1. CASE STUDY
Exciting users with Everyday Masterpieces
In 2008, a series of global parties
celebrating the hugely successful first
year of the Fiat 500 were held in the UK,
Budapest, Milan, Munich, Paris, Tokyo &
Cape Town.
For the London event, we were tasked
with generating user excitement through
integrated promotions only;
We delivered editorial coverage across
key young urbanite sites such as Itchy
City and Urban Junkies. In conjunction
with Don’t Panic, we also ran a
competition for young designers to come
up with poster designs themed ‘Everyday
Masterpieces’;