1. Social Media and Online Marketing: ROI for Law Firms Gavin Ward Search & Social Media Marketing Manager Moore Legal Technology Email: gavin@moorelegaltechnology.co.uk Tel: 0845 620 5664 Mob: 0750 018 4819 www.moorelegaltechnology.co.uk/

3. New business?

5. Twitter

6. LinkedIn www.moorelegaltechnology.co.uk/

7. Social Media & Online Marketing: ROI for Law Firms Blogging www.moorelegaltechnology.co.uk/

8. Social Media & Online Marketing: ROI for Law Firms www.moorelegaltechnology.co.uk/

10. Increase visibility in search engines and generate business

11. Develop brands

12. Demonstrate expertise and thought leadership

13. Develop knowledge and current awareness www.moorelegaltechnology.co.uk/

14. Social Media & Online Marketing: ROI for Law Firms www.moorelegaltechnology.co.uk/

15. Social Media & Online Marketing: ROI for Law Firms Twitter www.moorelegaltechnology.co.uk/

16. Social Media & Online Marketing: ROI for Law Firms www.moorelegaltechnology.co.uk/

18. Increase engagement

19. Develop relationships

20. Send traffic to websites

21. Improve search engine rankings www.moorelegaltechnology.co.uk/

24. Social signals becoming more important2011 Algorithm Ranking Graphic www.moorelegaltechnology.co.uk/

25. Social Media & Online Marketing: ROI for Law Firms Twitter Analytics www.moorelegaltechnology.co.uk/

26. Social Media & Online Marketing: ROI for Law Firms Twitter Analytics www.moorelegaltechnology.co.uk/

27. Social Media & Online Marketing: ROI for Law Firms www.moorelegaltechnology.co.uk/

29. Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts.

30. Through the site, individuals can then maintain a list of known business contacts, known as Connections.

31. Individuals can join groups relevant to their field to ask questions or contribute to relevant discussions www.moorelegaltechnology.co.uk/

33. Over 1 million different company profiles

34. Over 60% of people looking for a professional service will use LinkedIn as their starting point

35. Most members tend to be between 30 and 55 years old

36. 97% of LinkedIn users join based on invitations from existing members

37. LinkedIn users accept 83% of referrals

38. All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees www.moorelegaltechnology.co.uk/

39. Social Media & Online Marketing: ROI for Law Firms Tip 1: Create a Solid Profile www.moorelegaltechnology.co.uk/

40. Social Media & Online Marketing: ROI for Law Firms Tip 1: Create a Solid Profile www.moorelegaltechnology.co.uk/

41. Social Media & Online Marketing: ROI for Law Firms Tip 1: Create a Solid Profile www.moorelegaltechnology.co.uk/

42. Social Media & Online Marketing: ROI for Law Firms Tip 2: Join Relevant Groups www.moorelegaltechnology.co.uk/

43. Social Media & Online Marketing: ROI for Law Firms Tip 2: Join Relevant Groups www.moorelegaltechnology.co.uk/

44. Social Media & Online Marketing: ROI for Law Firms Tip 3: Engage in Group Discussions www.moorelegaltechnology.co.uk/

45. Social Media & Online Marketing: ROI for Law Firms Tip 4: Find Relevant Contacts www.moorelegaltechnology.co.uk/

46. Social Media & Online Marketing: ROI for Law Firms Tip 5: Connect with relevant contacts www.moorelegaltechnology.co.uk/

47. Social Media & Online Marketing: ROI for Law Firms Tip 6: Start Recommending www.moorelegaltechnology.co.uk/

48. Social Media & Online Marketing: ROI for Law Firms Tip 7: Connect your website and twitter account(s) www.moorelegaltechnology.co.uk/

49. Social Media & Online Marketing: ROI for Law Firms Tip 8: Select a unique URL www.moorelegaltechnology.co.uk/

50. Social Media & Online Marketing: ROI for Law Firms Tip 9: Promote your linkedin profile to your social networks www.moorelegaltechnology.co.uk/

51. Social Media & Online Marketing: ROI for Law Firms Tip 10: Monitor who is viewing your profile www.moorelegaltechnology.co.uk/

52. Social Media & Online Marketing: ROI for Law Firms Tip 10: Monitor who is viewing your profile www.moorelegaltechnology.co.uk/

54. Increased online visibility

55. enhanced search engine results

56. scope out competition or partners

57. build your professional network

58. generate more referrals of business www.moorelegaltechnology.co.uk/

59. Social Media & Online Marketing: ROI for Law Firms www.moorelegaltechnology.co.uk/

60. Social Media & Online Marketing: ROI for Law Firms DO NOT stick your head in the sand when new business is sitting waiting for you www.moorelegaltechnology.co.uk/

61. Social Media and Online Marketing: ROI for Law Firms Gavin Ward Search & Social Media Marketing Manager Moore Legal Technology Email: gavin@moorelegaltechnology.co.uk Tel: 0845 620 5664 Mob: 0750 018 4819 www.moorelegaltechnology.co.uk/