Resident Advisor secured an exclusive prize for their users to promote the launch of Activision's DJ Hero game. Prize winners met and played the game with French producer Vitalic before the launch of his new album at a club event. Additional prizes included TVs and game consoles, and all competition entrants received tickets to the event.

1. CASE STUDY
Making users into DJ Heroes
For the launch of Activision’s DJ Hero game,
Resident Advisor secured an exclusive prize for
their users;
Prize winners got to meet and play the game
with lauded French producer Vitalic immediately
prior to the launch of his album Flashmob at
superclub Matter;
Additional prizes included TV’s and game
consoles; we also arranged for all 2,000
competition entrants to have tickets to the event.