1. CASE STUDY
Inspiring users to create comedy
Doritos ‘King Of Ads’ competition asked users
to submit their own funny advert for the chance
to win up to £200,000;
Together with Funny Or Die UK we produced a
series of 5 of our own intentionally terrible ads,
acting as a launch platform for the campaign;
The campaign generated 3 million promotional
pages and 50,000 organic views in the campaign
period.
See all the ads at www.funnyordie.co.uk/doritos