1. CASE STUDY
Funding intimate festival coverage
Rayban wanted to associate with cool
& independent music over the
summer of 2009.
Black Cab Sessions attended three
summer festivals - Secret Garden
Party, Big Chill, and Field Day
Sessions, in partnership with Rayban.
They shot acoustic sets with Noah and
the Whale, King Charles and Speech
Debelle amongst the artists.
Content was hosted on Black Cab
Sessions site with re-skin, plus
amplified across Vimeo and Last FM
to gain further exposure.
See the sessions here