1. SCHOOL OF ARCHITECTURE , BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL AND BUILD
ENVIRONMENTS .
NAME : CHONG WAI LOON
STUDENT ID : 0319745
COURSE : SOCIAL PSYCHOLOGY
COURSE CODE : PSY30203
TITLE : INDIVIDUAL JOURNAL TWO
WORD COUNT : 220
LEACTURER : NORUL HIDAYAH
SUBMISSION DATE : 18 DECEMBER2014
2. This advertisement is found on 17 December 2014, Wednesday from Maxis official web
site. This advertisement is about what happening in Maxis, what is Maxis trying to promote.
From the advertisement above, I have found messages that do not appear to change
attitudes. The sentence of ‘ kids who surf faster see more, learn more, do more’. This sentence
does not force the reader to get one Maxis boardband, Maxis is just promote their product, Maxis
boardband.
Besides that, the advertisement also showed attractive communicators. The kid with a
beautiful smile and a jetpack is at the back of the kid shown as attractive communication, its
attract the reader’s attention with how happy is the kid and the jetpack how fast is their
boardband.
Other than that, the advertisement also show message with emotional content. From the
people in the advertisement they all are very happy and have a beautiful smile. This shown that
they are very happy with the Maxis boardband and the boardband’ s internet speed.
