cadbury vs. nestle

1. • 1994: Nestle enter in India
•Overview of nestle:-
•formed: 1950
•1994: Nestle introduced BarOne.
•1930: produce soluble coffee
•founders: George page, charels page,henri nestle
• Nestle and Cadbury dominate chocolate
market

2. Henri Nestle

3. Cadbury and Nestlé strategy
• Branding strategy.
• Marketing strategy.
• Advertisement strategy.

4. Nestlé's effect on Cadbury
• 1995 : Cadbury and Nestle launched new
wafer chocolate.
• 1990: Nestle ate into the share of most of CIL’s
new launches.
• 2000-2002: Nestle took away some market
share of CIL.
• Nestle derived revenues from many sector but
CIL focused on chocolate market only.
• Mid 2002: Kitkat /Perk story repeated.