1. CASE STUDY
Influencing young clubbers in context
The DFT needed to communicate the perils
of drug driving to young adults;
We constructed a promotion across
DontStayIn that incorporated an anti drug
message on all photo pages, combined with
activity across the site;
This delivered over 22m pages of promotion;
We also distributed 25,000+ cards to
clubbers, reminding them of the perils of drug
driving while they were in a position to
immediately react to the messaging.