While lawyers have been dealing with emails for their practices since the 80s, there are still certain dangers that arise with email, plus opportunities to be more productive and convert more email enquiries into clients - find out more in our presentation (delivered by Moore Legal Technology's Gavin Ward, David Kerr and Nicole Donald in 2014).

1. RFPG Seminar - Dos and
Don'ts of Emailing for
Lawyers
Gavin Ward
Operations Director, Moore Legal Technology
gavin@moorelegaltechnology.co.uk
David Kerr
Legal Marketing Executive, Moore Legal Technology
david@moorelegaltechnology.co.uk
17th September 2014

2. Discussions
• Email Gaffes
• Top 10 Dos and Don’ts
• Email Scams
• Data Protection
• Email Productivity
• Email Professional Set-up/Format
• Email Newsletters
• Email Enquiries

3. Email Gaffes
Examples of how it can go horribly wrong/viral

5. Email Best Practice for Lawyers
Top 10 Dos and Don’ts
Do
• Make sure it’s the right person.
• Use a concise and specific subject
line.
• Get straight to the point – keep it
fairly short.
• Be courteous
• Use a strong closing line.
Don’t
• Use CAP LOCKS LIKE THIS.
• Write anything
private/confidential over email.
• Write anything whilst
angry/drunk - anything you
wouldn’t want your boss to see.
• Forget to PROOFREAD –
spelling, grammar, typos.
• Rely on spellcheck.

6. Email Scams
They may be rare but they can catch you out…
Email scam is an unsolicited email that claims the prospect of a
bargain or something for nothing.
Some scam messages ask for business, others invite victims to a
website with a detailed pitch.
Examples include :-
• Phishing
• Advance-fee fraud
• Online-dating scam
• Traffic-ticket scam
• Investment Schemes
• Bank scams
Google it!

7. Data Protection
Security with emails best practice
• Keep your password secure and safe
• Avoid including personal/sensitive information where possible
• Be wary of all attachments and links
• Use an anti-virus software that has e-mail scan features
• Password-lock your device(s)
• Hire an expert

8. Email Productivity
How not to be a slave to your inbox

9. Email Set-up/Format
How to keep your emails professional
• No Hotmail/BT emails- looks unprofessional
• Email Signatures – always selling/uplift, social icons
• Good provider – Office 365/Outlook
• Hire a technical expert

10. Email Newsletters
How to make the most of them
• Be reliable and consistent
• Timing for best engagement
• Powerful headings
• Strong opening line
• Relevant content – make them click
• Clear, effective design
• Good use of images (but not overdone)
• Conversions/calls-to-action

11. Email Enquiries
How to deal with them effectively
• Make the client feel important
• Respond promptly
• Be personal (use their name and your name)
• Avoid auto-responses
• Follow up with a phone call or a meeting
• Increasing conversion rates

12. Questions?

13. RFPG Seminar - Dos and
Don'ts of Emailing for
Lawyers
Gavin Ward
Operations Director, Moore Legal Technology
gavin@moorelegaltechnology.co.uk
David Kerr
Legal Marketing Executive, Moore Legal Technology
david@moorelegaltechnology.co.uk
17th September 2014