DCSBC presented at the Washington, DC Economic Partnership's Doing Business 2.0 event (11/14/12).

1. 30-Minute Business Plan

2. If you don’t know
where you are
going, any road
will take you
there

3. Plan of Action
• Goals
– Specific
– Measurable
– Time Oriented

4. Plan of Action
• Strategies
– Long –Term
• 2-3 years
– Short-Term
• Next 12
months

5. Plan of Action
• Measures
– Baseline
• Current
Experience
– Tools in Place

6. Plan of Action
• Budget
– Money
• Estimate
Expenditure
– Resources
• People
• Process

7. Plan of Action
• Accountability
– Who
– When
• Deadline

8. 30 Minute Plan
Goal Strategy Measure Budget Accountable

9. 30 Minute Plan
Goal Strategy Measure Budget Accountable
Increase
internet sales
by 20% next
3 months

10. 30 Minute Plan
Goal Strategy
Increase Google
internet sales AdWord
by 20% next 3 Campaign
months
Optimize web
site
Free
Shipping on
orders over
$50
Post weekly
blog

11. 30 Minute Plan
Goal Strategy Measure
Increase Google Google Click
internet AdWord throughs
sales by Campaign
20% next 3
months
Optimize web Google page
site rank
www.googlepagerankc
hecker.com
Free Sales >$50
Shipping on compared to
orders over last month
$50
Post weekly 1 on blog, 1
blog other blog
sites

12. 30 Minute Plan
Goal Strategy Measure Budget
Increase Google Google Click $150
internet sales AdWord throughs
by 20% next Campaign
3 months
Optimize web Google page $500
site rank
www.googlepagerankc
hecker.com
Free Sales >$50 $650
Shipping on compared to
orders over last month
$50
Post weekly 1 on blog, 1 $0
blog other blog
sites

13. 30 Minute Plan
Goal Strategy Measure Budget Accountable
Increase Google Google Click $150 Me – Monday
internet sales AdWord throughs each week
by 20% next Campaign
3 months
Optimize web Google page $500 Me - Friday
site rank
www.googlepagerankc
hecker.com
Free Shipping Sales >$50 $650 Check 1st and 3rd
on orders compared to Monday
over $50 last month
Post weekly 1 on blog, 1 $0 Me - Monday
blog other blog
sites

14. 30 Minute Plan
Goal Strategy Measure Budget Accountable
Increase Google Google Click $150 Me – Monday
internet sales AdWord throughs each week
by 20% next Campaign
3 months
Optimize web Google page $500 Me - Friday
site rank
www.googlepagerankch
ecker.com
Free Sales >$50 $650 Check 1st and 3rd
Shipping on compared to Monday
orders over last month
$50
Post weekly 1 on blog, 1 $0 Me - Monday
blog other blog
sites

15. Business Strategic Plan
Goal Strategy Measure Accountable
The general public and Short-term: Short-term: Short-term:
especially clients will Provide excellent customer Consistently high Client Satisfaction Scores
recognize and service. scores across the
state: Consultants’ min.
produced quarterly.
experience the Network Ensure that employee skill sets
match evolving customer goal of 90% top two Professional development to
as the absolute best box score for “overall,” be initiated throughout the
expectations and the dynamic
resource for entre- “use again,” and “would
operating environment through year.
preneurs who are annual training, updating of new recommend.”
serious about growing employees’ required skill sets, Intended professional
Timelines will vary from
their businesses. Every and open communication development should be project to project, but will be
employee is throughout the organization. noted in work plans tracked on Quickbase.
responsible for Offer unique, contemporary, (with budgets). Record Client success stories due
valued-added services Professional quarterly
delivering consistently Development in CIS
consistently across offices &
divisions (e.g., consistent
descriptions and pricing)..
Promote client success stories.

16. “It’s a socialist idea that making profits is a
vice; I consider the real vice is making
losses.”
- Winston Churchill

17. Business Consultant
org