Impact of IT<br />in Broadcasting<br />Radio Television Brunei<br />Presented by:<br />Wan Harris Zaky HJ IBRAHIM<br />ID:...
RTB - Impact of IT<br />2<br />Brief History of RTB<br />Before the IT Era<br />The Impact of IT in RTB<br />Challenges Ah...
RTB - Impact of IT<br />3<br />Impact of IT Broadcasting?<br />
RTB was born in 1957<br />It is a Government Owned Broadcasting Station, NOT PBS (Public Broadcast Station)<br />54 yrs in...
RTB - Impact of IT<br />5<br />Radio Station<br />TV Station<br />Half Century of RTB<br />(Source: Courtesy of RTB)<br />
RTB - Impact of IT<br />6<br />Newsfeeds, scripts, meetings, TV and Radio programmes scheduling – used lots of paper<br />...
RTB - Impact of IT<br />7<br />Core business changed: TV, Radio and New Media<br />Mission changed: To Inform, To Entertai...
RTB - Impact of IT<br />8<br />Brunei Media Consumption<br />(Source : ACORN Mid 2009)<br />
RTB - Impact of IT<br />9<br />The New Image of RTB<br />www.rtb.gov.bn<br />
RTB - Impact of IT<br />10<br />Data Casting – Information with voice, pictures, video & text<br />TV Anytime – What I wan...
RTB - Impact of IT<br />11<br />Video On Demand (VOD) – subscribed services on movies at any time from anywhere <br />Inte...
RTB - Impact of IT<br />12<br />Uses IT for monitoring and playing songs by DJs.<br />Live chat, request songs, dedication...
RTB - Impact of IT<br />13<br />Uses IT for advance planning and scheduling for 5 TV channels<br />It provides automatic t...
RTB - Impact of IT<br />14<br />IT in TV Programmes<br />
RTB - Impact of IT<br />15<br />Using IT to provide flexibility and speed up work<br />Submitting work electronically with...
RTB - Impact of IT<br />16<br />IT in Newsroom<br />
RTB - Impact of IT<br />17<br />Citizen Journalism<br />www.rtbnews.rtb.gov.bn<br />
RTB - Impact of IT<br />18<br />Building IT infrastructure – NAS, SAN, VPN, LAN, WAN, servers, clients, fiber optics, leas...
RTB - Impact of IT<br />19<br />Mobile TV<br />Anywhere<br />Personal<br />Interactive<br />A natural extension of service...
RTB - Impact of IT<br />20<br />RTB Interactive<br />
RTB - Impact of IT<br />21<br />RTB Interactive: iTV<br />
RTB - Impact of IT<br />22<br />RTB Interactive: EPG<br />
RTB - Impact of IT<br />23<br />The influence of new media has a high impact<br />Merging of Internet and Entertainment In...
RTB - Impact of IT<br />24<br />Interactive marketing: for the advertising, shopping, travel and gaming sectors<br />Compu...
AC Nielsen. (Aug 2009). A snapshot of Brunei media consumption. Retrieved on April 6, 2010 from http://brandequity.com.my/...
RTB - Impact of IT<br />26<br />THANK YOU<br />
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Impact of IT

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Before and After introduction of IT in Radio Television Brunei (RTB), Brunei Darussalam.

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Impact of IT

  1. 1. Impact of IT<br />in Broadcasting<br />Radio Television Brunei<br />Presented by:<br />Wan Harris Zaky HJ IBRAHIM<br />ID: N6210023<br />Saturday, March 20, 2010<br />
  2. 2. RTB - Impact of IT<br />2<br />Brief History of RTB<br />Before the IT Era<br />The Impact of IT in RTB<br />Challenges Ahead for RTB<br />References<br />Q & A session<br />Agenda:<br />
  3. 3. RTB - Impact of IT<br />3<br />Impact of IT Broadcasting?<br />
  4. 4. RTB was born in 1957<br />It is a Government Owned Broadcasting Station, NOT PBS (Public Broadcast Station)<br />54 yrs in Radio Brunei (1957 – 2010)<br />35 yrs in TV Brunei (1975 – 2010)<br />In the past, services offered – 1 Radio Channel and 1 TV Channel offered<br />RTB - Impact of IT<br />4<br />Brief History of Radio Television Brunei (RTB)<br />
  5. 5. RTB - Impact of IT<br />5<br />Radio Station<br />TV Station<br />Half Century of RTB<br />(Source: Courtesy of RTB)<br />
  6. 6. RTB - Impact of IT<br />6<br />Newsfeeds, scripts, meetings, TV and Radio programmes scheduling – used lots of paper<br />Newsroom alone, used more than 40 REAMS of paper daily<br />No network – difficult to share information and collaboration<br />Infrastructure facilities – using ordinary telephones, faxes and telegrams<br />Core business: TV and Radio only<br />Mission: To Inform, To Entertain & To Educate<br />Before the IT Era<br />
  7. 7. RTB - Impact of IT<br />7<br />Core business changed: TV, Radio and New Media<br />Mission changed: To Inform, To Entertain, To Educate, To Inspire and To Interact Anytime, Anywhere and in Anyway <br />The Impact of IT<br />
  8. 8. RTB - Impact of IT<br />8<br />Brunei Media Consumption<br />(Source : ACORN Mid 2009)<br />
  9. 9. RTB - Impact of IT<br />9<br />The New Image of RTB<br />www.rtb.gov.bn<br />
  10. 10. RTB - Impact of IT<br />10<br />Data Casting – Information with voice, pictures, video & text<br />TV Anytime – What I want to watch, When I want to watch<br />Mobile TV – Mobile reception of TV e.g. in Buses and Cars<br />Electronic Program Guide (EPG) – Program menu, information on artists, performers, cooking ingredients, weather forecasts, etc.<br />IT New Services<br />
  11. 11. RTB - Impact of IT<br />11<br />Video On Demand (VOD) – subscribed services on movies at any time from anywhere <br />Internet TV (i-TV) – another delivery platform for internet services<br />Interactivity – Interactive of sports, entertainment, advertising: TV commerce & home-shopping<br />Digital Signage – Infochannel for staffs, news, website, visitors, government agencies and other stakeholders<br />IT New Services<br />
  12. 12. RTB - Impact of IT<br />12<br />Uses IT for monitoring and playing songs by DJs.<br />Live chat, request songs, dedication, greetings, social networking between DJs & listeners<br />Listen to Netradio live streaming anywhere, anytime & anyhow<br />DAB Radio – listeners get more information, record and playback as a podcasts.<br />Servers needed to handle radio system applications e.gWinMedia, RCS<br />IT in Radio<br />
  13. 13. RTB - Impact of IT<br />13<br />Uses IT for advance planning and scheduling for 5 TV channels<br />It provides automatic timing – each frame counts!<br />TV Playlists – link to everyone within a network<br />Enterprise and finance people involved heavily<br />Purchasing TV programmes from Overseas – FoxFast, Hollywood, Bollywood, Mediacorp, etc.<br />Using Non-Linear Editing for promos, advertisements, talkshows, documentaries, etc<br />IT in TV Programmes<br />
  14. 14. RTB - Impact of IT<br />14<br />IT in TV Programmes<br />
  15. 15. RTB - Impact of IT<br />15<br />Using IT to provide flexibility and speed up work<br />Submitting work electronically with sharing media and other news resources and agencies - APTN, Thomson Reuters and Earth TV.<br />Faster submission of local and foreign news-on-air<br />Allows last minute changes even during LIVE<br />News runs on other systems – interoperability<br />Reduce the amount of paper wastage <br />IT in Newsroom<br />
  16. 16. RTB - Impact of IT<br />16<br />IT in Newsroom<br />
  17. 17. RTB - Impact of IT<br />17<br />Citizen Journalism<br />www.rtbnews.rtb.gov.bn<br />
  18. 18. RTB - Impact of IT<br />18<br />Building IT infrastructure – NAS, SAN, VPN, LAN, WAN, servers, clients, fiber optics, leased line<br />Intranet and Extranet services<br />Web streaming – News, TV programme & Radio<br />Maintaining server systems – email, contacts, calendar, notes, Sharepoint & Operation manager<br />IT Help Desk System support RTB staffs whom encountered problems with related to IT<br />IT Workgroup Network System<br />
  19. 19. RTB - Impact of IT<br />19<br />Mobile TV<br />Anywhere<br />Personal<br />Interactive<br />A natural extension of services on the ubiquitous mobile phone: it is video@interactive.anywhere<br />It offers mobility and interactivity for personal viewing: a natural service extension<br />Mobile TV using DVB-H<br />(J.Yip, 2008)<br />
  20. 20. RTB - Impact of IT<br />20<br />RTB Interactive<br />
  21. 21. RTB - Impact of IT<br />21<br />RTB Interactive: iTV<br />
  22. 22. RTB - Impact of IT<br />22<br />RTB Interactive: EPG<br />
  23. 23. RTB - Impact of IT<br />23<br />The influence of new media has a high impact<br />Merging of Internet and Entertainment Industries<br />Future entertainment: how to capitalize on the multimedia and interactive capabilities and how to adopt the techniques and technologies used in the internet powerhouse<br />To stay competitive in technologies: need to invest in state-of-the-art technology and digital IT equipment for producing the highest form of quality in products and services<br />Challenges Ahead<br />
  24. 24. RTB - Impact of IT<br />24<br />Interactive marketing: for the advertising, shopping, travel and gaming sectors<br />Computer-Graphic development for entertainment industry<br />Hand devices: Internet has combined IT broadcasting and telecommunication industries so as to meet consumer demand for creative services & functionality for Ultra mobile PCs, mobile phones, netbooks, iPAD, WePAD.<br />The exciting used of interactive digital media (IDM)<br />Challenges Ahead<br />
  25. 25. AC Nielsen. (Aug 2009). A snapshot of Brunei media consumption. Retrieved on April 6, 2010 from http://brandequity.com.my/research/media'09/aug09.pdf<br />John Yip. (Chief Engineer). (2008). Mobile TV Development: How to drive it [e-book]. RTHK<br />Hj Isa Dzulkiflie. (Head of Promo, Planning and Presentation unit). (2009). Video montage. RTB<br />RTB - Impact of IT<br />25<br />REFERENCES:<br />
  26. 26. RTB - Impact of IT<br />26<br />THANK YOU<br />

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