 30M We Are Social wearesocial.sg • @wearesocialsg • 67 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 24%
  • 68. JAN CHINA: SOCIAL MEDIA USE 2014 98% 83% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 68 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 76% 75% 74% 56% 87% 62% 53% 51% 51% 35% ANY SOCIAL NETWORK SINA WEIBO QZONE TENCENT WEIBO TENCENT YOUKU
  • 69. JAN CHINA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 47% 96% We Are Social wearesocial.sg • @wearesocialsg • 69 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 98% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 69%
  • 70. FRANCE We Are Social wearesocial.sg • @wearesocialsg • 70
  • 71. FRANCE: DATA SNAPSHOT 65,951,611 TOTAL POPULATION 54,473,474 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 72,180,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 86% URBAN INTERNET PENETRATION 83% 42% FACEBOOK PENETRATION MOBILE PENETRATION 14% RURAL 109% We Are Social wearesocial.sg • @wearesocialsg • 71 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 72. JAN FRANCE: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 07M 54% We Are Social wearesocial.sg • @wearesocialsg • 72 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 0H 58M
  • 73. JAN FRANCE: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 68% 1H 29M We Are Social wearesocial.sg • @wearesocialsg • 73 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 41% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 10%
  • 74. JAN FRANCE: SOCIAL MEDIA USE 2014 85% 74% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 74 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 35% 24% 23% 13% 55% 43% 11% 10% 5% 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN VIADEO
  • 75. JAN FRANCE: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 42% 88% We Are Social wearesocial.sg • @wearesocialsg • 75 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 74% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 26%
  • 76. GERMANY We Are Social wearesocial.sg • @wearesocialsg • 76
  • 77. GERMANY: DATA SNAPSHOT 81,147,265 TOTAL POPULATION 68,296,919 INTERNET USERS 28,000,000 ACTIVE FACEBOOK USERS 107,700,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 74% URBAN INTERNET PENETRATION 84% 35% FACEBOOK PENETRATION MOBILE PENETRATION 26% RURAL 133% We Are Social wearesocial.sg • @wearesocialsg • 77 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 78. JAN GERMANY: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 46M 62% We Are Social wearesocial.sg • @wearesocialsg • 78 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 27M
  • 79. JAN GERMANY: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 74% 1H 25M We Are Social wearesocial.sg • @wearesocialsg • 79 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 13%
  • 80. JAN GERMANY: SOCIAL MEDIA USE 2014 81% 72% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 80 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 32% 21% 8% 7% 52% 45% 8% 7% 2% 2% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ OTHER INSTAGRAM
  • 81. JAN GERMANY: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 40% 88% We Are Social wearesocial.sg • @wearesocialsg • 81 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 76% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 32%
  • 82. INDIA We Are Social wearesocial.sg • @wearesocialsg • 82
  • 83. INDIA: DATA SNAPSHOT JAN 2014 1,220,800,359 TOTAL POPULATION 151,598,994 INTERNET USERS 90,000,000 ACTIVE FACEBOOK USERS 893,862,000 ACTIVE MOBILE SUBSCRIPTIONS 31% URBAN 12% INTERNET PENETRATION 7% FACEBOOK PENETRATION 73% MOBILE PENETRATION 69% RURAL We Are Social wearesocial.sg • @wearesocialsg • 83 • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
  • 84. JAN INDIA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 54M 11% We Are Social wearesocial.sg • @wearesocialsg • 84 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 36M
  • 85. JAN INDIA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 12% 2H 26M We Are Social wearesocial.sg • @wearesocialsg • 85 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 57% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 29%
  • 86. JAN INDIA: SOCIAL MEDIA USE 2014 97% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 86 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 78% 67% 54% 51% 72% 55% 35% 30% 24% 17% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
  • 87. JAN INDIA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 13% 95% We Are Social wearesocial.sg • @wearesocialsg • 87 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 91% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54%
  • 88. INDONESIA We Are Social wearesocial.sg • @wearesocialsg • 88
  • 89. INDONESIA: DATA SNAPSHOT 251,160,124 TOTAL POPULATION 38,191,873 INTERNET USERS 62,000,000 ACTIVE FACEBOOK USERS 281,963,665 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 51% URBAN 15% INTERNET PENETRATION 25% FACEBOOK PENETRATION MOBILE PENETRATION 49% RURAL 112% We Are Social wearesocial.sg • @wearesocialsg • 89 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 90. JAN INDONESIA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 27M 14% We Are Social wearesocial.sg • @wearesocialsg • 90 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 30M
  • 91. JAN INDONESIA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 15% 2H 54M We Are Social wearesocial.sg • @wearesocialsg • 91 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 74% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 32%
  • 92. JAN INDONESIA: SOCIAL MEDIA USE 2014 98% 93% 80% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 92 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 74% 39% 32% 79% 59% 41% 33% 15% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 93. JAN INDONESIA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 14% 94% We Are Social wearesocial.sg • @wearesocialsg • 93 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 95% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 57%
  • 94. ITALY We Are Social wearesocial.sg • @wearesocialsg • 94
  • 95. ITALY: DATA SNAPSHOT 61,482,297 TOTAL POPULATION 35,531,527 INTERNET USERS 26,000,000 ACTIVE FACEBOOK USERS 97,226,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 68% URBAN 58% INTERNET PENETRATION 42% FACEBOOK PENETRATION MOBILE PENETRATION 32% RURAL 158% We Are Social wearesocial.sg • @wearesocialsg • 95 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 96. JAN ITALY: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 42M 46% We Are Social wearesocial.sg • @wearesocialsg • 96 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 59M
  • 97. JAN ITALY: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 54% 2H 29M We Are Social wearesocial.sg • @wearesocialsg • 97 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 47% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 16%
  • 98. JAN ITALY: SOCIAL MEDIA USE 2014 92% 83% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 98 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 53% 41% 24% 17% 61% 49% 16% 15% 9% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 99. JAN ITALY: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 41% 92% We Are Social wearesocial.sg • @wearesocialsg • 99 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 84% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
  • 100. JAPAN We Are Social wearesocial.sg • @wearesocialsg • 100
  • 101. JAPAN: DATA SNAPSHOT 127,253,075 TOTAL POPULATION 100,684,474 INTERNET USERS 22,000,000 ACTIVE FACEBOOK USERS 138,362,823 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 91% URBAN 79% INTERNET PENETRATION 17% FACEBOOK PENETRATION MOBILE PENETRATION 9%! RURAL 109% We Are Social wearesocial.sg • @wearesocialsg • 101 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 102. JAN JAPAN: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 27M 48% We Are Social wearesocial.sg • @wearesocialsg • 102 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 01M
  • 103. JAN JAPAN: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 58% 0H 45M We Are Social wearesocial.sg • @wearesocialsg • 103 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 11% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 5%
  • 104. JAN JAPAN: SOCIAL MEDIA USE 2014 66% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 104 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 39% 38% 25% 17% 2% 42% 22% 22% 8% 2% 1% ANY SOCIAL NETWORK TWITTER FACEBOOK MIXI GOOGLE+ TUMBLR
  • 105. JAN JAPAN: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 25% 89% We Are Social wearesocial.sg • @wearesocialsg • 105 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 81% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 44%
  • 106. MEXICO We Are Social wearesocial.sg • @wearesocialsg • 106
  • 107. MEXICO: DATA SNAPSHOT 116,220,947 TOTAL POPULATION 44,173,551 INTERNET USERS 50,000,000 ACTIVE FACEBOOK USERS 100,785,917 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 78% URBAN 38% INTERNET PENETRATION 43% FACEBOOK PENETRATION MOBILE PENETRATION 22% RURAL 87% We Are Social wearesocial.sg • @wearesocialsg • 107 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 108. JAN MEXICO: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 22M 33% We Are Social wearesocial.sg • @wearesocialsg • 108 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 10M
  • 109. JAN MEXICO: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 37% 3H 46M We Are Social wearesocial.sg • @wearesocialsg • 109 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 21%
  • 110. JAN MEXICO: SOCIAL MEDIA USE 2014 98% 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 110 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 74% 62% 36% 28% 72% 61% 29% 27% 12% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 111. JAN MEXICO: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 37% 95% We Are Social wearesocial.sg • @wearesocialsg • 111 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 91% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
  • 112. NIGERIA We Are Social wearesocial.sg • @wearesocialsg • 112
  • 113. NIGERIA: DATA SNAPSHOT 174,507,539 TOTAL POPULATION 55,930,391 INTERNET USERS 11,200,000 ACTIVE FACEBOOK USERS 114,000,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 50% URBAN 32% INTERNET PENETRATION 6% FACEBOOK PENETRATION 65% MOBILE PENETRATION 50% RURAL We Are Social wearesocial.sg • @wearesocialsg • 113 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 114. POLAND We Are Social wearesocial.sg • @wearesocialsg • 114
  • 115. POLAND: DATA SNAPSHOT 38,383,809 TOTAL POPULATION 24,969,935 INTERNET USERS 11,800,000 ACTIVE FACEBOOK USERS 50,840,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 61% URBAN 65% INTERNET PENETRATION 31% FACEBOOK PENETRATION MOBILE PENETRATION 39% RURAL 132% We Are Social wearesocial.sg • @wearesocialsg • 115 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 116. JAN POLAND: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 59M 45% We Are Social wearesocial.sg • @wearesocialsg • 116 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 21M
  • 117. JAN POLAND: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 56% 1H 37M We Are Social wearesocial.sg • @wearesocialsg • 117 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 27% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
  • 118. JAN POLAND: SOCIAL MEDIA USE 2014 90% 74% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 118 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 55% 46% 18% 12% 77% 59% 29% 26% 10% 5% ANY SOCIAL NETWORK FACEBOOK NASZAKLASA GOOGLE+ TWITTER LINKEDIN
  • 119. JAN POLAND: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 35% 90% We Are Social wearesocial.sg • @wearesocialsg • 119 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 78% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 28%
  • 120. RUSSIA We Are Social wearesocial.sg • @wearesocialsg • 120
  • 121. RUSSIA: DATA SNAPSHOT 142,500,482 TOTAL POPULATION 75,926,004 INTERNET USERS 46,800,000 ACTIVE VKONTAKTE USERS 261,886,329 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 74% URBAN 53% INTERNET PENETRATION 33% VKONTAKTE PENETRATION MOBILE PENETRATION 26% RURAL 184% We Are Social wearesocial.sg • @wearesocialsg • 121 • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
  • 122. JAN RUSSIA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 56M 36% We Are Social wearesocial.sg • @wearesocialsg • 122 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 22M
  • 123. JAN RUSSIA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 50% 2H 11M We Are Social wearesocial.sg • @wearesocialsg • 123 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12%
  • 124. JAN RUSSIA: SOCIAL MEDIA USE 2014 94% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 124 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 75% 69% 68% 52% 39% 80% 52% 44% 41% 24% 18% ANY SOCIAL NETWORK VKONTAKTE ODNOKLASSNIKI FACEBOOK GOOGLE+ TWITTER
  • 125. JAN RUSSIA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 36% 93% We Are Social wearesocial.sg • @wearesocialsg • 125 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
  • 126. SAUDI ARABIA We Are Social wearesocial.sg • @wearesocialsg • 126
  • 127. SAUDI ARABIA: DATA SNAPSHOT 26,939,583 TOTAL POPULATION 14,328,632 INTERNET USERS 7,600,000 ACTIVE FACEBOOK USERS 53,012,322 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 82% URBAN 53% INTERNET PENETRATION 28% FACEBOOK PENETRATION MOBILE PENETRATION 18% RURAL 197% We Are Social wearesocial.sg • @wearesocialsg • 127 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 128. JAN SAUDI ARABIA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 57M 47% We Are Social wearesocial.sg • @wearesocialsg • 128 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 01M
  • 129. JAN SAUDI ARABIA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 51% 2H 48M We Are Social wearesocial.sg • @wearesocialsg • 129 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 20%
  • 130. JAN SAUDI ARABIA: SOCIAL MEDIA USE 2014 94% 89% 77% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 130 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 75% 33% 31% 66% 55% 41% 32% 16% 13% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
  • 131. JAN SAUDI ARABIA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 73% 89% We Are Social wearesocial.sg • @wearesocialsg • 131 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 83% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31%
  • 132. SINGAPORE We Are Social wearesocial.sg • @wearesocialsg • 132
  • 133. SINGAPORE: DATA SNAPSHOT 5,460,302 TOTAL POPULATION 3,971,318 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 8,063,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 100% URBAN 73% INTERNET PENETRATION 59% FACEBOOK PENETRATION MOBILE PENETRATION 148% We Are Social wearesocial.sg • @wearesocialsg • 133 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 134. JAN SINGAPORE: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 16M 64% We Are Social wearesocial.sg • @wearesocialsg • 134 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 57M
  • 135. JAN SINGAPORE: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 70% 2H 10M We Are Social wearesocial.sg • @wearesocialsg • 135 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 49% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 18%
  • 136. JAN SINGAPORE: SOCIAL MEDIA USE 2014 96% 92% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 136 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 54% 45% 36% 25% 68% 59% 19% 18% 13% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 137. JAN SINGAPORE: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 72% 96% We Are Social wearesocial.sg • @wearesocialsg • 137 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 87% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 44%
  • 138. SOUTH AFRICA We Are Social wearesocial.sg • @wearesocialsg • 138
  • 139. SOUTH AFRICA: DATA SNAPSHOT 48,601,098 TOTAL POPULATION 20,012,275 INTERNET USERS 9,800,000 ACTIVE FACEBOOK USERS 68,394,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 62% URBAN 41% INTERNET PENETRATION 20% FACEBOOK PENETRATION MOBILE PENETRATION 38% RURAL 141% We Are Social wearesocial.sg • @wearesocialsg • 139 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 140. JAN SOUTH AFRICA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 37M 38% We Are Social wearesocial.sg • @wearesocialsg • 140 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 29M
  • 141. JAN SOUTH AFRICA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 40% 3H 02M We Are Social wearesocial.sg • @wearesocialsg • 141 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 19%
  • 142. JAN SOUTH AFRICA: SOCIAL MEDIA USE 2014 97% 92% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 142 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 69% 62% 49% 34% 81% 71% 35% 35% 25% 13% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN PINTEREST
  • 143. JAN SOUTH AFRICA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 40% 92% We Are Social wearesocial.sg • @wearesocialsg • 143 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 89% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
  • 144. SOUTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 144
  • 145. SOUTH KOREA: DATA SNAPSHOT 48,955,203 TOTAL POPULATION 41,091,681 INTERNET USERS 13,000,000 ACTIVE FACEBOOK USERS 53,624,427 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 83% URBAN INTERNET PENETRATION 84% 27% FACEBOOK PENETRATION MOBILE PENETRATION 17% RURAL 110% We Are Social wearesocial.sg • @wearesocialsg • 145 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 146. JAN SOUTH KOREA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 27M 75% We Are Social wearesocial.sg • @wearesocialsg • 146 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 35M
  • 147. JAN SOUTH KOREA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 74% 1H 01M We Are Social wearesocial.sg • @wearesocialsg • 147 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 37% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 17%
  • 148. JAN SOUTH KOREA: SOCIAL MEDIA USE 2014 84% 75% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 148 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 56% 38% 33% 8% 48% 36% 22% 7% 7% 1% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ ME2DAY NATE CONNECT
  • 149. JAN SOUTH KOREA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 73% 94% We Are Social wearesocial.sg • @wearesocialsg • 149 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 94% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56%
  • 150. THAILAND We Are Social wearesocial.sg • @wearesocialsg • 150
  • 151. THAILAND: DATA SNAPSHOT 67,448,120 TOTAL POPULATION 17,779,139 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 84,075,036 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 34% URBAN 26% INTERNET PENETRATION 36% FACEBOOK PENETRATION MOBILE PENETRATION 66% RURAL 125% We Are Social wearesocial.sg • @wearesocialsg • 151 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 152. JAN THAILAND: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 07M 24% We Are Social wearesocial.sg • @wearesocialsg • 152 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 04M
  • 153. JAN THAILAND: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 25% 3H 39M We Are Social wearesocial.sg • @wearesocialsg • 153 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 50% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 36%
  • 154. JAN THAILAND: SOCIAL MEDIA USE 2014 97% 96% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 154 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 69% 57% 40% 23% 76% 68% 36% 32% 22% 7% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  • 155. JAN THAILAND: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 31% 95% We Are Social wearesocial.sg • @wearesocialsg • 155 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 94% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 51%
  • 156. TURKEY We Are Social wearesocial.sg • @wearesocialsg • 156
  • 157. TURKEY: DATA SNAPSHOT 80,694,485 TOTAL POPULATION 35,990,932 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 68,000,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 72% URBAN 45% INTERNET PENETRATION 45% FACEBOOK PENETRATION MOBILE PENETRATION 28% RURAL 84% We Are Social wearesocial.sg • @wearesocialsg • 157 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 158. JAN TURKEY: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 51M 36% We Are Social wearesocial.sg • @wearesocialsg • 158 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 53M
  • 159. JAN TURKEY: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 44% 2H 32M We Are Social wearesocial.sg • @wearesocialsg • 159 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 26%
  • 160. JAN TURKEY: SOCIAL MEDIA USE 2014 97% 93% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 160 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 72% 70% 33% 26% 75% 60% 34% 28% 11% 11% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 161. JAN TURKEY: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 30% 95% We Are Social wearesocial.sg • @wearesocialsg • 161 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 92% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 43%
  • 162. UNITED ARAB EMIRATES We Are Social wearesocial.sg • @wearesocialsg • 162
  • 163. UAE: DATA SNAPSHOT 5,473,972 TOTAL POPULATION 4,517,169 INTERNET USERS 4,400,000 ACTIVE FACEBOOK USERS 13,775,252 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 84% URBAN INTERNET PENETRATION 83% 80% FACEBOOK PENETRATION MOBILE PENETRATION 16% RURAL 252% We Are Social wearesocial.sg • @wearesocialsg • 163 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 164. JAN UAE: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 12M 71% We Are Social wearesocial.sg • @wearesocialsg • 164 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 57M
  • 165. JAN UAE: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 81% 3H 17M We Are Social wearesocial.sg • @wearesocialsg • 165 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 52% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 22%
  • 166. JAN UAE: SOCIAL MEDIA USE 2014 96% 93% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 166 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 73% 64% 49% 26% 67% 53% 32% 27% 22% 10% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 167. JAN UAE: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 74% 90% We Are Social wearesocial.sg • @wearesocialsg • 167 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 38%
  • 168. UNITED KINGDOM We Are Social wearesocial.sg • @wearesocialsg • 168
  • 169. UK: DATA SNAPSHOT 63,395,574 TOTAL POPULATION 54,861,245 INTERNET USERS 36,000,000 ACTIVE FACEBOOK USERS 82,109,000 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 80% URBAN INTERNET PENETRATION 57% FACEBOOK PENETRATION MOBILE PENETRATION 20% RURAL 87% 130% We Are Social wearesocial.sg • @wearesocialsg • 169 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 170. JAN UK: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 11M 64% We Are Social wearesocial.sg • @wearesocialsg • 170 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 32M
  • 171. JAN UK: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 76% 1H 51M We Are Social wearesocial.sg • @wearesocialsg • 171 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 45% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
  • 172. JAN UK: SOCIAL MEDIA USE 2014 87% 79% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 172 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 44% 33% 22% 13% 63% 54% 24% 10% 9% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 173. JAN UK: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 62% 87% We Are Social wearesocial.sg • @wearesocialsg • 173 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 73% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
  • 174. UNITED STATES OF AMERICA We Are Social wearesocial.sg • @wearesocialsg • 174
  • 175. USA: DATA SNAPSHOT 316,668,567 TOTAL POPULATION 254,295,536 INTERNET USERS 178,000,000 ACTIVE FACEBOOK USERS 327,577,529 JAN 2014 ACTIVE MOBILE SUBSCRIPTIONS 82% URBAN 80% INTERNET PENETRATION 56% FACEBOOK PENETRATION MOBILE PENETRATION 18% RURAL 103% We Are Social wearesocial.sg • @wearesocialsg • 175 • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 176. JAN USA: INTERNET INDICATORS 2014 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 13M 60% We Are Social wearesocial.sg • @wearesocialsg • 176 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 25M
  • 177. JAN USA: SOCIAL INDICATORS 2014 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 75% 2H 17M We Are Social wearesocial.sg • @wearesocialsg • 177 • Sources: US Census Bureau, GlobalWebIndex Wave 11 PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 54% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15%
  • 178. JAN USA: SOCIAL MEDIA USE 2014 92% 85% OWN AN ACCOUNT We Are Social wearesocial.sg • @wearesocialsg • 178 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH 46% 44% 33% 30% 67% 56% 22% 17% 16% 11% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ PINTEREST LINKEDIN
  • 179. JAN USA: SMARTPHONE USAGE 2014 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 56% 94% We Are Social wearesocial.sg • @wearesocialsg • 179 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 77% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 46%
  • 180. DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013. We Are Social wearesocial.sg • @wearesocialsg • 180
  • 181. FIND OUT MORE AT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 181
  • 182. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
  • 183. WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 46